CHARITY ADVICE
Top tips for Charity Fundraising on Social Media Many charities don’t know how to use their social media channels to fundraise; they spend a lot of time and effort putting information out there and don’t get much in return. This is a shame as social media can be a very valuable tool in an organisation’s marketing kit and you don’t even have to be a complete social whizz to utilise them correctly and get the results you want. All you have to do is a few key things.
To help charities make more of an impact with their fundraising on social media (and to save them time and resources!), these top tips are easy and simple to implement.
Be authentic and personal on Facebook Today, there is too much information being thrown at people so the way to break through this ‘digital noise’ is to be personable. Supporters will engage more with accounts that are ran by real people with real personalities, so communicate directly with them by saying things like “Check out our video…” or “We’d love to see you all at our fundraising event next…”
Get creative with your content Supporters respond most warmly to creative and fun messages, so think outside the box and make your posts fun. The best content is a mixture of informative messages, inspirational stories, images or videos, and call to actions such as donating or attending fundraisers. You can even make these campaigns fun though by coming up with unique ideas, and these are often the ones to go viral. Take the “ice bucket challenge” and the Guide Dog’s “Winks” campaigns as great examples.
