Station at a Time - Hearth + Rye Guide

SETTING THE STAGE

We understand the heartbeat of a hospital café: it’s not just about serving food; it’s about offering comfort, nourishment, and a moment of peace in the midst of busy schedules. That’s why our deli concept, Hearth + Rye, is tailored specifically for our guests by offering the “pick-two” ordering method. Guests have the freedom to create their perfect meal by mixing and matching half portions of delectable offerings complemented by an apple, chips, fresh fruit, or side salad.

At the core of Hearth + Rye is the commitment to maintaining a vibrant and enticing station, recognizing it as a fundamental part of the hospital café ecosystem. We understand the importance of keeping our offerings fresh and exciting through Limited Time Offers (LTOs) and impeccable station presentation. By continuously innovating and prioritizing quality, Hearth + Rye aims to be the reliable choice for delicious and nourishing meals.

DID YOU KNOW?

Daily Dose of Yum!

Sandwiches rank among the most cherished lunch choices in America, with over 300M consumed annually. Whether you prefer layers of meats or an array of global condiments, sandwiches are the ultimate comfort due to their versatility and personalization.

Simplification Is Key!

Offering guests the choice of a ½ sandwich, ½ salad, or ½ soup gives the allusion of more options while operators benefit from a smaller, easy-to-execute menu.

Increases Profits

Upsells like freshly-baked cookies, kettle chips, and side salads drive average guest sales by 20%.

CHEF’S NOTES

KEEP IT FRESH

Doing a few things exceptionally well far outweighs doing a bunch of things just okay. We choose quality over quantity every time.

• Leverage LTOs and rotating brands to keep your menus fresh and in-season.

• No "show plates." Let the food sell itself.

NEVER SACRIFICE QUALITY

Ingredients define flavor: The right mix of ingredients will elevate your station and enrich the guest experience.

We always:

• offer thinly-sliced deli meats

• highlight seasonal flavors & ingredients

• offer a vegetarian option

• prepare composed salads in house

• offer flavored spreads

We never:

• buy pre-made composed salads

• use shredded lettuce

• display basic made-to-order sandwiches in the deli case (ex. turkey & cheese on white bread)

STATION STANDARDS

MENU OPTIONS

Introducing Hearth + Rye’s signature menu, a collection of dishes that embody the height of flavor perfection. This menu features a selection of proven favorites. As you build your menu, aim for a diverse range of sandwich options to appeal to the tastes of all guests.

SIGNATURE SANDWICHES

signature

al capresev

best ever blt

cali bird

classic pimento cheese

cranberry chicken salad

mediterranean

ok bahn mi

ranchero

santa fe turkey

that’s a wrap

the big daddy turkey

the italian

the reuban

the turkey cuban

the turkey rachel

the ultimate club

ADD-ONS

apple

balsamic side salad

bistro chips

fruit salad

classic

best ever tuna salad chickenwich

it’s eggcellent v not your average ham & swiss

og blt

the chick chick

the classy club

the tasty turkey

turkey avocado vegetarian

grilled mushroom bahn mi v one little goat v

the green dipper v the mushroom muffulettav

the shroom v

the veggie bunchv

UPSELLS

bacon

double protein

smashed avocado

SIGNATURE SALADS

grilled chicken kale caesar

harvest chicken & greens

mandarin chicken salad

the big cheffy

the chicken club

the grecian

the spring chicken

winter chicken salad

COMPOSED SALADS

blue cheese slaw

broccoli bacon salad

cauliflower tabbouleh

chickpea salad

cranberry sunflower kale salad

dijon roasted potato salad

farro salad w. vegetables

greek pasta salad

jalapeño slaw

mediterranean pasta salad

roasted curry cauliflower salad

roasted sweet potato salad

STATION STANDARDS

BUILD-YOUR-OWN MENU OPTIONS

While we want to focus our menu and guest signage on our signature sandwich creations, the Build-Your-Own option is always available for guests who want something tailored to their individual taste, ensuring every bite brings comfort and satisfaction. When offering build-your-own style ordering, it’s whole sandwiches only!

BREADS

assorted wraps

ciabatta

focaccia

multi-grain

sourdough

whole wheat

CHEESES

cheddar pepper jack

provolone

swiss

VEGGIES

avocado

banana pepper

cucumber

grape tomato

green bell pepper

leaf lettuce

PROTEINS

buffalo chicken salad

chicken salad

egg salad

greek freak grilled

chicken

ham

harvest chicken salad

pickled jalapeño

red onion

sliced olive

sliced pickle

sliced tomato

spinach

SAUCES

lemon pepper

chicken salad

pepperoni

roast beef

salami

tuna salad

turkey

spreads

chipotle mayo

honey mustard

oil & vinegar

pesto mayo

dry toppings

oregano flakes

*light for wellness

regular mayo*

spicy mustard

sriracha

yellow mustard

salt & pepper

Have guests looking to cut back on carbs? Ensure associates are trained to offer any sandwich as a salad.

STATION STANDARDS

STATION LAYOUT

NEED INSPIRATION?

At Hearth + Rye, we prioritize making sandwiches to order for a custom experience. Cafés with a Euro-style deli case, however, should showcase dishes attractively and thoughtfully while keeping the case stocked with a variety of fresh, high-quality options ready for quick service. Whether serving signature sandwiches or made-to-order creations, our food should always be fresh and feature colors that pop. If your station layout allows, utilize the soups from your current menu rotation to optimize the pick to order style.

Features

• only deli items should be displayed here: no artificial fruit, grass, etc.

• upsells should be prominently placed

• all items should be shingled on platters for optimal visibility

• seasonal composed salads should be fresh and full

Build-Your-Own

• no air gaps

• set up in order of sandwich and salad assembly for optimized flow

• fresh & full vessels

FOOD FOR THOUGHT

KEEP IT FRESH

Make the most of your station by considering the following when putting together your deli plan.

MAKE IT POP!

Are you ready to WOW your guests?

Consider doing a station takeover with one of our beloved Pop-up Brands, slicing meats to order, or even naming a sandwich in honor of something near and dear to your guests. The sky is the limit!

WELLNESS

NEED INSPIRATION?

Promote wellness by encouraging guests to choose better-for-you sandwich options like lettuce-wrapped sandwiches, whole grain breads, lean proteins, veggie loaded sandwiches, signature salads, balsamic side salads, fruit cups, and bottled water. You can even make any sandwich into a salad!

UPSELL

Upselling is a crucial strategy for your deli—not only does it enhance your guest experience, but it also increases the overall profitability of the station. By encouraging your guests to double their protein, add a side and beverage, or even grab a dessert, the deli is a one-stop-shop for many of our guests!

ACCESSING YOUR OPTIONS

Utilize the dropdown feature within the MenuWorks menu cycle to see all available options within each category to maximize variety and seasonality.

Pop-up Brands and limited time offers can be found on MyCompass along with corresponding print/digital marketing, social media, email communications, and MenuWorks recipe numbers.

POP-UP BRANDS

Pop-up Brands provide an opportunity to break the monotony and offer fresh branded experiences. Each brand is on-trend and ready to execute!

LIMITED TIME OFFERS

Unlock the potential of your deli by featuring a limited time offer. Whether as a signature feature or a great seasonal promotion, LTOs are a perfect addition!

Select an LTO that is in season to maximize freshness, appearance, and flavor.

Advertise the promotion at least one week in advance using all available communication outlets.

Utilize all of the available marketing throughout your café to optimize awareness and drive participation.

MAKE YOUR MARK

SIGNAGE STANDARDS

Our business is not a one-size-fits-all model, and with this in mind, we’ve created variations within our approved station signage standards to accommodate business needs.

Pricing Template

• Individual pricing templates should be utilized when item pricing is significantly varied between items.

• Group pricing templates are aesthetically pleasing, but it is critical to price these correctly to avoid increased food cost %. Refer to the suggested retail pricing tool for guidance.

Station Identifier

Attach the station header to the top left side of the menu board. If you are unable to re-brand your station (existing permanent signage is in place), remove the clip and utilize the other components of the program.

Rotational Features

Highlight seasonal and limited time offers to drive excitement and variety with rotational features.

COUNTERTOP SIGNAGE GUIDELINES

Ensure all signage is clean and all components are set straight in the fixture base.

Do not write on the signage template for any reason. If you run out of an item, utilize the “So Good It’s Gone” cling from the Everyday Essentials package. If you need to rework your menu or pricing, order a new sign through the ordering site.

Store additional rotational feature tiles in the provided storage organizer.

MAKE YOUR MARK

DIGITAL SIGNAGE STANDARDS

Horizontal + Vertical Menus

Digital menu templates are available in both horizontal and vertical formats. Individual templates should be utilized when item pricing is significantly varied between items.

Vertical Menu

Horizontal Menu

Station Identifier

The station identifier can be utilized when the station is closed or as a supplemental piece to the countertop fixture.

DIGITAL SIGNAGE GUIDELINES

Make sure all digital screens are in good working order. For example, the screens should not be blue or distorted in color/imagery.

Do not edit/manipulate the signage template outside of its intended function for any reason. If you have a business need outside of the provided templates reach out to Healthcare Marketing for support.

MAKE YOUR MARK

SUPPLEMENTAL SIGNAGE

Editable Daily Feature

Utilize this editable 5.5” x 8.5” template to highlight additional features outside of your rotational tiles. This is a great solution to call out a signature salad or seasonal add-on. Pricing is editable or can be removed to accommodate weigh and pay.

Station Identifier - Circular Blade Sign

Enhance the modern aesthetic of the café and take the guesswork out by utilizing overhead blade signs to denote location.

Station Identifier - Dimensional Acrylic

Do you have low ceilings or prefer a minimalist look? The sleek dimensional acrylic backer is the perfect solution for you!

READY TO ORDER?

Station Identifiers can be ordered here on MyCompass.

Utilize the smallwares ordering guide for current offerings and spec information.

MERCHANDISING STANDARDS

Appearance matters. Our new smallwares program features sleek, modern vessels that will elevate the look of your deli and help ingredients pop. When budget allows, you should be using this program for your deli station. If you aren’t able to purchase new at this time, ensure that existing pans are matching, clean, free from damage, and the right size/fit for your space.

Boos Block Cutting Board

Half Size Long - 5 qt.

Sixth Size - 1½ qt.

Ninth Size - 1 qt.

Drop-In Template Spacer Bar Kit

Classic Bread Tower

7” Mini Tongs

Wide Mouth Squeeze Bottle

PACKAGING STANDARDS

Packaging is the first touchpoint with our guests and provides an opportunity to convey our brand’s essence and commitment to quality. For the guest, it’s not just a container, but a part of their everyday convenience and lifestyle. Showcasing our brand identity through items like our signature black deli paper ensure that every product we offer not only stands out, but also brings ease and satisfaction into the hands of our guests.

32 oz. Sugarcane Coupe Bowl

Flat Lid for Sugarcane Coupe Bowl

12” x 12” Kraft Deli Paper *restaurantware

3 lb. Paper Food Tray *sandwich only

5 lb. Paper Food Tray *sandwich + side

Biodegradable Container 8” x 8” x 3”

8

Are proper utensils being utilized? (no ice cream scoops or spoodles)

Is there a vegetarian option available?

Do you have a signature spread available?

Are you offering a Pop-up Brand or LTO at the deli at least once a week?

Are you utilizing the black deli paper from Restaurantware?