1 Fal 201CHECKLIST OUR AMAZING FALL/WINTER CATALOG OFFERS WARM NEW PRINTS AND COOL NEW STYLES We know you’ve been waiting – and here it is! Awesome. Exciting. Inspiring. Those are just a few words to describe our newest catalog – but really, the new products and styles are beyond description! We know you’ll love them and your customers will too. Our catalog features 18 new main prints and patterns and 23 new styles. We’ve also added new stationery to match our Fall/Winter prints and more Say It Your Way Note Card choices. There’s something for everyone! And now, your customers can enjoy it a week early – starting July 25! See the News Update on ThirtyOneToday.com for all the details! Check out how many of your favorite styles are updated for fall! Read on for exciting announcements about your Thirty-One business!
Mini Catalog Invitation – Full Of Big Fun! We heard you! Thanks to your great feedback, we’ve developed a super-cute Mini Catalog Invitation, just in time for the Fall/Winter selling season! It will feature our top 25 products and Fall/Winter favorites. You’ll see old favorites like the Skirt Purse and the Market Thermal Tote and sure-to-be new favorites like the Expand-A-Tote Day Extender – and many more! The Mini Catalog Invitation can be sealed and mailed as a party invitation or handed out to potential customers and Hostesses to get them excited about all things Thirty-One! (Mini Catalog No. 1004 – Pack of 40/$5)
Leather – A Luxurious Addition We’re excited to announce that a few of our new fall products have real leather as their fabrication and trim. It’s a fantastic upgrade that adds a special something extra. Let your customers know today!
New Men’s Line – Bold And Stylish Accents You asked for it, and we’ve created it – a Thirty-One Men’s Line! We’ve included the XXXI Professional Tote with leather, XXXI Messenger Bag, Leather Bi-Fold Wallet – and more. We’ve created a new logo for this line to give it a bold look that our male customers will love!
New Thread Colors – Cozy Colors Lend New Warmth! We’re featuring two NEW thread colors this season – Oatmeal and Misty Blue. They’ll add a warm tone to our Fall/Winter collection while still coordinating with our darling existing prints! (These new colors will replace the Sandstone and Cadet Blue thread colors.)
Personalization Updates – Personalization On Popular Products
Due to the ever-increasing cost of fuel and raw materials, our personalization cost per item has increased to $7. And, instead of offering personalization on products that are almost never chosen for personalization, we will be focusing on updating the styles of some of your customers’ favorite Thirty-One products that will drive more sales for you. We will still be offering plenty of fun personalization options on many of our products … and offer some cute new style tweaks! As you let your customers and Hostesses know this, please tell them this allows us to provide better quality personalization and less returns on the items they love. Here’s a link to product selections not available for personalization. Please note: for the existing products on the list, we’ve had the fewest percentage of personalization requests for these items. Know that we still offer plenty of fun personalization options on many of our products!
31Kids – Some News For You The response from customers to 31Kids was exciting out of the gate but then sales quickly fell off. So, after careful review, we’ve decided to discontinue this product line. We’re dedicated to putting our efforts toward product lines that are most popular with our customers and Hostesses, as well as bringing in new lines with the best potential. We’re listening and responding to what your customers want most!
Product Price Update – Update Your Customers Today As you know, we consistently strive to keep our prices low, while offering products of excellent quality and value. We want to make you aware there will be an increase in a small number of our products. We negotiated and held prices for a year, but raw materials, including cotton, and fuel costs have been increasing, and that affects our production costs. Even with this increase, we’re still very competitive in the marketplace and we offer a great assortment of styles and values!”
Catalog Ordering Information – Pick Up A Pack Soon! The Fall/Winter Catalog is available to order beginning July 18 and will be effective from July 25, 2011, to January 31, 2012. And we have more good news! ALL ACTIVE CONSULTANTS WILL AUTOMATICALLY RECEIVE A FREE PACK OF 25 CATALOGS IN JULY! IN ADDITION, ALL ACTIVE CONSULTANTS WILL ALSO RECEIVE A FREE PACK OF 40 MINI CATALOGS! WOO HOO! Begin ordering the new Fall/Winter Catalog and business supplies at 8 a.m. on Monday, July 18. Please note: Conference attendees received free 40 Mini Catalogs and 25 Catalogs while at Conference.
BUSINESS SUPPLIES – Bring Them On! The new Fall/Winter Business Supplies will be available July 18 and you can start ordering at 8 a.m. See the full Business Supply guide on ThirtyOneToday.com. No Fall/ Winter products may be ordered before July 25. Purchase the tools you can use to build your business and get ready for an amazing Fall/Winter season!
Check out the latest Thirty-One Gifts on-the-go … APP! Be ready to share every product in our exciting fall catalog AND monthly specials AND Personalization Guide all at the touch of a button on your smartphone, iPad or iPod Touch with the new Thirty-One Mobile Product Guide APP! Beginning August 1, 2011, you’ll be able to flip through the pages of our catalog anywhere you have service for your mobile device!
NOW ANNOUNCING: NEW Hostess BENEFITS! We heard you! We’re inspired by the passion and fun you bring to your business and, of course, the dedication you show your Hostesses. In response, with the new catalog on July 25, we’re launching an updated Hostess program. First, we’re offering more rewards for top parties by adding several top party levels! In addition, we’ve created more party levels to make it even easier for Hostesses to earn exclusive products. Best of all, we’ve streamlined the Hostess program to make it easier for you to explain. Here’s the rundown: • For every $100 in party sales over $200, your Hostesses will earn free product! • We hate math as much as you do. So, instead of calculating various percentages, Hostesses will earn a flat dollar amount of free product!
Party Sales $1,300+ $1,200 – 1,299 $1,100 – 1,199
see below*
3
Hostess Exclusive Products 3 (FREE)**
$250
3 2
3 (FREE)** 2
FREE products
½ Price items
$1,000 – 1,099
$225 $200
2
2
$900 – 999
$150
2
2
$800 – 899 $700 – 799
$125 $110
2 2
2 2
$600 – 699 $500 – 599
$100
2 2
2 2
$400 – 499 $300 – 399 $200 – 299
$90 $55 $40 $25
1
1
1 1
1 1
Qualifying party sales exclude shipping, tax and all Hostess Rewards. • The value of Hostess free products cannot be applied to ½ price items. • The Hostess pays 8% shipping on discounted products. • Hostess ½ price items with personalization will include the embroidery at half-price. • Hostess and Customer specials cannot be combined. • Hostess credit may not be used toward purchase of monthly Customer or Hostess Specials.
• More Hostess exclusives! Since many Hostesses don’t always use all of their halfprice options, we’ve reduced the number they can purchase and added more Hostess exclusives … beginning at the $200 party level! • A $1,200 party reaps the ultimate in Hostess rewards! At $1,200, your Hostess will earn 1 of EACH of our 3 Hostess-exclusive items! • Booking bonus bonanza! Instead of a $5 booking bonus, Hostesses will receive an extra half-price item when a friend books a party. She can only use that halfprice item at her friend’s party (like our current program). The more bookings she gets the more half-price items she can earn: 3 bookings = 3 half-price items to use at those parties! The Consultant earns commission on the half-price amount instead of the full retail. That same half-price amount goes toward the Hostess party total. • Free items really are free! That includes free shipping on all Hostess free items! Hostesses just need to pay 8% on their half-price amount and the price of her Hostess-exclusive items.
*For parties above $1,300, earn $20 in free products for every additional $100 in party sales. **Parties over $1,200: The Hostess can select a Double Zip Cosmetic Bag, Rolling Tote and XXL Utility Tote Set for free from our Hostess Exclusive collection.
Look left for all the exciting details that will have your Hostesses standing in line to book a party!
THIRTYONETODAY.com – Refreshed And Ready To Use! You’ve sure kept us moving! And we couldn’t be happier about it. To keep up with your inspiring business success, our Consultant website, ThirtyOneToday.com, has a new look and tons of updates! Our site features online training, an easy-to-read Business Update tab, and the Director’s site is now part of ThirtyOneToday.com. We have plenty of other updates and great online tools you’ve GOT to see! Read on for details about all the Web tools you can use anytime, anywhere!
NEW 24/7 Online training – Perfect Training, Perfect Timing If you haven’t experienced 24/7 online learning – check it out now! It’s all of our incredible training, conveniently built around YOUR schedule. Now there’s no need to plan your time around live webinars like CER101, STARTUP Senior Consultant and CER200. On June 15 we rolled out specialized online training that’s available 24/7 for Consultants, Senior Consultants and Directors! Go online to see all the incredible tools you’ll have available anytime to make your business dreams come true!
Director’s Site – Makes A Move Did you know our Directors used to have all of their business information – from training to updates to newsletters – on a different site? Since our Directors are such a valuable part of our family, we wanted to change that as soon as we possibly could. We’re pleased to announce all Director information is now on ThirtyOneToday.com under the Directors tab! If you’re a Director, when you log in to ThirtyOneToday.com, you’ll automatically have everything you and your team need all in the same place – just a click away. Ah, much better!
Business Update Tab – Now Easy And Efficient This handy Web tool is easier than ever to use. Giving you a daily snapshot of your business, our Business Update tab features updates on product availability, backorders, filled backorders, stop sell items, and discontinued items; shipping updates and other important pieces of information. This handy tool keeps you in the know when you’re placing orders and working with customers and Hostesses.
Consultant Planner – Quick As A Click We want to give you quick and easy access to the tools you need – fast. The Consultant Planner is now online only. Simply print out what you need and add it to your own binder. With this tool right at your fingertips, you can spend more time growing your successful business!
Media Tools – Read All About It! • Lights, camera, action! Part of growing a successful business involves getting the word out. We can help! We’ve just put the finishing touches on several tools YOU can use to promote your business with local media outlets. Here are some of the exciting items you’ll have very soon for creating your own press: • A template on how to pitch stories to your hometown community newspapers. • An informational sheet on how to identify story ideas and unique angles (giving back to your community, children’s toy drives, etc.). • Fact sheets that contain quick and useful tips about Thirty-One. Perfect for sharing with Hostesses and customers or having available as a reference at parties. • High-resolution Thirty-One Independent Consultant logos in color and black & white, available in different formats (PDF, etc.), so you can create professional documents anytime! • Specific logos per level – Senior Consultant, Director, etc. – perfect for creating your own letterhead or for use on media packets.
ENROLLMENT KIT – Recharged For Fall To Rev Up Your Business! $99 Enrollment Kit
$40 Organizing Add-On Kit
The best part of the Enrollment Kit is imagining all of the possibilities your Thirty-One business will bring! Featuring a dynamic assortment of products and Business Supplies worth more than $300, the Enrollment Kit starts our new Consultants out strong for only $99! Is that a good value or what? The Fall/Winter Enrollment Kit includes 12 products, a Fabric Swatch Set, a Celebrate Card Set and a Stationery Sample Set – everything a new Consultant needs to get started! As always, the Business Supplies include everything new Consultants need for their first parties, including Party With a Purpose – Get Organized cards. Our Fall/Winter Enrollment Kit features the Windsor Bouquet Collection, the perfect colors for the season!
FALL/WINTER ADD-ON KITS – Fresh And Festive Existing Consultants have two awesome Add-On Kit options – everything to nurture a growing business with a wide variety of tools! You may order one of each kit on the Fall 11 Consultant Kit order form. If you submitted $450 in personal volume July 1-15, 2011, you earned the $40 Organizing Add-On Kit for FREE. $80 Girl On-the-Go Add-On Kit
Click here for a list of all the products in each Add-On Kit. $40 Organizing Add-On Kit: This kit features 5 products, valued at $101! If you don’t earn this kit, you can purchase it from July 18-29, 2011 (Kit #F1140). $80 Girl On-The-Go Add-On Kit: This kit features 7 products, valued at $268! What an incredible deal to keep you moving and grooving with your business. This is not a kit you can earn, but it’s a great one to purchase (kit #F1180)! You can purchase this kit July 18-29, 2011.
$40 Party-To-Go Kit
Free Add-On Kits will ship to you automatically. In order to maintain inventory, we can only allow you to purchase or earn one Organizing Add-On Kit and purchase one $80 Add-On Kit. If you purchase a $40 Organizing Add-On Kit and then earn it for free, your account will show a $40 credit.
A NEW PARTY-TO-GO ASSORTMENT – So You Can Party On! Our new $40 Party-To-Go assortment features 5 products valued at $74. What a great deal! It’s perfect for sharing with customers or giving to your Hostesses to share with their friends. You can order it July 18-29 combined with other kits on a “July Consultant Kits” order type. After July 31, you may order them on Business Supply order type (Kit #F11PTG).
A SMART START – startswell FREE StartSwell Kit
45 Days + $1,800 SALES = FREE STARTSWELL KIT You already know StartSwell is a fantastic kit that focuses on the Girl On-the-Go. It features 8 products, includes a new Consultant Personalization Swatch Set and has a value of $267. Take a look at how Consultants can earn it for FREE!
Jump Start Summer Enrollment Bonus Kit
SHE DOES
SHE GETS
Has $900 PV within the first 45 days of her Enrollment Date Has $1,350 PV within the first 45 days of her Enrollment Date
She earns the opportunity to purchase the StartSwell Kit for $99 She earns the opportunity to purchase the StartSwell Kit for $50
Has $1,800 PV within the first 45 days of her Enrollment Date
She earns the StartSwell Kit for FREE!
The StartSwell Kit contains 8 fall products, the Personalization Swatch Set and the Girl On-the-Go Party With a Purpose cards and other Business Supplies. Valued at more than $300 in products and Business Supplies, this special kit reflects the colors in our new catalog, provides coordinating products from our purse, tote and coordinating accessory lines and supports the Party With a Purpose Girl On-the-Go party. It’s the perfect opportunity for our newest family members to affordably expand their kit products. Encourage your new Consultants to have their first four parties booked before submitting an Enrollment Kit Order and to set a goal to earn the StartSwell Kit for free!
Get hopping – Jump Start Summer Enrollment Bonus Kits Calling all Jump Start Consultants! If you’re a new Consultant who earned your Jump Start Bonus Kit for FREE, please don’t purchase the $40 Organizing Add-On Kit. Those products are already part of the Jump Start Bonus Kit. As a reminder, Consultants who enrolled by July 15 had the chance to earn the summer Jump Start Bonus Kit by selling $500 in their first 15 days.
PARTY WITH A PURPOSE – Pumped Up For Fall! Get ready – Party With a Purpose has been redesigned with our new Fall/Winter prints. This fun format continues to offer guests fantastic ideas and tips about how our products work together to help women on the move! Keep in mind, these parties help to increase customer sales and Consultants’ party averages. That’s great news! Here are the tools you can order now: • Party With a Purpose: Get Organized Card (No. 1007, Pack of 10) • Party With a Purpose: Girl On-the-Go Card (No. 1008, Pack of 10)
THIRTY-ONE Gives – The Common Thread In All We Do We’re thrilled to share that Thirty-One Gives has been established to take our giving to a whole new level. Thirty-One Gives was created to honor founder Cindy Monroe’s commitment to pay forward the many blessings Thirty-One has been given since it began in 2003. In the spirit in which the company was founded, Thirty-One Gives will focus on supporting women, girls and families – specifically focusing on two areas: • Women and Girl’s Self-Esteem: Thirty-One Gives will focus on promoting the selfesteem of women and girls, with a strong emphasis on financial self-confidence to empower women to believe in themselves and achieve their dreams. We’ll also focus on mentoring young girls to grow up with a strong sense of self. • Supporting Mothers and Families: Thirty-One Gives will support programs that honor mothers and promote the health and well-being of families. We are currently working on a plan for developing philanthropic programs and national partnerships to engage our Thirty-One family all across the country in our charitable giving. Look for some exciting new programs and announcements soon!
Events – National Conference 2012 – Atlanta! National Conference 2012: It’s going to be incredible – be there! It’s never too soon to start planning for next year’s National Conference! Our National Conference will be in Atlanta August 1-4, 2012! Get ready for the celebration of the year!
Presidential Advisory Council & Leadership Council – Ideas + Innovation + Inspirational Leaders We continue to be REALLY inspired and SO thankful to the incredibly helpful members of our Presidential Advisory Council (PAC) and Leadership Council (LC). Members of both of these councils provide fantastic feedback which the Home Office uses to create training, programs, policies and amazing products! Our Leadership Council Meeting will be held in March 2012. PAC will NOW be a quarterly meeting. Three of the meetings will be held in Columbus, Ohio, and the fourth meeting will be held in an exciting location to be announced soon! The new members of PAC are top Thirty-One performers at any level (from Consultant to Senior Executive Director). Based on our national recognition period from June 2010 through May 2011, the following criteria are used to select our PAC members: The top 3 Consultants in 5 of our Award categories are chosen to be part of PAC: Dream Builders, Team Sales, Personal Volume and Consistent Sales – and a NEW category of Bonus Earner. The top Consultant in our Top Party category is also invited to be part of the team. If there is a tie or a multiple category earner, we may select additional members from these categories for a total of 16 participants. Please note, this is the last year (2011/2012) Top Party will be a category.
The Members of Leadership Council are top performing Directors and above from the following categories: • Top 25 Directors in Consistent Sales • Top 25 Directors in Personal Volume • Top 25 Directors in Dream Builders • Top 10 Directors in Team Sales • Top 10 Directors in Bonus Earners • Top 10 Directors in Top Party (This is the last year (2011-2012,) that top party will be a category.)
Three Cheers for Celebrate & Connect Our Celebrate & Connect program has been VERY successful and we’re happy to tell you it’s continuing! If you’re new to Thirty-One, Celebrate & Connect is a bi-monthly meeting that gives you the chance to get together and learn amazing new Thirty-One training tips. PLUS all active Consultants receive an exciting amenity for attending a Celebrate & Connect meeting! Anyone at the Director level and above can host a meeting and any Consultant can attend. How popular are these meetings? Check out these statistics to see! • On average 45% of the field attends C&C meetings. This is an industry high! • In July 2010, there were 330 meetings held. In July 2011, there were 2,000 meetings!
LEAD Team Update –
Leadership - Empowerment - Accountability - Development We love our LEAD team, an amazing group of experienced professionals who serve as Home Office coaches. They support field leadership and empower them to achieve success in life, leadership and personal business. We’re hearing great response from leaders. The program is working well and we’ve even heard feedback you want more! In an effort to make sure our newest Directors are supported in every way, we’re working on plans for future enhancements that may include: Group Training, Group Coaching and One-on-One sessions for new Directors. Now we will have even more support as you grow your business in new ways! Stay tuned to ThirtyOneToday.com this fall for more details.