Accessories Development CaraĂva Collection By Giovana Granchi
Natural & Sophisticated
@ngarro
Giuliana Romanno
Paola Vilas
Flavia Aranha
WGSN
National Geographic Brazil, 1971
Gallerist Brazil
Chanel
Moodboard
Key Words -
Nature as a inspiration Natural and warm colors The atmosphere of intimacy Natural and sophisticated Femininity Delicate Sensuality The body and the curves Transparence and natural textures Alternative materials - Sustainability
Moodboard
The Target - Female - Age: 25-40 - Loves to travel, specially to the seaside - Strong and independent - Interested in arts - Environmental conciseness - Feminists
Briefing
The collection- Briefing Segment: Bags and Small leather goods
Materials: Raffia, Pineapple leather, Fish leather, Rustic silk threads and wood and canvas.
Pirarucu’s leatherAmazonas Tilapia's leather Accessory
Details: Wood, aged metals and rough stones.
Forms: Organic, simple and no pockets in the bag exterior
Gold and Amazonita- Paola Vilas
Eco Dyed silk satin- Gone Rustic
Objective: To offer a product that respects the environment, with a fair production.
Line 1- Essential
Collection planning
Shopping Experience
STORE INTERIOR’S BOSSAESSENTIAL
VISUAL MERCHANDISING CARAÍVASEASONAL LINE
PACKAGING
Collection Development
Collection Sketches
Collection Development
Collection Development