CHARITY ADVICE
How to write A Marketing Strategy Charities are already tight on time and money, and without a marketing strategy, they can end up losing more than they have. This is why it is essential for non-profit organisations to think about their goals for the year so that it focuses their efforts and they can decide on where the budget needs to be spent. To propel your charity forward, to reach more people and generate more income, here is everything you need to know about writing a marketing strategy.
Think about your goals Before starting any strategy, you need to think about what your goals will be for the year. If you have an idea of where you want to go and how you are going to get there, it will be much easier for you to start planning your strategy and it will give it more direction. Even if your goals end up changing when you’re planning, at least you would have started putting it into motion.
Look at your current situation Before starting your marketing strategy, it’s always useful to take a look at the position of your charity right now by doing some market research. How is your market looking? What are the main challenges and factors affecting it right now? Are there any opportunities or risks that you can see? What factors are affecting your charity? What are your main challenges right now? Once you have done this and have these in mind, you can be sure that you’ll address them while planning your marketing strategy.
