GIORGIA ROSSI design and photography portfolio
//
04 resume 06 design projects 08 essentia b&m sup’a’boat 14 tabula 18 tastybox 22 28 airport family side uniboint 34 debo 38 42 pimmy by ariete 48 photography analog 50 digital 52
4
resume
birth
september 19th 1994, in bologna, italy
languages
italian (native), english (c1, cae 2013), french (b2, delf 2013)
e d u c at i o n
2013-july 2016 product design student at university of bologna (avg. 28.7/30) 2009-2013 international scientific high school “luigi galvani” (grade 86/100)
professional
dec 2015 - present: internship at “mario nanni virgola” sep 2015: photographer and graphic for “bologna design week”
freelance skills
photographer, dancer and traveler freehand sketching, rendering, digital rendering, analog and digital photography, filming, prototyping
software
photoshop, lightroom, illustrator, indesign, after effetcs, premiere, alias autostudio, ptc creo, keyshot, alias vred
6
DESIGN PROJECTS
8 essentia
10542
tota l b l ac k
essentia dat e type of work
june 2015 jewellery design contest (winner group project)
for references
baume & mercier mr. alexandre peraldi (b&m design director)
role
sketches, concept, photomontage, render
tools
autocad, hand drawings, photoshop
10 product design
in a team of four students, we were asked to design two concepts of wristwatches for the great maison horlogière baume & mercier.
our brief was about the theme of luxury: we thought about luxury experience as a lifestyle. it’s all about choosing the best without showing it off, nurturing not only the appearence but also the substance.
in a world where more and more is mass-produced, only craftmanship lends objects a unique disposition.
arts, simplicity, elegance and tact are our keywords: our watches offer a formal minimalism accompanied by an excessive attention to details, materials and crafts.
WINNER PROJECT
12
“apparently invisible, substantially yourself. the delicate luxury shields your essence.�
10543
essentia
the first watch is in step with the maison’s historical tradition, since it is inspired by a model of its collection. the main
time markers
were
and with the bottom
cut out
in sapphire glass, they show gears’ beauty and precision.
essentia
10542
for the second one, we presented something more refined: needles
cut outs
in the
make every single
minute precious and unique showing little by little a new shade of its essence. from there essentia originates.
14
s u p ’ a ’ b oat dat e type of work for references role
february 2016 group exam assignment university of bologna engeneer alfredo liverani research, benchmark, concept, 3d model, render
tools
ptc creo, keyshot, photoshop
16
we were asked to offer a
product design
realistic proposal for a boat
racing
following r3 classed
centerboards restrictions from “mille e una vela cup”, a racing competition among italian universities.
the biggest restriction was to conceive it in materials
natural
for at least the 70%
of the boat.
we carefully studied our competitors and finally took inspiration from 3 existing boats: “earth sup”, for its hull shape and materials; “mirabaud”, for its wings; “tiwal”, for its simple structure. the result was a 15ft skiff (kind of a centerboard) for 2 people in cork
it is
and
paulownia wood, bio-epoxy resin.
lightweight, cheap
really
performant,
and
but is
a professional boat which requires an steered.
expert
team to be
18
ta b u l a dat e type of work
january 2016 (wip) group product project
for
alma mater foundation
references
archs. sabina betti and daniele baratta
role
concept, 3d model, render, real prototypes
tools
autocad, ptc creo, keyshot, photoshop
20
the alma mater foundation
product design
asked us to design a product inspired by palazzo poggi museum, in bologna, suitable for its shop.
the
museum
hosts the
collections from the old “istituto delle scienze� and among the exposed scientists we focused our interest on luigi galvani (1737 1798), the italian physician who discovered
animal
electricity.
we found really interesting an experiment by which lichtenberg figures
were
burn into wood through a transformer and
tabula
is
the result of the incredible behaviour of
electricity on
wood.
it consists in a set of trays,
two made of
modular wood
and decorated through electrocution and a third one that contains the others, in ceramic, scale
1:5
tradition.
following romagna’s
22
ta s t y b o x dat e type of work
may 2015 project management for product design group exam
for references role
university of bologna prof. davide iannice project management activities, concept, render
tools
ptc creo, keyshot, microsoft project, illustrator
24
we had to research, study
product design
and develop a new lunchbox
wbs
concept for an exam, following project management
main
rules.
we first built up our team and decided the roles for each of us: i was the project manager.
planning
is indispensable for
an effective design process: and
gantt scheduling
wbs
are useful
tools for checking activities
gantt scheduling
feb mar 16 17 18 19 20 21 22 23 24 25 26 27 28 1 2 3 4 5 6 assumptions & risks smart objectives
progresses. of course we had to take into
qfd requirements
consideration the project
concept drawings
stakeholders, our target and benchmark, building useful matrix and tables. s ta k e h o l d e r s m a p
the most difficult part was to control agencies
study the quality function deployment
(qfd house) which
shops
recaps all the assumptions, risks, requirements and smart objectives we defined for our product. but thanks to this working well method we finally have our concept: the “tastybox�.
workers marketing agencies
investors students
designers
workers sellers
associates
turists producers
transporters other clients
banks
advertising agencies
tastybox
is a good compromise to
microwavable and efficiently seals
make lunch moment special even
food inside, so you can put it in
if you are not at home.
your backpack without taking care
it is a lunchbox that allows
of leaks. you can separately buy
you to easily bring a complete
each part of the kit and choose
meal in a slim space. it is
your favorite color or texture for
transportable, modular, ergonomic,
every single piece.
26
product design
28
family side dat e type of work for references role
january 2016 service design group exam g. marconi airport - bologna arch. francesca rizzo concept, render, animations, photography
tools
photoshop, illustrator, indesign, modeling, after effects
30
family side
service design
in a situation where space is precious, family side allows families to crop a little area for themselves.
family side
2,5
where time flies
h
family side is an entertainment service within airport areas to handle travelling stress of some
r: 170 g: 203 b: 231
r: 255 g: 205 b: 56
r: 18 g: 105 b: 173
specific passenger categories. font
communication
small airplanes draw a long yellow line that accompanies families from strategically located advertising to the family side zone. just like a leaving plane, the signages climb the walls next to the interactive screens. foldable flyers are also available in each airport info point and hotspot. interactive screens and mobile app
children of all ages can play with the
interactive screen
and take photos with their parents, who can find and share them through the bologna airport mobile app.
h
dk lemon yellow sun
r: 67 g: 67 b: 67
e
2,5 h h
R: 255 G: 205 B: 56 R: 67 G: 67 B: 67
ata da piccoli aerei parte da poster strategici, e accompagna le famiglie
ta decollando, anche la segnaletica si ri in prossimitĂ delle pareti interattive.
32 service design service design
family case bag cloth prototype on seat
family case bag
with family case bag it is possible to dress up airport seats to satisfy kids’ needs and entertainment. available at every family side point, family case bags are tiny yellow pursues: some blank sheets and feltpens are bound to the external side, while on the inside there is a folded envelope to coat the seat and backrest of airport chairs to crate a
babykeeper.
foldable tables
another innovation are foldable tables, which operate by means of a spheric joint and can be attached to the armrests. offering
two
possible configurations,
they
may be employed by both adults as a support and by children as a dining table or a playtime desk.
34
knowledge frames dat e type of work for references role tools
may 2015 service design group exam fam - alma mater foundation arch. sabina betti concept, 3d modeling, render hand drawings, photoshop, illustrator, autocad, alias autodesk
36
we were asked to bring university of bologna
service design
in a new identity position through the study of its official merchandising.
unibo’s brand simbolizes strenght and tradition and its merchandising should emphasize those concepts, bringing awareness to bologna’s citizens and students. that is the reason why we designed our infopoint system: “knowledge frames” with informational purposes and which can also offer users additive solutions, for example a little studio office with tiny tables
and
sockets.
“uniboint” is designed to be placed either outdoor,
indoor or
since it is composed
in naval plywood, steel and plexiglass. it is
modular
and
thanks to the wheels system beneath it can be easily transported and closed
for
any safety reason. finally, through a sticker system that colors the walls, uniboint can be easily updated when any new information comes.
Sez A-A
AA
1:50 scale
configuration samples
38
debo brand manual dat e type of work
january 2015 graphic/communication design group exam
for
university of bologna product design course
references role tools
roberto malpensa graphic designer research, concept, graphic design hand drawings, photoshop, illustrator, indesign
40
the task was to define our
graphic design
product design course identity,
colored logotype coated
brand
uncoated
following university of
bologna tradition and history.
562 u
greyscale logotype solid coated
the acronym “debo” merges the words “design” and “bologna”
1805 c
424 c
uncoated neutral black u payoff
and it can be adapted to any
coated cool gray
class of the school through the
solid coated neutral black c
10 c
aid of the payoff. typhography
so we build up debo identity guide,
brand
describing every
single section of our research: we defined our concept and aims and studied our target, competitors and benchmark placement.
Apex new thin
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 \|!”$%&/()=^’,.-;:_
through keywords and moodboards we started our reflection about payoff
logotype
and
colors and tipography
and then structure the correct and incorrect logo applications.
we also thought about the communication strategies and the real application on advertising or merchandising products.
type editing
dimensions suggested
minimum
minimum without payoff
15 mm 30 mm 50 mm
communication graphic behaviour
since there are many conferences and events, organized by university of bologna professors, “debo” would be often associated with different subjects and spaces. here are two examples where “de” is textured to refer to the event subject the school is partecipating at.
debomantm
the logotype vertically rotated reveals a stylized human being. this figure would be used for promotional purposes, like a mascot.
42
pimmy ariete dat e type of work for references role
june 2015 product study university of bologna prof. fausto brevi measurement, sketches, 2d and 3d modeling, render
tools
hand drawings, autocad, alias autodesk, photoshop
44
i was asked to create the 3d
product studies
model of a mini pimmer produced by Ariete. the aim of the course was to learn how to replace a photographed object with a virtual one.
first of all, we had to study the object in every single part, disassembilng each piece and taking the exact measures of it. then we transported the measures in autocad and also i drew some sketches in order to simplify the modeling part but also to explain our interlocutors how did the product work. to realize the model, we used autodesk alias design, one of the best programs to work with for surfaces and curves.
rendering the model has been really difficult, due to the reflactive materials th product was made of and the really coloured scene where i decided to photograph my object.
46
48
P H OTOG R A P H Y
50
analog
camera lens settings film dat e s
nikon d80 35-70mm manual ilford 400 asa 2015
52 digital
camera lens
nikon d3000 18-55mm 70-200mm
settings theme
manual architecture
54 digital digital
camera lens
nikon d3000 18-55mm 70-200mm
settings theme
manual portraits
56 digital
camera lens
nikon d3000 18-55mm 70-200mm
settings theme
manual journey portraits
giorgia.rossi20@studio.unibo.it +393485620797 103, via santo stefano 40125, bologna, italia