Design Studio communication class
(brands) happenings NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
Design Studio what are we doing today? (brands) happenings 2.00-5.00 pm # students presentation # lecture happenings: in brand / art / all the field of design / guerrilla marketing # work in class - references search - strategy proposal
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
happenings?
what about BRAND? NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
happenings | definition
happenings / events / [....]
your project could be simply described as: “make something (cool) happen�.
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
happenings | definition
happenings / events / [....]
starting from this, we could take inspiration from the whole field of design, past and the present.
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
brand happening |
product (red)
project (red)
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
brand happening |
product (red) what is it? product (red) is a brand licensed to partner companies such as American Express, Apple Inc., Starbucks, Converse, Motorola, Gap, Emporio Armani, Hallmark, Microsoft, and Dell, to raise money for the Global Fund to Fight AIDS, Tuberculosis and Malaria. Each partner company creates a product with the Product Red logo. In return for the opportunity to increase its own revenue through the Product Red products that it sells, a percentage of the profit is given to the Global Fund.
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
brand happening |
product (red) what is it?
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
brand happening |
product (red) what is it?
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
brand happening |
product (red) what is it?
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
brand happening |
product (red) what is it?
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
brand happening |
product (red) what is it?
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
brand happening |
product (red) why is it interesting? it joins different aspects of communication with (just) a well designed container: - different companies - different aims - different outputs (products, adv, events) a “higher level� brand promoting social awarness through a partnership with other brands.
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
brand happening |
camparitivo
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
brand happening |
camparitivo what is it? / why is it interesting? A project of interior + events design by Matteo Ragni. Started as the exhibition for the 150 years of campari (temporary exhibition), finally became a permanent venue. Matteo Ragni designed a space for aperitivo in Triennale, where customers can only drink CAMPARI, and where CAMPARI lives in every detail. (space, experience, products) + link between art exhibitions and campari
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
brand happening |
camparitivo
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
brand happening |
camparitivo
telescopes / future looking NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
brand happening |
nokia trends lab
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
brand happening |
nokia trends lab what is it? / why is it interesting? A project by Nokia Europe that promoted musical creativity through events and contests. “Music gets you talking” During these events, sms are used to communicate with the artists. “send an sms to the band now playing (number displayed) and win the backstage” Nokia also offers bluetooth connectivity to let customers post pictures directly on videowalls on stage.
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
brand happening |
nokia trends lab
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
brand happening |
nokia trends lab
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
brand happening |
nokia trends lab
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
brand happening |
bomisa tresure
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
brand happening |
bomisa tresure what is it? / why is it interesting? For their 90 years of activity, Bomisa, a leading manufacturer of brands and buttons asked the architect Duilio Forte to design an experiencial exhibition: Duilio Forte presented the work Fafnir , the dragon of Norse mythology. The sculpture in wood and iron, 5 meters high and 12 meters long, holds the treasure of Bomisa inside its belly.
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
brand happening |
bomisa tresure
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
brand happening |
bomisa tresure
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
brand happening |
bomisa tresure
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
brand happening |
bomisa tresure
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
brand happening |
bomisa tresure
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
brand happening |
bomisa tresure
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
brand happening |
interni think tank
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
brand happening |
interni think tank what is it? / why is it interesting? interni think tank was held on display at the universita degli studi di milano, proposing reflections on the need for renewal and changing values in design in the new millenium. with the contributions of international designers, through experimental installations, the exhibition offers a grand, spectacular composition, with the support of companies active in the field of design and architecture that have achieved levels of excellence in their respective areas of production.
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
brand happening |
interni think tank
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
brand happening |
interni think tank
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
brand happening |
interni think tank
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
brand happening |
nike run dem crew
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
brand happening |
nike run dem crew what is it? / why is it interesting? nike run dem crew is a running club, a collective of creative heads with a passion for running and the exchange of ideas who meet every Tuesday and run the streets of London. As well as exploring the streets of London the Run Dem Crew also celebrates the diverse urban environment that surrounds the 1948 space with post run workshops, films and talks.
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
brand happening |
nike run dem crew
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
brand happening |
nike run dem crew
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
art happening |
compasso di latta
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
art happening |
compasso di latta what is it? / why it’s interesting It has been the NABA exhibition for the Salone del Mobile 2010: The exhibition consisted in a series of workshops open to the public at the Triennale Bovisa. The subjects of the work were taken from a series of key words invention – change – craftwork – minute production runs
– micro-productions – sustainability – reflection – experimentation – humble materials – contaminations – humankind – machine – thoughts – action – design – theatre.
common theme of all the workshops was the creation of infinite ‘collections’. A collection of collections: whistles, lamps, minimal living spaces, shoes, clothes, software...
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
art happening |
compasso di latta what is it? / why is it interesting? ... For the entire week of the Fair, the Triennale Bovisa became the location of this theatre turned into a school (or this school turned into a theatre), a place open to the entire city, to the visitors, to students and to design professionals.
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
art happening |
compasso di latta
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
art happening |
compasso di latta
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
art happening |
field party / sejima
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
art happening |
field party / sejima
what is it? / why is it interesting? Responding to the request “riqualify suburban outskirts of Tokyo” Sejima undertook a “relational project” with her students: They created in the place a 12m x 12m grid of approximately one hundred barbecues set up on a large field in the suburban outskirts of Tokyo. Each barbecue offered only one type of meat or vegetable (some nodes offered drinks). The inhabitants of this sleepy suburb roamed the field to taste the different dishes while encountering their neighbors along the way. “The party looks disconnected, but people share the coming dusk together, and they were happy”.
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
art happening |
marti guixe, candy restaurant
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
art happening |
marti guixe, candy restaurant what is it? / why is it interesting?
It started as an exhibition, it became a permanent restaurant. The space is configured like an unordinary restaurant, with a preparation area where the candy chef organize the dishes and a dinning room with a round table and seats for eating candies formally. The candies are served in a menu, with instructions how to be eaten, this menu configures a meal. Four different menues are available. Candy Restaurant in this way formalize the ocasionally act of eating a candy by bringing it into the rituals of allday food, and transforming then alldays into a more contemporary experience and feeling.
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
art happening |
marti guixe, candy restaurant
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
art happening |
marti guixe, candy restaurant
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
art happening |
- Marije Vogelzank, Axis Gallery what is it? / why is it interesting?
Axis Gallery is the first design Gallery in tokyo. it exhibited projects that are on the border between food events and art exhibition: “As part of the exhibition we hosted a sharing dinner for 40 people which was filmed. During the exhibition itself, the movie of the dinner has been showed on little tv’s inside the tablecloth.”
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
art happening |
- Marije Vogelzank, Axis Gallery
eating design NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
art happening |
- Marije Vogelzank, Axis Gallery
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
art happening |
- Marije Vogelzank, Axis Gallery
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
art happening |
- Marije Vogelzank, Axis Gallery
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
art happening |
- Marije Vogelzank, Axis Gallery
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
art happening |
- Marije Vogelzank, Axis Gallery
the ham man NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
art happening |
- Marije Vogelzank, Axis Gallery
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
art happening |
Pixel Notes, Duncan Wilson
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
art happening |
Pixel Notes, Duncan Wilson what is it? / why is it interesting?
Notes of different kinds make up the wallpaper, Pixelnotes from artist and graphic designer Duncan Wilson. The wallpaper is made up of four layers divided into individual squares resembling sticky notes. The notes can even be written upon and detached, exposing a different colored note from the layer beneath. As notes are removed, a pattern begins to reveal itself. (halfway between a design project and an art installation)
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
art happening |
Pixel Notes, Duncan Wilson
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
art happening |
Pixel Notes, Duncan Wilson
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
art happening |
Pixel Notes, Duncan Wilson
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
art happening |
Pixel Notes, Duncan Wilson
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
art happening |
Pixel Notes, Duncan Wilson
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
art happening |
urbanfields, urban aesthethic appropriation what is it? / why is it interesting? floating city Self made inflatable based experiments for a light and floating urban scenario underneath the Corso Francia viaduct in Rome Project by: Daniele Mancini and the students of Urban Exhibition Design Class ’08 (First School of Architecture in Rome)
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
art happening |
urbanfields, urban aesthethic appropriation what is it? / why is it interesting? floating city Self made inflatable based experiments for a light and floating urban scenario underneath the Corso Francia viaduct in Rome Project by: Daniele Mancini and the students of Urban Exhibition Design Class ’08 (First School of Architecture in Rome)
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
art happening |
urbanfields, urban aesthethic appropriation what is it? / why is it interesting? floating city Self made inflatable based experiments for a light and floating urban scenario underneath the Corso Francia viaduct in Rome Project by: Daniele Mancini and the students of Urban Exhibition Design Class ’08 (First School of Architecture in Rome)
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
art happening |
urbanfields, urban aesthethic appropriation what is it? / why is it interesting? floating city Self made inflatable based experiments for a light and floating urban scenario underneath the Corso Francia viaduct in Rome Project by: Daniele Mancini and the students of Urban Exhibition Design Class ’08 (First School of Architecture in Rome)
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
from all the design field... |
drive-in what is it? / why is it interesting? drive-in A drive-in is a facility such as a bank, restaurant, or movie theater where one can literally drive in with an automobile for service. It is usually distinguished from a drive-through. At a drive-in restaurant, for example, customers park their vehicles and are usually served by staff who walk out to take orders and return with food, encouraging diners to remain parked while they eat. (designing new experiences / mixing ingredients)
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
from all the design field... |
house concert what is it? / why is it interesting? house concert A house concert or home concert is a musical concert or performance art that is presented in someone’s home or apartment, or a nearby small private space such as a barn, apartment rec room, lawn, or back yard. Typically, the audience capacity for a house concert is smaller than at a coffeehouse or club. Generally tickets are not sold in advance, Generally you know the place just on the concert evening (by sms, or email), it remains secret until the end. (designing new experiences / mixing ingredients)
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
from all the design field... |
silent disco what is it? / why is it interesting? silent disco A silent disco is a disco where people dance to music listened to on headphones. Those without the headphones hear no music, giving the effect of a room full of people dancing to nothing. Often two DJs compete for listeners. (designing new experiences / mixing ingredients)
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
from all the design field... |
guerrilla restaurants what is it? / why is it interesting? guerrilla restaurants The philosophy of Guerrilla Restaurants is to use a private space (flats, ateliers, cellars…) and arrange it as a “secret” restaurant, characterised by a homemade kitchen and a cozy alternative atmosphere. These events are normally promoted through social networks or by word of mouth; the working time is of course irregular since they’re not ordinary or even legal restaurants. After the success of Ghetto Gourmet, hundreds of similar projects emerged all over the world. (designing new experiences / mixing ingredients)
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
...from guerrilla marketing |
guerrilla marketing what is it? guerrilla marketing (events + communication) The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive, and consumers are targeted in unexpected places. (designing new experiences, creating curiosity)
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
...from guerrilla marketing |
guerrilla marketing / examples
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
...from guerrilla marketing |
guerrilla marketing / examples
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
...from guerrilla marketing |
guerrilla marketing / examples
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
...from guerrilla marketing |
guerrilla marketing / examples
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
...from guerrilla marketing |
guerrilla marketing / examples
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
...from guerrilla marketing |
guerrilla marketing / examples
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
...from guerrilla marketing |
guerrilla marketing / examples
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
...from guerrilla marketing |
guerrilla marketing / examples
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
...from guerrilla marketing |
guerrilla marketing / examples
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
...from guerrilla marketing |
guerrilla marketing / examples
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
...from guerrilla marketing |
guerrilla marketing / examples
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS
Design Studio what are we doing today? work in class - references search - strategy proposal (don’t forget we’re talking about ACTIVE! !) thursday 14th october: MID TERM DESIGN STUDIO (interior + interaction + communication) concept delivery
NABA - Design Studio 2010 - communication class 30th september, 2010, HAPPENINGS