Thinking Ahead Journal 13th December 2010

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Ideas and Insights from the eGurus Community www.eGurus.info 13th December 2010

Thinking Ahead is a collection of blog posts from members of the eGurus Community. Each contributing author retains their copyright for their individual content. The material contained in this publication is general and is not intended as advice on any particular matter. The authors expressly disclaim all and any liability to any persons whatsoever in respect of anything done by any such person in reliance, whether in whole or in part, on this publication.


13 December 2010

Thinking Ahead www.eGurus.info

THERE’S AN I IN TEAM

people, our planet, and for profit

Use the “Fun Theory” to motivate your team

Sign-up here for a least one free resource per month and to get your complimentary copy of my ebook Differencemakers - how doing good is great for business.

DEC 14, 2010 05:49P.M. How can you motivate people to do things they would otherwise avoid? The folks at The Fun Theory think it’s all about making it more attractive, enjoyable and ... yes, fun!

NOTES FROM THE WORKPLACE GARDEN

DIFFERENCEMAKERS COMMUNITY BLOG

DEC 14, 2010 06:37A.M.

Changing the culture in your organisation

What have been your lessons from the saga surrounding WikiLeaks?

Cultural change can be a slow process and the larger the organisation the more difficult it can be. However, there are many famous examples of how it has successfully been achieved to inspire workplace gardeners to persevere with the process. Here is one I came across recently with a gardening angle. The following is an extract from a newsletter written by my colleague James Adonis (www.jamesadonis.com)

DEC 14, 2010 02:47P.M. There has been lots of talk about WikiLeaks. In my view most of it absolute nonsense, particularly from politicians; some of their rhetoric is so nonsensical it is laughable.

During World War II, food shortages became widespread in the United States. It was a serious issue because the reduced availability of food resulted in it being unaffordable, not only for ordinary Americans but also for the government that had to pay ever-increasing prices to feed the troops.

The best balanced view I have come across is from Six Pixels of Separation author Mitch Joel who suggests seven lessons:

The solution was to somehow encourage people to grow their own fruit and vegetables so that an abundance of produce eventually brought the prices down. But the challenge remained: how do you change the culture of people in an entire country – especially those living in the big cities – from being consumers of food to growers of food?

1.Transpareny first 2.You are media 3.Publishing has changed 4.Informaiton travels fast. Legal or not. 5.Decentralization is real 6.Credible anonymity 7.We are not ready

It started at the top. The presidency. Franklin and Eleanor Roosevelt planted a vegetable patch at the White House. They called it a ‘victory garden’, named after a similar idea in the past which was a symbolic term representing the indirect contribution people could make to the war effort. By growing their own food, people were doing their bit for the war. And if the president and his wife could grow their own food, surely everyone else could do the same.

You can read Mitch’s thoughts in full here. My one conclusion; it is really a long held feeling that has become a conclusion - Political leadership is an oxymoron! We need politicians however no longer as leaders.

The initiative caught on. In an astonishingly short period of time, over 20 million households had planted their own vegetable patches and over 40 per cent of the nation’s fresh food supply was home grown. The culture had been changed.

What have been your lessons? Be the difference you want to see in the world Ian Founder Differencemakers Community The Change Master - catalyst for changing what’s normal for the good of

The same principle applies in the workplace. Management textbooks are full of models and theories that provide guidance on how to create a

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winning culture. But, really, they just overcomplicate what is one of the most simple management exercises.

They just don’t get customer service

In order for the culture in your team to change, the process begins with you. Many leaders underestimate the influence they have on their employees’ attitudes and moods. It’s the seemingly insignificant things you say and do that have the greatest significance. Once you identify the kind of culture you desire, all you need to do is personally be the culture you desire. Here are some examples.

DEC 14, 2010 02:56A.M. I phoned the Commonwealth Bank this morning to tell them some accounts had disappeared from my on-line Netbank facility. Answer, ‘It’s a known issue and we are working on it’.

• If you want employees to care, be caring. At present this bank is running ads on TV telling us how wonderful their customer service is.

• If you want employees to treat customers brilliantly, treat them brilliantly.

Good customer service would be: • If you want employees to work well together, work well with your own colleagues.

• listing issue on their website

• If you want employees to be high performers, be a high performer.

• returning calls (I waiting three days last time) Business is about the basics. Ask yourself – ‘are we getting the basics right?’

• If you want employees to have a work/life balance, have a work/life balance, too. Being a positive role model requires having a heightened sense of selfawareness. You’re on show more than you might realise. The way you act implicitly permits others to act in the same way. Be aware of your strengths and inspiring attributes so that you amplify them, and be conscious of your faults and bad habits so that you keep them in check.

BILL JENNINGS FROM TIME & SPACE

Seeing their Boys ‘Step Up’ dads’ insights DEC 13, 2010 07:47P.M.

Despite the success the Roosevelts had with their victory garden, Americans abandoned their own vegetable patches in the decades that followed. Why did this happen? One reason is that leadership changed. Subsequent presidents weren’t strong advocates of growing fruit and vegetables at the White House, and so something that was once a national victory was quickly defeated. Leadership changed and the culture changed with it.

What are the building blocks to adulthood? Can we spot when a young person is stepping up to the next stage of their life? Some Ballarat dads penned some beautiful insights about their boys recently. Young People Step Up in Tough Times

Have you seen this happen in your organisation or industry? Do you notice that when the people at the top truly get involved in the process of cultural change that things start to really happen? Equally, when a strong leader moves on does it seem to take not a long of time for people to revert back to old ways?

Recently when we had a family member pass away, my son was able to show initiative and help out with his younger siblings. (MK) Next door neighbour’s funeral. Son had the choice to attend school swimming carnival or go to the funeral... chose the funeral and missed out on being part of a winning team. (RR) When I had to go home to my mother’s funeral... he made it easier to go by being strong. (MP) When my wife was diagnosed with cancer, we tended at the beginning to keep it from him. there was a moment in the hospital when he asked “Mum - why didn’t you tell me? You will beat it!” We were both astounded at the way he coped with the serious nature of his mother’s illness.” (AM)

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Young People Step Up into Responsibility (and they love being with you)

DIFFERENCEMAKERS COMMUNITY BLOG

I went to cut a load of wood one day and my son insisted he come even though he knew it was hard work. I know he didn’t want me to be alone or do all the hard work. (RA).

How the Social Web Has Changed Internet Marketing DEC 13, 2010 07:00P.M.

Yes, he’s wanting to drive machines, cars motor bikes... wants to help dad with business... wants to go camping with dad. (AB)

Internet marketing has changed - in a BIG way - in the last few years. Many people don’t know how to take advantage of this change, and most don’t even know what has changed. So let’s look at what’s changed and what it means for you.

He shows great skill and concentration moving sheep. (BS) Yes, when he said he wanted to help with the house. I said no but he kept saying he wanted to come and help. (TS)

In the early days of the Web, when the Internet first peeked out of academic institutions and crept into the “real world”, most people only used the Internet for downloading. Whether you were visiting a Web site, downloading a software upgrade, listening to a music clip or watching a

When I’ve headed away to work and he has stepped up as the man about the house - (cutting/collecting) wood etc. (DL)

(small and slow) video, you were downloading information from the Internet.

I was going to head off on a bike ride by myself. My son told me he wanted to come along with me. We talked about things... he talked, telling me what he found interesting... (BL)

Somebody had to upload that information for you to download it, but most people didn’t know how to upload. You either needed to have technical skills or money to pay somebody who had the technical skills. As a result, only a few Internet users would upload - or publish information; while most would download - or consume - it.

Young People Step Up by ‘Serving’ My son often displays ‘grown up behaviours’ especially if someone needs help (i.e. people with a disability). He demonstrates a desire to volunteer. (BM)

That’s changed now. He helps other people and he is always ‘stepping up’ in his acts of kindness. (DM) You did the dishes without being asked. Gave your mum a hug out of the blue! (MC)

In the last few years, ordinary Internet users have the ability to upload or publish - their own material to the Internet. And they’ve used that ability to turn the Internet into an upload medium. If you’ve heard the term “Web 2.0”, that’s it in a nutshell.

The Gold

Here are some examples:

What is crucial here? The dads noticed.

• Do you know something that belongs in an encyclopedia? Add it yourself to the world’s biggest encyclopedia, Wikipedia.org;

These moments can be subtle. In the meeting point between a young person’s readiness and the older person’s intuition, there exists an opportunity to help form a healthy young adult.

• Want to produce your own movie? It’s easy - just publish it to YouTube.com;

The seeds of maturity are there in our kids and catching these moments is key.

• Think you can write a better newspaper column than most journalists? Start a blog at Blogger.com;

If you are a mum, a dad, a mentor, a teacher... when did you see a stepping up moment in a young person?

• Interested in starting your own radio station? Publish a podcast and put it in iTunes;

Do you remember a stepping up moment of your own? Do you recall a person who made the space for you to step up?

• Fancy your camera skills? Upload your photos to Flickr.com; • Got an opinion about a movie, book, restaurant, city, restaurant or pop star? Write a review at any of the myriad review Web sites.

Feel free to offer your thoughts and memories below. Bill Jennings http://www.time-space.com.au

• Passionate about something and want to share that passion with others like you? Start an on-line community at Ning.com;

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• Always wanted to start your own retail business? Start it at eBay.com;

GIHAN PERERA

Ten Ways to Use Webinars in Your Business

• Looking for an easy way to share things with your friends? Sign up at Facebook.com.

DEC 13, 2010 04:00P.M. Get the point? The content on the Internet is no longer in the hands of the few. Now anybody can be a publisher, a content provider and an uploader.

I recently made a presentation about webinars to CAPS, the Canadian Association of Professional Speakers, at their annual conference. Here is an extract from that presentation:

What does this mean for you, your business or your cause? In marketing terms, the Internet has changed from the Yellow Pages to the White Pages.

Want to know more about designing effective webinars?

If you think about a listing in the Yellow Pages, it’s all about being found by category. If you’re an electrician, you’re listed along with all the other electricians. When somebody wants an electrician, they look up “Electricians”, and you hope they choose you. They might never have heard of you before, but they can still find you. The only problem is, you’ve got to fight hard to make them choose you rather than any of the many other electricians vying for that same business. The White Pages, on the other hand, works differently. If you’re in the White Pages, you’re listed by your name. Somebody who doesn’t know you won’t find you in the White Pages. However, if you’ve got a strong enough brand and reputation, customers can find you there because they know you by name. That’s the key difference in Internet marketing now. It’s no longer about fighting it out in a crowded marketplace, shouting, “Pick me! Pick me!” as customers walk by. It’s about getting an unfair advantage over your competition by being so good and so well-known that customers seek you out by name.

There’s a chapter in my book Webinar Smarts with much more ideas for using webinars in your business. Find out more about the book here - and download a free chapter about

At first glance, this might look unreasonable, but in fact it’s easier than you think - and a huge advantage for small players.

designing effective webinar visuals.

So what should you do? In brief: Use Internet marketing techniques that build your on-line reputation - things like blogging, video, webinars, slide shows, podcasting, writing articles, and answering questions in forums.

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BLOG

DR JENNY BROCKIS

Common Mistakes When Public Speaking - 11 to 15

Split second decisions, how does our brain decide?

DEC 13, 2010 03:11P.M.

DEC 13, 2010 09:00A.M.

11. Failing to Start Strong Staring strong is very important and you should grab your audience’s attention within the first 30 to 60 seconds, so they know exactly why they are there and why they are listening to you. Simply put, the first thing that you say is one of the most likely things to be remembered by the audience. So, this is not the time to do the traditional introduction, this not the time for housekeeping, this is not the time for pleasantries. But it is the time to grab attention and capture the audience. 12. Giving Too Much Information In public speaking less is often more and an audience loves a speaker that can get their key message across without too much information. This is also known as the Keep It Simple (KIS) principal. Generally I recommend that 3 or 4 points is sufficient for any speech, regardless of the length. Don’t do PowerPoint slides with 10 points per slide and 30 slides – this is death by PowerPoint and information overload combined. 13. Having no call to action at the end I often see speakers start strong, give their 3 or 4 points and then they simply stop talking. I then go away and think, that was interesting, but I don’t do anything different and I don’t change my behavior. What is your call to action? What do you want the audience to do at the end of you speech. So make you last words count and let the audience know exactly what you are asking them to do next

We make countless decisions every minute of every hour of every day. Some we make easily, some we may ponder on for longer such as which colour socks to buy for Uncle George. But some decisions have to be made extremely fast in milliseconds, as that split second decision that could mean the difference between life and death. How do you choose to respond when coming up to traffic lights and they’ve just turned from green to amber? Do you shoot across at high speed, or slam on the brakes to stop?

14. Standing behind the lectern for the entire presentation It is much more effective to speak from the centre of the stage than behind a podium or lectern. So always at some stage in your presentation, come to centre stage, be open and vulnerable for all to see and connect with the audience. The centre stage is the most powerful position on the stage for creating learning and building rapport with the audience.

How does the brain choose which action to take? Researchers in Freiburg have come up with a proposal for how this brain mechanism works and it comes down to the level of individual neurons. Using a computerised model, the researchers set up an experiment where one set of brain cells in a network were sending an “excitatory” signal and another an “inhibitory” signal. A further brain cell network was set up as gatekeepers, where the cells could control ie ‘decide” whether the excitatory signal or the inhibitory signal was sent through. A bit like changing railway signals determining which track a train will run on. What they showed was that the crucial determining factor is the time gap between the excitatory signal and inhibitory signal arriving shortly after.

15. Acting like an expert and assuming guru status One of the biggest destroyers of rapport and audience trust is the speaker who not only is the expert (this is fine) but acts like the expert, acts like the guru and has little respect for the audience’s knowledge. The best thing to do is act humble, be genuine and always assume that there will be someone in the audience who knows as much as you in some aspects of your speaking topic.

A very small time gap meant the gatekeeper neurons were unable to send

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on the message because the activity of the cells at the gate was quenched too quickly. If the time gap was longer the gatekeeper neurons were able to open to pass on the signal.

2. And check references, especially for big jobs. I like to phone referees. If a potential provider can’t provide a referee then I’m not going to waste my time hiring them

Maybe this also explains why some of us are more likely to be “impulse buyers” dependent on the time gaps of our excitatory and inhibitory networks.

GARY RYAN

Income grows when you deliver great service

J. Kremkow, A. Aertsen, A. Kumar. Gating of Signal Propagation in Spiking Neural Networks by Balanced and Correlated Excitation and Inhibition. Journal of Neuroscience, 2010; 30 (47): 15760 DOI: 10.1523/JNEUROSCI.3874-10.2010

DEC 12, 2010 10:41P.M. We have already identified that great service requires everyone and everything in the organisation to be aligned to enable the business to meet/exceed customer expectations. Think about your own experience as a customer. When your expectations are met and/or exceeded are you likely to use that service and/or to recommend it to others? Most often

Random Posts

the answer to this questions is, “Yes!”.

I’m paying for an office because…?

Therefore it is not rocket science to see the relationship between providing a consistently good service/product and income growth. Don’t forget that a basic principle of great service is knowing and meeting/exceeding customer expectations. As expectations change, so does the service or product. Great service is not great service if it is not current. Gronroos (2000) highlights that it costs 5- 6 times as much to attract a new customer as it does to keep an existing customer. So not only does great service increase income, it keeps costs down.

DEC 13, 2010 03:32A.M. There’s an old gag line. My favourite thing to make for dinner is … reservations. If you run a small business, do yourself a favour and jump on the worldwide phenomena of outsourcing.

Quote from a research participant I’m a financial clerk. My job involves a lot of report writing. One day I asked one of the recipients of my reports if there was anything else that I could do for him. He said yes and explained this new report he wanted. It didn’t take long for me to create it and I now include it in my monthly reports. Last week he told me that he had recently made some decisions based on the patterns emerging from the new reports and that sales had gone up. I couldn’t believe it, I’m a financial clerk and I had actually contributed to making more money for the company.

Let’s take my example. I had permanent employees, a permanent office location, desks, photocopiers, parking spaces and so on. Every single one of these essential business features cost my business money, and a lot of it! One day I decided I wanted a change. I realised that most of my business needs could be serviced by outsourcing. No more rent, holiday pay for employees, new chairs, desks or even photocopying paper. A little research and I discovered Elance.com, Guru.com, Freelance.com and several other outsourcing sites.

What are your example of how great service has grown income? You post your ‘job’ with minimum and maximum payment parameters. The providers then ‘bid’ for you job, and based on their information and payment request you make your decision.

Gary Ryan enables individuals, teams and organisations to matter.

At present, I have a virtual secretary, team of computer experts, graphic designers and writers who are paid for the exact work that they do. Each provider takes care of their own business costs – connection to the Internet, time, electricity and all I am required to pay is the amount agreed on job completion. Hint: 1. If possible hire locally. It’s difficult to connect to different time zones and cultural understandings, particularly when hiring writers.

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DIFFERENCEMAKERS COMMUNITY BLOG

impossible possible.

Dare you create a newspaper of YOU? You can do it now online free. Absolute revelation!

Ronald’s journey started when he was challenged by his sister to do more with his ‘cool’ life as a music lover. He took up the challenge .. and still wanted to remain a cool dud! So he began thinking about bringing another purpose to his life whilst remaing cool ... and that’s when it struck him.

DEC 12, 2010 03:05P.M. “TAKE ON SOMETHING IMPOSSIBLE ..... ” thought Ronald - ‘now that would be seriously cool’. And that’s exactly what he did.

I think paper.li is going to redefine social media (if it survives its embryonic beginning). I have just created my own newspaper online The Kwai Yu Daily.

He decided to organise the Deaf Valley event. A music event for deaf, hearing impaired and hearing teenagers. Yes, you heard it right. A music event for deaf and hearing impaired. This took place in the club Nighttown, in March 2003. Ronald and the team organised all kinds of ‘happenings’ that give the audience different sensory awareness of the music they were experiencing, from;

Paper.li takes its feed from what you have posted and those you follow on Twitter and Facebook - and create a newspaper from all the updates. When you see it like that, it absolutely gives you the best impression about the company you are keeping. Here are the questions that dawned on me

• spraying scents for different aspects of the music performance smell the music

• How good are my own content? • How good are the content given out by the company I keep?

• providing ice creams flavours that evoke a certain mood - taste the music

• How remarkable is my OWN paper? • standing on a large vibrating floor that vibrate to the music - touch the music

• How long would my OWN paper survive the circulation? More importantly, what does the paper say about ME? ...... and here’s the Kwai Yu daily on 11th December 2010.

• dancers who ‘sign-danced’ the words to the music - see the music

http://paper.li/kwaiyu

DIFFERENCEMAKERS COMMUNITY BLOG

People responded enthusiastically to this music event, and so Skyway Foundation was born. Skyway Foundation began to organise more events like Deaf Valley. It has already happened several times in the Netherlands, Belgium, Spain, Mexico, Jamaica, South Africa and the United States. More than ten-thousand people visited these events.

DEC 11, 2010 03:29A.M.

From making one impossibility possible - Ronald has now created lots of possibilities to tackle more impossibilities! Making the impossible possible is challenging of course. However, the fringe benefits are so cool because making the impossible possible • gives a great sense of fulfilment. That’s what happens when you are on purpose and following your passion • helps you to develop your authentic self ... and to be yourself and be who you are all the time ... now that is very, very cool indeed. • fun (that’s cool too) • grounds you in curiosity - you have to continue to learn if you are to succeed (this kind of learning is cool)

I met Ronald Ligtenbery yesterday. A brilliant Dutchman who founded the skywayfoundation. An organisation that is dedicate to making the

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• nurtures and grows your creative (creating things is cool - look at Apple)

GIHAN PERERA

You Suck at PowerPoint! DEC 10, 2010 04:00P.M.

In short - when you tackle the impossible ... you become I’M-POSSIBLE.

Here’s a cool presentation about some of the all-too-common blunders we see in PowerPoint presentations:

I take my hat off to Ronald Ligtenberg for being another shining example of someone who knows what it takes to move from Knowing to Doing to Winning. Enjoy! DIFFERENCEMAKERS COMMUNITY BLOG

These ideas apply doubly so for webinars, where your PowerPoint presentation is the visual, not just a visual aid!

Are you expecting more from 2011?

Want to know more about designing effective webinar visuals?

DEC 10, 2010 04:30P.M. For the fifth year in a row I have contributed to the expect more ebook compiled by Gihan Perera. Differencemakers Community Members Karen Boyes, Shelley Dunstone, Maree Harris (Torchbearer), Sharonne Phillips, Ann Rolfe, Karen Schmidt, and Dr Ann Villiers (Torchbearer) also feature. This edition of the ebook contains strategies for success from 29 leading experts in personal and professional development. You can download it from the home page of my website here. Just scroll down to the picture of the ebooks cover. The download link is on the left. I wish You and your family, friends, and colleagues every good thing for 2011 and beyond.

There’s a chapter in my book Webinar Smarts with much more detail about how to design your PowerPoint slides to work well on webinars. In fact, you can download that chapter free!

Be the difference you want to see in the world Ian Founder Differencemakers Community The Change Master - catalyst for changing what’s normal for the good of people, our planet, and for profit

Find out more about the book here - and download that chapter free.

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DR JENNY BROCKIS

In 2007 the University of Melbourne undertook a meta-analysis, evaluating the results from nine studies with over 88,000 participants including 3000+ who had AMD. The results showed eating a diet with a high intake of omega-3 fatty acids was associated with a 38% reduction of the risk of developing advanced AMD, while eating fish twice a week was associated with a reduced risk for developing either early and late AMD.

How to protect your eyesight by eating fish. DEC 10, 2010 10:00A.M.

Brain cells (and hence neural retinal cells) require long chain fatty acids from omega-3s for their formation. The outer cells of the retina are continually being shed and regenerated so a continuing supply of omega3 is essential. A new study from the John Hopkins School of Medicine looked at whether eating fish made a difference in the incidence of AMD in a group of 2391 people aged 65 to 84 years. The participants undertook a questionnaire looking at their fish and shellfish consumption and they were examined for signs of AMD. Of the group 227 people had early AMD, 153 had intermediate stage disease and 68 had advanced AMD. This study reported that eating omega-3 rich fish and shellfish protects against advanced AMD. They found noted that most of the participants including the control group were already eating fish at least once a week, but interestingly those with advanced AMD were significantly less likely to consume high omega 3 fish and seafood. There are other risk factors for AMD such as smoking and obesity, however the research strongly suggests that consuming omega-3 from fish is eye protective. Our eyesight is so precious and something we tend to take for granted. As we get older, subtle changes start to occur with our eyesight, we discover the need for longer arms to be able to read clearly and magnification for road maps in order to be able to decipher road names. Cataracts are a well known phenomenon, but what about one of the leading causes of blindness in the elderly, called age-related macular degeneration or AMD?

Refs: 1. Tuo et al. A High Omega-3 Fatty Acid Diet Reduces Retinal Lesions in a Murine Model of Macular Degeneration. American Journal Of Pathology, 2009; DOI: 10.2353/ajpath.2009.090089 2 Elaine W-T. Chong; Andreas J. Kreis; Tien Y. Wong; Julie A. Simpson; Robyn H. Guymer. Dietary {omega}-3 Fatty Acid and Fish Intake in the Primary Prevention of Age-Related Macular Degeneration: A Systematic Review and Meta-analysis. Arch Ophthalmol., 2008;126(6):826-833 [link] 3 Bonnielin K. Swenor, Susan Bressler, Laura Caulfield, Sheila K. West. The Impact of Fish and Shellfish Consumption on Age-Related Macular Degeneration. Ophthalmology, 2010; DOI: 10.1016/j.ophtha.2010.03.058

In AMD central vision is lost in an area called the macula. This occurs as a result to damage to the retina. The effect is such that it makes reading and face recognition difficult. Imagine looking through the lens of a camera and having the centre of the image you are looking at being so blurry so that you can only see the periphery clearly. It is also common, affecting around 10% of the population aged between 66 to 74 years. The degree of macular degeneration that develops varying from person to person.

Related Posts • Why pizza always tastes so much better on a Friday night.

So where does eating fish fit in? • DHA (fish oil) Of No Benefit Once Alzheimer’s Disease Is Present. Omega-3’s provide us with essential fatty acids, which we need for normal brain cell function and to protect our blood vessels against atheroscleosis. Consuming a diet high in omega-3’s is thought to protect the eye from retinal damage. Studies using mice have shown that consuming more dietary omega-3 resulted in slower progression of the disease and a lowering of associated inflammatory molecules.

• Improving Memory With Magnesium • What Is The One Most Important Thing You Can Do To Keep Your Memory Razor Sharp?

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GIHAN PERERA

very cost-effective (US$25/month for hosting it).

Are apps better than mobile Web sites?

PETER WEBB’S “WISDOM CIRCLE”

DEC 09, 2010 04:00P.M.

Terracotta Warriors

In my recent Internet marketing tools workshop in Sydney, I taught participants how to create their own iPhone app. Well, actually it wasn’t a real app - it was a mobile Web site.

DEC 09, 2010 02:19P.M.

This has its pros and cons.

On the positive side, you don’t have to go through Apple’s approval process; your “app” is available instantly; you don’t have to worry about it being rejected later; and it automatically works on other smartphones (not just iPhones). On the other hand, these mobile Web sites don’t have Apple’s marketing clout behind them (for example, you can’t just find them in the iTunes App Store); and they aren’t as powerful as some apps. Viewing objects from the time of Qin Shihuang (259-210 BCE) at the Art Gallery of NSW over the weekend I was reminded that the lessons of history are forever repeated. At the end of the exhibition hangs a quote from the Han Dynasty poet and statesman Jia Yi (201-169 BCE) about the Qin empire: “Qin, beginning with an insignificant amount of territory, reached the power of a great state and for a hundred years made all the other great lords pay homage to it. Yet after it had become master of the whole empire...its ruler died by the hands of men...why? Because it had failed to rule with humanity and righteousness and to realize that the power to attack and the power to retain what one had thereby won, are not the same”. Iraq, anybody?

Which is better?

A recent study by Adobe’s Omniture Business Unit suggested it’s horses for courses. If you’re designing a self-contained experience - such as a game - users are happy with an app. But if you want to give them access to content, users prefer the mobile Web site.

Would you like to build a mobile Web site?

I’ve written an e-book and conducted a webinar about how to create your own mobile Web site. It’s easy to do, fast (you can do it in an hour!), and

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THE MONEY GUIDE

• Save a higher percentage;

An updated wealth creation rule of thumb

• Invest more aggressively; • Do a bit of both

DEC 09, 2010 01:50P.M. If the prospect of saving that much and/or investing aggressively scares you then meet with a great financial planner who can guide on a smart wealth creation strategy that suits you.

You may have heard the rule of thumb that you should save and invest about 10% of your income. I think it originated from the book “The Richest Man in Babylon” by George S. Clason.

You may live longer I’m often asked if that is before or after tax saving. One of the assumptions is that you need the retirement lifestyle under the average life expectancy. The reality is that half of the population live past that point. So if you rely on this updated rule of thumb be prepared to live on just the Age Pension past your life expectancy.

More importantly, is it even close to right? If it was close to being accurate then in Australia the 9% compulsory employer superannuation contributions should get people close enough. Sadly it is widly accepted that the 9% is nowhere near enough.

The better way to calculate how much you need to save

Last month the Financial Services Council released research by RiceWarner Actuaries that estimated the average retirement savings gap per person was about $88,000. That is the extra amount they need to have an adequate retirement lifestyle.

Rules of thumb can be nice short cuts but when it comes to money there is no substitute for proper planning and purposeful action. The best way to work out how much you need to save is to:

How much you need to save

1. Define the lifestyle choices you’d like to have in retirement

If you are currently in your 20s or 30s RiceWarner estimated you’ll need to save and invest (for retirement) approximately an extra 11% per year of your after-tax income, in addition to the 9% employer superannuation.

2. Estimate how much those choices would cost right now 3. Define when you want to make work optional (“retire”) 4. Define how long you want that lifestyle to last (age 83, 90, 100?)

If you’re already in your 40s you’ll need to save an extra 12% per year after-tax.

5. Calculate what lump-sum wealth you’d need at retirement to fund that lifestyle for that long

If you’re already in your 50s it’s about 15% extra per year. 6. Calculate the annual savings you need to make from now until retirement in order to accumulate that wealth

So really the rule of thumb should actually be that you need to save a total of about 20% or more (not 10%) of your after-tax income over your entire working life to come close to an adequate retirement lifestyle.

There are some calculators available for free on the internet to help you do this calculation yourself. View a list here.

(Note the actual figures in the research are split by gender and 5 year age brackets. For simplicity I have approximated an average. See table 3 on page 6 of the report if your brain wants greater precision.)

But if you are not naturally analytical then I recommend you partner with a financial planner to guide you on how much you need to save and the best way to invest that money.

Important assumptions Definition of an adequate retirement lifestyle The model assumes that you can have an adequate retirement lifestyle if you receive about 62.5% of your gross pre-retirement income. This is estimated to enable you to have about 75% of your pre-retirement expenses. (Assuming you have no debts left in retirement.) Most people I meet do not want to decrease their lifestyle in retirement. So if that includes you then you need to consider that you may need to:

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In the workplace we also need to make decisions about what we outsource and what we manage inhouse. Those services likely to be considered include marketing, recruitment and training. There are a number of factors you need to take into account such as price, convenience, control and efficiency. Like planting a backyard vegie patch, there can be fads and fashions. Sometimes these ideas are “in” and everyone is doing it themselves and then they go “out” again and we return to buying things in. Sometimes it can be false economy to do it yourself and other times it can be a bit pretentious to pay others to do what you should be able to do yourself. Remember too that each option has its pros and cons.

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It all comes down to having a strategy. If you just have a short term focus then you will probably make very different decisions. However, if you think long term and look at the bigger picture you might go in a different direction. So think carefully before making the decision or you could waste a lot of time, money and energy especially if you keep

You may also enjoy these related articles: 1. The annual cost of retirement 2. Retirement simulator launched by AMP

switching back and forth.

3. Is your wealth creation lazy?

Another good idea is to do what I’m doing and start small. I’ve only planted a few things to see how I go. That way if I have chosen the wrong location or use the wrong techniques I won’t have wasted too much money or kill too many plants. The same is true in the workplace. Choose something small and easy to manage as your first outsourcing project so you can learn the lessons for if or when you expand the concept.

NOTES FROM THE WORKPLACE GARDEN

Outsourcing versus doing it inhouse DEC 09, 2010 06:42A.M. I have been inspired by my volunteer work at the Northey Street City Farm (www.nscf.org.au) to start growing some of my own vegetables. That and I’m getting sick of the poor quality available at the supermarkets and, of course, the price. This way I will also have less wastage as I only need to pick things as I go. All in all it is a wise investment and I am sure will prove to be a learning experience. I will keep you posted on how my crops are progressing. Here is a photo from day 1 . . .

BLOG

Preparation DEC 09, 2010 06:17A.M. Previously I spoke about “owning your content and the importance of preparation and I mentioned how Sir Winston Churchill spent 1 hour preparing for every minute he spoke. There are no shortcuts in preparing an effective and powerful speech and as they say “prior preparation prevents pitifully poor performance” Mary Atkins in her book “Finding your voice: ten steps to successful public speaking” suggests that 90% of a speech is in the preparation and 10% is in the delivery. Writing your speech, preparing a script, editing the script and bringing it down to a one pager and then practicing, should lead you to be able to deliver the speech more confidently and effectively than if you just spoke off the cuff with no preparation at all. However I want to make sure that you take care of the other aspects of preparation which include know your audience, know your venue, know your material so you can plug and play:

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Make sure that you know your audience, where they are from, what they are expecting from your talk. Try and meet and greet them before you speak, shake their hand, find out where they are from and what they do. Make sure that you dress appropriately and match the level off dress worn by the audience. Don’t over dress and certainly don’t under dress. Don’t be afraid to Google and do your homework on your audience. Who was their last presenter and what did they speak on. What are your audience’s demographics, their values and their mission? Are there any cultural considerations that you need to consider?

GARY RYAN

How to motivate your team members when times are tough DEC 08, 2010 06:48P.M. I concur that organisations need to create the conditions that enhance individual motivation and that, most likely, the conditions that have caused people to appear ‘de-motivated’ now were present well before the economic downturn.

Always take time to visit the venue and the room in which you are speaking, beforehand. This can be one or two days before if it is close by or early on the morning of your presentation, if you have had to travel a long way. Walk around the room, go up on stage, walk across it several times and stand behind the lectern. Imagine that your audience is present and experience the feelings that this vision brings forth. Sit in several of the seats to get a view of the platform from the audience’s

My research and experience has clearly indicated that there are a number of factors that leaders/manager can control that can enhance the conditions where individual motivation has a chance to be raised.

perspective. Are there any visual obstructions, pillars or columns; are there any dark spots on the stage, from the audience’s perspective. Where is the lectern, if you are going to use one and where is the dataprojector and screen if you use PowerPoint. Are you going to need a microphone and if so what type will be provided.

1. Let people know what is going on - be honest 2. Remind people of where you are going and how what you are doing now is going to get you there (Vision and strategy) 3. Recognise people for their efforts - be genuine when doing this else it will backfire

It is important that you speak on your topic of expertise and area of passion. Don’t quickly volunteer to talk on something that you do not have a level of expertise about. Imagine possible disruptions to your presentation; power failures, less time than you planned; but can you still present you material in these circumstances. Can you reduce your time by half, can you present without the PowerPoint or video that you had planned to show because of a power or equipment failure. Can you still deliver your key message despite these and other scenarios where things go wrong? You should be able to and this is called plug and play? So you can go to any venue, any size audience, anywhere in the world and present for any length of time (shorter or longer than planned) and still have the same impact. Can you plug and play

4. To the best of your ability ensure that people are doing work that engages their talents - this assumes, of course, that you have spent the time working out what their talents are in the first place (if you haven’t done this yet, then this too is an opportunity) 5. Create opportunities for your people to contribute to finding and implementing ways to help the company ‘turn things around’ - Low Risk Projects are a great way to do this (a Low Risk Project is one that has minimal financial or brand risk associated with it, but a big upside if it comes off)

More information on the importance of preparation can be found in my book “7 Steps To Overcome Your Fear Of Public Speaking” and this is also a key component of my workshops.

6. This builds on number 6 above - continue to create developmental opportunities for your people - how smart can you be with you existing budget line items so that you can stay within budget yet still create developmental opportunities for your people to develop themselves? E.g. you probably can’t pay people more, yet you might be able to send some on a conference (that would be relevant to them and their role of course)

Contact me at www.peterdhu.com

7. Listen to what they have to say and implement (where possible) their suggestions - then let everyone know that you have implemented a suggestion from whoever suggested it - this proves that you have listened 8. Trust people to do their job - there is not much more de-motivating that someone unnecessarily looking your shoulder 9. Give people honest feedback on their performance - what are they doing well, what could they improve on and what could they start doing that they are not currently doing

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10.Re-enforce the value of what they are doing and how it is helping the company get back on track.

creating a mind map and sharing it with others. You can e-mail it, print it, even embed it in your Web site or blog.

These 10 suggestions are all within the control of each manager/leader and in my view are absolutely doable.

Want to see more things like this? Join my group at Thought Leaders Central - it’s free, and just takes a couple of minutes to register. I publish one of these every week, featuring

What have you been doing to motivate your team members?

a different on-line productivity or marketing service. Gary Ryan enables individuals, teams and organisations to matter.

GIHAN PERERA

MICHAEL NEAYLON

Create team mind maps with Bubbl.us

Added Value

DEC 08, 2010 04:00P.M.

Here’s a thought to try on for size.

DEC 08, 2010 02:54P.M.

Check out Bubbl.us, a collaborative mind mapping service:

There are a number of good mind mapping tools available. Probably the best-known is FreeMind, which doesn’t cost anything; and Personal Brain, which I use myself. What if you gave your clients more next year? More education, more information, more tips and techniques, more pointers and products to help them in thier business. Often we think that if we give more our clients will have no reason to come back to us. They’ll find someone cheaper or less equipped; often both.

But Bubbl.us is different because it allows you to build a team mind map. When you create a mind map, you can not only display it publicly or privately; you can also invite friends to add to it. This has a number of possibilities for business use - for example: • A sales team can use it to create an agenda for their weekly sales meeting;

I’m not saying give everything away for free. I’m proposing that we qualify our clients by giving them specific reasons to keep coming back to us. Then, when they do, they’ll know exactly what they want from us, with greater appreciation of our knowledge, experience and expertise. There’s less quibbling over price. They have a deeper understanding of the added value of working with us. Value add needn’t be a cliche.

• Speakers and trainers can use it to collect questions from the audience prior to a presentation; • Work teams in remote locations (or working on the road) can use it for sharing ideas;

Speaking of value, this next section was published in my newsletter. It’s received overwhelming response this week so I’ve added it here for the blogosphere.

• Even allow your customers to leave comments and feedback about your business!

I’ve learnt some valuable lessons this year - many of which I’m including in the book. I thought that this week would be an ideal time to share

Even if you don’t use the collaborative feature, it’s still a powerful tool for

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some of those lessons with you.

MATT CHURCH

Speakership

Valuable Lesson #1 - List Your Values; discover the ones that matter to your business and align with those of your clients. They’re worth something. Combined with quality execution, they have currency. Why? Because if you’re good at what you do, then you’re giving service and that’s what a good business does. What value do you bring?

DEC 07, 2010 11:47P.M. To many, the art of Speakership doesn’t come naturally. To be a dynamic, confident and engaging public speaker, you may want to consider these tips when presenting.

Valuable Lesson #2 - Charge What You’re Worth. Research the market, identify your point of difference, carve your niche, take a deep breath and ask for what your worth. If you charge for personal services try looking in the mirror and practicing asking for a fee ten times what you’re worth. Do that at least ten times. Then ask for what you think you’re really worth in today’s market. Smile nod, ask with ease. Receive with grace. You’re worth it.

1. Say something worthwhile! 2. Nerves are a result of incorrect focus. 3. Turn on before you turn up. 4. Be prepared.

Valuable Lesson #3 - Value-adds Are Exactly That. They’re added value. Don’t get into the habit of giving away too much too soon for too little. Let the value adds support what you do. Don’t allow them to be the expectation. They can be a nice surprise for an existing client and a point of difference for a potential client. They can also be helpful in getting a deal over the line should you need another element to add in negotiation. For instance, should someone ask you for a discount you could instead say “We don’t discount on this. We are however happy to add value with …” Or, perhaps, you already add value with what you do. Then you simply need to educate your client or lead that you do so.

5. Make your answers broadly interesting.

On a final note, keep looking at the value you bring and keep up the quality. Don’t just list benefits for the sake of listing them; know their true value. Also know that true value in the eyes of your client is what they want. Not what you think they need. Sometimes that takes some investigating, as even the client themselves might not be completely aware of what they want. Part of our job, then, is to help them discover that. Then you can happily and confidently let your prospects, leads and clients know your worth. I have no doubt you’re worth it. Do you?

10.Ask and tell your audience something.

6. Move with purpose. 7. Don’t read your speech! 8. Show your point while you tell it. 9. Don’t make too many points.

11. You are the presenter. 12.Say the same thing differently. 13.People connect to emotions and energy. 14.Tell difficult people less detail.

To Your Valued Success Michael Neaylon

15.Stay true to yourself.

Author of the forthcoming book, ‘Marketing Makeovers: How To Bring In BIG Money For Your Small Business.’

16.Acknowledge interference. 17.Know how to use the tools you have.

michael@mcme.com..au 18.Work less when you speak in public. www.mcme.com.au 19.Make a difference. 20.Only consider qualified feedback. 21.The best use a coach! In my Speakership week, I will be expanding on each of these elements, and ensuring you capture each during the speech writing and workshop building processes.

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do other work during your webinar. If some part of your webinar isn’t interesting, why shouldn’t they stop and do something else? My motto in this situation is: All care and no responsibility. Do everything you can to deliver a great learning environment, but also let the audience to take responsibility for their learning.

ROSS CLENNETT

Want to know more about designing effective webinars?

Are you still stuck in the recruitment dark ages? DEC 07, 2010 11:28P.M. These days it is hard to imagine how little information was available about recruitment practices and competitors back in the early to mid 1990s. There was only one source of industry-specific public recruitment training available in Australia, and that was Rosemary Scott’s business in its original 1992 form as a training business. The NAPC (forerunner to the RCSA) held an annual conference and

GIHAN PERERA

How does a webinar presenter compete with other things distracting their audience?

There’s a chapter in my book Webinar Smarts with much more detail about planning your webinar so it’s effective and engaging. Find out more about the book here.

DEC 07, 2010 07:22P.M. Whenever I talk to clients about webinars, this is one of the most common questions I get asked (This was from a presentation I did to the Canadian Association of Professional Speakers - CAPS):

ANN ROLFE’S MENTORING WORKS BLOG

Is Your Mentoring Strategy Working?

“How can a speaker keep the session fast paced and interesting enough to compete with all of the things that are on the viewer’s desk at the time of the webinar? When I’ve attended a webinar, the speaker often loses that battle.”

DEC 07, 2010 06:53P.M.

I have two answers to this question ...

Mentoring aims to deliver strategic value for the organisation as well as personal benefits for individuals. How can you ensure that your mentoring strategy achieves these outcomes?

First, there absolutely are things you can do to make your webinar more engaging and interesting - for example, designing good visuals, running polls, taking questions during the webinar (rather than waiting to the end) and surveying your audience beforehand.

The critical first step is to clarify the strategic purpose of mentoring why is mentoring important? Without clear, and meaningful goals, you may find it hard to gain support for mentoring, difficult to promote the value of mentoring and challenging to make it a priority for people.

However, there’s a hidden assumption in this question that the presenter needs to keep the audience fully engaged and 100% switched on during the entire webinar. I think this is unrealistic and impractical. Webinar audiences are busy people. Some of them are attending by webinar precisely because it means they can check e-mail, make phone calls, and

To ensure your mentoring strategy works you have to answer the question “why mentoring?” First, you need to uncover the needs, wants and issues that mentoring will address from the perspective of the organisation and the people you want involved. Then, you can plan your mentoring strategy to deliver specific outcomes; and finally, you’ll be

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able to communicate the reasons for mentoring in a language that make sense to each group of stakeholders.

GIHAN PERERA

Domonique Bertolucci launches Your Life Magazine

What Does The Organisation Need? Most often, mentoring is used by organisations striving for:

DEC 07, 2010 06:00P.M.

• Employee engagement - to attract, retain and develop people for increased productivity;

One of my clients, Domonique Bertolucci, has just launched a new quarterly magazine, Your Life. As with everything Domonique does, it’s high content and beautifully presented.

• Knowledge management/skill building - to prevent the loss of both tacit and implicit information and develop skills, for improved capability; or

Click to read it here:

• Culture change to influence behaviour based on values, assumptions, and common practice, for enhanced organisational performance.

DIFFERENCEMAKERS COMMUNITY BLOG

10 actions for adopting a strengths based approach

You’ll need to find out exactly what the pressing needs are and be able to clearly show the impact mentoring could make. This might mean presenting a business case and/or linking to the organisational mission and values.

DEC 07, 2010 04:36P.M.

Why Should People Prioritise Mentoring?

A colleague recently posed the following question - “ how do we get organisations and managers recognising and acting on the strengths concept, rather than the negative weakness focus we see so regularly? ”

You may be targeting a specific group with your mentoring strategy such as: graduates, women, emerging leaders, innovators, young professionals or indigenous people, however you need people who are not directly involved, as well as those who are, to prioritise mentoring. If they don’t it may be derailed by obstruction, competing demands or lack of support.

Here are 10 things you could consider for your team, organization and business: 1) Having right people in the right job/role so they can use their key strengths has to be a start!

This is a time for two-way, rather than one-way communication. We have to get out there and listen. We can’t simply impose mentoring on people because we think it’s a good idea. They won’t buy it unless there is a personal reason that overrides other priorities. So, you will have to discover the needs, concerns and issues of the people as well as the organisation.

2) Continuously ask, “What is working well for our team, organization or business?” 3) Ask routinely, “What do we well which we need to keep doing?”

Develop The Strategy - Design The Program

4) Do a strengths-based check. How much of our daily work time is spent using our strengths?

The bottom line is that you have to know specifically, what you want your mentoring strategy to do before you can figure out how you will know that it is working. This is the foundation for designing mentoring

5) Not everybody including managers and leaders always know their strengths. Get feedback on what others perceive as your strengths. Sometimes we can be too close to it and or take it for granted.

programs. Do this to ensure that your mentoring works.

6) For leaders to commit to fostering a culture that values innovation and creativity and enables individuals within them to utilize their strengths and “push the envelope” without feeling they will be penalized. Clearly leaders in organisations have to be supportive of a strengthsbased approach otherwise it can feel all uphill! 7) Check regularly and tune in to where our own cognitions and feelings reside. Where is the “default” setting? What do we spend more time thinking about – problems or the desired future, solutions, possibility and what could be?

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Knowledge is power 8)For managers and leaders to acknowledge, praise, notice and give feedback when they notice people using their strengths. This can be a powerful reinforcement as it makes the recipient feel good and also increase their levels of engagement.

First, the more you know about what you’re likely to face, the easier it is to manage it effectively and still meet your outcomes. This knowledge comes in many forms:

9) All of this has an assumption that people are still enjoying using their strengths. There is thing called overused strength! (Not being negative here in this strength-based piece!!) Just acknowledging though that overused strengths which can lead to burnout is not what we are referring to here.

• Knowing the participants on the call • Knowing what they really want out of the call • Knowing who’s really got the power to make decisions (it might not be the person with the most senior job title)

10) Finally, as Mary McGuiness said to me, a few weeks ago at the Australian Association of Psychological Type Conference, “make sure you use your strengths in ways that you enjoy outside of work things.” This really struck a chord as indeed this a part of that essential yin yang of “balance and restoration.”

• In a negotiation, knowing their walk-away position and their “BATNA” (best alternative to a negotiated agreement) • Knowing your walk-away position and BATNA

Jasbindar Singh is a Business Psychologist and leadership coach who loves working with people in business.

• Knowing who is on your side, both openly and secretly

Jasbindar Singh is a business psychologist and leadership coach. She loves making a difference to the lives of people at work. www.sqleadership.com

• Knowing your options if things start getting out of hand • Even just knowing you’ll be facing a difficult call is part of the battle won.

BETTER CONFERENCE CALLS

The earlier the better

How to Prepare for a Difficult Conference Call

The more you can anticipate the potential problems and plan for them, the easier it is to manage them. There’s nothing worse than being caught off guard when somebody “innocently” springs a potential deal-breaking question right in the middle of a call that was going smoothly!

DEC 07, 2010 10:56A.M. Most conference calls – even when they involve participants from different organisations – are polite, orderly and even-tempered. However, occasionally you might be on a call that involves hostile participants or other types of difficulties – such as:

You can do a number of things to prevent – or at least minimise – the problems before the call: • Do more background research yourself, so you’re clear about your facts.

• Nasty participants (hostile, rude, unhelpful and the like) • Do more background research about the other side (if there is one), so you understand their position as well.

• You can’t get a word in • Someone wants to derail the process

• Ask them to honestly share their issues before the call, to help you prepare (and of course you do the same for them).

• Hidden or inconsistent agendas • Communicate in other ways before the call – by e-mail, one-on-one telephone calls, face-to-face meetings, or whatever is most appropriate – to understand or even resolve some of the issues.

• Personal attacks on you This sort of call requires particular skills.

• Enlist the help of people who can assist before or during the call to resolve the issues.

Observe three guiding principles when handling difficult calls: 1. Knowledge is power 2. The earlier the better 3.Formality and structure give control

Formality and structure give control Formal meeting procedures are the chair’s biggest weapon when facing a difficult or hostile meeting. All participants must speak “through the

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chair”, which means the chair can regulate who speaks and for how long. The chair can reprimand participants for breaching points of order and, in some instances, has the procedural power to expel people from the meeting. However, formal meeting procedure is becoming a lost art in business and may not be practicable to implement for certain types of conference calls. Nonetheless, the principle that formality and structure give control is extremely relevant and can be implemented in other ways where a call might become difficult. For instance: • Certain technology will by their nature give the chair that level of control. • If participants agree to follow a conference calling etiquette they are less likely to misbehave and can be called upon to adhere to their agreed level of behaviour. • A structured agenda gives less scope for participants dragging the call off track or following their own agendas. • If participants argue with each other, keep interrupting or talking over each other, stop the discussion and introduce a debate format (For instance, each party has 60 seconds to put their point of view without interruption). Finally, a lack of formality or structure – for instance having no appointed chair or no agenda – will increase the risk of difficulties.

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intentionalwisdom.blogspot.com

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