SAT Beverage Guide by Morrison Health

CATEGORY ESSENTIALS

SETTING THE STAGE

Unlock the secret to boosting beverages by mastering four key ingredients—product, pricing, placement, and promotion—to not only enhance your offerings but also significantly boost your bottom line. Beverages are crucial in our retail spaces as they carry higher profit margins and encourage impulse buys, making them a powerful tool for increasing guest satisfaction and revenue. Let this guide be your road-map to beverage success!

DID YOU KNOW?

DEMOGRAPHIC DETAILS!

Employees make up 61% of our hospital foodservice traffic, with women making up more than 76% of this workforce.

THE TOP 4

Carbonated Soft Drinks, Water, Energy Drinks, and Juice are pivotal in the beverage market, collectively accounting for nearly 70% of sales. Focusing on these categories is essential for tapping into the majority of the market demand.

of market share is held by top 4 categories:

ENERGY ON THE RISE

The energy drink category is surging in popularity, driven by innovative subcategories tailored to meet the unique preferences of various demographics. ENERGY DRINKS

WHAT’S TRENDING

Functional beverages are the next big trend sweeping the drink industry. This diverse category includes a variety of beverages touted for their health benefits, with protein and prebiotic drinks leading the charge as the fastest-growing segments. Notable examples include Core Power and Poppi, which are at the forefront of this exciting movement.

PRODUCT ESSENTIALS

THE FAVORITES

GEN Z (1997 - 2010)

juice, sparkling water, RTD coffee, energy

MILLENNIAL (1979 - 1996)

sparkling & flavored waters, RTD coffee, energy

GEN X (1965 - 1978)

diet CSD, sparkling water

BABY BOOMER (1946 - 1964)

CSD

carbonated soft drink

WATER

still & unflavored

SPARKLING WATER

carbonated, flavored, or unflavored

ENHANCED

WATER

flavored or still with additional ingredients (vitamins or minerals)

ENERGY DRINK

usually contains caffeine, taurine, and/or guarana

JUICE

meal replacement & supplemental nutrition %

diet CSD, fresh brewed iced tea

contains fruit / veggies, usually 100% juice

TEA

both real brewed and tea based

SPORTS DRINK

functional - electrolytes to aid in hydration

COFFEE

coffee and espresso based

PROTEIN

PRODUCT ESSENTIALS

CORE / EXTENSION

We know variety is key, so we always keep a wide range of drinks available. Our Core Beverages are the must-haves— these are our bestsellers that we make sure are always in stock, so we can meet our guests’ everyday needs and keep them coming back.

Alongside these staples, we have Extension Beverages. These are exciting new flavors that we add as space allows, bringing even more variety to our selection. Check out the guide to learn how to balance our essential picks with fresh options!

ORDERING

Bottled beverages are key players in driving retail revenue and profits! It’s vital to team up with our beverage partners while actively steering the decisions that impact our business. Make sure you’re in the loop—collaborate closely with your beverage rep to review and approve all orders. Check that the products and quantities are spot-on and ensure that all core products are on the list. Let’s make every beverage count and keep our shelves stocked

the best!

PRODUCT ESSENTIALS

PURCHASING

Beverages are distributed through various routes to market, each tailored to specific brands and types. See below to learn more about how our favorite beverages make it to our units.

COCA-COLA BOTTLED BEVERAGE

COCA-COLA BAG-IN-BOX+

PEPSI BOTTLED BEVERAGE

PEPSI BAG-IN-BOX

PEPPER

OTHER PREMIUM BRANDS

Perrier, Pellegrino, Acqua Panna, Saratoga, Essentia, Hint, Red Bull

COURTESY SHIPMENTS

The courtesy shipment program is crafted to enhance your business operation. Check out the calendar each month to see what beverages you will be receiving!

+ preferred method when available

++may be distributed through Pepsi or coke channels

SUPPORT PRICE PROMOTIONS

To help carry out monthly price promotions, the courtesy shipments ensure you have sufficient stock and the right selection.

LEVERAGE HOT DEALS

Special offers are provided by our partners to maximize your savings.

DRIVE INNOVATION

Click here to view the monthly courtesy shipment calendar!

New and emerging brands are hand selected to keep you aligned with the latest industry trends.

Click here to start using the beverage pricing tool today!

PRICING

Getting your beverage prices right is crucial—it influences not just what you sell, but how much. It’s all about understanding your costs, keeping an eye on the competition, and knowing your contracts. Make it a habit to check out prices at other retailers like convenience stores or vending machines every quarter. This quick check helps you see if your prices are competitive. Are they too high, too low, or just right? Stay ahead of the game by adjusting your prices to match market trends and boost your sales.

Competitive pricing STANDARD

Base line of a product selection (ex. Coke, Snapple, Aquafina)

Higher quality ingredients (ex: fresh OJ not from concentrate)

Guest looking for better ingredients

$1.99 - $2.99

examples

$3.09 - $4.09

Highest quality ingredients

Associated as being healthier or having some health benefit

$4.19 - $4.99

Guests are more likely to purchase a product if it is clearly priced. Prices must be visible in the cooler and on all beverage displays. Periodically, check invoice costs and use the SRP pricing tool to ensure your prices generate profit.

selling a group of products for a single price (ex 2 for $2.50) guests think they’re getting more bang for their buck leads to larger-volume purchases

Avoid discounting bundles too steeply, as it can erode your profit margin and make it harder to sell products separately.

PLANOGRAM

Planograms are a vital tool for in retail to optimize retail space, improve guest experience, increase sales and ensure adequate space for all core brands. Tailor your coolers with our planogram tool. Customize your display to align with the specific needs for Healthcare and the unique demands of your geographic location.

HEALTH CARE NORTHEAST– NON-EXCLUSIVE

PUT IT IN ACTION

Once your coolers perfectly set up and all products are priced, snap some photos! These images, along with your planograms, help the team restock consistently every time. Keep everything in its place—guests love knowing exactly where to find their favorite drinks! Click here to download the 2024 Beverage Planogram Tool

2 OUT OF 5 GUESTS will not purchase a beverage if their preferred beverage isn’t available.

CALL TO ACTION!

keep cooler clean and well stocked pre-refrigerate products for restocking the night before stock prior to peak meal periods

schedule maintenance as soon as cooler issues arise (lighting, temps, etc)

States: DELAWARE, MARYLAND, NEW JERSEY, OHIO, PENNSYLVANIA, VIRGINIA, WEST VIRGINIA

PLACEMENT ESSENTIALS

OUTSIDE OF THE COOLER

Be strategic with your beverage placement, and consider all the prime spots beyond just the cooler. Positioning drinks in high-traffic areas not only boosts visibility, but it also encourages impulse purchases. Think smart, place right, and watch your sales soar!

BARREL OR BEVERAGE RACKS

Offer chilled beverage or ambient water in barrels or beverage racks in front of the station. Feature beverage promotions in this way.

COUNTERTOP MERCHANDISERS

Make it easy for guests to grab a beverage while ordering/paying for food! Display beverages that complement the station in clean, well-maintained merchandisers.

OTHER PRIME SPACES

Identify other areas that are prime real estate to sell beverages, and convert space that isn’t generating sales into a revenue driver.

Ensure that water is readily available at room temperature both at the register and throughout the retail area for convenience.

BUNDLES & COMBOS

a snack & beverage bundle do best when both products are placed together for station combos, place paired beverages at the station

Click here to take the Drink It Up! Steps to Beverage Success LMS training.

BOTTLED BEVERAGE PROMOS

Enhance your beverage sales with targeted promotions. Designed with healthcare sector data, these promotions help you highlight best-sellers, introduce new products, and offer appealing price options. From monthly and quarterly deals to innovative combos and add-on options, these promotions are designed to captivate your guests and enhance their experience!

MONTHLY PROMOTIONS

The monthly marketing kit comes equipped with clings and other marketing materials that support these promotions. Volume drivers are proven to increase bottle beverage sales and check averages.

NATIONAL PROMOTIONS

These promos come directly from our beverage partners and are sometimes exclusive to Compass Group. They usually coincide with large events (ex: Super Bowl or Olympics) to support the release of a new product.

HOT DEALS

Offer special pricing, buy/get deals, and more on everything from top selling innovation products. Take advantage of these deals each month!

INNOVATION

In an every-changing consumer landscape, beverage companies are constantly developing new products to meet consumer demand. Innovation beverage keep you ahead of the trends your guests are seeking.

COFFEE ESSENTIALS

BUT FIRST, COFFEE...

Coffee is a beloved daily ritual for many, celebrated not just for its robust flavor, but also the energy boost and health benefits it provides. Reigning as the top beverage choice across the nation, coffee not only keeps the consumer market buzzing, but it also sets the bar high for delighting guests. Given its star status, it’s crucial for us to elevate our coffee game to meet—and even exceed—these lofty expectations.

READY

TO LEARN MORE?

Click here to explore all available contracted programs for coffee.

BREW & SERVE

Foodbuy offers a full range of coffee programs to support all types of needs for your business. If you’re interested in taking your coffee program to the next level, complete the Coffee and Tea Service Request form, and a representative from the supplier will reach out regarding next steps.

MID-TIER

PREMIUM

All programs include marketing and trade dress at the time of install, refresh packages, and LTOs / seasonal options also available for various formats.

COFFEE ESSENTIALS

THE EXPERIENCE

Coffee represents much more than just a drink, it represents an experience. The coffee experience goes well beyond the bean; the branding, the environment, the food offering, the equipment, and even the condiments make coffee enjoyment complete.

THE MENU

CORE DRIP SELECTION

(12 oz, 16 oz, 20 oz)

• bold, mild, decaf roast

• black, green, herbal tea bags

• cold brew / nitro / iced coffee

• premium iced tea (optional)

COLD BREW

• smoother and less acidic

• 12 to 24 hr brew time

• offered by: Peet’s, Starbucks, Seattle’s Best, Caribou & PJ’s

NITRO

• cold brew infused with nitrogen

• creamy with cascading effect

• doesn’t require nitrogen tank due to new technology

• offered by: Starbucks, Seattle’s Best

ICED COFFEE

• fresh brewed at 2x strength to stand up to a cup of ice

• transferred to a dispenser

• offered by: all providers

BEST PRACTICES

KEEP IT FRESH

• Brew frequently

• Discard after 2 hours

• Don’t prep coffee in filters

KEEP IT CLEAN

• Change water filters every 6 months

• Clean urns weekly

• Area is clutter free

KEEP IT EXCITING

• Try new and seasonal blends

• Collaborate often with your coffee rep to keep the station on-trend

COFFEE ESSENTIALS COFFEE ROAST PREFERENCES

THE LAYOUT

The layout of your self-service coffee bar is crucial—it boosts efficiency, enhances customer satisfaction, and drives sales, making it a key element of your business strategy.

no preference

3 brews w. clean wrappers

cold brew / nitro fresh brewed tea creamers / condiments appropriate paper products

Keep your airpots and coffee urns looking fresh and inviting by replacing wraps and labels whenever they get stained, torn, or worn out. Pro tip: always ask your rep if they’re complimentary, and keep a few extra wraps and labels on hand to stay prepared!

GET INSPIRED

When searching for a cup of coffee, our guests are looking for quality and taste, along with the freshest brew. A clean and wellmaintained station catches the eye, while the variety of options and customizations will keep them coming back for more!

Don’t know where to start?

Reach out to Morrison Healthcare’s Coffee Brand Manager at shared.marketcoffeeandsnacks@ compass-usa.com.

READY TO LEARN MORE?

Click here to for more info on available tea brewers.

ICED TEA

Iced tea is the quintessential American refreshment, whether it’s sweetened, unsweetened, or with a zesty twist of lemon. Perfectly situated at your café’s cold beverage station, iced tea offers a simple way to broaden your market appeal and enhance the dining experience at minimal cost. Often regarded as a healthier alternative to high-sugar, high-calorie beverages, iced tea is the ideal choice for quenching thirst and cooling off on warm days. of US tea consumption is in the South

of tea consumed in the US is iced tea

GOLD PEAK

Gold Peak is the preferred vendor and can be ordered through your broadline distributor. This program requires a BUNN unit installation. Black tea is used for both unsweetened and sweet varieties; added sugar is required for sweet tea.

*recommended for all account types

For questions or support with Gold Peak Tea, please call 1-800-241-COKE.

of Americans drink tea on any given day

TEAVANNA

If Gold Peak or Teavanna is not available, or you are unable to serve these brands, please reach out to sharedhealthcaremarketing@ iammorrison.com

The premium taste of Teavanna iced tea is available for direct order through Starbucks or Seattle’s Best. Tea brewers and wrapped urns or bubblers are provided as loaned equipment. Enjoy a variety of flavors, including black, green, and passion tango teas.

* recommended for small spaces

* recommended for high volume accounts with adequate space & labor

For more information, visit nestlecoffeepartnerssl.com.

FOUNTAIN ESSENTIALS

WHY FOUNTAIN?

Fountain drinks not only offer impressive profit margins, but they’re also cost-effective. To ensure your beverages always taste great, it’s essential to maintain regular cleaning of the fountains. Keep your drinks delicious and your profits pouring in!

THE BRANDS

Service & Support: 866-997-3774

Service & Support: 800-241-COKE

Pepsi offers an exciting selection of 35+ dispensed beverages, featuring top-selling noncarbonated favorites like Lipton Tea, Tropicana, and Gatorade.

Explore over 25 delicious fountain flavors from Coke, with Coke Classic leading as the #1 choice across the nation in foodservice!

CO 2

Purchase CO2 through a bulk provider such as NuCO2 or EspriGas.

increase in beverage sales for retailers with a fountain machine 20%

CLEANING CHECKLIST

DAILY dispensing valves drip pan dispenser / ice chute

WEEKLY syrup connectors

MONTHLY inside of ice bins

Coke offers small replacement parts, many of which may be available free of charge. Click here for more details.

MAKE YOUR MARK

SIGNAGE STANDARDS

Our business is not a one-size-fits-all model, and with this in mind, we’ve created variations within our approved station signage standards to accommodate varying business needs.

SIGNAGE GUIDELINES

Ensure all signage is clean and all components are set straight in the fixture.

Do not write on the signage template for any reason. If you run out of an item, utilize the “So Good It’s Gone” cling from the Everyday Essentials package. If you need to rework your menu or pricing, templates can be found on MyCompass.

Download the beverage templates today!

Utilize the smallwares ordering guide for current offerings and spec information.

LEVEL UP! MERCHANDISING STANDARDS

Appearance matters. Our new smallwares program features sleek, modern vessels that will elevate the look of your beverage set-ups and should be used if budget allows. If you aren’t able to purchase new at this time, ensure that existing pans are matching, clean, free from damage, and the right size/fit for your space.