American Liquid Waste - August 2022

2004-2022

8

AUGUST 2022

I N S ID E Beat the Heat! Page 8 Big List of Small Business Marketing Ideas Page 14 Look Both Ways Before Hiring Page 30 In The News Page 34

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AUGUST 2022 | VOLUME 18 | ISSUE 8

CONTENTS

F E AT U R E S 8

Beat the Heat! Keep Your Restrooms (and Clients!) Happy With These 4 Simple Tips

14 Big List of Small Business Marketing Ideas 24 American Sanitation INC: Serving Record Numbers in Challenging Times 30 Look Both Ways Before Hiring 34 In The News 44 ALW Classifieds 46 Index of Advertisers CEO & PUBLISHER Gideon W. Smith

CREATIVE DIRECTOR Melissa Kennelly

SENIOR EDITOR Katherine Nolan

EDITORIAL MANAGER Heidi Karpinich

ADVERTISING Tracy Rodean

CIRCULATION Noah Aiden

Phoenix Global Media Inc. P.O. Box 235, Stockton New Jersey 08559 866-418-4400 phone 973-532-0319 fax sales@americanliquidwaste.com

SUBSCRIPTIONS $15.00 per year, or by eligible request.

American Liquid Waste Magazine is published by Phoenix Global Media Inc. Copyright 2022 by Phoenix Global Media Inc. All rights reserved.

POSTMASTER: Please send changes to American Liquid Waste Magazine P.O. Box 235, Stockton New Jersey 08559

Opinions expressed in editorial submissions contributed to American Liquid Waste Magazine are those of the individual authors exclusively and do not necessarily reflect the opinions of American Liquid Waste Magazine, its staff, its advertisers, or its readership. American Liquid Waste Magazine assumes no liability or responsibility toward independently contributed editorial submissions or any typographical errors, mistakes, misprints, or missing information within advertising copy.

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BUSINESS CORNER

TECH NEWS

P R O D U C T W AT C H

A S S O C I AT I O N N E W S

IN THE NEWS

BEAT THE HEAT!

A S S O C I AT I O N I N S I D E R

Keep Your Restrooms (and Clients!) Happy with These 4 Simple Tips.

SPOTLIGHT

Effectively a restroom contracting I N D E running X business can be tasking because you have to consider several factors, and omitting any can cost you clients and finance.

However, the results can be rewarding if you plan for and create the necessary buffer systems to protect against the challenges that threaten your business.

T

he portable restroom rental business

keep your clients happy? Follow the tips below

has been a fast-growing niche worldwide

to improve your day to day operations.

because of the increasing demand for portable toilets for outdoor events. While the rising demand

1. CULTIVATE THE BEST COMPANY CULTURE Being a standout performer in any industry

for portable restrooms may have been the reason

demands that you, first of all, stand out. Clients

for more contractors going into the business, how

chase the most unique contractors; this can be

you attend to your clients may be hard for another

through service delivery, discounts, customer

contractor to copy.

service or merchandise designed for your most

This can both be good and bad. How?

loyal customers. You will have to find what works

You have a loyal client base, but the pressure

best for you while ensuring that your services do

to satisfy their needs can be intense. With

not sound like a marketing cliche.

these responsibilities on you, how can you

Investigate the competition; check what they are

continued on page 10

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BUSINESS CORNER

TECH NEWS

doing well or wrong and do it fun, different and

of all P R O D U CATgood W ATpercentage CH Google searches are made for local purposes to find the closest and the most competent business.

I N You T Hare E Nmissing E W S out on many prospects

if you have zero online presence... portable restroom companies with mobile-friendly websites are most SPOTLIGHT

likely to be patronized.

better. However, some customers prefer

A StheSessentials O C I AT O N N E W service S of Iindustry-specific delivery like eco-friendliness. Gauge your customers’ responses by taking a survey, and use the results accordingly.

2. BE SEARCHABLE AND REACHABLE A good percentage of all Google searches are

A Smade S Ofor C local I ATpurposes I O N ItoNfind S Ithe D Eclosest R and the most competent business. You are missing out on many prospects if you have zero online presence. Having just any digital footprint wouldn’t do either because portable restroom companies with mobile-friendly websites are most likely to be patronized.

IND EX Want to keep your clients happy and restrooms in use? Make sure to list your business on contractor directories and Google My Business,

1 0 A MERIC AN L IQUID WA S T E AU GU S T 2022

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create social media accounts and build a

Your job is to manage and guide decision-

website. Optimizing each of these digital platforms

making while they attend to the books and

for local queries will increase the number of

see if specific projects are too soon and bad for

prospects who may possibly become clients.

3. BUILD A HEALTHY BUSINESS INFRASTRUCTURE Building a healthy business infrastructure involves, but is not limited to, hiring talented employees, sticking to

the books.

Expanding your services is like an insurance policy

Expanding your services is like an insurance policy for the period when the demand for portable toilets is low. Services like laundry

for the period when

trailer rentals and dumpster

the demand...

during the hurricane season.

is low.

practices can make you more

budgets, expert bookkeeping and expanding your business offerings. Being the most competent person in the room is bad for business because diverse views will be few, almost like running a one-person show.

rentals may be needed Moreover, your eco-friendly sought after.

4. BUILD A NETWORK OF STRONG CONTACTS Every business goes through hard times, which can happen even when you abide by the code and follow continued on page 12

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BUSINESS CORNER

TECH NEWS

best practices. Only your network and contacts can pull

Sources

you out of this hole. Do not wait until the signs suggest

https://tread.io/how-to-grow-your-construction-businessefficiently/ A S S O C I AT I O N N E W S https://www.entrepreneur.com/article/285633 https://aegisinsurancemarkets.com/Blog/PostId/304/10-growthstrategies-to-take-your-contractor-business-next-level https://www.thebalancesmb.com/how-to-succeed-as-selfemployed-contractor-4117107 https://www.servicesanitation.com/blog/ https://howtostartanllc.com/business-ideas/portable-toilet https://www.socialmediatoday.com/news/12-local-seo-statsA S S O C I AT I O N I N S I D E R every-business-owner-and-marketer-should-know-in-2019-i/ 549079/?hstc=65293745.1d635bdea748152d3bcdf124ca1f 6b2c.1659059739033.1659059739033.1659059739033.1&__ hssc=65293745.1.1659059739034&__hsfp=3629761466 https://weather.com/storms/hurricane/news/2022-07-27hurricane-season-atlantic-peak-august-september-october https://www.agc.org/

Pthat R Othe D time U C isTnear.

W AT C Hconnections should be Building

part of your business plan. You can build your network by joining industry associations, fundraisers, charity events and luncheons. Participating in community service is an excellent way to be your community's most loved portable restroom .

INCORPORATE IN T H E N ETHESE W S 4 TIPS TO SET YOUR PORTABLE RESTROOM BUSINESS UP FOR SUCCESS

Understanding that the portable restroom business is more complex than just catering to people’s comfort in events and construction grounds is the first step to surviving the challenges that come with it. Be open to changes and newer perspectives; it can shape your

Scontractor P O T L Ibusiness G H T for better future prospects — the

INDEX

market changes faster than you can keep up.

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AU G U ST 2 0 2 2 A M E R I C A N LI QUI D WASTE 13

BUSINESS CORNER

P R O D U C T W AT C H

TECH NEWS

BIG LIST

A S S O C I AT I O N N E W S

of Small Business Marketing Ideas

A S S O C I AT I O N I N S I D E R IN THE NEWS There are multitudes of marketing processes for small businesses.

Many are cheap, low-tech and highly effective local solutions. Many others are high-tech, and highly convenient and involve just the digital resources you probably already have in your office. Systems for perpetual lead generation are the marketing managers.

I N Dbusiness EX SPO T Lfirst I G Hline T of growth strategy for smart small Those are the meat and potatoes of marketing for the long term. The rest are collectively the gravy on top. Here’s the whole meal, the veritable gamut of marketing ideas for small businesses.

YOU’RE NOT TOO SMALL FOR BIG MARKETING IDEAS!

one-trailer player starts undercutting rates all over town,

Marketing industry wisdom leans toward using a variety

etc., etc. If you’re not yet ready to hire a small business

of approaches to generating sales leads for your company.

marketing agency to do the magic for you, it’s probably

But, the top priority for small service business marketers

worth sending a PC-savvy office team member to the next

is putting in place the best scalable long-term system

training, maybe through your local university extension

offering the best value for local mass outreach. Translation:

program, to learn the basics of digital marketing.

it’s mostly all about the digital tools, even for ground campaigns. There’s just nothing in marketing that trumps

BIG LIST OF BIG IDEAS FOR SMALL BUSINESS MARKETING

having a process for reaching a lot more prospects at once.

These aren’t new. Some you’ll recognize as things you’ve

It enables you to greatly multiply your efforts and sales

already been encouraged to do but they’ve seemed too

with less leg work. Sounds expensive? The big news is that

laborious and out of reach for a team of your size. Others,

it only costs a little, if anything, depending on what you

you’ve probably been expecting to start in the future, and

already have in the networked technology on your desk.

some of these ideas may not be on your radar yet:

FROM NON-VOLUME TO NON-STOP MARKETING

4 DEVELOP YOUR WEBSITE.

Not making sufficiently competitive efforts to acquire new

First things first. Your website is your digital calling

sales leads for a portable restroom rental service can only

card, your world-wide network directory display of your

be expected to shrink your bottom line over time. That’s

business’s contact information. And, it’s so much more.

because stuff is guaranteed to happen: current customers

It’s your online business location, a place where your

go out of business or sell to parties that bring their own

customers and prospects can come to see everything you

contractors; external economic problems; some new

offer, communicate with you, ask questions, schedule sales

1 4 A MERIC AN L IQUID WA S T E AU GU S T 2022

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introductions, hang out and read your blog, and so much more. So, don’t settle for a mundane, uninspiring website.

This is the right place to put today’s precious marketing dollars. Don’t forget SEO and other empowering support for your website investment.

4 LAUNCH EMAIL MARKETING CAMPAIGNS. The world’s easiest and cheapest way of keeping a business top of mind in its target audience and building relationships is to manage a basic email marketing

The world’s easiest and cheapest way of keeping a business top of mind in its target audience and building relationships is to manage a basic email marketing system.

system. Over 90 percent of adults in the U.S. use email.

So, it’s no wonder email marketing produces up to 10x the response of any other form of digital marketing. On average, businesses are realizing up to 4,000 (yes, that’s 3 zeroes) percent in ROI!

4 ENGAGE IN SOCIAL MARKETING.

engaged by posting something at least once or twice monthly and responding to comments from people who show interest in your posts. Use the opportunity to build your reputation by sharing knowledge about your

Cultivate an active social presence for your business.

products and industry on your social pages. Use social

Create a Facebook and LinkedIn page, and be on other

marketing analytics software to track response to your

platforms that are a hit with your target audience. Stay

distributed content, and much more. continued on page 16

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BUSINESS CORNER

TECH NEWS

When you unveil a new trailer P R O D U C T W AT C H

model in your inventory or another A S S O C I AT I O N N E W S

major addition to your service channels — have a full-on public party.

IN THE NEWS

4 PROMOTE AND A S S O YOUR C I ATNEW I OPRODUCTS N INSID ER SERVICE LINES. Make a lot of celebratory noise about any new product or service you roll out. Put up some virtual balloons on your homepage, your emails, and your office walls (because your staff needs opportunities to celebrate too.) When you unveil a

SPOTLIGHT

new trailer model in your inventory or another major addition

INDEX

to your service channels in your luxury restroom trailers — have a full-on public party. Maybe rent a tiny space for a busy day on a prominent out-lot of a bustling commercial property and display your big beautiful new product. Draw a crowd with FREE SOMETHING (maybe bottled water, or popcorn and soda, etc.), balloons, multi-directional FREE TOURS signage with arrows, etc. Have your pros greet and hand out gorgeous flyers.

4 SEND CUSTOMER REMINDERS. Use targeted SMS and email campaigns to send general announcements of significant positive changes in your product and service offerings, pricing, trailer model availability, accessories, service areas, etc. Include your repeat customers, former customers, prospects, and live and dead leads. Customize your group-specific email distribution campaign to include exclusive discount offers. Use festive but sophisticated attachments containing the key details. continued on page 18

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BUSINESS CORNER

TECH NEWS

WORKING WELL UNDER PRESSURE Pressure Washers & Drain Jetting Equipment

Have an Open House to showcase your inventory of trailers, accessories, additional product lines, and special service A S feature S O Cany I AT ION N Elines W on S signage or video

EW

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IND E one X of their company’s products together, or and just your business brands generally together in PORTABLE TOILET UNITS

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26

Pumper | December 2021

accessibility for people searching for local portable Industrial Units DOT Code & Non Code restroom rental options.

It’s an SEO coup!

4 PUBLISH VALUABLE FREE CONTENT FOR YOUR MARKET. Write an article or a few for your blog, offering free high-value information to your site visitors.Various Email Sizes Available your announcement that you’re launching a new blog. There’s literally an endless number of topics

Quality People Doing Quality Work

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BUSINESS CORNER

TECH NEWS

400-word posts about current events relevant to your

other web ad platform. It should be treated as an essential

industry, items supporting your customers’ goals and

in your online marketing program. Popular ad types

concerns, minimizing PR O D Uoffer C Ttips Won AT C H costs for your services,

onA theSplatform conventional display S O C Iinclude AT I O N NEW S ads and

and ways to maximize customers’ benefits of using the

video. The ads penetrate the internet like no other such

various products you offer at their events. Write enduring

resource can, and they can generate a strong boost to the

evergreen content that can remain of interest to your

number of well-qualified leads clicking to visit your site.

readers over time. The blog gives your market something

The ads are better targeted to attract the target consumer

free from you that is of strong value to them and firmly

than traditional ad vehicles (like newspaper, TV, radio,

establishes you as an industry authority. And, it costs you

billboards, etc.). Yahoo and Bing display ads are also hot

little to nothing but a little very well-spent time.

essentials with 30 percent of internet consumer traffic

4 INITIATE CROSS-DEPARTMENT BRANDING COLLABORATIONS.

using those search engines.

4 USE COST-EFFICIENT PAY PER CLICK ADS.

Recruit non-marketing members of your staff from all

With the pay-per-click option, you only pay for an ad

IN THE NEWS

A S S O C I AT I O N I N S I D E R

departments to pitch in on one

when people click on it to go to

or two annual company branding

SP O T with L I GtheHdual T purposes events

of doing something to help the

INDEX

...customer reviews

community that also promotes your company’s recognizability in the community. It’s also a great

are a primary information

team-building opportunity. For example, maybe your business can

source

your site. Be sure the language you use in your display ad is as close as possible to the real search words that people use when they type into Google trying to find a business like yours in your area. Further, fashion your display ads with vivid imagery and

sponsor a community awareness-

references that appeal to local area

raising event for an important

consumers of your product type(s).

social or environmental cause, or set up a booth at the local fair or even at a national event.

4 GROW YOUR COMPANY'S ONLINE REVIEWS.

4 LIST YOUR COMPANY IN NETWORK DIRECTORIES. Another piece of any well-developed internet marketing

For people looking for a portable restroom service,

system for a small service business (or any size and type of

events service, or any other service you may offer in your

business) is listing in all the lead-generating and referral

diversified company, customer reviews are a primary

networks you can find in which it makes sense for you to

information source. The reviews are extremely powerful

have your company included. Just a few of the service

in driving the buying decision process of the modern

business directories you may want to list your company in

consumer. Word-of-mouth still reigns supreme in business

include the Internet Yellow Pages, Angie’s List, Yelp, your

marketing, as it always has. Today, consumer research data

local chamber of commerce business directory, and others.

indicates that 90 percent of web users are influenced in

4 SERVE AS THE LOCAL EXPERT IN YOUR INDUSTRY.

their purchasing decisions by star ratings and customers’ review comments.

4 BUY SOME CHEAP GOOGLE AND BING DISPLAY AD SPACE. Google AdWords reaches more internet users than any

You’re the local expert on your service and industry.

Let the public know where to find you and that you’ll make yourself available to help people with answers and advice in your field of experience. Maximize your social continued on page 22

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BUSINESS CORNER

TECH NEWS

4 BEEF UP YOUR WEBSITE.

Marketing does more for

P R O D U C T W AT C H

a small business than generating traffic. It fosters trust and demonstrates reliability, when it sends the right message, and

IN THE NEWS

sends it to the right people, in the right place, at the right time.

You don’t just need a website, you need a good one. So,

A S Sscrutinize O C I AT O N ofNyour EW S from top to carefully theIpages website bottom. Add a fillable form for information requests about your services and prices. Add another fillable form your site visitors can use to order services and specify features, etc. Have a form for customers to make referrals and get an incentive. Make sure all the call-to-action buttons on each page are functioning properly to link to internal pages,

A S S O C I AT I O N I N S I D E R

prompt responses from your marketing or sales staff, etc.

Update with more visually appealing images, graphics, headers, and other elements. Make sure links to your social platform pages work. Have in-line text backlinks

platform presence. Have a blog offering any kind of free

to relevant suppliers of other types. Produce a video clip

information, on or off your product topics, of high value

showcasing the toilet units, trailer exteriors, and ancillary

your audience.

Obtain speaking engagements S PtoO T Ltarget IGH T

I N D you E Xoffer. Display discount coupons. Dazzle. products

about your business and industry at local and regional

BIG SMALL BUSINESS MARKETING TAKEAWAY

events. Lots of organizations everywhere are always

Marketing does more for a small business than generating

looking for speakers to fill their rosters.

traffic. It fosters trust and demonstrates reliability, when

2 2 A MERIC AN L IQUID WA S T E AU GU S T 2022

Vi si t Us

it sends the right message, and sends it to the right

generating, your rate of lead conversion, and your

people, in the right place, at the right time. The best

customer acquisition cost (CAC).

marketing strategies position a company to demonstrate

A cloud-based Saas Customer Relationship

that it has the character of a great brand. That’s the ideal

Management (CRM) subscription offers extraordinary

messaging to drive traffic organically to your website

benefits for a small business looking to scale. Managing

and your phone.

your marketing, sales processes, communications, and

The world's most efficient and cost-effective lead

information access across sales, inventory, customer

generator is the World Wide Web. It's also the most

services, billing, and more, to boost your overall

convenient way to foster business relationships and

efficiency in serving your customers as you grow. That

build a robust referral base. So, there’s nothing to

kind of system promises the biggest payoffs in customer

wonder about when it comes to whether you can afford

satisfaction and word of mouth — your most powerful

to create and maintain a well-functioning business

marketing outlet.

marketing website. The answer is yes, per the wisdom

The overarching necessity in any marketing program is

of today’s most successful small business marketing

a strong focus on its core purpose — which is to appeal

agencies. Just lavish on some effective SEO efforts to

to the specific goals and needs that your company can

make sure people can find your site.

efficiently satisfy. That’s the first marketing plan essential,

To know how your marketing, whether online or on the ground, is performing, track the necessary

and it’s the last principle to apply when evaluating any campaign you have designed.

metrics, including the number of qualified leads you’re

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SPOTLIGHT

INDEX

AMERICAN SANITATION INC:

SERVING RECORD NUMBERS IN CHALLENGING TIMES Founded in 2006 in Napa, California, American Sanitation Inc. serves one of the fastest growing and most dynamic communities in the nation.

The Napa Valley has been known for its wine for over a century. But its fame peaked around the same time that American Sanitation Inc. filed its papers of incorporation, and the timing could not have been more fortuitous for this sanitation company.

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The first unique value proposition ASI touts is pickup and delivery all over northern California, which is amazing. Their primary service area is already huge and highly metropolitan.

I

n 2018, the wine tourism industry in the area alone brought in more than $2.2 billion.

With numbers like that, Napa needs a sanitation company to serve restaurants and events, and ASI was there to answer the call. ASI is a full-service septic and portable toilet company serving the residential and commercial needs of special events, construction sites, vineyard operations, and everexpanding residential zones.

Because the competition in this part of the country is steep, ASI is able to make ground in its effort to deliver competitive pricing. Their office staff, drivers, and sales reps are all encouraged to deliver the best prices to their customers. With an enormous service area covering one of the busiest and most heavily populated areas in the country, they have their work cut out for them.

ASI's service area covers most of the San Francisco Bay, (all of the inner bay) the majority of Sacramento, and stretches along the coast from Gualala to southern Fremont and northern San Jose. In case you're not familiar with the area, that encompasses three major metropolitan locations, continued on page 26

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SPOTLIGHT

INDEX

and what might be the biggest spot for tourism and

The first unique value proposition ASI touts is pickup and delivery all over northern

vacationing in the state of California. That is possibly the most demanding service area imaginable, even more so when you include the additional work that the active waterways, mudslides, and the infamous

California, which is amazing.

rainy seasons of the California coast must generate.

Their primary service area is

When we decided to cover this company for our

already huge and highly metropolitan.

monthly spotlight, the size of their service trucks and the scope of their service area told us almost everything we needed to know. Chiefly, it told us that these guys are busy!

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AMERICAN SANITATION INC'S PRIMARY SERVICE CATEGORIES The first unique value proposition ASI touts is pickup and delivery all over northern California, which is amazing. Their primary service area is already huge and highly metropolitan. But their full-sized trucks are tooled out to carry service to almost any California location north of the San Francisco bay. It must be said that their full-size lorry tankers indicate that these trips are long, complicated, and involved, and their drivers nod grimly at the implication. But this makes ASI uniquely prepared to carry out the biggest, longest hauls over the largest functional service area of any septic service company we've covered.

Their second unique value proposition is full-service solutions. There's little doubt that they can offer full-service solutions to their primary service area continued on page 28

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SPOTLIGHT

INDEX as described initially. But if they are able in practice to extend their full list of services to the entirety of northern California, it would be incredible. But when it comes to serving the septic needs of companies and domestic customers in Sacramento and inner bay San Francisco, ASI is certainly more than adequately equipped.

Finally, we come to their portable toilet rentals. Of course, the nature of the region demands that they offer the full range of standard, to ADA-compliant units, luxury models, and VIP portable toilets. With their basic portable toilets, bathroom trailers, and VIP units, they serve construction sites, events, and much more.

Of course, their VIP units are completely solar-powered and require no electric or water hookups to function.

Sources https://www.american-sanitation.com/

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your premier

tank manufacturer WE ARE IMPERIAL. At IMPERIAL INDUSTRIES, we have been going the extra mile designing and manufacturing specialized commercial sanitation tanks for more than 39 years - constantly evolving to meet the changing needs of your industry. It is our mission to provide you, our valued customers, with dependability for the road ahead.

• Quality • Durability • Customer Support • Truck Dealer Partners Better efficiency means bigger profits...let us help you get the results you want!

OFFERING A WIDE RANGE OF SEPTIC & PORTABLE PUMPING EQUIPMENT: • Septic Trucks • Portable Restroom Service Units • Grease Units • Vacuum Trailers • Hydraulic Hoist Tanks • 407/412 DOT Tanks • Parts Tanks available in your choice of metal - steel, aluminum or stainless steel.

We’ve built over 150,000 tanks and counting.

We have stock on the ground ready to go to work for you!

Custom options available!

Subscribe to our YouTube channel Imperial Industries, proudly family-owned and operated in central Wisconsin for more than 39 years, is the trusted choice for specialized septic solutions and expert service.

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Imperial Industries Inc.

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Look Both Ways Before Hiring

By Jill J. Johnson, MBA

1. PRIORITIZE THOSE WHO INTERFACE WITH YOUR CUSTOMER The foundation of business success is based upon your revenue and the stability of your revenue

Internal, External and Other Solutions to Staffing Shortages It’s no secret that the staffing

streams. Customer loyalty and retention depends on their satisfaction. Prospects rely on their ability to access the information they need to make informed decisions and gain a comfort level with their options.

Organizations with a history of sales success often rely on operational delivery to keep them going when they are short staffed. Yet it is your customer facing staff who are the most valuable to sustaining

shortages facing most businesses

enterprise revenue.

today are extremely challenging.

along the entire range of their customer journey.

It is also highly unlikely that these

Identify staff who interact with your customers Their success in meeting customer needs, satisfaction and prospect demands determine if you can satisfy

challenges are going to resolve in

and keep them. If they have the bandwidth to

the near term. So, what do you do

customers and expand your prospect pool.

now when you just cannot find the talent you need? It is time to rethink

provide exceptional service, they can keep your Today’s consumers is looking for faster information.

Many prefer to get information via video or audio.

Adjust to how they want to consume information.

all of your staffing options. The key

Streamline your team’s workload by creating tools

is to make the most of the staff you

want and need. Ensure they have the tools and

have and to augment them with outside resources and technology.

and resources to quickly get them the answers they resources they need to be more efficient. Clarify what can help them deliver a better customer experience. Remove the roadblocks to their success.

continued on page 32

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AU G U ST 2 0 2 2 A M E R I C A N LI QUI D WASTE 31

history, your team, and your culture. They know your

Technology and automation use is exploding as companies are seeking opportunities to

preferred communication methods and how you like to work. Outside vendors are an exceptionally valuable safety valve when you cannot find the right permanent talent.

Do not try to manage too many different outside

invest in devices and software to

resources. Focus on the most critical work they can

provide options to leverage the

to see if you have chemistry and if they provide you

staff they already have and enhance their productivity.

provide for you and engage in short-duration tests with value.

3. CONSIDER THE POTENTIAL OF TECHNOLOGY Technology and automation use is exploding as companies are seeking opportunities to invest in

2. OUTSOURCE WHEN NECESSARY

devices and software to provide options to leverage the staff they already have and enhance their

The gig economy is here to stay. Leveraging external

productivity. Autonomous devices include robots,

relationships with outsourced resources can help you

drones, vehicles, floor cleaners and more. These

flex your staffing and can be a valuable way to get the

devices can sense the environment around them and

work done. While not as optimal as building your own

operate without human involvement. Other devices

team, the pressure relief you experience when critical

such as exoskeletons are able to support a worker’s

work is being completed can give you the breathing

body and provide augmented biological capabilities

room needed to determine if this role really needs a

such as safely lifting heavy objects.

full-time hire or if can be permanently outsourced.

For small projects, online resources like Fiverr

While robotics as a field is advancing, they are not truly autonomous of human interaction. They still

and Upwork provide you with worldwide access to

need people involved in the process to use them.

Gig Workers with specific skills that are needed for

This includes programming, monitoring them and

short duration work. Most of these online sites have

changing batteries as they perform their service. At

filters allowing you to clarify what you service need,

best this is now “co-botics” and people will never

information ahead of time on the potential cost,

be fully eliminated from the equation and they will

control over where your talent comes from and what

work in tandem. As these options expand, you can

languages they speak.

take advantage of them too, even if you are a small

Staffing Agencies can bring in talent to your organization for a project that is going to take a bit

business.

There is growing interest in how data and analytics

longer. While it will be more expensive, keep in mind,

can be used to manage staff productivity and service

you are not paying any benefits and you will not get

delivery. Most technology devices are already

hit with an unemployment claim when you no longer

collecting data. When combined in the future

need them. Agencies vet the staff who work with you

with artificial intelligence, the possibilities for data

and will help you find the right talent you need.

analytics appear to be endless. When the data is

Trusted Outside Vendors can provide key services

combined with AI interpretation, this can provide

for you and do bookkeeping, administrative work,

valuable insight to help streamline your processes

sales support, social media, website management,

and maximize staff efficiency.

etc. Long-term vendors have deep insight about your

3 2 A MERIC AN L IQUID WA S T E AU GU S T 2022

Evaluate how you are using the software and

Vi si t Us

technology currently deployed in your business to see

About the Author:

how you can maximize their value. The return on the

Jill J. Johnson, MBA, President and Founder of

investment (ROI) should be very carefully evaluated

Johnson Consulting Services, is a management consultant,

to identify any efficiencies achieved or productivity

accomplished speaker, award-winning

enhancements. Get your team any needed training so

author, and Business Hall of Fame inductee. She helps clients

they can effectively work with advanced technologies.

make critical business decisions and develop plans for

You might need a different skillset in your workforce to

turnarounds or growth. Her consulting work has impacted

work with the technology and this may expand your

over $4 billion worth of decisions. She has a proven track

workforce to pull from a broader pool of potential talent.

record of dealing with complex business issues and getting

FINAL THOUGHTS It is clear that the staffing shortages are not going

results. For more information, visit www.jcs-usa.com.

away. We have to find opportunities to gain increased

Website: www.jcs-usa.com

productivity from our existing workforce and alternatives

LinkedIn: https:/www.linkedin.com/in/JillJohnsonUSA/

for completing the work we need done. Focusing on the

Facebook: https:/www.facebook.com/

needs of our customer-facing team members, making

JohnsonConsultingServices

smart use of outside resources and maximizing technology

Instagram: https:/www.instagram.com/JillJohnsonUSA

use provide viable options for addressing the issue. When

Twitter: https://twitter.com/JillJohnsonUSA

you expand your potential for getting the job done, you

Clubhouse: @JillJohnsonUSA

Social Media Links:

are more likely to find the resources you need.

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A S S O C I AT I O N I N S I D E R

IN THE NEWS

SCOXREELS® P O T L I G H T SAFETY TO THE

INDEX NEXT LEVEL

Safety is the first and foremost consideration in business today. Slips, trips and falls constitute the majority of general industry accidents, which cause 15% of all accidental deaths.

Coxreels is excited to announce the new addition to our safety line: High-Visibility Safety Hose Reels.

Power up your safety with high visibility hose by Coxreels. When not in use your hose and cable is safely retracted on your Coxreels reel, but when in use the hose can become a hazard. With the addition of high visibility hose to your hose reel, awareness and visibility are increased to create the safest environment possible.

Featured on P, SH, and T series, Hi-Vis hose is hybrid bright

yellow hose with a white glossy stripe available in 3/8"and 1/2". Hybrid hoses (PVC + Rubber blend) offer similar performance to rubber with the weight of PVC, combining positive features of both hose types. They have increased hose flexibility and better low temperature behavior while maintaining strength and toughness. With enhanced kink resistance and reduced coil memory, they lay flat for a reduced trip hazard potential. Hybrid hoses also feature a less sticky jacket surface than PVC for better stacking performance and an improved non-marring quality. With a working pressure of 300PSI, this hose is perfect to be used in applications involving air and water.

Adding EZ-Coil® controlled retraction and Hi-Vis hose to your Coxreels reel, it will create the maximum safety environment for your workplace.

As the industry leader in hose, cord and cable reels, Coxreels is making a commitment to provide our customers with the ultimate and most complete, diverse line of reels and reeling accessories.

For more information on Coxreels and our new Hi-Vis Hose Series, please visit www.coxreels.com.

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IN THE NEWS

A S S O C I AT I O N I N S I D E R

GENERAL’S POPULAR, POWERFUL SEWEROOTER T-4™ CLEARS 3" TO 6"I N D E X INSIDE LINES UP TO 100 FEET LONG

SPOTLIGHT

General Pipe Cleaners’ popular Sewerooter T-4™ mid- the Guide Tube helps users easily propel cable in and size drain cleaner packs the performance, punch, and

out of lines at up to 20 feet per minute. Hands keep

portability to unclog 3” to 6” diameter lines up to 100

clean – and off spinning cable!

feet long.

Made in the USA, Sewerooter T-4 features a folddown handle, stair climbers, and truck loading wheel for easy transport, maneuvering, and storage. Its robust, reinforced frame rides smoothly on big 10" ball bearing wheels.

The powder coated metal drum includes General’s unique, self-aligning Flexitube™ distributor tube to reduce cable tangling. And a heavy-duty 1/3 hp capacitor-type motor with thermal overload protection powers Sewerooter T-4.

Flexicore cable offers superior kinking resistance and unequalled strength with the right amount of flexibility. It’s so tough that it carries the best warranty

Plumbing, drain cleaning, maintenance, and restoration pros love it. With more cleaning power than its T-3 predecessor, Sewerooter T-4 carries 100 feet of 9/16" Flexicore® cable to clear stubborn stoppages in 3" to 4" inside lines. Heavy duty 9/16" cable provides more torque than traditional 1/2" cables offer, yet can clean the same size drain lines.

Need to clear tree roots and other tough clogs from 3" to 6" lines? Simply switch drums to 75 feet of 5/8" Flexicore cable. To adjust to different cable sizes, just turn a knob atop the feed. No screwdriver required!

General’s labor saving, variable speed Power Cable

in the business – one-year protection against defect and breakage.

For details contact the Drain Brains® at General Pipe Cleaners at 800-245-6200 or 412-771-6300, or visit www.drainbrain.com/T4.

■ About General Pipe Cleaners

General Pipe Cleaners, a division of General Wire Spring Co., is a leading manufacturer of high quality Americanmade drain cleaning equipment. In business since 1930, the four-generation, family-owned company is celebrating nearly a century of service to drain cleaning professionals and plumbing contractors, as well as to

Feed also offers enhanced safety and control through

facilities managers, the rental industry and the hardware/

blockages. Optimized to reduce whipping and drag,

home center market. The Toughest Tools Down The Line.

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TriFlow 825 ■

■

Straight Tri–Lobe

Ideal for:

Performace: Vacuum up to 18 inHg; Flow up to 4805 cfm

■

Sewer Cleaning

■

Storm Sewers

■

Water Treatment Plants

■

Municipal Water Departments

■

Cleaning & Washing

■

Flexible Options & Installation

■

Coolest Blower Temperatures in it’s Class

■

More Energy Efficient vs. Other Straight Lobe Blowers

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AU G U ST 2 0 2 2 A M E R I C A N LI QUI D WASTE 37

IN THE NEWS

A S S O C I AT I O N I N S I D E R

S PINGENIUM O T L I G H T LAUNCHES

INDEX

ITS NEW INDUSTRIAL SERVICES DIVISION

July 28, 2022 - SAN DIEGO – Today, INGENIUM announces it has expanded its service offerings and launched its new Industrial Services Division.

INGENIUM provides a broad range of waste management services specializing in packaging,

4 Roll-Off Bin Rentals (20-Yard, 40-Yard, Closed Top, Open Top, FRAC Tanks, Dewatering Bins).

4 Bulk Waste Management, Transportation & Disposal (including Vacuum Tankers and Vactor Trucks) 4 Remediation Projects/Excavation/Contaminated

transportation, recycling, and disposal of hazardous,

Soils Clean-up/Debris Removal/Lead and Asbestos

non-hazardous, biological, universal, and radioactive

Remediation/Copper Remediation for Gun Ranges

waste. The company helps its customers manage their waste programs, maintain budgets, and meet regulatory demands while protecting employees, the community,

4 Industrial Cleaning/Pressure Washing/SCBA and Confined Space 4 Onsite Technical Services, Project Management

and the environment. INGENIUM also assists in the process of reducing and recycling wastes to achieve sustainability goals while maintaining safety and service.

With the addition of the Industrial Services Division, INGENIUM provides a necessary service for its clients and adds to its already extensive menu of service offerings.

“Adding Industrial Services makes Ingenium a complete resource for all hazardous and non-hazardous environmental needs.”

- Heather Johnson, CEO

For more information, contact INGENIUM at: www.pureingenium.com.

About INGENIUM ​​Founded in 2006 and based in Escondido, California, INGENIUM is the leading provider of sustainable waste management solutions and is known for its innovation, accountability, and uncompromising integrity. INGENIUM provides a broad range of waste management services specializing in packaging, transportation, recycling, and disposal of hazardous, non-hazardous, biological, universal,

“Our familiarity in working in hazardous and

and radioactive waste. INGENIUM is positioned along

non-hazardous environmental spaces provides our

the entire West Coast and Texas, with multiple ten-day

customers complete environmental and industrial services.

hazardous waste transfer facilities. Ingenium operates

Ingenium manages any type of industrial/environmental

on a national level with the support of a vast network

project and can be your turn-key solution.”

- Scott Manuel, Industrial Services Division Manager By upgrading its Southern California fleet, INGENIUM

of waste management partnerships. Our customer base spans across the nation and a variety of industries, including biopharmaceutical, aerospace, chemical, general manufacturing, healthcare, and education.

Industrial Services includes but is not limited to: 4 Roll-Off Trucks (Single Bin and Double Bin Units)

3 8 A MERIC AN L IQUID WA S T E AU GU S T 2022

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MAKING A POSITIVE IMPACT ON COMMUNITIES AND ENVIRONMENTS AROUND THE WORLD

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IN THE NEWS

THOMPSON PUMP AWARDED SOURCEWELL COOPERATIVE PURCHASING CONTRACT

SPOTLIGHT

A S S O C I AT I O N I N S I D E R

INDEX

Port Orange, FL – Thompson Pump and

government, education and nonprofit organizations.

Manufacturing Company, one of the nation’s leading

After competitively soliciting and awarding a

manufacturers of heavy-duty, diesel-powered bypass

cooperative contract, member municipalities have

and dewatering pumps, announces it has been

access to Thompson Pumps’ high-quality wet and

awarded a cooperative purchasing contract with

dry prime trash pumps, diaphragm pumps, high

Sourcewell. Thompson Pump’s contract #101221-TPM

pressure pumps, hydraulic and electric pumps,

is categorized under Sewer Vacuum, Hydro-Excavation

sound attenuation enclosures, control panels and

and Municipal Pumping Equipment with Related

accessories, as well as their exceptional service

Accessories and Supplies; it is offering its full-line

and support.

of dewatering pumps, bypass pumps and optional

“Whether for flood mitigation, preventing

accessories. Thompson Pump is honored to be

environmental pollution, public safety concerns,

awarded a third consecutive Sourcewell co-operative

construction preparation, or any other pump-related

purchasing contract, with this one in effect through

application, our pumps are customized for each

October 11, 2025.

municipal customer’s specific needs and our team is

“Thompson Pump has been offering its high-quality

on hand for any guidance and training needed,” said

pumps and accessories to local, state and federal

Chris Thompson, President of Thompson Pump and

governments for more than 50 years, and with this

Manufacturing Company.

Sourcewell contract, all government customers can efficiently streamline their procurement procedures to obtain the pumps they want and need, at discounted

For more information on this contract, visit the Sourcewell’s Thompson Pump page on their website. .

prices,” said David Perry, Municipal Sales Manager for Thompson Pump. “Utilizing the Sourcewell

About Thompson Pump and

contract allows us to offer the best overall value to

Manufacturing Company:

our government customers, not only through our

Thompson Pump and Manufacturing Company, a

products but through our continued service in training, local representation, experience and so much more.”

Sourcewell, formerly National Joint Powers Alliance (NJPA), is a self-sustaining government

family-owned company celebrating more than 50 years in business, is a full-service manufacturer and provider of high-quality pumps, pumping equipment and engineering expertise for bypass pumping, dewatering, mining and flood control. www.thompsonpump.com

organization that connects various high-quality vendors to the buying power of more than 50,000

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We feel that every customer is unique and has distinctive requirements. Our commitment is to listen and work with you to build the finest vacuum system possible. Take advantage of our quality, experience, and after the sale service & support.

CUSTOM BUILT. DRIVEN BY YOU. 314 Lake Avenue N., Hamilton, ON L8E 3A2 | t: 800-263-4508 | e: sales@transwaysystems.com | www.transwaysystems.com

INDEX Abbott Rubber CO. Inc..................................................2 800-852-1855 / pumperhose.com American Jetter............................................................ 44 866-944-3569 / americanjetter.com American Tank Co........................................................ 10 254-721-5675 / atcvacuumtruck.com AR North America....................................................... 28 763-398-2008 / arnorthamerica.com Arcan Enterprises....................................................... 10 888-352-7226 Aqua-Zyme Disposal Systems Inc........................... 2 979-245-5656 / aqua-zyme.com Armal Inc........................................................................ 17 866-873-7796 / armal.biz Bright Dyes.................................................................... 44 800-394-0678 / brightdyes.com Cam Spray...................................................................... 18 800-648-5011 / camspray.com Com Vac.............................................................................5 800-243-7986 / comvacsystems.com Comforts of Home...................................................... 46 877-382-2935 / cohsi.com Coxreels........................................................................... 34 800-269-7335 / coxreels.com Ecological Laboratories Inc...................................... 42 800-326-7867 / propump.com Eljen Corp....................................................................... 11 800-444-1359 / eljen.com F.M. Manufacturing..................................................... 19 877-889-2246 / fmmfg.com Fruitland Manufacturing ......................................... 43 800-663-9003 / fruitlandmanufacturing.com

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Greasezilla...................................................................... 12 304-658-4778 / greasezilla.com GSBB Services, LLC...................................................... 44 843-535-5712 / gsbb.biz Guzzler............................................................................ 21 guzzler.com Imperial Industries Inc............................................... 29 800-558-2945 / imperialind.com In The Round Dewatering........................................ 27 317-539-7511 / ITRDewatering.com J.C. Gury Company Inc..................................................6 800-903-3385 / jcgury.com Jet...................................................................................... 42 800-321-6960 / jetincorp.com Key Commercial Corp................................................ 42 877-333-4539 / keycommercial.com Lane's Vacuum Tank, Inc........................................... 33 800-592-3308 / lanesmobilejohn.com McKee Technologies......................................................9 866-457-5425 / mckeetechnologies.com Mid-State Tank Co., Inc.................................................4 800-722-8384 /midstatetank.com Milwaukee Rubber Products................................... 15 800-325-3730 / milwaukeerubber.com National Vacuum Equipment, Inc.......................... 31 800-253-5500 / natvac.com Navitas Credit Corp..................................................... 16 800-422-1844 / navitascredit.com Norweco............................................................................7 800-667-9326 /norweco.com Paul Swoyer Septics LLC............................................ 41 830-935-4936 Peterson Products..........................................................6

800-669-1434 / pipeplug.com PolyJohn Enterprises.................................................. 47 800-292-1305 / polyjohn.com Power Line Industries / Hot Jet USA..................... 44 800-213-3272 / hotjetusa.com RapidView......................................................................BC 800-656-4225 / rapidview.com RCS II Inc.....................................................................6, 16 518-812-0000 / septicdrainer.com Robuschi ........................................................................ 37 gardnerdenverproducts.com Roeda .............................................................................. 27 800-829-3021 / store.roeda.com Roth Global Plastics.......................................................4 866-943-7256 / roth-america.com Stamp Works................................................................. 44 800-758-2743 / sales@stampworks.net T & T Tools Inc................................................................ 22 800-521-6893 / mightyprobe.com The Water Expo...............................................................3 305-412-3976 / The WaterExpo.com Transway Systems Inc................................................ 45 800-263-4508 / transwaysystems.com VacCon............................................................................ 39 904-493-4969 / vac- con.com Vactor Impact............................................................... 13 vactor.com Vacuum Sales Inc......................................................... 35 800-547-7790 / vacuumsalesinc.com Wee Engineer................................................................ 23 877-296-2555 / wee-engineer.com Westmoor Ltd............................................................... 44 800-367-0972 / westmoorltd.com

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