Brazil's Fashion Report by Giovana Granchi

B R A Z I Lâ&#x20AC;&#x2122; S R E P O RT 08/19/18- 08/24/2018 BY GIOVANA GRANCHI

R E P O R T Hello team! My name is Giovana Granchi I’m a 25 years old Brazilian Fashion designer, and now international representant of WFW in Brazil and Europe.

T H E M O S T I M P O R T A N T F A S H I O N D E S I G N E R S O F A L L T I M E W A L T E R

R O D R I G U E S

This week, I would like to introduce few brazilian designers, potential sponsors to the show and also to share my perception about the brazilian market. As many of you know, Brazil is an emergent contry and this reflects, not only in ecomic aspects but also in the fashion. The fashion shows are relatively new, debuting in runway in the early 90’s with “Phytoervas Fashion”. After it’s success the event became the most important fashion week in latin america “São Paulo Fashion Week”. One important feature of this event is the concept of “See now, buy now”, which propose “Seasonless” collections.The production will be ready in approximately 6 months, then it ensure the agility to the supply chain and logistics. Another big brazilian events that could be cited was: Fashio Rio. This event no longer exist, and now was replaced to “Veste Rio”, which doesn’t demonstrate the same power in comparison with the previous event. However “Veste Rio” still a good showcase to new talents of fashion. Because of this, I believe Rio de Janeiro would be a great location to WFW’s next show. The city attract tourists the whole year, and in fashion terms it attract Beachwear fashion buyers. Brazil is reference to the beachwear market, and today doesn’t have a specialized beachwear week, like Miami, what led the designers to show their collections in SPFW. Then, I believe it would be a great oportunity to do something unique here, simplify the international and national buyers process and take advantage of one of the best products in Brazil’s luxury Fashion. I will send you some links about the importance of the segment on the body e-mail.

Even after the end of his brand,for financial reasons and fast fashion competition, is impossible to talk about fashion in Brazil, and not to remember Walter Rodrigues. He started is brand in 1992, and dressed the most important women in the contry. Website: http:// www2.uol.com.br/walterrodrigues/

G L O R I A

C O E L H O

Born in Pedra Azul (MG), studied at the prestigious Studio Berçot in Paris with Marie Rucki. Gloria has shown her talent in fashion market since 1974. In addition, Glória Coelho has already shown her collections at “Madrid Fashion Week” (Spain), at the charity parade in Isschot (Belgium) and at the Fashion Week in Lisbon (Portugal) where she also had her collections exhibited at the museum of the city of Lisbon in 2004. Website: http://www.gloriacoelho.com.br/

R O N A L D O

F R A G A

Graduated from the UFMG - Belo Horizonte Fashion Course, postgraduate degree at Parson’s School in New York and Millenery at the San Martins School in London. In 1996, when fashion became “fashionable” Fraga returned to Brazil and was selected to be part of the casting of the Phytoervas Fashion event. “I Love Chicken Heart” collection addressed the differences between the public and private universe and won public. rand critical success for the daring, humor and profusion of colors, at a time when clean spirit dictated the fashion of the moment. After few temporades distant to fashion, Ronaldo recently created a “Biojewelry” collection. After some seasons distant to the fashion, Ronaldo recently created a “Bio Jewelry” collection. Ronaldo is also concerned about sustainability questions. Article:https://www.lilianpacce.com.br/desfiles/ronaldofraga-biojoias-spfw/

F A U S E

H A T E N

Fause Haten is a brazilian artist and fashion designer in descended from Lebanese. He is considered one of the greatest talents of the new generation of fashion design in Brazil. He has stood out in recent years in works as costume designer and performer. Fause also have a jewelry line that could be interesting to show inWFW stand in Paris. Website: http://barbarak.com.br/site/?product_cat=fausehaten-brincos

J U N

N A K A O

Jun Nakao is a brazilian designer and creative director, Brazilian. He lives in the city of São Paulo where his studio is located. Jun bring to their collection the connexion between fashion and technology. He became famous after presenting his fashion collection with paper as the material. Website: http://www. jumnakao.com/skill/moda/

A L E X A N D R E

H E R C H C O V I T C H

Alexandre Herchcovitch is the legitimate representative of a generation of designers who early understood the evolution from the role of designer to the entrepreneur, establishing his brand as the most prominent in the market collection, with collections presented in the Official Brazilian Fashion Calendar - São Paulo Fashion Week and in New York Fashion Week. Website: http://alagarconne.com.br/pt-br

L I S T O F P O T E N T I A L D E S I G N E R S W F W PARIS 19 M A R T H A

M E D E I R O S

This week I had sent a small list of potencial designers that I believe that has a “good” profile for the show. I will recapitulate some here because I believe they really have a good potential, and would be great to their business to spand, and also add some other names. H E L Ô

H E L Ô

R O C H A

Focusing on influences from her native North East Brazil, Helô Rocha has gained attention at São Paulo Fashion Week with a collection that presents a new take on Bahian culture and the work of local artisans. Rocha’s mixing and matching of different laces, feathers and leathers presents a unique approach to partywear in Brazil that’s updating the market and creating a celebrity following – perfect for consumers who are looking for a more rebellious take on this super-glamorous market segment. Nowadays Helô is working for the “Atelier Le Lis Blanc”, affiliated of one of the biggest textile groups in the country “Restoque”. Is maybe Restoque and potential expositor or sponsor? The first collection arrives to the Flagship at Oscar Freire in september. 6

Martha Medeiros also triggered the passion she always had for her handmade income - traditional Brazilian crafts and, above all, the Northeast - making her her main raw material. It was the touch that made your success in fashion business expand into the great centers of the country and the world. The use of the income - produced exclusively for the brand by artisans from communities in the Northeast of Brazil, which now number more than 450 women - allied to other noble materials such as fabrics from the same suppliers of Parisian couture goods, gave the brand its unique character . Martha is also engaged in social causes like “Primavera no Sertão” that has as objective to bring water to an arid region of Brazil. Her work with the “rendeiras” helps to keep brazilian lace technique alive, and encourage the “rendeiras” work in northwest. https://www. istoedinheiro.com.br/marca-brasileira-que-ganhou-omundo/

L I N O

V I L L A V E N T U R A

Also one of the best designers of all time in Brazil the Paraense designer began his career in the late 1970s, but only in 1982, he opened a store in Fortaleza with his name, in partnership with an Inez woman. Using non-constructional material references, such as haute couture, is recognized by a unique style, dramatic looks, finalized for the same purpose. “Threads of ribbing on fabrics and a black color are two marks”. The designer Lino Villaventura, who already resigned materials such as rubber or string in his creations before the term “sustainability” entered the fashion agenda and always surprised critics and audiences for his work, completes this year 40 years of his career.

F E R N A N D A

Fernanda is one of the great talents of brazilian fashion. She represents Brazil several times in some events like: Tokyo Fashion Week, Raiz diseño Chile, Bienal Iberoamericana de Design. Her last collection was inspired by a self-sustaining oriental comunnity in Brazi. http://www.fernandayamamoto.com.br/ https://www.correiobraziliense.com.br/app/noticia/ revista/2018/04/24/interna_revista_correio,675936/ fernanda-yamamoto-explora-cultura-japonesasustentavel-em-desfile.shtml

O T H E R N A M E S T O T O T A I N O N T H E R A D A R C A R L O S

https://ffw.uol.com.br/desfiles/sao-paulo/n45/linovillaventura/1692913/

M I E L E ,

E M A N N U E L L E

B R O N S T E I N ,

T H E

N E W

N E R I A G E ,

Y A M A M O T O

J U N Q U E I R A ,

P A T R I C I A

M A I N L E T H I C I A

B O N A L D I .

T A L E N T S

I V A N I L D O

N U N E S ,

W A G N E R

K A L L I E N O

L I S T O F P O T E N T I A L D E S I G N E R S W F W

Á G U A

D E

C O C O

BRAZIL BEACHWEAR SHOW

Guys, I know that the most of your shows is about Haute Couture and Prêt -á-porter, but I want to show the great potential of the beachwear brands here. A D R I A N A

D E G R E A S

http://www.aguadecoco.com.br/home/

T R I Y A

http://www.adrianadegreas.com/

http://www.aguadecoco.com.br/home/

T H E C L U B E

B O S S A

http://www.clubebossa.com.br/

N E W

T A L E N T S H A N A

https://www.hkhanakhalil.com/

M R T N S L E N N Y

K H A L I L

B E A C H W E A R

N I E M E Y E R

http://lennyniemeyer.com/landing-lennyniemeyer.html

www.mrtns.com.br

S P O N S O R S

Boticario group is today a multi brand conglomerate, focused on women beauty. Has the sustainability as one of the main question for the group. http://www.grupoboticario.com.br/pt/Paginas/Inicial. aspx

Azul Linhas Aéreas Brasileiras S.A. is an airline founded and approved in 2008 by David Neeleman. It is the third largest airline in Brazil in terms of number of passengers, the second largest in the fleet of aircraft and the largest in number of destinations offered, operating in 98 airports in Brazil and 8 international. In july of 2018,his year Azul Started to offer non-stop flights to Paris. Would the the fashion sponsorship be a great way to strengthen the conection SP-PARIS? https://www.voeazul.com.br/

The Rosset Group was founded in 1939, in the Bom Retiro neighborhood of São Paulo. From the beginning of its trajectory, the company has committed to the quality and variety of articles that mark the history of the company. Considered the largest textile group in Latin America. The Group is composed of companies Rosset and Doutex, which produce fabrics and laces for the beach, lingerie, fitness and fashion segments; in addition to Estamparia Salete. This group is linked with the famous beachwear brand: Cia Marítima. It would be a great sponsor to Brazil’s fashion show. http://www.rosset.com.br/

Riachuelo is a fast-fashion brazilian brand, that is changing it’s fashion strategy over the years. The company is now engaged to tread the same “Ultra fashion” way that Zara did years ago. Riachuelo is part of grupo “Guararapes” one of the biggest in this segment in latin america. The Rocha’s family funded this group, the same family of the designer Helô Rocha. I worked there for 2 years, I can try to find a contact of marketing departament. https://www.riachuelo.com.br/ 15

Companhia de Bebidas das Américas is an open corporation Brazilian company, producer of consumer goods. They have a great potencial, and one of their products caught my attention, the “Ama” water which is also engaged in a program to bring clean water to the arid areas in Brazil. And water is a good drink to be linked to fashion https://www.ambev.com.br/marcas/agua-e-chas/aguaama/

SEE YOU SOON! REGARDS , GIOVANA