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Brand Development A S S O C I AT I O N I N S I D E R
INDEX S P O T L I GWhen H T you hear the words septic, sewer, and portable restrooms,
your mind likely doesn't jump to the internet. These industries are practical and necessary, providing needs in the physical world. How could these types of businesses thrive on the internet?
Nearly any brand or business can benefit from having
their unique way of how they allow users to interact
an active online presence. Through harnessing the
with the internet.
power of the web, your septic, sewer, or portable re-
First things first: do not get overwhelmed. There’s no
stroom contracting enterprise can expand, serve more
need for you to be on every single platform. However,
customers and boost the bottom line. Let's take a look
take a moment to look into some of them and give a
at how.
couple of them a try. Take a photo and share it on Insta-
1. Dive Into Social Media
gram with a caption about your business. Try filming a
Social media is a bigger umbrella term than it’s ever
short video on TikTok. Tweet a few thoughts about your
been. Social media comprises a vast quantity of web-
business. Create a Facebook page and create some
sites and applications through which users engage
posts about your company.
with each other and share their activities. Facebook,
Then, after you dip your toes in the various social me-
Twitter, Instagram, YouTube, and TikTok are some of
dia ponds, pick a couple to dive into. Focus your
the most popular platforms today, and they each have
energy on those, creating unique and engaging
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1 0 A MERIC AN L IQUID WA S T E S EP T EM BER 2021
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