HEALTHÂ LITERACY MONTH
2017
Prepared for Delta Dental of Arkansas
Key Activities:
WEIVREVO
The 4th Annual #PlainPledge Challenge #DentalHealthLiteracy Twitter Storm Television & Radio
THANK YOU.
With a generous sponsorship from Delta Dental, UAMS CHL successfully engaged healthcare professionals and students, public health practitioners, and the public. Those reached through Health Literacy Month programming gained a new or renewed sense of the value of health literacy interventions in improving health, enhancing patients’ experience, and reducing healthcare costs.Â
The 4th Annual #PlainPledge Challenge Widespread Participation
The #PlainPledge Challenge is a social media campaign designed to secure pledges from healthcare professionals and students to use words that are easy to understand the first
the pledge, participants were asked to write down a health-related word that they pledged to stop using or explain, take a selfie with the word in a word buster, and then share to social media while challenging other healthcare friends to do the same. This year participants were entered to win one of eight $25 Amazon gift cards for completing the challenge.
During Health Literacy Month over 1,200 health/public health professionals and students were exposed to the critical role of plain language in health communication through the #PlainPledge. To promote the #PlainPledge, UAMS CHL staff: Sent more than
30 emails encouraging
participation Visited
20 classes and clinics
12 toolkits to partners Published 9 times in the internal UAMS Sent
Announcements, exposing all UAMS employees, contractors, and students
#PlainPledge Participants
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time someone hears or reads them. To take
#DentalHealthLiteracy Twitter Storm A new addition to Health Literacy Month activities this year was our all day “Twitter Storm” to raise awareness and engage followers
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on a topic of mutual interest to CHL and Delta Dental -- dental health literacy. Using the hashtag, #DentalHealthLiteracy, UAMS CHL crafted 10 tweets related to dental health literacy and asked followers to help “take Twitter by storm” to raise awareness on this important topic by using our tweets or creating their own.
On the day of the storm, Thursday, October 19th, more than 21 Twitter accounts participated in the Twitter storm, resulting in 125 tweets using the hashtag #dentalhealthliteracy. UAMS CHL had more than 20 Tweets getting more than 12,000 impressions during that single day. To wrap up the storm, UAMS CHL also published a blog post focused on facts related to dental health literacy.
12,000 12,000 Twitter Impressions
in ONE DAY
T.V. & Radio While many Health Literacy Month activities were designed to promote the importance of plain language and health literacy with healthcare professionals and students, CHL also wanted to empower patients to improve their health through
Morning and KATV Good Morning Arkansas where we shared with the public important steps in communicating with their doctors to get the most out of healthcare visits. The segment on THV11 is available online: http://www.thv11.com/news/health/learning-how-to-talk-to-yourdoctor/482536349.
Clear patient-doctor communication tips were also shared via a featured question on the weekly show on KATV, Medicine with Moursi. The importance of patientdoctor communication as it relates to healthcare outcomes and costs were discussed on local public radio stations around the state. The segment on health literacy can be accessed online: https://uamshealth.com/news/2017/10/05/health-literacy/.
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better communication during doctors’ visits. UAMS CHL was featured on THV11 This
ECNEREFFID A EDAM EW All at UAMS CHL extend sincere thanks for Delta Dental of Arkansas’ sponsorship of Health Literacy Month 2017. Together, we made significant strides in our mutual goals related to improved health through attention to health literacy and health communications.
Designed by: E.A.McClenny