2025 RETAIL PROGRAMMING CALENDAR
| Retail Promotional Strategies
Snacks + Beverages
Just Here For The Snacks
Drive impulse and add-on purchases with core beverages and snacks while focusing on all dayparts to provide convenience.
Seasonal Products
Savor Seasonal Flavors
With products like our signature all butter, clean label cookies and trend-forward soup specialties, we’re delivering the seasonal flavors guests look for throughout the year.
Pop-up Brands
We Don’t Follow Trends, We Set Them
Our Pop-Up Brands are designed to draw guests into our cafés and keep them coming back for more with innovative solutions and on-trend menus.
Limited Time Offers
Deliver exciting flavors with these series
These limited-time features will delight guests and increase patient satisfaction while adding variety and an element of seasonality to your existing menu.
Holidays + Events
’Tis the Season for Fun!
Seasonal and holiday events add a “fun factor” in our cafés while building guest participation and loyalty.
National Food Days
A Day Dedicated to Avocados? Yes please!
These one-day food “holidays” are perfect monotony breakers, bringing excitement to the café and offering variety for guests. Simple to execute, National Food Days are sure to be a hit in your café.
| Exciting things are in the pipeline.
| Exciting things are in the pipeline.
Snacks + Beverages
National Food Days
Diversity + Inclusion
Seasonal Products
LTO: • East Meets West
• Simply Spectacular Sandwiches
Soup: • Cuban Black Bean
Cookie: • Lemon Poppyseed
• Campfire Cookie
Pop-up Brand
Sizzle (smash burger)
Holidays + Events
Snacks + Beverages | April | May | June
National Food Days
Diversity + Inclusion
Seasonal Products
LTO: • Simply Spectacular Sandwiches
• Breakfast
Soup: • Jamaican Jerk Chicken
Cookie: • Campfire Cookie
• Very Berry Crunch
Pop-up Brand
The Pecking Order (chicken tenders)
Holidays + Events
Snacks + Beverages | July | August | September
Seasonal Products
National Food Days
Diversity + Inclusion
LTO: • Dessert
• Fall Salad
Soup: • Jamaican Jerk Chicken
Cookie: • Coconut Key Lime
• Pumpkin Cheesecake
Pop-up Brand
Smoothie Bowls
Holidays + Events
Snacks + Beverages | October | November | December
National Food Days
Seasonal Products
LTO: • Fall Salad
• Noodles
Soup: • Spicy Harissa White Bean
Cookie: • Pumpkin Cheesecake
• Peppermint Truffle Bark
Pop-up Brand
TBD
Diversity + Inclusion
Holidays + Events
