2025 RETAIL PROGRAMMING CALENDAR
| Retail Promotional Strategies
Snacks + Beverages
Just Here For The Snacks
Drive impulse and add-on purchases with core beverages and snacks while focusing on all dayparts to provide convenience.
Seasonal Products
Savor Seasonal Flavors
With products like our signature all butter, clean label cookies and trend-forward soup specialties, we’re delivering the seasonal flavors guests look for throughout the year.
Pop-up Brands
Diversity + Inclusion
We Don’t Follow Trends, We Set Them
Our Pop-Up Brands are designed to draw guests into our cafés and keep them coming back for more with innovative solutions and on-trend menus.
Putting a Spotlight on Diversity & Inclusion
Designed to recognize and appreciate the diverse people who make up our MHC family, as well as our valued guests, these campaigns tell their stories to help educate others and foster inclusion.
Holidays + Events
’Tis the Season for Fun!
Seasonal and holiday events add a “fun factor” in our cafés while building guest participation and loyalty.
National Food Days
A Day Dedicated to Avocados? Yes please!
These one-day food “holidays” are perfect monotony breakers, bringing excitement to the café and offering variety for guests. Simple to execute, National Food Days are sure to be a hit in your café.
| Exciting things are in the pipeline.
| Exciting things are in the pipeline.
| January | February | March
Snacks + Beverages
National Food Days
Diversity + Inclusion
Pop-up Brand
Sizzle (smash burger)
Seasonal Soup
Cuban Black Bean
Seasonal Cookies
Lemon Poppyseed, Campfire Cookie
Holidays + Events
Snacks + Beverages | April | May | June
National Food Days
Diversity + Inclusion
Pop-up Brand
The Pecking Order (chicken tenders)
Seasonal Soup
Mexican Street Corn
Seasonal Cookies
Campfire Cookie, Very Berry Crunch
Holidays + Events
Snacks + Beverages | July | August | September
Pop-up Brand
National Food Days
Diversity + Inclusion
Smoothie Bowls
Seasonal Soup
Jamaican Jerk Chicken
Seasonal Cookies
Coconut Key Lime, Pumpkin Cheesecake
Holidays + Events
Snacks + Beverages | October | November | December
National Food Days
Diversity + Inclusion
Pop-up Brand TBD
Seasonal Soup TBD
Seasonal Cookies
Pumpkin Cheesecake, Peppermint Truffle Bark
Holidays + Events
