CHARITY ADVICE
The importance of Investing in Quality Print With all the advances in digital technology and more people living and working online than ever before, it would be really easy to believe that print is on the decline. In fact, many organisations even choose to assume this, focusing all of their marketing efforts online and abandoning more traditional methods. While this would be easy to believe, it simply isn’t true. Print is still very much alive and actually outperforms other forms of marketing with certain audiences.
The key, as with every form of marketing, is to use it right. It’s not good enough for an organisation to make up some slapdash flyers or business cards just to have some printing materials that they can distribute in bulk. Print marketing needs to be
TARGETED UNIQUE and most importantly,
HIGH QUALITY
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