The Yellow Brick Road Design Co. Branding Guide V1

Begin your journey with me.

Our brand story YBR Design Co. was born in 2019 out of the love of three things: The Wizard of Oz, design, and great stories. It’s the founder, Glenda Grace ‘Gigi’ Lapid, had been a practicing design practicioner with over 10 years of experience. YBR Design Co.’s primary goal is to help start-ups and small businesses get their ideas and stories off the ground using a cyclone of creativity!

Table of contents Our logo

06

Logo guidelines

07

Typography

10

Palette

11

Graphic elements

12

Collaterals

14

Our Logo

YBR Design Co.’s logo, designed to look like a brick panel, is a visual representation of three major themes that run through the brand’s DNA: buildability, collaboration and stability.

6

Clearspace

7

Variations

Monotone version

Logo variations

8

Usage

DO NOT change the colour

DO NOT distort logo

DO NOT use outlined version of logo over a busy image or background

DO NOT rotate logo

DO NOT overlap anything on logo

9

Typography Poppins Bold is YBR Design Co.’s primary typeface, used for display text.

Poppins Regular is used alternatively sub-headers.

Work Sans Regular is used as a secondary typeface for body text.

10

Palette

Optimistic Friendly Fresh

Growth Harmony Industry

Passion Strength Empathy

Yellow Brick

Emerald Green

Ruby Red

Hex: #ffe044

Hex: #078b5a

Hex: #c5372a

Pantone: 107 C

Pantone: 356 C

Pantone: 7628 C

11

Graphic elements The design elements were inspired by characters and events of “The Wizard of Oz.” Each symbol represents a process or principle that relates to YBR Design Co.’s identity.

12

13

Collaterals It’s important that the identity is consistently translated all throughout the corporate collaterals. The key idea is for the materials to be simple but eye-catching with the signature pop of yellow brick yellow.

For the business cards, each employee is to have a unique ‘Ozified’ job position apart from their official designation (e.g. Creative Director / Good Witch)

14

15

You’ve always ha dear, you just had yourself.

16

ad the power my d to learn it for Glinda the Good

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