American Liquid Waste - August 2022

Page 30

Look Both Ways Before Hiring

By Jill J. Johnson, MBA

1. PRIORITIZE THOSE WHO INTERFACE WITH YOUR CUSTOMER The foundation of business success is based upon your revenue and the stability of your revenue

Internal, External and Other Solutions to Staffing Shortages It’s no secret that the staffing

streams. Customer loyalty and retention depends on their satisfaction. Prospects rely on their ability to access the information they need to make informed decisions and gain a comfort level with their options. Organizations with a history of sales success often rely on operational delivery to keep them going when they are short staffed. Yet it is your customer facing staff who are the most valuable to sustaining

shortages facing most businesses

enterprise revenue.

today are extremely challenging.

along the entire range of their customer journey.

It is also highly unlikely that these

Identify staff who interact with your customers Their success in meeting customer needs, satisfaction and prospect demands determine if you can satisfy

challenges are going to resolve in

and keep them. If they have the bandwidth to

the near term. So, what do you do

customers and expand your prospect pool.

now when you just cannot find the talent you need? It is time to rethink

provide exceptional service, they can keep your Today’s consumers is looking for faster information. Many prefer to get information via video or audio. Adjust to how they want to consume information.

all of your staffing options. The key

Streamline your team’s workload by creating tools

is to make the most of the staff you

want and need. Ensure they have the tools and

have and to augment them with outside resources and technology.

and resources to quickly get them the answers they resources they need to be more efficient. Clarify what can help them deliver a better customer experience. Remove the roadblocks to their success.

continued on page 32

3 0 A MERIC AN L IQUID WA S T E AU GU S T 2022

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