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Nails by Nols

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Date:

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Daryl van Arkel

Fleur’s Framing

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Fleur-Riette Cooper +27 82 475 7522

Fleur’s Framing Whatever you can name, I can frame!!

Oil paintings, water colours, pastels, certificates, photos, tapestries, collectors clothing, even baby’s first set of shoes. And, in any style.

From block mounting, double frames, box frames, glass mounts and conservation framing.

Fleur-Riette Cooper: +27 82 475 7522 t: +27 11 453 6974 | e: fleurriette@gmail.com

Flowers 4 U Jane

082 822 6022

Flowers for ALL Occasions

ROSMAN AUTO R E N A U L T

S P E C I A L I S T

José Rosario 083 674 7587

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manicures

�

pedicures

�

waxing

�

facials

�

massages � tinting

Please call Dina to make your appointment.

C: 071 688 8067 | T: 011 455 5945 | e: dinade1313@gmail.com N0. 2 Elanor Street, Sunny Rock, 1401

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From:

Dear:

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Wedding Stationey - Save the Dates

Wedding Stationery

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Wedding Stationey

Megan Dear Gregg,Dear Cheryl, Kyle & Garreth As we value your impact into our family and or Shelby's life, we cordially invite you to join us in welcoming our daughter into young adulthood.

Shelby’s Birthday

This day signifies that she is coming of age and is ready to celebrate her transformation into adulthood.

Shelby’s Birthday

As this is a significant time, we would like to pass blessings and prosperity over her as she steps into this next chapter of her life.

Should you wish to make a personal blessing over Shelby, please come prepared.

1st March 2013 at Loveata Restaurant 11 For I know the plans I have for you, declares the Lord, plans for welfare[b] and not for evil, to give you a future and a hope. 12 Then you will call upon me and come and pray to me, and I will hear you. 13 You will seek me and find me, when you seek me with all your heart. Jeremiah 29:11-13 (ESV)

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17 Chaucer Avenue, Senderwood.

18:30 for 19:00 | Dress: Smart Casual

11 For I know the plans I have for you, declares the Lord, plans welfare[b] and not for evil, to give you a future and a hope. 12 Th you will call upon me and come and pray to me, and I will hea you. 13 You will seek me and find me, when you seek me with a your heart. Jeremiah 29:11-13 (ESV)

Please Rsvp by 28th February 2013 Yvette: 084 345 0084

JOIN THE GUERRILLA REVOLUTION.

To join the movement call Matt Palmer on 0828547709 or email matthew@guerrilla-imc.co.za vash@gigibug.co.za I 084 235 0084

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Taking your time in sales could increase turnover What you need to know when choosing a training partner A close look at OpenOffice Tips to get your franchise finance approved

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Magazaine Design and Layout

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Magazaine Design and Layout

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Magazaine Design and Layout

The Lounge is renowned for its exquisitely presented High Tea with a sinfully tempting array of pastries.

Let the combination of comfort and classic European style entice you, along with the decadent afternoon delights of High Tea, a light lunch or a glass of your favourite Cabernet or Port in front of a large, roaring fire after dining at The Atlantic Grill.

Taking environmental

action

Recreational facilities

The Table Bay Hotel is committed to protecting the environment, whilst providing the best quality service. We are already taking a number of actions to save water and energy as well as reducing waste, and are looking to make further improvements. The hotel has been officially graded by the Heritage Environment Rating Programme.

The Table Bay Hotel offers a tranquil retreat away from the hectic pulse of the surrounding Waterfront and Cape Town’s many hedonistic pleasures. The sporting facilities provided are purely for enjoyment and relaxation purposes. More strenuous and diverting sporting facilities are located outside of the hotel. The Concierge will accommodate all requests.

Pool Area Soak up the summer sun, sip a glass of bubbly in The Pool Bar’s jacuzzi or bask in the glory of an unforgettable African sunset with an idyllic view of the Atlantic Ocean and Robben Island.

For a little extra indulgence, treat yourself to a session of pampering on the pool deck with a soothing spa treatment from the Hotel’s Camelot Spa. For your added convenience, hourly shuttles are available to and from Camps Bay Beach during summer.

Sun International 2011

5

The Union Bar An ideal meeting place for business or social gatherings, The Union Bar is the perfect spot to unwind, enjoy a fine cigar or savour creative cocktails, such as the Bar’s signature cocktail, The Table Bay Rose. With a maritime theme marking Cape Town’s naval history, The Union Bar carries a strong sense of history, successfully combining the past and the present.

Gymnasium Floor to ceiling glass encloses the boutique gym, which offers both cardio-vascular equipment and weights. For individual fitness programmes, professional trainers, dieticians and corporate lifestyle consultants are available.

Health spa

The Health Spa has a spectacular view of Robben Island and is equipped with steam and therapy rooms and offers an extensive range of fragrant aromatherapy massages and holistic treatments to stimulate muscle therapy and relax stressed guests. There are five treatment rooms and two specialised rooms for the Vichy Shower and Aromatherapy tub.

6

The spa offers the latest technology and a focused range of treatments and disciplines from all over the world are represented in the massage techniques – from Swedish connective tissue treatment to the employment of Ayurvedic techniques from the ancient Indian form of healing.

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Holistic spa massages and treatments include: • • • • • • • • • •

Kahuna massage, from Hawaii Hot Stone massage utilising crystal healing Chakra balancing Decleor Spa Thai massage Slimming massages Aromatherapy massage Shiatsu and reflexology Fragrant Bali spa treatments Decleor anti-stress day package Spa body wraps 

The Table Bay is a Sun International hotel, which means you can expect nothing less than the highest levels of service and enjoy myriad superior activities. In everything we do we aim to exceed your expectations, allowing you to escape into the romance and luxury of your journey.

The Table Bay Hotel is also part of The Leading Hotels of the World. The Leading Hotels of the World brand is internationally recognised as the definitive mark of excellence in hospitality.

Sun International 2011

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and elegaranccee

2

A Succee

d / Esse

Few hotel s, anywhe re in the Bay Hotel world, ca . It n rival the of Robben is perched on lan spectacula d’s edge Island an r setting , overloo d the harb The hotel of the Ta king the ou ble Atlantic Oc classic gr is an architectural r on the one side ean with ace is co and masterp views nti iec throughou nu e of Victor Table Mountain on the oth t the hotel ed in the interior ian elega er. and perm nce. This , leaving another era. you feelin eates ev the me of ery detai g as thoug Wanderi l of the dé h you ha ng aroun cor ve stepp d the ho senses. ed into tel is a se The intric ns ate uous expe the entra nce or the details of fine cra rience tha fts t involves parquet taken aw floor of the manship found in all one’s ay by the ma foyer The restau the grand lounge with its ca are captivating. Yo rble mosaic of rant boas ocean, an thedral lik ts a priva ur breath d a nearb te e will be ce din ilin ing g and tw y dock tha bay and The hotel in firepla wine t is has 329 ces. their own rooms. Mo large enough to ac cellar that overl ooks the ba commod st of these ate an oc calls of the lconies allowing ha ve gues ean liner. sea birds sounds of and seals ts to enjoy the the Victor that occu ia & Alfred py the ha No expe rb Waterfro nse or de nt shoppin our, interspersed quest for tail has be wi g and en lux en spare tertainmen th the faint d in the writing de ury and comfort t complex in the su sks, to the mptuous . ocean vie large expa rooms, fro ws. All roo nsive wind m the ms have compute ows with features rised safes their magn stylishly appointed such as , direct pr ificent ha walk in cu ivate lines marble vanity un rbour an pboards, its with ha , faxes, mo d Sleep co butler sta irdryers an dems an mes swiftl tions, d for the d even a beautifully y business Biz-Com appointed in any of the spac m centre. guests technolo ious, lux en-suite gy allow uri ba ou thr s ooms an you to es the outsi d the lates rooms. Crisp linen cape into de world t tel sh serenity . And an room servi and simult ephonic and broa eets, y whim, ce will att any fancy aneously dband empt the , is only a stay in tou impossibl ph ch with one call e to atten away. Di d to your sc reet needs.

ntial Publi

cation

Dining At Table Bay Hotel food resembles art. The best and freshest ingredients are used by South Africa’s top chefs to create taste sensations unlike any other.

Sun Intern

ational 20

11

The Atlantic Restaurant

3

Classic dishes with an innovative twist are exquisitely presented and complemented by an extensive wine list.

The Restaurant offers an amazing ‘room with a view’ dining experience, where one can enjoy an intimate, elegant dinner while gazing at the Atlantic Ocean, majestic Table Mountain and the splendour of Cape Town’s city lights.

It features an al fresco terrace serving light meals and drinks. The restaurant serves buffet style breakfast, à la carte lunch and dinner specialising in South African and Asian cuisine. The selection changes frequently.

Incorporated in the restaurant is the private, ten-seater Captains Table, overlooking the V&A harbour and is available for use by corporations who regularly entertain small groups of clients and associates.

The Lounge For an afternoon of sheer indulgence, make sure you pay a visit to The Lounge with large, opulent, inviting sofas and unmistakable Old World charm.

4

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A study in g

YouTube

YouTube is a video-sharing website where you can upload and share video clips. It consists mostly of user-generated content, and includes anything from home videos to TV and film clips.

Viewers most often want to be entertained, so it’s not the best place to showcase adverts for products, although there are ways to use this medium effectively for business.

You could store videos on YouTube and display them on your website, if you want to have videos that sell.

YouTube accepts most video file formats, which makes it easy to use with almost any video recording device.

People use Facebook to express themselves and connect with others. Because of this, Facebook is not the ideal place to sell products or services; however, it is the perfect place to gain visibility and attract people to your websites.

12 Pocket Guide www.succeed.co.za

Sign up

www.facebook.com

7 social media tips

Add a video

Anyone with an internet connection can use YouTube to watch videos, but you need to register to upload videos. Your video clip could be private and intended for your family and friends, or professional and for clients and colleagues.

Facebook

Latest stuff

Business or personal

Popular videos

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www.youtube.com

Business or personal A profile is a person’s personal space and is meant only for individuals. If you want to use Facebook for business you will need to first have an individual profile. Then you can add a page dedicated to your business on your profile.

1. Use your social networking tools at least once a week to keep them current and to prevent followers from dropping your profile.

Things you should know about Facebook

2. If you are new to social networking, initially choose two networks to concentrate on.

Facebook events is an application that allows you to promote an event or milestone. Each event gets its own page. You can also invite people to your event and collect an RSVP count.

3. Use a consistent username. This will make it easier for you to work with multiple user accounts and for people to find you, instead of someone with a similar name.

What is social media?

6

Social media refers to online technology that allows anyone with access to the internet to publish and share information. It is usually free and includes anything from social network pages to sites for sharing photos and video clips.

Social media differs from traditional media in that it does not have a single broadcaster, but is disseminated though social interaction – often passed on from user to user virally by word of mouth (or via social networks). Although most social media were originally intended for private use, they can be used as effective business tools. Even Barack Obama Twitters!

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Succeed Pocket Guide

www.myspace.com

Contents 24 27 30 31 32

3. Forcing people to be followers or friends.

4. Following too many people.

Linkedin Google Wave

Business or personal

8 common mistakes

It is recommended that MySpace MySpace was cre ated for bands only be used for personal networking as it is less secure than its counterparts, and has less business credibility as it is used mostly by young people and artists.

6. Trying to sell before a relationship has had the chance to build.

7. Forgetting that anybody can see your social media profile including your boss and clients.

8. Sending bulk invitations to join your network. Let people know who you are and why you want to connect.

30 Pocket Guide www.succeed.co.za

Only use MySpace if you want to create a social online image or if you work in the music industry.

Checklist November 2009 15

The team

Editor: Sheena • Sub editor: Robyn Lawrenson Design and Layout: Vashti Derrick Contributors: Tamara Lemos Ebersohn, Graham Wood Production coordinator: Leigh-Anne McKenzie Printed by Paarl Web • Telephone: 0861 782 2333 or 0861 Succeed, 011 694 8000 Postal address: PO Box 72178, Parkview, 2122 Email: info@succeed.co.za • Website: www.succeed.co.za This book is produced Succeed SA Magazine (Pty) Ltd 2

2. Using a business name instead of creating a spokesperson for the company.

5. Asking people to join your feed so that you can hit a target number of followers.

MySpace is an online community that allows users to keep in touch and meet new people. MySpace was originally used by bands to promote their music. It still has a strong music industry following but has since diversified into a general community.

Want to know more?

1. Being pushy.

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MySpace

8 common mistakes

IT

Succeed Magazine

BlackBerry Storm Product review

by Sheena

Price

It retails for around R9 000 in stores or comes with business contracts.

Last words

This phone is a little pricey to buy out of the box, but get it on contract and sign up for the unlimited internet access for an extra R60. It is well worth it. S

BMW Z4 Sleek

Facebook Windows Live™ Messenger Yahoo® Messenger Flickr™ Photo Uploader Vodafone SatNav

For the first time in the BMW roadster tradition, this model abandons the soft top in favour of a hydraulically operated hardtop. Although it is solid metal, the hardtop’s aluminium shell keeps it light. Its compact construction enables the hardtop to open and close automatically in 20 seconds. The roof elements come to rest in the roof compartment to give the car a sleek and low rear-end design, as with the traditional roadster. It also has a relatively large luggage compartment.

The use of the BMW iDrive control system in the BMW Roadster is another first. In conjunction with the

Sex appeal

As always, BlackBerry comes to the party in terms of looks. I hope the next Storm has built-in rubber edges to make it hardier so we can get rid of the rubber socks that we have to buy to protect it.

Recommended for

Anyone who wants 3G access from their phone.

Downloading documents, watching videos or web browsing is a dream on this phone.

8

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0410SUC001-032.indd 8

by Eugene Herbert

flowing lines, a kidney-shaped grill, large wheels and dynamic-looking wheel arches are all BMW hallmarks, particularly effective on the roadster. The decorative design elements manage to marry art and machine.

It comes preloaded with several useful applications:     

Auto Test drive

professional navigation system, the new-generation BMW iDrive comprises an ergonomically optimised controller and a folding 8.8-inch display with high-resolution graphic presentation.

Driving the Z4 could not be easier, although its true beauty is revealed when it is driven hard. The seven-speed sports automatic with double clutch is simple and intuitive, and there is not the slightest interruption of traction when shifting gears. The auto mode makes traffic a breeze – an option for our congested roads – and is the closest BMW SMG boxes have come to being fully automatic.

BMW has the best straight sixes around, and the model tested is the infinitely enjoyable twin turbo version. The engine found in other models has a maximum output of 225kW at 5 800rpm. The BMW Z4 sDrive35i I tested accelerates to 100 km/h in just 5.1 seconds – 0.1 of a second faster than its manual counterpart.

Although fuel economy is unlikely to be anyone’s main reason for buying a Z4, fuel consumption in the EU test cycle of 9.4 l/100km outperforms the manual gearbox by 0.4 l. Admittedly, one would have to drive a lot to notice the difference, but maybe that was the idea all along! S

Panel of experts Franchising

BlackBerry smartphones are cleverly thought out in terms of their usability and functionality, making them top on my list of smartphones.

The Storm is a 3G phone, so download speeds are amazing. It made me wonder why all phones aren’t 3G yet.

The screen is large and remarkably clear. Its SurePress™ technology allows you to feel the buttons on the screen when you press them. This is much better than other touch screen phones that leave you guessing what buttons you have touched, if any. This touch screen is fun. I just could not get enough of it.

I also loved the fact that when you turn the phone on its side the entire screen rotates. (Yes, the iPhone also does this.) The camera on the phone is excellent.

You can also load music and use it as a digital music player – every bit as good as the iPod. The operating system takes a little getting used to. I would like to see some features from the 8520 built into the next generation Storm. It is a little heavy, partly because of the metal plate at the back of the phone. I hope this is addressed in the next model.

Transport

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The

BlackBerry® StormTM is a fantastic phone. I so enjoyed this phone that I found myself working out my budget to see if I could afford one.

Every month we pose a question sent in by a reader to our panel of experts. This month’s question:

What happens when a franchise agreement ends?

How does franchise finance work with regards to renewal fees?

The loan term generally coincides with the period of the franchise agreement. The business should therefore be debt free at the end of this period. If only the renewal fee needs to be paid, the business should be able to fund it with internally generated cash flow. However, should it include an additional capital investment to refurbish and/or expand the business, the franchisee could apply for finance, which would be considered on similar terms to the original loan. The business/shareholders would once again be required to make a contribution, the level of which would be determined by the amount to be borrowed and the financial structure of the business at the time. As a result of the franchisee’s proven track record and management ability at this point, his credit risk would probably be lower than before, and the requirements and terms of the funding may be more favourable than those of the initial loan.

3/15/10 11:39:24 AM

The renewal of the franchise agreement is not an automatic process. It is subject to both parties agreeing to the continuance of that agreement for a further period, normally five years. It is sometimes also subject to the lease agreement for the store, running parallel with the franchise agreement. Most stores have to refurbish within a five-year period. We try to align the revamp financing with the franchise agreement and the lease agreement. Upon confirmation from the franchisor and landlord that extensions will be granted, we start working on the finance.

52

Christine Schreuder, IDC

Mark Rose, Nedbank

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0410SUC 033-066.indd 52

The franchisee usually has an option to renew the franchise agreement after three, five or 10 years. The amount and period is determined by the franchisor. The normal rules apply when a franchisee applies for finance. A franchisee will have to submit an application for finance supported by a cash flow projection to prove his ability to repay the loan. His own contribution and security will be negotiated based on this, if it is required, but a favourable credit record and goodwill may be enough to grant the finance. Another option is to start an investment fund, when the renewal is due, so that you have sufficient funds available to cover the renewal fees.

3/15/10 12:54:54 PM

James Noble, Absa

Send your questions to Panel of experts, Succeed magazine, PO Box 72178, Parkview, 2122 or email panelofexperts@succeed.co.za

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Portfolio of business opportunities

Succeed cover feature

10 clichés that kill

1) The People Pleaser:

“The customer is always king.”

Spending too much time, money or resources on the wrong customer can kill your business.

2) The Blame Shifter:

“I am not good at admin, so I leave it to the professionals.”

3) The Self Seeker:

“This is my business. The business owes me for my efforts. I should get paid first and everything else afterwards.”

The business is more important than you are. If you destroy it, there is nothing left for you or anyone else. Its needs have to be met first. Yours come afterwards.

4) The Optimist:

“I know my clients will pay. I just don’t know when.”

Slow-paying clients are almost as bad as clients who never pay. Your business can die while you wait for their money.

5)The Loser:

“I wish that some luck would come my way for a change.”

If you rely on luck for success, you have no chance of achieving it.

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7) The Complacent:

Succeed cover feature

“We have nothing to worry about from the competition.”

Matching the franchise

Raymond Ackerman says you should keep your ear so close to the ground that you can hear grasshoppers jump. You need to know what the opposition is doing.

Banks

9) The Bank Hater:

“Depending on whether the franchise is accredited with us and on the level of support provided by the franchisor, the bank would be willing to take more risk on board and require a smaller level of security. If we do not know a franchise, we would want the franchisee to fully secure that loan.”

Franchises that are accredited with the bank have funding structures specific to that franchise.

Another advantage for the franchisee is collective marketing initiatives and a share in brand equity.

Despite the support, Du Toit warns that franchisees must be sure that they are committing to a franchise that is in line with their own personalities.

“If you are in the food business, it implies long hours, attention to detail and stock management.

Someone who likes to go camping on weekends cannot be a food franchisee because weekends will be your busiest time.”

Du Toit suggests that prospective franchisees first decide which franchising category best suits them and then look at all the different opportunities in that area. It might also be a good idea to rank a couple of

“I have cash flow issues because the bank does not want to lend me more money.”

The real issue is to make your company sustainable, so that it does not need to be helped out by the bank. And remember that the bank does not owe you anything.

10) The Procrastinator:

“I will do something about it when things are more convenient.”

S

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Following a successful national road show to role players within family owned businesses (FOBs), André Diederichs, Old Mutual’s SMME specialist, spoke to Madeleine Britz, senior legal adviser at Old Mutual and co-presenter during the road show on dealing with challenges facing family business in this country.

recognise that the franchise model reduces some of the risks associated with independent business owners. “This is largely because franchisees receive ongoing support from the franchisor,” says Anita du Toit, franchise specialist at FNB.

This is an excuse not to start.

Better get a job.

In business, the only time is now.

André Diederichs

The challenges facing family businesses

with the person

8) The Over Cautious:

“Before I start I need to have everything in place. I must have all the best equipment or my business won’t work.”

11/14/08 9:53:24 AM

24

franchises that appeal to the individual, instead of only focusing on one opportunity.

“It sometimes takes a long time to get a franchise, especially if you are applying for a really popular franchise with a waiting list. They may not necessarily have a franchise available for you in the time frame that you are looking for. It is a good idea to keep your eyes open for other opportunities and see what is out there.”

The bank may expect a contribution from the franchisee of 30% to 50%, depending on the franchise, so this can also influence the brand choice.

Once the right franchise is secured and the negotiations with the franchisor are complete, it is vitally important to see the bank as soon as possible. Du Toit says that some franchisees see the bank two weeks before the store’s doors are to open, which could have serious repercussions.

Franchisees should be aware that securing finance is not always a quick process and they should allow enough time for the perfecting of securities, which could be a time consuming process depending on the type of security offered for the loan. Other key issues include obtaining approval in principle from the franchisor and that payout of a loan will be dependant on signed franchise and lease agreements being in place.

A successful franchise is a combination of the right location, owner and brand.

Although franchising mitigates the risk to would-be entrepreneurs to some extent, franchisees should still do their homework properly. S

Q. One of the most important documents/ strategies to ensure long-term sustainability is a Family Business Constitution. Is this document in place as a general rule?

A. No, we have a long way to go to document this important strategy for FOBs in SA. Statistics show that less than 1% have a Family Business Constitution in place.

with the client’s children or grandchildren.

The residue of the estate may be bequeathed directly to the spouse, and in this, Succeed indoing franchising the client utilises both the abatement and the deduction for benefits accruing to a spouse. The estate of the surviving spouse is accordingly not increased by the value of the R3.5m.

Dodging the pitfalls

Q. Does a trust play an important role in succession planning for a family owned business?

Q. It seems as if many family business owners do not have an exit strategy in place. How can this best be addressed?

A. Yes but, for a trust to maintain its integrity, it should:

A. First of all there must be a fixed retirement date to allow the current owner manager and successor/s to plan accordingly to ensure that there will be a smooth transition of the business.



Appoint an independent trustee who is not a beneficiary of the trust and not connected to the family.

by Gavin Smith

Secondly, successors should also know

The most common reasons whyandfranchises fail - mistakes sides beforehand whether theyon willboth be inheriting  Keep proper record of all meetings

You

the business or if they should raise capital decisions made by the trustees. This is of utmost are more likely importance. to succeed in business if you buy into ato buy into the business.

successful franchise than starting an independent business.

Thirdly, the different options to succeed Q. Please explain how one can save money by This said, there have been a number of cases where franchisors and the business must be carefully considered structuring your will correctly? franchisees have failed even though the odds of success were intotheir understand the solution best suited favour and idea was sound. amount of an for the current owner manager and the A.the In original determining the taxable Succeed spoke Steve Strauss,oflawyer, and speaker who successors/s. estate,toan abatement R3.5mauthor is allowed. specialises inIn small business and entrepreneurship, find out what the order to make effective use of tothe reasons behind franchise failure are. should bequeath In conclusion, a note of caution - a abatement, the client assets to the value of R3.5m, or make R3.5m worth of policy proceeds payable to a person other than the spouse, for example The spouse could be a beneficiary of the trust, together

Franchisor danger to the children orareas a trust.

succession plan must also be in place should the current owner manager die or become disabled before retirement. Identify a professional that can manage the business till the successor/s are ready to take over.

1. For Bad systems more information, contact Tracy Kroukamp on 021 509 2462 or send an email to tkroukamp@oldmutual.com According to Strauss, the key to franchise success is being able to duplicate successfully what has already been done. “Think about McDonald’s for a moment,” says Strauss. “The genius of Ray Kroc was that he created a business and a system that allowed practically anyone to be successful. That is because it was a great system and not dependent on one individual. McDonald’s works because, theoretically, anyone can be plugged into this system and still create the same result. It is this ideal that every prospective franchisor should look for when considering entering franchising.”

Anita Du Toit

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Magazaine Design and Layout

You need your admin systems working from the first day of your business and, if you want to run a profitable business, they cannot ever be ignored.

6)The Short Sighted:

“It is better to use the bank’s money than my own.”

Remember that the bank’s money is expensive.

The interest that you pay to the bank may hurt your business.

11/14/08 9:57:21 AM

2. The business model is not suitable to franchising Not all businesses can or indeed should be franchised. If the business model is wholly dependent upon the skills of a single person, an extraordinary owner or manager, then it cannot be duplicated and therefore cannot be franchised.

3. Inadequate advertising and marketing If you buy into a branded, well-known franchise, there are two immediate, tangible advantages. Firstly, because of previous advertising, people will know what your business is and what you do. Secondly, almost all national franchisors have continual national advertising campaigns. The same cannot be said for newer or smaller franchise systems that do not have the advantage of immediate name or brand recognition. Some franchises that are strong only in certain regions or provinces advertise strongly in those areas. This works in

Steve Strauss

the favour of those franchisees, but will not help a franchisee in another part of the country. “In this case, advertising is even more important. So you either need a franchisor that is committed to advertising and marketing, or you have to do it yourself.”

4. Too much competition Over the past few years we have seen a growing franchise sector in South Africa with numerous new brands entering the market. This has created a greater variety for the consumer but at the same time, it has created far more competition in popular franchise markets. “Make sure that the market you enter, especially your local market, is not over-saturated with similar businesses.”

December 2008

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Terms and cond itions

• • • •

Entrants must liv e in one of the co untries in which S The winner will be ucceed is distribu the first entry op ted. ened that has an All entrants must swered all the qu be over the age o estions correctly. f 18. evelopment time D is estimated at o nly one month from information requir time of receiving ed. the • The website is bui lt on Wordpress a nd needs to be ho The winner is res sted on a Linux w ponsible for secu ebsite server. ring his own web make recommend site address and ations for this.) host. (We can • In order to up load the website BrandtoWeb need host server. s the access pas swords to the • BrandtoWeb also needs the followin g from the winner: corporate identity company logo an , description of co d mpany, contact d description of pro etails for the web ducts or services site, a , any photograph which the winner s, graphics or ot would like to hav her text • e on his site.

The website will co nsist of the spec ifications mention further additions ed above; any or functionality wi • ll be charged for.

BrandtoWeb and S ucceed magazine cannot be held liable for any prob lems with the we bsite once it has gone live.

• There will be a lin k to the BrandtoW

eb we the bottom of the bsite at website design.

• The winner may n eed to pose for p

ublici photographs and ty

be interviewed.

• The winner will be n otified via phone or email, so please make sure that your contact details are correct.

• The judge’s d ecision is final an d no corresponden be entered into. ce will • All entries must re ach BrandtoWeb • by 10 March 201 The draw will take 0. place on the 15 M arch 2010. •

ebsite wor th R15 00 0 Give your bus

iness a succes

When people a re looking for a product or ser on the interne t. Because of vice they start this, a well-de key to any go signed website od marketing is strategy.

“If you do not have an inte rnet presence missing a lot of you are po a founder memb tential business,” says Tam ara Lemos, er of BrandtoW Succeed Maga eb. “That is wh zine approach y, when ed us to deve for one lucky r lop a website eader, we ag reed immedia tely.”

To stand a chan business, answ ce of winning a website f er these three or your questions: 1) Which onlin e marketing a gency is givin a website? g away 2) Name the to p a entrepreneurshi ll South African p magazine?

3) What is the name of Succe ed’s publisher?

Email y

Website design – where IT

Magazaine Design and Layout

W i n aW

beauty and profit meet

our name, d telephone numb escription of your busine ss, er and your an swer to all thre questions to info@brandtow e eb.co.za, with t “Succeed com he subject line petition”.

by Sheena

Some

websites are online artworks, but make few sales. Often, they cost more money to maintain than they actually make. Yet some unattractive websites with garish colours and hideous fonts somehow make money. Still, their bad design costs them. Many could double their income if they were well designed. The trick is to have a clean, well-conceived design with a clear call to action.

The prize

• A six-page website with t he following p o Home ages: o About u s o Contact us

Making your call to action work

What do you want your users to do? Typical calls to action include: subscribe to a newsletter, fill out a questionnaire, or buy a product.

It does not matter what your call to action is, as long as it is clear.

Make it stand out by surrounding it with open space and providing an obvious motivation for customers to click on it. Are you giving them a free eBook? Have you given them enough information to entice them to buy?

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.co.za

sful start in 20

10

o Articles (option al) o Description of products/servi o ces Terms of use • a telepho nic consultatio n with the winne create a websit r – to e st rategy • three profess ional website d esigns to choo from – based o se • a fully functi n the winner’s corporate id entity onal Wordpress website with a backend – whi

ch means that y ou can add, change or dele te content, wit hout the need developer for a • a search eng ine optimisatio n module to ens the best search ure eng ine results possible • a security m odule to ensure • a form on th your site is saf e e Contact Us page of the w that gets emai ebsite led to the clien t (this will only work if the hos ting company provides an email service) • search func tion on the site • an admin lo gin • all the text for the home p age • a manual o n how to use t he site • an hour’s fr ee training on how to use the site. S BrandtoWeb is a Johannesburgbas ed o marketing agen nline cy, with experie nce in marketing design and cop , y writing. “We specialise in b and growing br uilding ands online,” sa ys T amara. To start planning your ma

rketing for 2010 call Tamara on 072 983 3400 or

email info@bran dtoweb.co.za

success of your depends on these 3 facto rs The

business

1. How easy it is for people to find your 2. How easy company it is to contac t you or access 3. Your com information pany’s online about your com image pany An effective, well-planned website and onli three key poin ne marketing ts to make you stra r business a suc tegy will help you to optimis cess. e these At BrandtoWe b, not only will we help you to website that will take generate lead s and more imp control of your brand’s onli ne image but ortantly, custom create a Optimise you ers . r small or med ium size busines marketing exp s, erts at info@b randtoweb.co.za contact the online or visit www.bra ndtoweb.com

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➧➧TIP: Include only one call to action per page. If you want to achieve several things on your website, such as, getting someone to buy your eBook, answer a questionnaire or subscribe to your newsletter, make sure each one has its own page.

Other design fundamentals

There are many different design techniques. We will be looking at a few common ones.

Website pages are usually divided into sections – columns of text or functions. For example, a two-column website could have a main area for text and information and an area for navigation (such as buttons that you click to go to the various pages on the website).

Often, websites also include header and footer areas. A header area usually contains the website logo, which you can click to return to the home page of the website. Header areas also often contain navigation and banner adverts.

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1/18/10 10:10 :49 AM

Footer areas are situated at the bottom of the page and usually contain some key information, such as who built the website. Extra navigation, such as a contact button (information to contact the company who owns the website) is usually situated in the footer.

Divide the page to make the user experience easier and the information more accessible. A website with a lot of content (such as a magazine) will usually have more columns than one with a single purpose (such as flight bookings).

It does not matter how you structure your website, as long as users can find what they are looking for as quickly as possible. >> page 10

It does not matter what your call to action is, as long as it is clear

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vash@gigibug.co.za I 084 235 0084

by Tam

help experience. To do not have the together a six-month elming if you e has put seem overwh ceed Magazin a business can s in 2010 Suc ines bus r you you grow k. keting on trac keep your mar website then this month you will need e to help you Existinghav marketing guid e a website t results.

If you already site for the bes mising your web d to see if it is to focus on opti site you first nee ite bs change your web r website statistics. This can ch we you whi in ore ew s Bef N key way ing a third this, access you s are one of the on pany or by join working. To do Today website s or information your hosting com master tools. Use your service provider r first web be done through customers find e a website you ) you such as Google do not yet hav visitors (not hits of party application me products. If you volu rmine the ses people use te one. aim of the statistics to dete ch search phra step is to crea thly basis, whi indicates the bear in mind the mon site (this a a ed on ing ting view ive mak rece es are When crea ding leads, how many pag aims include buil to find you and website). website. Typical spent on your a reputation. length of time sales or building : : tes current websites bsi for we musts rch engines musts for new Four marketing site search-engine friendly. Sea or links and Four marketing tent. web n menus t con  Make your in mind. script dropdow rs java  Write relevan use n form. r pure logi you w a cannot follo r site keeping a form such as Google at pages  Design you accessed via y, submit it to for all of your pages that are website is read create html links  When your ing to log in. /addurl.html. a company to hav com get out gle.

So with goo le http://www. that is visib More than tent gle Webmaster s. con Goo click e g e hav usin thre and map the within to learn about  Submit a Site rmation that page accessible to find the info uses the Sitemap  Make every erage cult for visitors Tools. Google ease your cov this makes it diffi site and to incr structure of the it works. are looking for. sure they e es. mak pag of the web re website to use  Test your enti and pages that For for your articles searching for.  Write titles r customers are vor tells all’, phrases that you article title ‘Tre the g usin , of your cash flow example, instead rove imp to ee things use the title ‘Thr or Manuel’.

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ines ch The area in whi true for retail bus not only holds s with local customers. This ture this busines down into ses as well. Cap can be broken ng service busines keti mar Local area n. area marketing. tatio – traffic and repu es gori cate two

successfully: area marketing ys to use local Eight more wa local yellow pages. business ion as a local

in the o stat  Advertise on a local radi to be interviewed  Volunteer tings. ert in a topic. l business mee r person or exp and other loca ce mer r logo and wea Com of mber printed with you  Attend Cha r accessories ns. hats and othe rs as promotio othe to munity  Get t-shirts, them ity, where com n. Also give tow mun nd com r arou you them s forums in expertise. panel busines on your area of  Hold open ask your advice l contest. members can them than prize for a loca product as the e likely to keep mor are ple  Offer your Peo . s cards on cars  Put busines t. a pamphle s. on local website  Advertise

l mediatraffic to websites. It is also 3: Socia Month your l tool for driving d reputation for ia is a powerfu

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need will be using you m will give social media you ich mediu To decide which want to achieve and wh ular social media to you pop at st wh mo identify ult. Some of the you the best res : expertise. cation, skills and choose from are

sing edu . best for showca tionship building  LinkedIn – orking and rela tions – best for netw relevant connec  Facebook ivity and finding ract inte for t  Twitter – bes how g win . rials or sho tuto o and information vide g best for uploadin  YouTube – ks. something wor images. t for uploading  Flickr – bes to achieve use each one age for how you will that will help man to develop a plan of applications like Now you need et to make use ude websites forg incl se not The Do . l. your goa tent aggregation , or desktop con ates and upd ia us stat your social med ounts from can schedule tiple Twitter acc m where you can manage mul SocialOomph.co Twhirl where you applications like . ktop your des

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.co.za

with a We provide you start answering number and a day! in with your calls

Your calls are office routed to our

Our agents answer in your company name

Calls are you, transferred to ed or you are notifi of the call via SMS

<< page 8 Website design – where beauty and profit meet continued...

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to d somebody You don’t nee , work for you h Me! just Work Wit

TO 0861 TALK 86 0861 82 55

Internal mar . It informs and stance to change overcome resi strategies. initiatives and

Email: info@work 0397 Fax: 086 565

February 201

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21

Design must-haves

There are three fundamentals that you must consider, no matter how you choose to design your site or what technology you use.

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Users will only give a website a few seconds to load before they move on to try another one Websites can be designed with graphic and non-graphic options.

Some sites are built using flash.

Flash websites can be highly interactive and sexy, and can include effective moving images.

They are, however, difficult to add content to or change. Changes need to be made with the code, for which you need a specialist. These sites can also take a while to load, especially on slow lines.

Content management system (CMS) websites still look good, but allow you flexibility. It is easy to add content with CMS, which helps with search engine rankings. It also means that you do not have to pay a website company every time you wish to make a change.

e.co.za www.workwithm withme.co.za

ting ication and helps to l markeists 4: Interna commun Month loyees in new ortant tool. It ass involves all emp keting is an imp

on Traffic gory deals with any activities focused ude adverts in The traffic cate s. This can incl ld to your busines Here you wou ts. phle pam building traffic into per, signage and ld get people the local newspa otion which wou prom or cial advertise a spe your store.

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Telephone Answering Service

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Users will only give a website a few seconds to load before they move on to try another one.

Many people still use old technologies such as slow lines and old modems, and you need to cater for them.

Optimise all your pictures (all images, including logos and design images) for fast loading to ensure that your site loads quickly.

Do not use large files for elaborate background designs – they take too long to load.

Make sure all your code works well so that there are no site problems that cause slower loading speeds.

➧Note: It is rumoured that Google is starting to rank slow loading sites lower than fast loading ones.

2 Make your messages work harder Your messages to your users are one of the most important marketing tools that you can have on your website. An error message can be turned into a sale if you are clever about it. A thank you message can lead to a referral. Think about the entire user process and design your messages to be more than just notes.

3 Colours and fonts Use colours that are appropriate to your audience and your brand. Having said that, never use red as the predominant colour for the site.

Red looks great on sports cars, but terrible on websites. Use sans serif fonts (arial instead of times new roman), which are easier to read on-screen. S

At BrandtoW not only lo the time yo website e

BrandtoWeb are experts at making websites that work well for clients. Contact Tamara today for a quote. Email tamara@brandtoweb.co.za or call 072 983 3400. •

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Magazaine Design and Layout

Six-month n marketing pla

n within Reputation focu credible reputatio trustworthy and e through This is often don the community. non-profit s, team rts p of spo the sponsorshi areas in the and communal organisations ility and is based on visib community. This ity. mun the com used participation in ding should be n and traffic buil tatio repu h Bot paign. a successful cam

Marketing

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n Reputatioses on building a

1/18/10 9:34:24 AM

Frank Black’s

stock market insights

Market lessons the richest men in the world and used the power of compounding to turn $100 into many billions!

market is actually quite simple if you can see through all the complex opinions of analysts.

“One who understands much displays a greater simplicity of character than one who understands little.” Albert Einstein The lesson: Keep it simple. So much in and around the stock

“Trading against the trend is like swimming against a flooded river.”

The lesson: One of the easy ways of doing well in the stock market is to find a share that is in an established trend over a period of time and just get in and go with the flow.

The ABCs of

“Human behaviour repeats itself; there is nothing new in the markets.”

The lesson: Knowing the basics of human psychology is very helpful in the markets. Fear and panic are forces that drive markets down very quickly. Selling out on a panic news event is often the wrong thing to do, because markets shift their focus back to the future as soon as the news event is factored in.

by Dimeon van Rooyen

Stock

markets have consistently proven to be one of the best places to earn inflation-beating returns over the long term. The problem for private investors hoping to gain access to these returns is that they usually do not have enough money to spread over a large variety of stocks in order to diversify their portfolio and minimise risks.

For them, unit trusts can provide exposure to a variety of stocks, managed by a knowledgeable professional.

Another advantage of unit trusts is that the underlying shares can be broken up into percentages. This is helpful for investment in blue chip companies where the high cost of individual shares often make them inaccessible for private investors.

Economic conditions have not discouraged investment houses from introducing new products, and South Africans now have a choice of over 700 unit trusts in the local market. As a result, fund

“Stock markets price in tomorrow’s fundamentals today.”

The lesson: The focus of the markets is normally about six to nine months into the future. It’s a good strategy when looking at the earnings report of a company to go straight down to the section headed “future prospects”. This is

42

unit trusts Active and passive funds

Passive unit trust funds have a set mandate regarding which shares they are allowed to invest in. This allocation can only be changed after a set period (such as quarterly) and investors know exactly what they are buying.

Fund managers of actively managed funds can change the allocations of the fund to find the best value for investors.

The fund manager therefore regularly buys and sells blocks of shares on the market.

These transactions attract brokerage fees, meaning that actively managed funds have more costs attached to it. The success of the fund is up to the skill of the fund manager. It is important to look at a fund manager’s track record before investing in an actively managed fund.

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managers are trying every possible angle to differentiate their offering from the rest of the market to attract buyer interest.

New investors may be overwhelmed by this choice, but for ease of comparison, unit trusts can be grouped into a few types of funds.

Transport

“Compound interest is the greatest mathematical discovery of all time.” Albert Einstein The lesson: Investing in shares is one thing, but reinvesting your dividends and profits from sales will see your capital grow exponentially. Einstein was arguably the cleverest man who ever lived. Warren Buffet is one of

Money

Magazaine Design and Layout

For

a change I thought I would share some stock market lessons with you. We’ll look at a number of quotes or statements about the market and then elaborate on the lessons they can teach us. (Most of the quotes I have chosen are from unknown sources.)

1/18/10 10:15:09 AM

By Eugene Herbert

Fresh face for the MX-5 An improved version of the Mazda MX-5 Roadster Coupe was released in the last quarter of 2009. Since launching the first-generation MX-5 in 1989, Mazda has stuck to the concept that driving enjoyment is the key value offered by the MX-5. Through two full redesigns and numerous improvements, Mazda has continued to heighten and advance the MX-5’s key function and purpose as a sports car.

This year marks the 20th anniversary of the Mazda MX-5, which is listed in the Guinness Book of World Records as the best-selling two-seat sports car ever (currently at 850 000 units). Over two decades, the MX-5 has won a total of 178 major automotive awards. The third generation is no exception. It won 58 awards, including Japan Car of the Year 2005 and 2006, and Top Gear magazine’s Roadster of the Year 2005.

Unit trusts allow minimum lump sum investments or monthly instalments 44

Roadshow

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Mitsubishi electric vehicle rated tops

1/18/10 10:17:52 AM

The Mitsubishi Motors Corporation (MMC) announced that the MiEV OS (MiEV Operating System) has been selected by the Japan Automotive Hall of Fame as the winner for its 2009 Car Technology of the Year award. This advanced integrated vehicle control system was installed in Mitsubishi Motors’ new-generation electric vehicle, i-MiEV. The introduction of the MiEV OS – into which the company has poured its wealth of know-how gained from decades of electric vehicle (EV) research and development – has provided the kind of high performance and reliability that benefits a new-generation EV. The i-MiEV was praised as the ultimate in environmental efficiency – it emits no CO2 while being driven. S

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st in any of are willing to inve ures that people marketplace ens al profile in the My high person ls 1 my new ventures close huge dea in a position to ch status puts me is that brand whi brity, and this s world and it 2 I am a cele wn in the busines kno l wel is nd My personal bra Total 3 secures deals

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1

60 second article Rating

Help your customers to make money

Group G

tributes greatly king”, as this con iness, “cash is , within any bus statement that lth My belief in the wea al great person 1 to being a billionaire nism to create ’s probable ow as a mecha business venture utilise cash fl to determine a t men 2 My skill to sure cash flow mea se utili fully to My ability Total 3 rate of return

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Group E

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Group C

Magazaine Design and Layout

Rating

e are eight creation, ther aker in wealth ers has created enowned spe Hennie Scheep ilton, a world-r ing money. Dr ney. mak mo to to Roger Ham ing es mak com to s when it when it comes are personality type you sonality type ess which per to help you ass questionnaire

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A new trend has arisen which sees companies giving their consumers the chance to make money from them. These consumers, termed sellsumers, are a growing group driven by the need for money and enabled by the growing technology of the internet.

Businesses looking to tap into this pool of consumer resources are taking advantage of their consumers’ ideas for new products, services, and business ventures and paying for them.

If you are ready to make the most of the sellsumer market, here are nine ideas to get you started.

1. Help people to rent out their excess storage space.

2. Connect campers with people who have big plots of land.

3. Pay people for their reviews or articles of holiday destinations, plays, movies and other forms of entertainment.

Rating

Group H

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1 2 3

June 2009

15

4. Create an online marketplace for unwanted gift cards where people can sell their gift cards for cash or exchange them for different ones.

5. Help connect people who want to send a package somewhere with drivers who are planning a trip to the same destination.

6. Pay people to turn their cars into driving billboards.

7. Connect bed and breakfasts with travellers.

8. Create an online craft market where people can sell home-made crafts.

9. Reward customers who review and recommend products on your website.

A large advantage of this type of programme is the word of mouth publicity that you will receive. •

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Start a blog and set yourself up as an expert

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The internet offers a remarkable marketing opportunity for all professionals in the form of blogs. These can be used to set yourself up as an expert in your field. All you need to do is set up a blog – this can be done free on www. wordpress.com or www.blogger.com – then you advertise your blog address on all your business cards.

This allows all prospective clients to ‘test you before buying’ by reading your blog. Needless to say your blog needs to be informative and well written.

For more information on marketing and websites, check out my blog on www. brandtoweb.com •

June 2009

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ice providers need for serv is a growing scious there ironmentally con oming more env bec s. ers tion sum con green solu r consumers Please note: your who can offe te a gerous, so do three Rs to crea This can be dan this. bination of the before you try ses use a com e mad research well Green busines are they . the materials or s, item e s mixing re service offering is whe are mad der with a glas is recycle, this new products Equipment: Blen , 1. The first R materials that le, glass beakers essed to make cup, digital sca from, are proc used to are s urce reso fewer thermometer. from. ch means that R is reduce whi e potential: Yes uct. t-tim prod Par the item te 2. The second an No pan of s potential: kage or distribu nding the lifes Online busines create, sell, pac safety focuses on exte Accuracy and is reuse which arding it.

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that coll -use systems Selling easy-to for gardening. e hon cellp bakkie, Equipment: A em, but online order syst ntial: Yes could have an Part-time pote ntial: No, you pote s ines bus the systems.

Online ver and install deli to d nee you will still s, sales Installation skill Skills needed:

Reduce

bon offsets track how much carbon they are .

2. Selling car use individuals to et their carbon

and offs Help companies alternative solutions to help then sell them trees to funding producing and s from planting a variety of form areas. ed This could take ntag dva mes in disa ne power program pho puter, email, tele Equipment: Com ntial: No Part-time pote keting skills if s potential: Yes print, online mar Online busines e a carbon foot How to calculat Skills needed: ne. onli it do to t you wan ment made from sel 3. Make biodien-burning, renewable diesel replace can be iesel is that is clea antage of biod Biodiesel is a al fats. The adv anim or oils le vegetab products, d diesel engine. old erte seh onv hou unc used in any ily with common ipment be brewed eas use the right equ Biodiesel can t procedures, to follow the righ however be sure r. gea ty safe and

72

www.succeed

.co.za

Portfolio of busi

ness

aping 4. Green landscis about creating

ping Green landsca and water, animal gardens that are eners use dly. Many gard frien em syst r eco es to keep thei ticid pes and chemicals could You l. utifu bea gardens looking the l fulfi ucts that sell organic prod . same function g bakkie, gardenin Equipment: A e tools, cellphon l: No ntia pote e Part-tim s potential: No Online busines dge of A good knowle Skills needed: and g, and organic enin gard ts, plan methods. g enin gard sustainable

work 5. Carpool neting popularity, however

gain Carpooling is it easy to not always find consumers do g to their s or people goin find reliable ride s connect website that help cify destination. A profiles that spe ugh thro ers commut perhaps e, interests and their daily rout be ld cou ces preferen even musical e through ey can be mad profitable. Mon ing. and merchandis online adverts , database puter, website Equipment: Com ntial: Yes Part-time pote l: Yes ntia pote s Online busines ment, Website develop Skills needed: s marketing, sale

ng 6. Green retaili green products for

buy Help consumers e that setting up a stor their homes by able building selling sustain specialises in Depot, an en Gre . ices serv products and by using e has done this American stor ls in the recycled materia sustainable or r stores. thei of g ishin building and furn ers to tom cus ge encoura Their products to buy wing customers ce recycle by allo erials by the oun mat ning clea their paint and tainers. They help in their own con ucts are prod r thei tify why customers iden labels g icons on the green by includin better. the product is showing how

telephone delivery vans, r, point-of-sale, ises, compute Equipment: Prem ntial: No Part-time pote of s potential: Yes ment, knowledge Online busines , staff manage marketing Retail experience management, Skills needed: ucts, supplier prod dly frien environmentally as for consumers e makeovers 7. Green hom -friendly products can be difficult environmentally

Succeed spotlight

eco lement Converting to best way to imp ice could ays know the e makeover serv they do not alw es. A green hom s to their hom friendly change do this. go through a to will ple ant peo sult help -con endations service an eco set of recomm As part of the a customised e and develop consumer’s hom water. ey, energy and for saving mon phone kie or car, tele puter, email, bak Equipment: Com ntial: Yes Part-time pote , people No l: s potentia friendly products Online busines environmentally Knowledge of Skills needed: s, DIY skills sale ng, keti skills, mar

Transition from entrepreneurial to professional management

Managerial style needs to continually change according to the requirements of the business. A natural progression in the lifecycle of a business is when entrepreneurial management needs to transform to professional management. “This is a major cause of problems in companies,” says Bricknell. “Entrepreneurs are less risk averse, they move fast, and they expect everybody to keep up with them. Often people cannot.”

When the company gets to a certain size, the entrepreneurs need to step out, and they need to employ professional managers to get the systems, processes and procedures in place.”

product kits ironmentally env ly DIY cleaning 8. Eco-friend us consumers to create their own do-itpet products with Help eco-conscio , body, baby and friendly cleaning yourself kits.

June 2009

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opportunities

Cutting to the bone

Cutting into the infrastructure of the company is deadly. “As soon as you cut to the bone, you create a terrible wound that takes a long time to heal. Reactionary retrenchment programmes, and not looking after your customers, as well as not protecting your relationship with your suppliers and staff are some examples of self-inflicted mortal wounds.”

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Ineffective management A huge problem in business is ineffective management. This includes employing, retaining, and promoting unsuitable managers. A good salesperson is often promoted to a sales manager, where they fail dismally, and then they leave.

Good sales people do not necessarily make good managers. Many companies fall into this trap.

As is a tale, so is life: not how long

vash@gigibug.co.za I 084 235 0084

The ultimate collapse of the business happens after management has lost the long-term vision of the business. Business problems set in a long time before the chickens come home to roost. “Many companies come to us with problems when it is too late, and there is nothing we can do, because they are dead on arrival,” he says. “They leave it too late, because ego gets in the way. They can see the train coming, but they do not get out of the way.”

Action supersedes all. If you do not take action at the first signs of trouble your company will die. “There is no such thing as a quick fix. Often companies find themselves rushing for Elastoplasts to stem the flow of blood when it is already too late. Turnaround management is a unique form of management, and not seeking the right professional help in time will destroy you.” S

it is, but how good it is, is what matter

– JK Rowling

20

Leaving the problem until too late

s

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vash@gigibug.co.za I 084 235 0084

vash@gigibug.co.za I 084 235 0084

vash@gigibug.co.za I 084 235 0084

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Macâ&#x20AC;&#x2122;s Wholesalers PO Box 421068, Fordsburg, 2033 Johannesburg, South Africa.

81 Planet Avenue, Crown Extension 7, Crown Mines Tel: 011 839 1972/3/4 | Fax: 011 839 1975/85 | Email: macs@wol.co.za

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Macâ&#x20AC;&#x2122;s Wholesalers PO Box 421068, Fordsburg, 2033 Johannesburg, South Africa.

81 Planet Avenue, Crown Extension 7, Crown Mines Tel: 011 839 1972/3/4 | Fax: 011 839 1975/85 | Email: macs@wol.co.za

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Message

from the Principal

My sincere thanks are extended of its kind to all who since 2000! have assiste I hope you d to produ Bedfordview enjoy and ce this sch treasure it Primary Sc ool magaz as much as hool (BPS) ine – the fi that offers I intend to. rst has establ quality edu ished itself cation. Ou the foundatio over a per r his tor y and ach iod of 93 yea n on which ievements the new gen rs as a sch of the pas ool eration can t are our prid build. e and joy and BPS has So what is had a SU the SECR CCESSFUL Mrs S Kingsley ET of OU the parent 2012.

R SUCCES s of over 960 S and learners? what makes The BPS BPS the sch staff are we courses and ool of cho ll qualified in service ice for and are enc training.The equipment ouraged to staff work and resour develop the in a very com ces they nee years teache mselves by for table environ d to perfor rs have bee attending m me to nt an n and pro expected whiteboar vided with are provid standard ds in the cla laptop com ed with the of excelle ssrooms, puters and nce. Over The BPS lea enabling tea we have inc the last two rners are car chers to pro reased our ed for and duce stim work and number of ulating les behaviour nurtured. The interactive son is rec s. y wo ognised and them becom rk and pla y in a discip acknowled e responsi ged and the lined environ ble citizen Learners are s. y are taught ment, their privileged good values and to enjoy the upgraded mo rals that wil , the library facilities wh l help continues ich BPS has playgroun to be we to offer. Re d and spo ll stocked, rts fields hav cently, the textbooks – we are cur com e bee pu n and ter upgraded rently dev room was readers hav and develo eloping a e been pu area at the waiting are ped. Secur rchased, new entran a in Schoo ity and saf and ce in Van ety at BPS l Road and BPS learne Buuren Ro is not negotia there are pla rs continu ad. Security ble ns in place e to achiev cameras hav National As to dev e elop a sim well academ sessment e been ins ilar s (ANA) this talled around ically. The favourably year and results our the schoo with schoo last year l. learners ach ls in our are are way abo achieving ieved in the a. Our lea category win ve the rners did Annual national ave s! us proud During 201 rages, and at the Eis 2, BPS lea compare teddfod this rners hav success as year, many e fared we reported in of them ll on the spo the newsle provincial rts field and tters. Many teams in the in cultural of our lea ir chosen activities too rners have BPS is for fields. , achieving tunate to hav been cho sen to rep e many sup Governing resent dis portive and Body and trict and involved par many par parents is ents are act ents. Electe considere ively involv d parents d essential ed con Communi in and tinu the e so the weekl Parents’ As to serve on cator which y newsletter soc the wa iati s init on. iated this yea Our theme Communi informs par cation wit r has proved for 2012 ents of eve h was “We nts and new to be a wo Respect for CARE” and s. The Schoo nderful com Everyone.

BPS definite municatio CARE nee l I truly believ n tool. ds to be sho ly has sho e that wh wn Comp wn in everyth at makes assion, Ac ing we do learners and BPS a suc ceptance and everyth parents wh cess is tha and ing we say o all work t we have all who hav . tog a great TE ether to ens e CARED AM – staff, ure SUCC during 201 played at ESS. Thanks 2 and for BPS. to the part you have

Meet our team Teachers

Ladybirds’ Work & Photos

g, den Ber ge van n Platt, Pai , Yusuf Kha

By Tia us De Jes Keanu

By

Tia

Platt

by Th ok

oza Troy ni Khu Evans malo,

Back: Mr V Rowe, Mrs R van Reenen, Mrs J MacCarron, Miss N Robben, Mrs C van Wyk, Mrs P Dippenaar, Mrs S Nash, Mrs N Baker, Miss C Tomlinson, Mrs S Dos Anjos, Mrs D Verwey, Mrs H Matteucci, Mrs R Lombard, Mr M Daymond, Miss C Mathews, Mrs H Nicholson Middle: Mr G Bryant, Mrs K Larangeira, Mrs L Drysdale, Miss R Marx-Kleynhans, Mrs S James, Mrs M Coetzer, Mrs S Kingsley, Mr S Visser, Ms G Palmer, Mrs Y Chettiar, Mrs P Naidoo, Miss S Kaminski Front:Mr R de Freitas, Mrs R Roe, Mrs T Naidoo, Mrs A Amod, Mr J Nash, Mrs L Templeton, Mrs N Visagie, Mrs N Ebrahim, Mrs S Slabbert, Mrs D Frith, Mrs A Preston, Mrs J Steenkamp, Ms S Taylor, Mrs L Boucher

by Jared De Oliveira, Thokozani Khumalo, Kyle Tak

Administrative www.bprimary.co.za Bedfordview Primary School 2012

1

by Daniella De Castro

by Thokoza ni Khumal o,

Gymnastics is an important and fundamental element in developing your child’s physical and mental skills.

Left to Right: Mrs D Buissinné, Mrs C Martens, Mrs F Sandwell, Mrs L Loggenberg, Mrs U Reyneke

4

By Gabriella Whitfield

The purpose of these classes is to build the child’s confidence in their abilities and to learn while having fun. The programme is specifically designed for Pre School and Primary School level and include a great variety of key movement patterns.

The programme is designed to improve: • Gross Motor Skills • Strength • Co-ordination • Balance • Concentration and focus • Rhythm • Low muscle tone • Body image and awareness • Posture • Spatial Relations • Flexibility • Midline-crossing

Sponsored by: The Van Reenen / Bartlett Family

Bedfordview Primary School 2012 www.bprimary.co.za

Sponsored by: The Hutton Family

FlipFlop Gymnastics takes place every Tuesday, in the school hall from 14h00-15h00.

Should your child be interested in joining the programme, please do not hesitate to contact Alison Neebe on 084 548 9707.

www.bprimary.co.za Bedfordview Primary School 2012

vash@gigibug.co.za I 084 235 0084

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