V8 Action illustrated

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racing’s is our blood

ACCREDITIED PUBLISHER

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Media Kit 2014

Welcome to V8 Action Illustrated

S

tanding in the presence of a V8 Supercar that’s being driven in anger is a humbling feeling that has to be experienced first-hand to be truly appreciated. It’s a feeling that makes the hairs stand

up on the back of your neck as over 600hp blasts past in a flash leaving you slightly shaken, but longing for more.

From the iconic sound of a big V8 belching out across Mount Panorama, to the sight of a race car on the absolute limit at close to 300km/h, no sport comes close to evoking the same emotions that motorsport can.

It’s the rivalries, the glory, the heartbreak, the history and the danger that make this sport so intriguing to so many people.

For Australian race fans, these feelings are what drives their passion for cars and motorsport, and it’s what drives the people behind V8 Action Illustrated, the only Australian magazine that digs deep to explore all the elements of the V8 lifestyle.

With world-class photography, hard-hitting journalism and cutting edge design all wrapped up in a high quality finished product that stands out from the crowd, V8 Action is the magazine for all V8 enthusiasts. From the classic Ford vs. Holden rivalry that has defined Australian motorsport since the 1960’s, to the new era of Nissan, Volvo and Mercedes, V8 Action understands the sport and will continue to evolve with it into the future, because we are the next generation of V8 culture.

Media Kit 2014

The next generation of V8 Culture.

V8 Action is a magazine for the fans and competitors of the sport

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8 Action Illustrated takes a fresh and engaging approach, bringing its readers a magazine that no other Australian motorsport publication can match. Having Grown up with

the sport, its contributors are dedicated enthusiasts themselves, who live and breathe motorsport day in-day out. Because of this, V8 Action is able to encapsulate the culture of the sport like no other, bringing to life the intense rivalries and emotions of the race track in a publication that inspires its readers.

A magazine for fans of all ages -

61%

of V8 Action’s readership is over

30 www.v8action.com

Media Kit 2014

Getting inside the driver’s helmet

You will never know the feeling of a driver when winning a race. The helmet hides feelings that cannot be understood.– Ayrton Senna

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8 Action is about more than the news headlines.

With an engaging lifestyle angle, it takes the relevant stories and digs deeper than any other

magazine can, to reveal the thoughts of a racer, that are all too often concealed under the helmet. From the jubilation of success, to the heartbreak of failure, V8 Action gets inside the minds of Australia’s best drivers, both on and off the track to pinpoint exactly what makes them tick. Not just concerned with the weekend’s results, our detailed feature articles highlight the hopes, hobbies and dreams of Australia’s high-speed professionals.

Whoever the driver, whatever the issue, V8 Action brings the emotions and experiences of the best V8 pilots to life like no other motorsport magazine in Australia.

Media Kit 2014

20,000 Readership: 50,000+ Circulation:

Demographics

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8 Action’s readers are a part of the vibrant community of Australian motorsport. Comprising of race fans from childhood through to retirement

age, as well as the diverse legion of competitors across

87%

this country’s magnitude of racing categories, once racing gets in their blood, it’s impossible to eradicate.

61%

Fans don’t just watch motorsport on weekends; they live

Male

Over 1.5 Million

Over the age of 30

Australians attend motorsport events each year.

68% Drive a performance vehicle

and breath it on a daily basis. As any enthusiast knows, the obsession with cars is a way of life, it’s what drives many to get out of bed in the morning – it’s a part of who

82% Buy apparel and accessories on

they are.

a regular basis With this in mind, race fans are prepared to spend a

72,000 motorsport participants Age 18+ in Australia

26,000 participants aged 18-34 in Australia

great deal of money to support their favourite teams and drivers. Their passion for the sport is often expressed through the cars they drive and the clothes they wear.

The market for V8 Supercar merchandise and apparel far exceeds any other sport in Australia.

V8 Action Readers In Numbers:

Media Kit 2014

race specs

Readership: 50,000 Cover Price: Aus $9.95, NZ $11.95

Circulation: 20,000

2014 Schedule Issue:

Advertising Deadline:

On Sale:

IIssue #8

25th March

28th April

Issue #9

10th June

25th July

Bathurst Special #10

17th September

6th October

V8 Yearbook #11

5th December

22nd December

Media Kit 2014

race specs Format: 100 pages, Standard A4 Format, High Quality Stock, Matte celloglazed covers

Frequency: Quarterly

Distribution: National + selected International outlets (NSW, QLD, VIC, WA, SA, NT, ACT, TAS, NZ)

Media Kit 2014

The collector’s publication.

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ecause V8 Action Illustrated is marketed as a collector’s magazine, back issues are still in high demand from our subscription base. Advertisers from two years ago are still gaining valuable exposure through each issue that is

sent to yet another engaged reader every day. Unlike the competition, GMG purchases back its unsold stock from newsagents around the country, to then distribute those magazines for free at selected V8 Supercar rounds and other motorsport events. By doing this we ensure those who advertise with us are getting maximum exposure through their investment with us.

98%

of our print run gets used

no other publisher can claim that

High quality stock In depth stories and features Advertising that keeps getting seen

Media Kit 2014

Our readers pay for the privilege of having V8 Action Illustrated delivered to their door 4 times a year. Having increasing numbers of readers committing to subscriptions says something about the quality of this publication.

S ISSuE 4

COLLECTOR’S SERIE

Racing’s in ouR Blood!

COLLECTOR’S SERIES

ISSUE ONE: LAUNCH ISSUE

It’s no co-incidence that our subscription base is up 50%+ on this time last year.

Racing’s in

ouR Blood!

ISSUE 7 - JANUARY - MARCH 2014

THE PICTORIAL COLLECTOR'S EDITION

his own Mark – The MounTain’s newesT king A Making Training – wiTh The kelly BroThers L Toddler The house ThaT dick BuilT S courTing wiTh Fire aT sBr O grid candy – Taking a walk down The hisTorical MeMory lane

whincup’s Repaying

>>>>> the <<<<<

Faith

ISSN 1839-8421

01

ISSN 1839-8421 SEASON 1 ISSUE 2 SEpt - Oct 2012

INc GSt

INC GST

NZ $10.95

GILBERt MAGAZINE GROUp

SEASON 1 ISSUE 1 DEC-FEB 2011/12

9 771839 842000

THE CHARLIE O'BRIEN STORY Woes, Heartache & Betrayal

ALEX DAVISON: Return to Tomorrow

a family baTTle

GorGeous GeorGia 01

AU$9.95

AU$9.95 9 771839 842000

undercover mission

Tander’s career

GeTs down and dirTy

2014

- MARO ENGEL - RUSSEL INGALL - TONY D'ALBERTO - UTEs - TCMs - DVS - V8 TRACK TESTED - IF ITS RACED & V8, WE COVER IT gilbert magazine group

NZ $10.95

GILBERT MAGAZINE GROUP

ISSN 1839-8421

RACING'S IN OUR gilbert magazine group

BLOOD

AU$9.95 INC GST

gilbert magazine group

9 771839 842000

gilbert magazine group

gilbert magazine group

01

Media Kit 2014

V8 Action Illustrated can offer your brand, a level of engagement that other forms of media just can’t compete with. Once you’ve booked your ad with V8 Action, you’ve bought into an effective method of exposure that’s proven to get readers interested.

The smart way to advertise

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ur in depth lifestyle features, allow the reader to become immersed in the world of motorsport like no other. An unmatched quality of design, make V8 Action a coffee table publication that maintains reader interest longer than any other motorsport

magazine can. With a huge pass-on rate and elevated national distribution, V8 Action offers its clients the best possible value for money.

Media Kit 2014

420mm x 297mm 3mm bleed

DPS

Size:

210mm x 297mm 3mm

Full Page

210mm x 146mm 3mm bleed

Half Page

60mm x 275mm

Advertising Rates 195mm x 50mm

Strip Ad

Strip Ad

Vertical

Horizontal

Casual:

3x

6x

DPS – 420mm x 297mm – 3mm bleed

$2600

$2100

$1900

Full Page – 210mm x 297mm - 3mm

$1850

$1650

$1450

Half Page – 210mm x 146mm – 3mm bleed

$950

$860

$750

Strip Ad Vertical – 60mm x 275mm

$650

$550

$450

Strip Ad Vertical – 195mm x 50mm

$650

$550

$500

Advertisements are published in full colour.

Prices not inclusive of GST. Special positions and covers at a negotiable price.

Advertisers are encouraged to use Race Team Logos & Corporate Partner Logos in their artworks.

Email: gilt@v8action.com

Media Kit 2014

A magazine for the motorsport community.

We use gorilla marketing tactics to forge corporate loyalty, getting the magazine out and into the hands of those in the motorsport community. From the fans in their thousands, to the men and women who actually compete in motorsport â&#x20AC;&#x201C; both grassroots racers and professional drivers alike

â&#x20AC;&#x153;A magazine you would be proud to show even your fussiest client!â&#x20AC;?

Media Kit 2014

Racing’s in our blood Gilbert Magazine Group takes a fresh approach to an otherwise dull and mundane motorsport media landscape, by filling the void where its competitors are found lacking

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8 Action Illustrated is produced by Gilbert Magazine Groupan independent publisher with a passion for releasing high-quality, collectable sporting publications. GMG and

its founder, Michael ‘Gil’ Gilbert, have over two decade’s worth of experience publishing and creating magazines such as Rugby League Player, Hektic, MotoX Racer, as well as helping found Freerider MX and Dirt Action A racer at heart, ‘Gil’ knows motorsport having felt the triumph and agony of competition in the unforgiving world of motocross. Now as an avid enthusiast of both four and two wheels, his insight and understanding of the sport is instrumental in depicting the essence of motorsport through a world class publication.

Media Kit 2014

We are illustrated

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sport as spectacular as V8 Supercars deserves only the best illustrations. Thatâ&#x20AC;&#x2122;s why V8 Action Illustrated showcases only the very best photography from some of the most experienced motorsport

photographers on the planet including Ross Gibb, Dirk Klynsmith, Daniel Kalisz, James Baker and a range of associated freelance shooters from both Europe and the US.

World Class Photography Meticulous Attention to Detail In depth stories and features Cutting Edge Layout and Design

Media Kit 2014

An established social media footprint We might be a quarterly, but weâ&#x20AC;&#x2122;re publishing content every single day.

4000

Facebook Followers

2500

Instagram Likes

1200

Twitter Followers

100,000

Youtube Views

Media Kit 2014

Going digital in 2014

In less than 4 years we’ve come a long way.

In 2014 V8 Action Illustrated will go digital with the magazine available on the AppStore. It’s V8 Action anywhere – anytime.

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CANDY

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CANDY

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TOP OF THE LInE wInnER: ESTELLE yaRROw

Photos by Richard Hoven - richevents@bigpond.com

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Meet the girl twelve months in the waiting. About one year ago, V8 Action helped Procon Leisure put out the ultimate casting call to find Australia's Miss V8 Supercar. Together, we scoured the country - from

86 | v8ACTION

Styling & Makeup by Hayley Skinner

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Hair by Mel Jones

pubs and clubs to states and territories - all in search of Miss Perfect. And by God, didn't we deliver?

Ladies and Gentleman, Boys and Girls, meet Estelle Yarrow - our glamour from the Gold Coast!

v8ACTION

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Media Kit 2014

Shouldnâ&#x20AC;&#x2122;t a magazine about motorsport cover more than just one category?

If itâ&#x20AC;&#x2122;s raced and V8, we cover it.

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motorsport magazine at heart, V8 Action is in touch with V8 Supercars in every sense, but not restricted to it. Like no other magazine can, it delves into the support categories to explore

the dreams of up-and-coming drivers, the nostalgia of Touring Car Masters and the excitement of many great categories both here in Australia and across the globe.

Media Kit 2014

The track day monster project

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ur Track Day Monster Project stands as

An integral component of each issue, The Track

a testament to our involvement in grass

Day Monster is a continual process of realistic

roots motorsport. With an ambition to

improvements that increase the performance of

inspire the next generation of enthusiasts to take the

the car and lower lap times. Our Track Day Monster

speed off the streets and get out onto the racetrack,

partners enjoy considerable exposure, with product

the Track Day Monster Project demonstrates to our

reviews taking place in each instalment, and

readers that with a little perseverance, you donâ&#x20AC;&#x2122;t

their brandâ&#x20AC;&#x2122;s logo appearing on the car for the

have to be a millionaire to get involved in motorsport.

entire season.

The Track Day Monster Project allows automotive brands the opportunity to have their products tested and reviewed by racers.

Media Kit 2014

Support the people who support us

Getting your stress out on the track is better than sex ! - Well...Almost â&#x20AC;&#x201C; Michael Gilbert

As the only motorsport magazine with a dedicated track car project, V8 Action Illustrated is able to test and review your product to a readership of over 50,000 Thousands of enthusiasts trust tried and tested brands as showcased in V8 Action Illustrated The Track Day Monster Project enables your brand to reach active readers who are involved -in grass-roots motorsport.

Media Kit 2014

The heritage of motorsport in retrospective

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ustralian motorsport’s rich and colourful heritage comes to life through V8 Action Illustrated. Each issue we turn back the

clock to relive the memories and moments that have forged this great sport into what it is today.

Whether it’s Group C, Group A or even Formula 5000, V8 action gets the sport’s history, we’re immersed in it, and it’s our goal to take the reader on an evocative journey that brings the past to life on paper.

The fact that I didn’t have a prang, or worse kill myself, was amazing.

– Allan Moffat

Media Kit 2014

After reading the SLK 55 review in V8 Action, I contacted the magazine – I had to know if this car was as good as they’d preached. Three weeks later I had one parked in my garage

Road and Track Tested

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8 Action Track Tested brings the magazine back to the grassroots enthusiast by showcasing the latest performance offerings on the market. An integral feature of each issue, we push the limits

of high performance V8 marquees like no other magazine can, reviewing each car for both road and track applications to give our readers insight into

the

truly

phenomenal

abilities

of

these

performance

vehicles.

Like our Track Day Monster Project, a major aspect of Track Tested is to encourage enthusiasts to get out onto the racetrack. Our mission is to demonstrate that the performance cars we test are more than adequate for enthusiasts to get involved in grass-roots motorsport. Through V8 Action’s YouTube channel, each test is documented to a television standard of production which showcases the vehicles to our ever-growing online audience.

Media Kit 2014

Grid candy It’s no coincidence that V8 Action Illustrated is the best looking motorsport publication on the market.

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rid Girls have been a part of the V8 Culture since day one adding colour and excitement to the spectacle of V8 Supercars. Reflecting this, Grid Candy has

become an integral component in each issue of V8 Action Illustrated – the only motorsport magazine of its kind to showcase this aspect of V8 culture.

V8 Action Illustrated is also an official partner of Miss V8 Supercar, a promotion that will see beauties from all over the land battle it out for a chance to become Miss V8 Supercar.

Taking place across 25 venues in 2014, thousands will be present as the colourful sideshow to the V8’s heats up.

To add to all the excitement, 2014 will also see V8 Action Illustrated enter our own wildcard entry into the coveted Miss V8 Supercar competition, with the hope of taking out the title.

Media Kit 2014

2,300 16,000

Instagram Followers

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Twitter Followers

MG’s sister flagship publication, Rugby League Player, is much like V8 Action in its approach to covering the game.

A quarterly collector’s magazine showcasing the very best

in photography and journalism, RLP sets the standard in Rugby League publications through it’s in depth features that take a heavy lifestyle angle.

With two magazines, GMG can offer your brand effective exposure to two clearly defined sporting markets through an already established crossed promotion platform.

Media Kit 2014

Coming in 2014 – GP Custom Media

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P Custom Media, GMG’s new arm for custom publishing will bring the standard of V8 Action Illustrated and Rugby League Player to the world

of corporate publications. Brands need to stand out from the crowd with material that engages and inspires their clients. In 2014, GP Custom Media brings its expertise in magazines to a new market – after all, engaging publications are our specialty.

Media Kit 2014

Community Action Press Pty Ltd T/A GMG Gilbert Magazine Group Phone: (02) 9542 2248 Email: gilt@v8action.com Editorial Inquiries: patrick@ v8action.com Post: P.O Box 1243 Sutherland NSW 1499 Office: Suite 21, Durban Court, 838 Old Princes Hwy Sutherland NSW 2232.

ABN: 961 240 557 14

ACCREDITIED PUBLISHER

ACCREDITIED

PUBLISHER