4 minute read
3 Brand Development Strategies
PRODUCT WATCH ASSOCIATION NEWS
IN THE NEWS ASSOCIATION INSIDER STRATEGIES3Brand Development
SPOTLIGHT INDEX When you hear the words septic, sewer, and portable restrooms, your mind likely doesn't jump to the internet. These industries are practical and necessary, providing needs in the physical world. How could these types of businesses thrive on the internet?
Nearly any brand or business can benefit from having an active online presence. Through harnessing the power of the web, your septic, sewer, or portable restroom contracting enterprise can expand, serve more customers and boost the bottom line. Let's take a look at how.
1. Dive Into Social Media
Social media is a bigger umbrella term than it’s ever been. Social media comprises a vast quantity of websites and applications through which users engage with each other and share their activities. Facebook, Twitter, Instagram, YouTube, and TikTok are some of the most popular platforms today, and they each have their unique way of how they allow users to interact with the internet. First things first: do not get overwhelmed. There’s no need for you to be on every single platform. However, take a moment to look into some of them and give a couple of them a try. Take a photo and share it on Instagram with a caption about your business. Try filming a short video on TikTok. Tweet a few thoughts about your business. Create a Facebook page and create some posts about your company. Then, after you dip your toes in the various social media ponds, pick a couple to dive into. Focus your energy on those, creating unique and engaging
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content, posting consistently, and engaging with your PRODUCT WATCH audience. As you better understand the platforms and consistently share and engage, your following will grow, leading to more people knowing about your business and seeking your services.
2. Experiment with Targeted Ads
Once you find your groove with your preferred platforms, IN THE NEWS you may want to look into targeted ads. Targeted ads allow you to pinpoint potential customers to whom to send content. For instance, let’s say you’re on Instagram. You can create a short 15-second video as an Instagram Story ad, where you describe your business in a fun, entertaining, and in-SPOTLIGHT formative way. Then, you can choose for that video to be put in front of men between the ages of 30-55 who live in your particular region. You'd set a marketing budget with a cap on how much you'd like to spend. Then, that video will be advertised to people within your specified parameters. As your ad is disbursed, you can assess its performance and adjust your marketing campaign at any moment. Most social media platforms, as well as Google, offer targeted ads. As it efficiently channels your time and resources into getting in front of your target customers, it’s worth trying.
3. Cross-Promote with Other Businesses
The internet holds tremendous partnering power, and one of the best things you can do to grow your brand is to collaborate with other businesses. While you can do this with companies around the world, it likely works best with businesses in your community. LET’S LOOK AT AN EXAMPLE. Say there is an outdoor concert venue in your town for whom you provide portable restrooms. This venue has a solid online presence and enjoys making fun videos for TikTok. Your business is relatively new to social media, but you’ve started to garner a reliable following on TikTok as well. Someone from the venue and yourself could collaborate on a video where you both do something creative and fun together and mention each other’s businesses. Then, you can each share the video on your respective TikTok accounts and tag each other. In this way, audience cross-pollination occurs, as your followers are introduced to the venue and vice versa. Furthermore, in a real-world sense, the local business community is strengthened. It’s a multifaceted collaborative win. The collaborative possibilities are endless — any two businesses can find an intersection point and share audiences. These three strategies are just the tip of the iceberg when it comes to growing the brand of your septic, sewer, or portable restroom contracting company. Rest assured, the internet can certainly be leveraged to bolster your business.
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