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This is an especially inspiring story that starts when a young couple have nothing but a dream and a power washer. The intrepid pair, Albert and Janee Rodriguez, launched perhaps the world’s smallest business startup ever, around that machine, in their garage in 2000, and immediately began making a huge impression on local commercial customers.
Property managers were all exceptionally impressed with the work performance and customer service
quality from the couple. People got the impression that they were part of a much larger company. So, they quickly began relying on the tiny team and, along the way, asked them to do lot sweeping and a wide range of additional types of property maintenance work.
During the garage phase, the Rodriguez couple began buying equipment, hiring employees as needed to take on larger volumes of work, and hiring subcontractors for jobs requiring specialized skills
Property managers were all exceptionally impressed with the work performance and customer service quality from the couple.
and equipment. Soon, the fledgling power washing home business grew into a thriving, highly diversified local commercial property maintenance service. From there, its fearless and methodical leadership expanded the company into what is now a western US regional service enterprise.
We talked with Albert Rodriguez, an entrepreneurial legend in the making, who has led his region in organizational development and innovated a new
comprehensive service business operations platform that holds great promise to raise the digital network OP standard for the national industry. Albert shared with us and the NAS readers a view of City Wide’s journey to becoming the impressive organization it is today:
The biggest part of the effort to grow the company was simply about sitting with the clients and coming to understand what their needs are, learning new skills,
and becoming able to support them in those service needs. Our growth was organic. My wife was in the healthcare industry. I was pounding the pavement doing sales and working on building the client base.
After 6 years of growing the business, I started to really need administrative help, so she stepped in.
Fortunately, customers we had served for power washing or other needs liked our work and wanted to have us do other jobs. So, instead of gathering bids, they would give us the work, and we learned to meet their evolving needs as they grew their businesses.
Today, our menu of specialized services includes just about anything they may need for building maintenance. From parking lot sweeping to power washing, to striping, landscaping, portering, unit clean-
outs, painting, locksmith services, graffitti removal, the list goes on. We also provide detailed property maintenance inspections and reviews, along with improvement recommendations.
We do a significant sum of our service business inhouse but do have some loyal contractors who’ve been with us over 20 years. A lot of them have really grown along with us and become very successful as well. We’re always interested in subcontractors who are looking for opportunities to provide excellent services for our customers.
Today, our parking lot sweeping accounts for around 45% of our business. The rest is broken down between landscaping and all the various facility services
we offer. We have around 375 direct employees, and we work with a lot of independent contractors. Specifically, in the world of sweeping, we’ve got around 40 independent contractors who drive their own trucks. We have a total of about 80 sweeper trucks, including Tymco, Nitehawk, and others. It’s a good, diverse fleet with many broom trucks. We buy a lot of new sweeper trucks. California, with its restrictions, makes having top-quality street sweepers a very high priority.
We’ve also shipped sweepers to our other offices in Nevada and Texas. Our fleet management team is exceptional at managing and maintaining trucks. All of our equipment is in outstanding condition. We’re able to extend the life of our equipment because of how we
What makes us uniquely different in the industry is the broader scale of development in our technology.
maintain it all. And the staff understands and respects the equipment, and that makes all the difference.
We’ve got our own marketing and sales development team. They focus on digital lead generation programs and strategic sales systems, and do all of our branding
in-house. What makes us uniquely different in the industry is the broader scale of development in our technology. We have an entire IT development team.
All our systems are our own design. From high school, I jumped into tech in college for about a year. I left and moved to Sacramento to start the power washing company. About 10 years ago, I got back into tech to merge service business operations with advanced technology. It’s been a period of pioneering in fusing these two endeavors.
That includes HR, Accounting, Sales, Service, everything. They’re all facets of our independently developed operating platform. The level of digital management on which we’ve engaged has allowed me to scale the company to the extent that it has grown, and it has allowed us to lead where the technology is going.
Rodriguez’s highly innovative full-scope integrated business operations platform is a new and emerging
With all the incredible information we can gather, our ability to enhance the client experience is significantly increased.
technology in the pavement sweeping and property management industries. It promises to redefine the standards for these competitive fields of modern services as well as other service industries. We are operating with our ninth iteration, from fleet down to logistics, to performance tracking of the equipment and service deliveries, and the status of properties we service.
The in-house users have a client interface and a vendor interface. With all the incredible information we can gather, our ability to enhance the client experience is significantly increased. Asked if he has considered offering subscriptions to the platform technology, Albert explained, we’re getting to the point where we may consider offering it. We’re likely to launch a platform for the market.
Currently, we are focused on growth in Texas, Arizona, Nevada, and California, and we do have operations in Utah and Washington. This past December, I hit the prime age of 50, and it was our 25-year anniversary in the business. I’m ready to go another 25. I’ve had a lot of opportunities to sell and walk away from the company.
But, at my age today, with what I’ve experienced
continued on page 14
The approach we’ve taken to grow City Wide into the organization it is today has involved a combination of initiatives.
shown an interest in leadership. Albert mentioned that they started as day porters, or doing power washing, etc. and that they’ve been treated the same as all other employees. They’ve learned skills, applied for the jobs they’ve wanted to do in the company ranks.)
and learned, I believe our first 25 years were just the beginning. In the next 25 years, we will be pioneering on another level than the industry has seen in the past.
I’m thrilled to look ahead.
(Albert and Janee Rodriguez have 4 kids who are all young adults. Two are in the company and have
The approach we’ve taken to grow City Wide into the organization it is today has involved a combination of initiatives. Primarily, though, as I said, it’s been about spending a lot of time in face-to-face interactions with clients learning what needs they have and where I could serve them. It’s been about constantly checking my resources and self-reflection on what more I am capable of doing for the clients. As a result — as they grew, I grew.
continued on page 16
The first quarter of our existence was about a small group of about 10 clients. Today, I really work to diversify the clients and minimize the risk of commercial market impacts. We do have a pretty diverse range of client types and sizes, and I believe that is one of our great strengths in terms of our longterm financial sustainability.
The City Wide organization has evolved through the series of challenges the team has overcome through the years. Prevailing through the struggles with which the business has been confronted has forged the company into a lean, agile, sharp competitor. When others in the national market have downsized or closed, Rodriguez has sustained financial buoyancy and even growth percentages. Rodriguez’s leadership, the little power washing business in the garage expanded rapidly during a
Our progress did not stall during COVID. Our growth stayed on track, as it had done and still continues to do every year.
period when business development was booming in California and the greater western US region. Through internal company difficulties and external market conditions, even through the economic shutdown of the COVID years, we had a significant sum of recurring service orders on pause, and there was an overall substantial decrease in frequency of new work requests during that time.
Fortunately, since we’re such a diverse company in the kinds of services we offer, we were able to weather that downturn, and not one employee has had a cut in pay or hours due to that national crisis. Not one member of the City Wide team was released from employment. We carried that for 3 years, and still grew in revenue and in size. Our progress did not stall during COVID. Our growth stayed on track, as it had done and still continues to do every year.
Asked if there are any outside forces that concern him due to their potential to impact the company’s future success, Albert reflected: Because our corporate headquarters is in California, that requires us to be very strategic with our plans for the next phase of the company’s development. With the constant threat of political upset, our most difficult competitor is not
continued on page 18
WE CAN CREATE A RENTAL PROGRAM TO ALIGN WITH SWEEPING CONTRACTS YOU HAVE WITH YOUR CUSTOMERS
others in the industry, it’s the state of California. This is where our strategic growth and planning is going to make a big difference in the growth of the company, where the lion’s share of our business is — here. That allows me to sharpen our tools and the other benefits from that. I’ve seen a lot of secondgen businesses not getting the results of the first generation. A lot of strategy is too often lacking. We’re extremely confident.
We continue to evolve as customer needs grow, and with each step forward comes a new opportunity to deliver first-class customer service. I would advise learning to maximize critical thinking skills and the art of strategic planning. Learning the trade is only half of
it. Learning strategic thinking allows you to scale and succeed.
The City Wide Sweeping has risen spectacularly under the direction of Albert Rodriguez, a force of nature in the western US sweeping and property maintenance services industries and IT platform development leadership. As Albert looks to the future of his City Wide enterprise, we at NAS will naturally also enjoy continuing to watch the progress of this exhilarating business through the coming years.
For information about Albert Rodriguez’s diversified property maintenance services or network business platform innovation, call 866-219-1399 or visit City Wide Property Services, Inc.
BALANCING SNOW AND ICE REMOVAL WITH STREET SWEEPING CAN BE A TOUGH ACT FOR CONTRACTORS. BOTH SERVICES ARE CRITICAL, BUT THEY COME WITH VERY DIFFERENT CHALLENGES. SNOW AND ICE REMOVAL DEMANDS
IMMEDIATE ACTION DURING WINTER STORMS, WHILE STREET SWEEPING FOCUSES ON MAINTAINING CLEANLINESS AND COMPLIANCE. TO SUCCEED IN MANAGING BOTH, YOU NEED THE RIGHT STRATEGIES, TOOLS AND PLANNING.
Winter brings new challenges. When the snow starts, your team has to focus on plows, de-icers and heavy trucks. But once spring arrives, the streets need cleaning to clear sand, salt and debris. This shift is about both timing and about resources. Crews need equipment that works for both jobs and schedules that fit everything in. Without good planning, it’s easy to fall behind.
Using equipment that can handle multiple tasks saves time and money. For example, plow attachments for sweepers let you switch jobs without needing two separate fleets. Tools like GPS tracking also help by creating more efficient routes.
Maintenance is also important. A broken machine can delay work during busy times. Regular checks and quick repairs are key to keeping things moving.
Your team is just as important as your tools. They need to be flexible and able to switch between jobs. Training workers to handle both snow removal and sweeping is a smart move. A snowplow operator can drive a street sweeper in spring, for example, reducing the need for seasonal workers.
Dual roles can stretch your team thin, though.
Be realistic about workloads and consider hiring temporary help during peak seasons. Clear schedules and communication can also keep your team on track.
Handling both snow removal and street sweeping isn’t cheap. Fuel, repairs and labor can pile up fast. To stay on top of it, track your expenses closely and find ways to save. Software solutions can help you see where
your money is going and spot opportunities to cut back.
Another way to manage costs is to offer bundled contracts. If clients sign up for both snow removal and sweeping services under one agreement, this can provide a steady income even during slower months.
A good plan goes a long way. Before winter hits, map out a schedule that considers weather patterns, your clients’ needs and your team’s availability. Being prepared makes it easier to handle whatever the season throws at you.
It’s also a good idea to communicate with your clients. Let them know what to expect during seasonal transitions. Clear communication builds trust and helps avoid misunderstandings.
Both snow removal and street sweeping come with regulations. For example, many cities have rules about where snow can be piled or how debris should be disposed of. Staying compliant with these rules is essential to avoiding fines and maintaining your reputation.
Stay on top of local rules and make sure your team knows them, too. If you’re not sure about any specific regulations, it might be worth reaching out to a consultant for guidance. It’s better to double-check than risk fines or other issues.
Juggling snow removal and street sweeping can be demanding, but it’s very manageable with the right mindset and preparation. The key is to stay ahead of challenges by investing in equipment that can handle multiple tasks, building a skilled and adaptable
team and planning for both seasonal transitions and surprises.
When you stay organized and flexible, you’ll keep operations on track and confidently meet client expectations. It’s about finding a balance that works for your team and your resources so you can deliver quality service all year — without overextending yourself.
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South Plainfield, NJ – Keystone Plastics, Inc. , a leading manufacturer of street sweeping brooms and brushes for the municipal and road construction industries, is pleased to announce the promotion of Mike Santos to Vice President of Sales and Marketing. Mike brings over seven years of dedicated service to Keystone , where his leadership has been instrumental in driving business growth, increasing market share, and building robust internal teams and processes.
“Mike’s unwavering commitment to our company’s success and his strategic vision have been critical to our growth over the past several years,” said Michael Naftal, Vice President of Keystone Plastics, Inc. “He has an exceptional ability to build strong relationships with our customers, while also fostering collaboration and innovation within our team. We are excited to see the continued impact he will have in this new role.”
In his new position, Mike will oversee Keystone’s sales and marketing strategy, focusing on expanding the company’s presence in existing markets and identifying new opportunities for growth. As a member of Keystone’s leadership team, he will work to further enhance the company’s position as an industry leader.
“I am honored to take on this new role at Keystone ,” said Mike Santos. “Over the past seven years, I’ve
had the privilege of working alongside an incredible team and building lasting relationships with our valued customers. I look forward to continuing our momentum, driving innovation, and ensuring Keystone remains the premier choice for street sweeping brooms and brushes in the municipal and road construction industries.”
Keystone Plastics, Inc. has been a trusted name in the industry for decades, known for its commitment to quality, innovation, and customer satisfaction. As a vertically integrated manufacturer, Keystone produces superior street sweeping brooms, ensuring unmatched performance and durability in every product.
For more information about Keystone Plastics, Inc. and its products, visit www.kpbrush.com.
Keystone Plastics, Inc., headquartered in South Plainfield, NJ, is a leading manufacturer of street sweeping brooms and brushes for municipal and road construction industries. With a focus on quality, innovation, and superior customer service, Keystone continues to set the standard for excellence in the industry.
ST. LOUIS —January 21, 2025 — Katsam Property Services , a facility maintenance services business, is pleased to announce it has completed the acquisition of Atlanta Sweeping Services , a parking lot maintenance and sweeping company.
Founded in 1995 by owner Bill Schneider, Atlanta Sweeping is one of the largest sweeping services providers in the Atlanta metro area. The company provides a range of fast and efficient parking lot maintenance services to a wide array of commercial customers. Following the acquisition, Bill Schneider will be retiring from his role with the company. Atlanta Sweeping’s daily operations will continue to be led by it’s long-tenured General Manager, Matt Wood.
“I am incredibly proud of the success our business has had and couldn’t be more confident that the Katsam team will support future growth while taking care of our team members and valued clients,” said Bill. “This acquisition opens significant opportunities for Atlanta Sweeping .”
As part of the acquisition, all Atlanta Sweeping team members will become part of Katsam’s Employee Purpose Plan, a broad-based employee ownership program which allows all employees to benefit from the company’s success.
“We have remained focused on opportunities to expand the reach of our services and enhance overall operations, and we’re thrilled to be partnering with the Atlanta Sweeping team to achieve our goals,” said Chris Dick, Chief Executive Officer at Katsam . “As we look to continue our strategic growth, we’re excited to further strengthen the quality, speed and reach of the professionally managed property services that we provide.”
About Katsam
Katsam is a St. Louis, MO-based facility maintenance services company serving both commercial and municipal customers. Katsam provides power sweeping, pressure washing, day portering, and janitorial services. For more information, visit https://www.katsam.com/.
About Atlanta Sweeping
For more information, visit https://www.atlantasweeping.com/.
When the NASCAR season kicks off on Feb. 2 with the Cook Out Clash at Bowman Gray followed by the DAYTONA 500 on Feb. 16 just a couple weeks later, both races along with all the other races this NASCAR season will have something in common. Their sweepers.
More than 10 years ago, Elgin Sweeper became an official partner of NASCAR. Since then, NASCAR has relied on Elgin sweepers to keep race tracks cleaner,
safer, dryer and more eco-friendly.
“As the official sweeper of NASCAR, we’ve been proud to showcase our sweepers in action to keep tracks clean and races moving,” said Chad Schiele, Product Manager, Elgin Sweeper. “With reliable, durable sweepers for everything from routine maintenance in cities and towns to emergency response cleanup and sweeping airport runways, Elgin Sweeper has a longstanding history of innovating
More than 10 years ago, Elgin Sweeper became an official partner of NASCAR. Since then,
NASCAR has relied on Elgin sweepers to keep race tracks cleaner, safer, dryer and more eco-friendly.
sweepers that help our customers keep streets, runways and, in this case, racetracks clean.”
At each NASCAR race, Elgin sweepers remove debris and clean the surface of the racetrack. As the premier sweeper of NASCAR, the Elgin Crosswind Specialty Track Sweeper can be seen on the track in its special NASCAR wrap.
Elgin Sweeper has demonstrated experience by innovating and manufacturing street sweepers for
more than 100 years. NASCAR and Elgin Sweeper first partnered in 2001. That relationship blossomed over time with Elgin serving as the first Official Partner of NASCAR’s Green initiatives.
“Working with NASCAR is great,” said Schiele. “Elgin’s level of commitment and dedication once again resulted in a partnership built on trust. NASCAR trusts Elgin to get the job done, and our sweepers do exactly that at each race.”
Along with helping dry race tracks whenever rain rolls in, Elgin’s highly sophisticated track-sweeping technology plays a key role in ensuring that the racing surface is safe and 100 percent race-ready when the green flag waves following a weather delay.
The process includes removing debris and oilabsorbent material from the racing surface. The Elgin Sweeper technology also helps safety crews absorb no less than 50 gallons of water per minute, rather than just pushing the water out of the racing groove. As a result, NASCAR drivers are able to return to racing significantly faster than they once did – without fear of the track being ill-prepared.
“Elgin sweepers are highly efficient while also effectively handling whatever surface they’re intended for, which includes a multitude of options of our customers,” said Schiele. “Dependability also means we have a wide dealer network for parts and service.
For NASCAR, that means we ensure each race has Elgin sweepers ready to go.”
In races, drivers go up to 200 mph. For Elgin sweeper operators, efficient sweeping means ensuring that racetrack is safe for drivers.
“NASCAR is an enormous brand, and we’re very proud of the collaboration we’ve had with them for more than 10 years. It has been a really productive partnership built on trust, and we’re always glad to see the Elgin sweeper on the track getting it ready for the drivers, crews and spectators,” said Schiele.
For more information about Elgin Sweeper, visit ElginSweeper.com.
About Elgin Sweeper Company
Sold and serviced through a network of more than 100 dealer locations worldwide, Elgin Sweeper products are the sweepers of choice for a variety of general street maintenance, special industrial and airport applications. With more than 100 years of experience, Elgin Sweeper offers municipalities, contractors and industries the most sweeper options in the world.
Keystone Plastics has been manufacturing the industry’s leading replacement brooms for street sweeping and road construction since 1954. At Keystone we believe in reliable quality and strive to make the heaviest, longest lasting brooms in the industry. We also believe the only good broom is the one that arrives to you as promised. Contact us to find a distributor near you.
THERE IS A WIDE WORLD OF OPPORTUNITY IN THE LOCAL AND NATIONAL SUBCONTRACTING MARKETS FOR PAVEMENT SWEEPING SERVICE COMPANIES. ASSIGNING RELIABLE SUBCONTRACTORS TO SERVE YOUR CUSTOMERS UNDER THE AUSPICES OF YOUR BUSINESS PRESENTS AN EXPANSIVE ARRAY OF OPTIONS FOR PROVIDING YOUR CUSTOMERS WITH ADDITIONAL SERVICES THEY NEED. THAT HELPS THEM SUCCEED AND INCREASES YOUR VALUE TO THEM AS A SERVICE VENDOR.
Generally, business growth goals are more challenging under strategic plans limited by the thinking that everything it takes for the company to achieve them must be done in-house.
So, it’s not surprising that many pavement sweeping companies throughout the United States hire numerous subcontractors throughout a typical year. But, others, though they have similar customer bases and bandwidth to oversee subcontract work, rarely or never hire subs. Let’s look at what enlisting subcontractors can mean to your pavement sweeping business.
Many busy companies in the industry often reach out to reputable subcontractors for work customers ask them to do that is outside their usual scope of work or beyond their volume capacity. For external property maintenance, repair, or installation project requests, especially those requiring specializations, hiring subs is likely to be the most practical solution: 1. Subcontractors multiply your work capacity and productivity. Generally, business growth goals are more challenging under strategic plans limited by the thinking that everything it takes for the company to achieve them must be done in-house. Taking on more, and/or more diverse, and/or larger jobs by getting help
from subs is arguably the most straightforward way to add revenue channels without acquisition or risky internal expansion. Collaborating with talented, reliable subs empowers you to commit to larger contracts and those requiring any number of specialization(s).
2. Subcontracting is exceptionally costeffective.
When you need more workers for a big project, calling in subcontractors is typically much simpler, more efficient, and more cost-effective than the pricey process of bringing on additional employees, even as temporary staff. Subcontractors may cost more than doing the specified work with in-house employees, but it is usually still up to 30% more cost-effective overall. That’s because subs don’t receive full-time pay or benefits, don’t need you to buy equipment for them to use, and don’t need workspace at your site. They also don’t generate employer payroll taxes.
3. Subcontracting avoids long-term obligations. Using subcontractors gives your company greater flexibility than locking yourself and your team into the cumbersome and very costly mode of hiring more employees for permanent jobs. Hiring contractors instead for some shorter-term projects enables you and the subs all to say goodbye happily, thanking each other, when the work is done. Plus, some subcontracting engagements may grow into longer business relationships. By contrast, ending working relationships with employees is much more complicated and can lead to serious legal conflicts.
4. Subcontractors bring specialized knowledge and skills.
Subcontractors who have developed special skill sets over years of experience can make an outstanding
impression of your company on your customers when they work under your authority. They make it possible for you to relieve your customers of concerns about searching on their own for the best subs to meet their needs. Managing talented subs as, effectively, part of your own team, demonstrates to your customers that they can come to you for a wider range of services, and avoid starting from scratch to find trustworthy contractors.
5. Subcontractors bring their own resources. Beyond the laborious and expensive process of recruiting, onboarding, and developing new employees, people who come on staff need a lot of things from you to fulfill your expectations of them. That normally includes equipment, tools, materials, and supplies, as well as qualified training professionals, role-specific safety management, liability insurance, probably Workers’ Comp insurance, professional certifications, and other physical and non-physical resources. Subs bring all of these resources with them and manage them as their own business requisites.
6. Subcontracting is more efficient than hiring and laying off workers. When your customer asks you if you can get a project done, and you know you can entrust the responsibility to a high-quality subcontractor, that’s a gift to your business. Hiring a sub that brings a team with abundant experience in the type of work needed, professional-grade skills, and a collective attitude of strong quality commitment can get the job done quickly and efficiently. This agile approach to delivering for your customer is likely to be much more advantageous for you than any alternative involving direct hiring of such professionals.
7. Subcontracting clearly defines the limits of your legal accountability.
Subcontractors own and operate their businesses, which means they are well aware that you, as the primary
contractor, do not provide them with the kinds of legal protection that cover your own employees. Subs maintain their own financial obligations and legal compliance, including covering their workers with all required damage liability insurance, safety equipment and training, oversight, other job performance coverage, payroll tax payment requirements, etc., while performing their jobs on your customers’ sites. (Of course, as the primary contractor using subs, you should copy their original validation documentation of adequate coverages, and maintain a reasonable degree of summarial oversight.)
8. Subcontracting empowers you to serve more markets.
If you’ve envisioned making your company a one-stop shop for your customers, subcontracting can deliver the resources to make that goal a reality for you now. You can upgrade the status of your company with property management firms, municipalities, construction general contractors, and other customers by offering them more types of services. You can add a whole array of convenient additional work types to your list of services for your customers. Soon, they can identify your business as the go-to resource for your industry and virtually all related service fields.
9. Subcontracting is a fast way to grow your business.
Few everyday choices in business leadership can make such a powerful difference in the future of a business (especially at no cost) than launching
new revenue lines grown by bringing on subs to tackle large or unfamiliar tasks. Good subs work autonomously, with their own equipment and management, to complete high-quality work for your customers. The relative simplicity, efficiency, and costeffectiveness of this service model make it the smart approach to rapid growth for pavement sweeping operators who are ready to take on new challenges, but at no or low cost and with well-contained risk factors.
Small and large pavement sweeping companies alike often use subcontractors for short-term help or projects requiring specialized skills. Subcontracting can enable you to meet specific needs and preferences that you otherwise could not fulfill promptly for your customers.
It’s a way to make a bigger impression than you can hope to do with one or two service types. Further, it keeps more work for your customer under your control, vs. under your competitor’s control.
All pavement sweeping business operators should consider capitalizing on opportunities to flourish in the vast yet obscure subcontracting market, at least for services closely related to yours, like powerwashing, portering, striping, etc. First, assess your management situation and the agility and collaborative potential of your team, and determine whether testing the use of subcontracting makes sense for you.
Bensink
704-658-1333 / buchermunicipal.com
909-713-1600 / globalsweeper.com
866-994-4929 / gregoryhighway.com
/ kpbrush.com
800-448-9364 / nitehawksweepers.com
/ balaisnomad.com
/ oakmontfinance.com
844-888-6372 / odrasweeper.com
/ www.odbco.com
313-343-4328/800-372-5007/sharpcosweepershoes.com
888-652-2137
800-482-2302 / stewart-amos.com
