Winston Real Estate Booklet

WINSTON REAL ESTATE

202 . 333 .4167

WINSTONRE.COM

Call Gigi Winston - Broker, Realtor速

202.333.4167

winstonrealestate@winstonre.com

TABLE OF CONTENTS

1

about winston real estate

3

living at the watergate

5

selling luxury real estate in dc

7

internet marketing

9

winstonre.com website

10

photography

11

google keywords & business page

13

brochures, direct mail & print ads

15

press & public relations

WINSTON REAL ESTATE We specialize in luxury condominiums, cooperatives & waterfront residences We are your premier real estate broker for luxury and waterfront residences and the finest addresses in Washington, DC, Northern Virginia and Maryland. With over 50 years of experience, superior knowledge of local market trends and a unique marketing approach, Winston Real Estate is ready to help you find the perfect home or list and sell your property and walk you through every step of the selling process.

Page 1

Over 50 years of luxury condominium, cooperative and waterfront residence sales experience has helped us become top sellers in the area. Winston Real Estate has often surpassed any brokerage firm in sales dollar volume, and is also responsible for 85% of all Watergate sales. Our company is founded on superior service to our clients through unmatched professional expertise. This helped us establish highest customer satisfaction and build a referral base larger than that of any other realtor in the area. We are a fullservice, real estate company offering comprehensive services from listing your apartment to settlement, always ready to walk you through every step of the buying or selling process.

HELPING YOU BUY & SELL

Why choose us over other realtors? Winston Real Estate has a unique position, offering the broad prospective buyer network of a large firm, while giving you the time and attention you would receive from a small boutique company. We custom-tailor the optimal marketing plan for your home, featuring advertisements in popular publications, and developing beautiful direct mail pieces, virtual tours, and informative brochures and fact sheets. We utilize all online marketing channels from entering your listing into over 60 largest online property databases and our newly redesigned web site, to featuring your home on our vast social media networks. Finally, we make our ads relevant by actively managing over 130 search keywords to reach the right buyer and bring you the best possible offer.

Call our real estate professionals today.

We look forward to working with you.

Gigi Winston

Principal Broker, Top Producer, Realtor速, GRI速

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Not only do we cooperate with other Realtors, we facilitate property showings at the Watergate to their clients by being readily available to answer questions and provide quick access to any necessary property information. Many Realtors call Winston Real Estate first before even checking the multiple listing directories when they have a potential client. We regularly contact other Realtors to help keep your Watergate home in the forefront.

0 1 ACRES

of prime luxury real estate with an atmosphere like no other

LIVE AT THE WATERGATE Enjoy a swim in the outdoor heated pool. Be pampered in the Watergate Salon. Dine at the new Ancora restaurant or treat yourself to a dessert from the famous Watergate Pastry Shop. Take in a boat ride, dine out, enjoy a movie at the Loews Georgetown theatre or take a coffee break at the Swedish Embassy located at the nearby Washington Harbour. A concert or theatre performance at the Kennedy Center is just a few steps away, while the farmer’s market or Whole Foods Market are a quick stroll through the quaint Foggy Bottom neighborhood. But at the end of the day you can simply relax in your luxury Watergate home and take in the gorgeous DC river view and cityscape.

The Watergate is a historic apartment complex with three luxury residential buildings situated on 10 acres of prime real estate on the edge of Washington, DC. Watergate South, East and West together account for 750 luxury apartments, some of which feature penthouse and townhouse-style floor plans, private balconies and sweeping panoramic views of the Potomac River.

The Watergate boasts first class conveniences and amenities.

Each of the residential buildings offers a separate garden with fountains and an outdoor heated pool. In addition, residents enjoy 24-hour concierge service, an on-site CVS/Pharmacy, Post Office, PNC Bank and a selection of restaurants, shops and salons. The Kennedy Performing Arts Center, Whole Foods Market, and Foggy Bottom Metro stop are just a short walk away.

This cooperative apartment complex is conveniently located within minutes of the newly reconstructed, beautiful Georgetown Waterfront, where you can enjoy a fine meal or share a few drinks at the Sequoia or any of the other waterfront restaurants, grab a coffee at the Swedish Embassy or just sit back by the fountain, which becomes a public ice rink in the winter. Watergate’s unique landscape design features seven gardens, tri-level park, several fountains and promenades, and open-air shopping area. Along with the building’s graceful architectural elements, they incorporate Architect Luigi Moretti’s innovative idea of bringing the country to the city. This creates a natural flow from the building’s singular style to the expansive banks of the Potomac River, and makes all of Watergate’s amenities easily accessible by means of carefully planned walkways, both above and below ground.

Living at the Watergate can put all of these conveniences right at your doorstep!

Page 4

Since its inception in 1955, Winston Real Estate has maintained paramount presence in the Washington, DC Metro area, and has grown to serve clients in Northern Virginia and Maryland areas. Luxury residences is our speciality, from condominiums and cooperatives to townhouses and detached homes.

Here are just a few of the properties where we have listed & sold:

FOXHALL CITYCENTER DC CityCenterDC Washington Harbour Ritz Carlton Residences Potomac Plaza 3303 Water Street Hillandale Flour Mill Turnberry Tower 601 Penn Ave 701 Penn Ave Foxhall The Plaza

701 PENN AVE

Shoreham West

Our founder, Henry Winston, actively managed the Washington Harbour development when it was built in 1985. 29 years later, Winston Real Estate is the leading Washington Harbour condominium sales expert. Our proximity and first-hand knowledge of the building and the fantastic Georgetown neighborhood allowed us to outperform and outrank other realtors in the area.

WASHINGTON HARBOUR

SELLING LUXURY HOMES IN WASHINGTON DC Page 5

Winston Real Estate continuously sells houses in the Foggy Bottom, Georgetown, Northern Virginia and Maryland areas. Whether you are ready to sell your home or just looking to get better acquainted with the market and learn about your options, let our expertise guide you through every step of the pricing, listing, marketing and sales process.

FLOUR MILL

TURNBERRY TOWER We have listed and sold several luxury residences in Northern Virginia, notably the lavish and grand Turnberry Tower condominiums, which have been featured in popular publications like the Washington Post for their exquisite interiors and unparalleled scenic vista of Washington, DC skyline.

RITZ CARLTON RESIDENCES THE PLAZA

Winston Real Estate is committed to give your listing maximum exposure, and we developed an aggressive strategy to attract the right buyers for our clients. We utilize a mix of the latest online marketing tools like keyword targeting and social media marketing to increase property views and capture solid leads interested in purchasing your home.

INTERNET MARKETING

Extensive Social Media Coverage - Our marketing campaigns go beyond search engines and listings databases to incorporate the vast benefits of social media exposure. Utilizing multiple social platforms like Google+, Twitter, Facebook, and Pinterest allows us to reach a wider audience and tap into our existing network of prospective clients. This is just one of many smarter steps Winston Real Estate is taking to help you sell your property.

Page 7

WATCH

YOUR LISTING

60

LARGEST

enter a network of over

real estate SEARCH ENGINES

As part of MRIS, Winston Real Estate developed an extensive pipeline

NYTIMES.COM

to channel our listings to over 60 of the major real estate search

INVESTORLOFT

engines. By distributing your listing information along with all related media across a network of premier consumer real estate portals like Zillow, Trulia, Realtor.com and others, we maximize every opportunity to attract qualified buyers.

MYREALTY.COM HOMESDATABASE OPENHOUSE.COM SECONDSPACE WASHINGTON POST FIZBER.COM MYNEWPLACE.COM HOUSEHUNTING.COM LAKEHOMEUSA.COM ENORMO EREALINVESTOR OODLE ....and many more!

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WINSTONRE.com

Winston Real Estate is anything but cookie-cutter. Take a look at our refreshingly unique website and you will see exactly what sets us apart from other brokers. Each page is independently built in-house from the ground up to give you the most natural browsing experience and bring you the most relevant property information with just a few clicks.

Whether you are using a desktop, laptop, or on the go browsing from your smartphone, our user-friendly website is optimized to look and function great on any device.

Page 9

We take care of every aspect of the listing process, down to the smallest details like arranging furniture pieces and digitally retouching each individual photo. Why? Photos are often the first thing that captures the attention of prospective buyers. Our aim is to make that first impression a memorable one and to allow the buyers to immediately visualize themselves in their next dream home.

HDR PHOTOS

HDR Regular

We use professional imaging techniques like High Dynamic Range image fusion to capture full range of light and shadows.

This allows us to preserve interior details while showcasing the vivid exterior view by layering several photos to create one final beautiful image.

We also offer an option to develop an interactive 360o Virtual Reality photosphere, a new technology that allows viewers to “enter and look around� inside a digital photo-environment similar to Google Street View.

Page 10

Many listing agents rarely go beyond generic online ad placement to market homes.

Winston Real Estate is different. We actively manage carefully selected keywords and local business pages on Google to make searches more relevant to potential buyers.

Having an attractive, user-friendly, properly indexed site is not always enough to maximize listing exposure online. This is why we developed a brand new keyword marketing campaign. By purchasing over 150 carefully selected, relevant keywords, we not only bring 15% more viewers to our site, but also reduce the number of “empty” views, narrowing exposure to only serious prospects interested in purchasing a home in your area.

{ During the month, our web site appeared in search results 337 times when someone searched for “watergate real estate.” 28 people clicked on our add during this period.

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GOOGLE Business Page

Our goal is to fully engage the client in the search experience, not simply drench potential buyers in unwanted ads. At Winston Real Estate, we research new and test and utilize existing services like Google Places and Google+ network to make the property search experience more useful and relevant to the customer.

This not only sets us apart from, but also gives Winston Real Estate a unique edge over many other brokerage firms.

BROCHURES Only Winston Real Estate offers unique brochure & mailer design, top quality prints, and distribution channels to the top luxury residences and hotels in the area.

No two homes are alike. So why not develop a custom, eye-catching brochure or flyer that fits your home best. We design all of our brochures and direct mail pieces in-house, each specifically tailored to showcase your property’s unique features and greatest selling points. All material is printed on premium card stock with glossy UV coating accentuating the vivid colors and graphics.

Page 13

District Home Magazine FINE PORTFOLIO WASHINGTONIAN Interznational Herald Tribune THE GLOBAL EDITION OF THE NEW YORK TIMES

The Washington Post

WASHINGTON BUSINESS JOURNAL THE WALL STREET JOURNAL.

PRINT ADS Winston Real Estate goes beyond the web to reach the right customers looking to purchase a home. We advertise in major print publications, domestically and abroad, to give your listing maximum exposure. These vary from smaller classifieds in newspapers like The Washington Post and International Herald Tribune to much larger display ads and full 2-page magazine spreads in FINE Portfolio and District Home Magazine. With direct mail distribution of over 15,000, your home is placed in the forefront of the real estate market.

Our extensive professional network allows us to feature full editorial

Winston Real Estate has assisted in featuring stories in The

articles in major news sources and popular publications. Winston

Washington Post’s “House of the Week” section, as well as in full

Real Estate continuously works with journalists and editors to bring

page spreads of luxury homes and lifestyle magazines like FINE

the readers insightful and captivating editorial pieces showcasing

Portfolio, District Homes Magazine and the Washingtonian magazine.

our properties and their main selling points, and highlighting the rich history of the buildings and of their neighborhoods.

Page 15

PRESS & PR Our listing exposure is not limited to newspaper publications and luxury real estate magazines and journals. We regularly plan and execute superb catered property receptions for prospective buyers, publish blog posts about upcoming events, market trends & tips for buyers and sellers, and have even been featured in interviews with NPR and CNN. These attributes helped estbalish Winston Real Estate as a top broker in Washington, D.C.

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WINSTON REAL ESTATE

202 . 333 .4167

WINSTONRE.COM