2022 Cookie Family Guide by Girl Scouts of Greater Los Angeles

2022 COOKIE FAMILY GUIDE KEEP FOR JANUARY–MARCH

2 Est. 192

Market, brand and boost your Cookie Program sales!

Cookie Fun Patches $1.50 EA.

Square Tablecloth $15.00 Tabletop Chalkboard Sign $11.75 Buttons $1.25 EA.

Tote Bag $3.95

Yard Sign $10.50

Rectangle Tablecloth $19.50

Cookie Banner $17.00

Hand Held Signs $4.50 EA.

Koala Charm $6.00

Thank You Cards (50) $12.50

Money Pouch $7.00

Window Adhesive $5.00 Purple Cookie Cart $36.00

Customizable Car Magnets $7.50 EA.

While supplies last, these fun items are available beginning in December at GSGLA stores. 2

Dear GSGLA Girl Scouts and Girl Scout Families, We have so much to be excited about! GSGLA turns 100 this year and we are introducing a new Girl Scout cookie to our beloved cookie line-up. What a great way to celebrate all the fun and adventure on the horizon for our girls and kick off a new season of cookies! After almost two years of uncertainty and isolation, it brings me such joy to see that our girls have finally been able to ease into a safe and fun Girl Scout Experience—gathering in person, enjoying the sisterhood of their troops, exploring, learning, and just being girls. The beloved, time-honored Girl Scout Cookie Program tradition is the embodiment of the research-backed Girl Scout Leadership Experience. It teaches critical financial literacy and entrepreneurial skills, and our girls learn important life lessons as they set individual and troop goals together. This year's new cookie is delicious! Called Adventurefuls®, they are brownie-inspired with caramel-flavored crème and a hint of sea salt. We know the girls will love Adventurefuls as will their customers and we’re all so excited to have something new to offer alongside all the familiar favorites. Also new this year, we have new Cookie Business badges that help girls think like entrepreneurs as they run their own cookie businesses and incorporate online sales via the Digital Cookie® platform. The badges progress from goalsetting and effective sales-pitching in person and online to using market research, creating business plans, and implementing digital marketing campaigns. GSGLA is carefully and continuously considering the everchanging health climate and creating the strongest and safest cookie program possible for girls and adults. Last year, we introduced contactless sales, pickup, and payment options, and we continue to provide new virtual opportunities. As information regarding the pandemic is still evolving, we’re ready to pivot as needed based on the latest information from the CDC and local and state government organizations, always keeping the health, safety, and wellbeing of our girls, families, and communities top of mind. The Girl Scout Cookie Program helps girls develop a strong sense of self, a positive outlook, ethical values, and a way to make the world a better place. We hope you'll use the tips and suggestions in this year’s Cookie Family Guide to help your girl set up her cookie business in whatever way makes sense for your family. Have fun together! Yours in Girl Scouting,

Theresa Edy Kiene Chief Executive Officer

IMPORTANT CONTACTS HEADQUARTERS: 1150 S. Olive St., Suite 600 Los Angeles, CA 90015

TABLE OF CONTENTS Letter From The CEO

Highlights This Year

Meet The Girl Scout Cookies: The Line Up

Important Dates

What Girls Learn + Why It Matters

8-9

The Girl Scout Leadership Experience

Did You Know? Proceeds Stay Local

Inventory + Getting Started

12-13

Tips + Key Players

Featured Girl Scout Cookie Entrepreneurs

Marketing Ideas

16-17

Ways To Sell

18-19

Additional Selling Information

Contactless Ways To Participate

Ways To Support Your Cookiepreneur

BUSINESS HOURS: Mon-Fri, 8:30 a.m.–5:00 p.m. Our service centers and shops are open Tues, Thurs, and Fri 10:00 a.m.–4:00 p.m., and the first and third Sat each month 10:00 a.m.–1:00 p.m. We are closed Mon and Wed. Phones will be answered daily 8:30 a.m.-5:00 p.m. All GSGLA offices are closed on the second and fourth Monday of each month. GSGLA is committed to the extraordinary legacy of Girl Scouts and its mission to build girls of courage, confidence, and character, who make the world a better place. For more information on how to join, volunteer, reconnect, or donate, call 213-213-0123 or visit girlscoutsla.org. Información disponible en español o llamando al 213-213-0123.

Rewards 23 Tips From Local Girl Scouts

24-25

Cookies For The Community

26-28

Digital Cookie

Guidelines For Online Marketing

Virtual Boothing

Entrepreneurship Badges + Pins

Volunteer For A Cookie Cupboard

Cookies + Camp

GSGLA is an Equal Opportunity Employer.

girlscoutsla.org ¿Necesitas la versión de esta guía en español? visita: issuu.com/girlscoutsofgreaterlosangeles

Cookie Program Requirements, Roles + Responsibilitities 35 Cookie Code Of Conduct

36-37

Parent/Guardian Permission + Responsibility Agreement

Contests + Cookie Crunch Time

HIGHLIGHTS THIS YEAR: Adventurefuls are brand new this year and delicious! They are an indulgent, brownie-inspired cookie with caramel-flavored crème and a hint of sea salt.

The theme for this year’s Girl Scout Cookie season is Climb with Courage. The theme is all about embarking on new adventures, with girls leading the way. Throughout history, the world’s greatest adventurers have braved the elements, pushed past boundaries and explored the unknown. And some of the greatest explorers of all time are girls in the Girl Scout Cookie Program! When girls set a goal for cookie season—whether it's to sell enough cookies to earn a koala sidekick, learn a new skill, meet a new friend, or make a difference in their community—nothing gets in their way. With your support, they’ll be on their way to becoming Girl Scout Cookie entrepreneurs.

Digital Cookie is a fun and easy way for girls to supercharge their cookie entrepreneur experience. Girls send emails to customers via a secure platform and customers order cookies for shipment, girl delivery, or donation. We are using a new platform this year that will help girls track their progress as they reach for their goals. Parents should look out for a login email from Digital Cookie in mid-January; girls must be registered for the 2021–22 membership year by Dec. 17, 2021 in order to receive the login email. Girls registered after Dec. 17 will be added on a regular basis and sent the login email.

THE LINE UP Customers love our amazing, name-brand Girl Scout Cookies! All of them are baked especially for us by Little Brownie Bakers, one of the two bakers producing Girl Scout Cookies in the U.S. This year, we have a delicious new addition to our cookie lineup—the Adventureful. It’s an indulgent brownie-inspired cookie with caramel flavored crème and a hint of sea salt, that’s already getting rave reviews. Yummy!

Cookie facts:

• Cookies come in 12 packages per case.

Are you ready for the fun? Let’s make this the best Girl Scout Cookie season ever!

• They sell for $5/package, except for the two specialty cookies, Girl Scout S'mores® and gluten-free ToffeeTastic®, which are $6/package because they cost more to produce. • They are date-stamped for freshness. • They contain no Partially Hydrogenated Oils (PHOs), no high-fructose corn syrup, zero grams trans fat, Mass Balanced RSPO certified palm oil*, and are Halal certified.

NEW • Real Cocoa

ADVENTUREFULS™

• See order card for nutritional information, or visit littlebrowniebakers.com. *Details are available at girlscoutsla.org

Indulgent brownie-inspired cookies with caramel flavored crème and a hint of sea salt. Approximately 15 cookies per 6.3 oz. pkg.

• Real Cocoa • Real Coconut

LEMON-UPS™

NATURALLY FLAVORED WITH OTHER NATURAL FLAVORS

SAMOAS®

Crispy lemon cookies baked with inspiring messages to lift your spirits. Approximately 12 cookies per 6.2 oz. pkg.

Crispy cookies layered with peanut butter and covered with a chocolaty coating. Approximately 15 cookies per 6.5 oz. pkg.

• Real Cocoa • Real Peanut Butter

• Made with Natural Flavors • Real Peanut Butter • Whole Grain Oats

TAGALONGS®

DO-SI-DOS®

Crispy cookies layered with peanut butter and covered with a chocolaty coating. Approximately 15 cookies per 6.5 oz. pkg.

Oatmeal sandwich cookies with peanut butter filling. Approximately 20 cookies per 8 oz. pkg.

• Made with Vegan Ingredients • Real Cocoa

TREFOILS®

THIN MINTS®

Traditional shortbread cookies. Approximately 38 cookies per 9 oz. pkg.

Crisp, chocolaty cookies made with natural oil of peppermint. Approximately 30 cookies per 9 oz. pkg.

• Made with Natural Flavors • Real Cocoa

• No Artificial Flavors

GIRL SCOUT S’MORES®

TOFFEE-TASTIC®

Graham sandwich cookies with chocolate and marshmallowy filling. Approximately 16 cookies per 8.5 oz. pkg.

Rich, buttery cookies with sweet, crunchy toffee bits. Approximately 14 cookies per 6.7 oz. pkg.

GLUTEN-FREE

2022 Girl Scout Cookie Program More Information & Resources

Important Dates

girlscoutsla.org/cookies

December Cookie merchandise arrives in GSGLA retail stores. January 18 Order taking begins, including through Digital Cookie. January 30 GSGLA Cookie Program officially begins. Digital Cookie girl-

littlebrowniebakers.com girlscouts.org facebook.com/gsgla

delivered and in-person orders may now be delivered.

February 11 Cookie boothing begins, as permitted by health and safety guidelines. February 18–20 National Girl Scout Cookie Weekend. March 13 GSGLA Cookie Program ends. (No sales allowed after this date.)

Did You Know? 1. The Girl Scout Cookie Program is the world’s leading girl-led business and financial literacy program. Girl Scouts have been entrepreneurs for more than 100 years. In 1917, the first known cookie sale by Girl Scouts took place as the primary method to earn money to support girl-led community service projects and other activities. 2. Health and safety are our top priority. We have online capabilities and girls can take payments via Digital Cookie for all sales. GSGLA continues to carefully consider what in-person sales and boothing may look like in 2022. Read more in our “Contactless Ways to Participate” section. 3. All proceeds stay local. 100% of proceeds generated from the cookie program stay within the local council to support Girl Scout programs right here in our community. See page 10 for details.

What Girls Learn + Why It Matters

Skills

Participating in the cookie program is a great way for girls to have fun working towards a shared goal, build troop funds so that troops can be self-sustaining, and gain an entrepreneurial edge! Entrepreneurship builds curiosity, confidence, and problem-solving skills—qualities that prepare girls for academic and career success. They get to run their own small businesses in a safe, virtual space and/or inperson/door-to-door selling, according to their comfort level and health and safety guidelines. Along the way, they’ll gain five skills they’ll use the rest of their lives.

1. GOAL SETTING – Girls start by setting

3. MONEY MANAGEMENT – After

a personal cookie sales goal. Then, together, they work to set a troop goal. Next, they work with their family and troop to develop a plan to achieve those goals.

girls set their sales goals, they determine a budget and manage their funds. They take orders, count money, and make change for their customers. They reconcile inventory and revenue before delivering and then deliver the correct payments to their Troop Cookie Chair (TCC).

Why is this valuable to your girl’s future? When girls set goals, it is the first step toward success in school, jobs, and life.

Why is this valuable to your girl’s future? Learning to manage their cookie funds helps them understand managing their personal finances and learn responsibility, and teaches them how to support themselves.

2. DECISION MAKING – Girls decide how to market their cookie program and when and where to sell cookies. They work together as a troop to decide how they spend their earnings on troop activities, community service projects, training, travel, highest Girl Scout Awards, etc. Why is this valuable to your girl’s future? Throughout their lives, girls make daily decisions, big and small, and when girls practice and implement decision-making, they begin to see the impact of their choices. They begin to see themselves as confident leaders capable of making decisions that make the world a better place.

Girls enhance their 5 Skills by earning cool cookie badges and the annual Cookie Entrepreneur Family Pin (see pp. 22, 23 and 32).

4. PEOPLE SKILLS – Girls develop people skills by talking to customers and learning to become good listeners and communicators. They build strong relationships with their sister Girl Scouts while they work as a team. Why is this valuable to your girl’s future? As girls deliver their sales pitches and interact with customers, their self-confidence flourishes. Girls are ready and able to answer questions about their goals, their favorite cookies, and what they plan to do with their earnings. People skills help girls in school, as they communicate with their friends, in team sports, on group projects, in having productive conversations with adults, and in future work dynamics.

5. BUSINESS ETHICS – During the Girl Scout Cookie Program, girls practice sound business ethics, by being responsible for their cookie inventory, cookie payments to their troop, time management, and their commitment to their customers. Why is this valuable to your girl’s future? As cookie entrepreneurs, girls are responsible for managing their own cookie businesses, following through with customers and meeting deadlines, while practicing sound business ethics and working cohesively as a team. Future employers want to hire ethical employees with refined life skills.

The Girl Scout Leadership Experience Our Girl Scout Leadership Experience (GSLE) is a one-of-a-kind leadership development program for girls with proven results. It’s based on time-tested methods and research-backed programming that emboldens girls to take the lead—both in their own lives and in the world.

Girl Scouts helps girls thrive in five key ways.* They:

Develop a strong sense of self.

Seek challenges and learn from setbacks.

Display positive values.

Form and maintain healthy relationships.

Identify and solve problems in their communities.

Strong Sense of Self – Girl Scouts have confidence in themselves and their abilities, and 1 Aform positive identities. Skills – Girl Scouts take appropriate risks, try things even if they might 2 Challenge-Seeking fail, and learn from mistakes. Values – Girl Scouts act ethically, honestly, and become responsible individuals, who 3 Positive show concern for others. Relationships – Girl Scouts develop and maintain healthy relationships by 4 Healthy communicating their feelings directly and resolving conflicts constructively. Problem-Solving Skills – Girl Scouts desire to contribute to the world in 5 Community purposeful and meaningful ways, learn how to identify problems in the community, and create action plans to solve them. The inclusive, all-girl environment of a Girl Scout troop creates a safe space where girls can try new things, develop a range of skills, take on leadership roles, and just be themselves! *Source: Girl Scouts Research Institute

you ! 10

Did you know? All proceeds from Girl Scout Cookies® stay local! When you purchase Girl Scout Cookies from a young, budding entrepreneur, you’re supporting her success today and tomorrow. Girl Scout Cookies’ proceeds stay local to benefit all girls in our council by:

Covering the costs of running the Girl Scout Cookie Program, including the costs of cookies, materials, and logistics.

Funding Take Action projects for the community and amazing girl-led adventures for troops.

Helping councils provide Girl Scout programs in STEM, the outdoors, life skills, and entrepreneurship, as well as camps, leadership training, and more!

How a Package of Cookies Supports Girl Scouts

High quality Girl Scout programs, such as leadership, business, outdoor, and STEM workshops.

26%

Girl and volunteer support, including financial assistance for underserved girls and volunteer training and resources.

47% 27% Troop earnings and rewards, which girls use for activities like travel, camp, and community service projects.

Inventory + Getting Started How Cookie Inventory Works • Families receive cookies from the troop at the start of the program based on the girls’ goals and what each family is initially willing to take responsibility for. Your Troop Cookie Chair (TCC) will place a Starting Inventory Order (SIO) to provide these cookies to the girls for Go Day.

• Families are not limited to the one-time initial inventory allotment; they can pick up additional inventory as needed throughout the program—check with your TCC. • Families turn in funds to the troop for cookies as they sell them and before receiving additional cookies to sell.

• Girls can use Digital Cookie and order cards to track sales and customer contact information. Their troop leader and TCC will help them get set up with both.

• Balance for all cookies is due shortly after the end of the program (March 13, 2022) and must be paid by the final due date set by the TCC. Rewards will be held until balances are paid in full.

Coming Up With A Troop Inventory Planning what cookie proceeds will fund helps girls come up with ideas about inventory at the start of the cookie program. They discuss with their troop what funds are needed for activities, program supplies, registration dues, uniforms, etc., how cookie sales can cover these, and what to do with additional proceeds. Everyone has fun brainstorming and setting goals! • So, as a troop, calculate the budget needed for the activities chosen to determine your troop’s sales goal. • All members of the troop should support the collective goal. • Given the troop's goal, the TCC submits the Starting Inventory Order (SIO). • The troop is financially responsible for all cookies ordered and received. • The troop should get about half its cookie inventory through the SIO. Additional cookies may be ordered through the TCC.

Let the Selling Begin!

Inventory Delivery Day and How to Store Your Cookies

The cookie selling window is January 18–March 13, 2022.

Your TCC will tell you when and where to pick up your starting inventory order the weekend of Jan. 28–30. When picking up your cookies:

Girls can (and should!) announce the day cookie sales start in advance but may not take any orders prior to January 18. • It is considered “early selling” any time a girl/adult accepts a request for a certain cookie quantity or variety, takes money for cookies, asks potential customers questions like, “Will you buy cookies from me?” or solicits for Cookies for the Community donations before Jan. 18. Girls practice good business ethics when they wait for the start date to take orders.

• Follow all health and safety guidelines, which might include masking and social distancing. • Count each package before confirming with your TCC, sign a receipt, and get a copy before you leave. Remember, parents/guardians are financially responsible for any cookies received. • Always keep your cookies in a cool place and elevated off the ground—we recommend you do not store them in the garage. (If cookies are melted, damaged or stolen, you are still responsible for paying for them!)

• If, before Jan. 18, a potential customer makes comments like, “Put me down for…,” an appropriate response would be “Thank you for your pledge! We will be sure to contact you at the start of the program to take your order.”

• Do not leave cookies in a car. • Store cookies away from strong odors such as cigarette smoke and pungent foods.

Exchanging/Returning Cookies and Final Inventory • Sometimes the inventory girls expect to need doesn’t quite match what they sell, which is an important lesson for entrepreneurs. When this happens, it’s the family’s responsibility to exchange or return undamaged, factory-sealed cookies to the troop within the timeframe and guidelines provided by your TCC. Any cookies not returned to the TCC by the designated date are the financial responsibility of the individual families. • Remember, all troop members can pitch in to help with unsold cookies! Working together as a troop to make sure each box is sold underscores teamwork and achieving goals—both important parts of the cookie program.

Tips + Key Players How to Handle Cookie Money—Tips for Parents

Selling Cookies—Tips for Girls 1. Ask friends and family to buy or donate Girl Scout Cookies. 2. Review last year’s order cards and your Digital Cookie customer list to contact your reliable customers.

When Selling Cookies to Customers

3. Sell online through Digital Cookie and send marketing emails to customers throughout the program.

• Credit cards, Digital Cookie, and GSLGA’s Cheddar Up POS platform are encouraged for in-person payments. Avoid taking cash whenever possible. You may not accept payment from customers using Paypal, Venmo, Zelle or other payment processing apps not approved by GSGLA.

4. Sell door-to-door in residential areas, set up a lemonadestyle cookie stand at your home or that of someone you know, or booth with your troop as your comfort level and current council guidelines allow. Let your creative juices flow on safe and innovative ways to expand your sales techniques.

• Only take checks from people you trust. • Checks should be made payable to “Girl Scout Troop [insert troop number].”

5. Need more cookies? Let your troop cookie chair (TCC) know.

• Accept only preprinted checks with issuer’s address. Write the issuer’s phone number and driver’s license number on the face of check.

6. Throughout the cookie program, send email reminders to your Digital Cookie customers who have not yet purchased.

• Note the Girl Scout’s first name and last initial in the memo line of the check.

7. Prior to the end of the program, contact your customers again to place another order.

• Do not accept out-of-state checks. • While we discourage cash handling, if you do accept cash, do not accept $50 or $100 bills. You are taking a large risk if they turn out to be counterfeit.

8. Evaluate your marketing plan and implement additional strategies to help you reach your goals.

• Parents/guardians are financially responsible for all funds, including any lost, stolen, or counterfeit money or missing cookies.

Key Players

• Turn in funds received from customers to your TCC promptly and frequently. Don’t hold onto received funds, as they can get misplaced. Always get a signed receipt from your TCC for funds you turn in for your daughter’s individual orders.

There are several groups who will help make your girl’s cookie business a success: • GSGLA staff and community volunteers provide the necessary tools (training, tips, guides, etc.) to conduct a successful cookie business.

When Receiving Cookies from your Troop

• Your troop cookie chair/troop leader organizes and guides your troop through the program.

• Always get a receipt from your TCC when you pick up cookies from the troop. Parents may use Venmo, PayPal, or Cheddar Up to pay for cookies, as troops allow.

• Your troop of registered Girl Scouts will then be ready to put their leadership skills into action. • Family and friends who encourage and assist you.

• Parents/guardians are financially responsible for any cookies received.

• Customers, the awesome people who buy cookies and help Girl Scouts reach their goals!

Let’s Hear it from the Girls! Think Outside the Box

Even as things change, one thing remains the same: Girl Scouts are innovative! The list of forward-thinking, creative, and accomplished Girl Scouts is an expansive and ever-growing one, including high profile figures like Michelle Obama, Mae Jemison, Debbie Reynolds, and Dolores Huerta! Despite any adversity that may arise, you can count on a Girl Scout to take on the challenge and see her way through it successfully. This skill has been evident for years, and was, again, proven to be true during the 2021 Girl Scout Cookie Season. Here are the stories of two girls who took the Girl Scout Cookie Program to new heights with their out-of-the-box approaches to selling cookies.

Maelee Rose

Gable

Girl Scout Troop 8511 Senior Girl Scout

Girl Scout Troop 1611 Cadette Girl Scout

This past cookie season, Maelee Rose, a Senior Girl Scout from Troop 8511 learned the value of perseverance and the power of creativity.

Gable, a Cadette from Troop 1611, found support from her community to participate in the cookie program through the pandemic.

Each cookie season comes with its own set of challenges that girls overcome at their own pace, in their own way. Last year, the pandemic posed a huge threat towards Maelee Rose’s cookie goal, but she didn’t let that stand in her way. “I still had a big goal in my mind. I wasn’t going to let the pandemic stop me, so I learned that if there’s a problem, try and do everything you can to find ways to work with it.”

When the typical ways of selling during Girl Scout cookie season are no longer an option, what do you do? Well, like any girl in a digital age, Gable took to social media to sell! As we move further into the 2020s, the ways we use social media are shifting. Originally, social apps like Facebook were used to keep in touch with friends and family you didn’t see all the time. Now, you can use social media for just about anything, including selling Girl Scout cookies! Gable tells us, “I did a Facebook Live where I talked about the cookies online and had all of my friends log on. It taught me that people will still support me and my troop during the pandemic.”

Instead of shying away from the challenge, Maelee Rose adjusted her cooking selling strategy to be more suitable for the times. She, along with her troop, “made a cute lemonade stand for [our] cookie booth, in which we included a special clear curtain to make cookie selling safer.” Once they had their booth set up, it was on to the challenge of cookie selling!

In addition to selling cookies via social media, Gable also hosted cookie parties with her parents’ friends. She believes that developing a strong customer base is essential for a good cookie strategy: “You should have a cookie party…so that people know that you are the girl who sells Girl Scout cookies, and they can come to you in February.”

Through her years of selling, Maelee Rose has learned that “the worst thing that someone can tell you is, ‘no.’ So, why not ask?” This past year, she utilized her hard-working and determination skills, as well as her ability to speak to customers in both English and Spanish, to reach her personal cookie goal, as well as her goal to “help share the cookie magic with Los Angeles Food Bank, Bob Hope USO, and other [GSGLA] partners.”

These two strategies have worked well for Gable, and Troop 1611 was able to help fund some of their troop members’ Bronze Award projects with their cookie proceeds last year! We can’t wait to see what creative selling strategies Gable will come up with this year!

Now, with the help of their cookie proceeds, Maelee Rose’s troop is one step closer to reaching their dream of bridging to Ambassadors on the London Bridge in Europe! Troop 8511 is no stranger to world travel; previously, they used their cookie proceeds to sponsor a trip to the Girl Scout World Center in Cuernavaca, Mexico. Maelee Rose is one Girl Scout who always shoots for the stars, and for all who follow her, she advises to not be shy: “Show people your personality and who you are...After my first cookie season, I became so much more confident... selling cookies has really made me who I am today!”

Marketing Ideas Proper marketing practices are essential to the success of your cookie business! Here are some tried-and-true techniques:

Digital Cookie Digital Cookie is a fun, safe, and interactive website that assists girls in tracking cookie sales and learning the essential 5 Skills. It is a password-protected, private area for Girl Scouts only. Our new Digital Cookie platform offers cookies for shipment, donation, and girl delivery. Customer payment is taken when the Digital Cookie order is placed.

Digital Cookie allows girls to: • Send secure emails to customers, encouraging them to place orders online. • Take payment for online and in-person orders. • Reach their goals from the safety of their home or mobile device. • Put their 5 Skills to use and enhance the tech-savvy elements. • Set troop and individual goals. • Create and save customer lists so they can be reused each cookie season. Starting in mid-January, parents will receive an email from Digital Cookie inviting them to log in and set up the girl's site. Girls will launch their storefronts beginning Jan. 18.

Social Media Girls can use age-appropriate internet tools to promote their cookie business, i.e. by posting their Digital Cookie link on approved social media platforms. Girls may not sell cookies on resale sites such as eBay, Craigslist, Amazon, Facebook Marketplace, etc. Social media platforms (such as Facebook, Instagram, NextDoor and Twitter) are a great place for teens 13 and older to promote and ask for cookie orders—with parent permission. Younger girls can work with their parents to post their Digital Cookie link on their parents’ social media accounts. Be sure to follow computer/ online guidelines in Safety Activity Checkpoints, Digital Marketing Tips for Cookie Entrepreneurs & Their Families, and Supplemental Safety Tips for Online Marketing. Visit girlscouts.org for complete safety guidelines.

More Marketing Ideas

Make the Most of Delivery Day Get ready for smiles! There’s truly nothing like delivering Girl Scout Cookies to customers eagerly awaiting their orders! Get creative! Help girls think of new ways to promote cookie sales and have fun in the process. A few suggestions:

We suggest girls contact customers to arrange a convenient porch delivery. At the designated time, they place cookies on the customer’s doorstep and send a text to let them know the cookies are there. They then wait (on the sidewalk if it’s a house or down the hall if it’s an apartment) until the customer picks up the cookies and leaves payment, if necessary. Important: observe health and safety guidelines at all points of contact along the way—from cookie distribution within the troop to delivering cookies to customers.

• Create personalized business cards with your Digital Cookie link or QR code and send it to contacts. • Try a troop text-a-thon to let friends and family know “It’s cookie time” or “I have cookies NOW, no waiting!” • Host a troop virtual sale and sell cookies by the case; visit littlebrowniebakers.com for details and resources (see page 31).

But… before the girls set out to make their deliveries, here are some ideas to make the most out of these happy customer moments:

• Remind customers that Girl Scout Cookies are only available once a year, and they freeze well. • Visit girlscoutsla.org/cookies for additional marketing downloads.

• Package cookies in decorated bags with thank you notes reminding them how their purchase helps the girl’s and troop’s goals,

• Have customers pick up their orders during designated lemonade stand business hours.

• Include a doorhanger (available to print from the GSGLA cookie website, girlscoutsla.org/cookies) with your Digital Cookie link to encourage repeat business • Visit a local Girl Scout store to check out the new cookie carts and other cookiethemed marketing items like signs, and more—passers-by will notice and may inquire about making a purchase!

Be sure to watch for council communications about contests and other ideas for delivery.

Ways To Sell Cookies In Person Sales

Digital Cookie

Walkabout or Door-to-Door

Lemonade Stand

✓

Cookie Booth

Special Booth Request

Virtual Booth

WHO CAN SELL? Girls Individually Girls with Their Troop

✓ ✓

✓

WHERE TO SELL Residential Area

✓

Business/Commercial Area

Walkabouts and Door-To-Door

Lemonade Stands Lemonade stands are what we call cookie sales booths set up on the property where the girl or someone she knows resides, as their city, homeowner's association, and/or property management permits. Some guidelines:

Girls are encouraged to go door-to-door in residential neighborhoods, including parks (city ordinance permitting) to sell cookies. They may not sell door-todoor in commercial or retail areas, including parking lots. Keep in mind, girls should:

• Girls must have an adult present at the lemonade stand at all times—girls, cookies and money should never be left unattended.

• Be familiar with the neighborhood. • Always have an adult with them.

• Lemonade stands are not to be set up on the street, sidewalk, street corner, medians, or outside of fencing or walls.

• Never be out after dark. • Not go into a yard if there is a dog or a closed gate/ fence.

• Girls who reside in an apartment, gated community, or similar housing must obtain management approval prior to setting up—setup must be in a common area inside the complex ® (not on the street or sidewalk).

• Never enter a customer’s home or accept food or beverages.

Lemon-Ups Girl Scout Co

Girl Scout Cookie Activity

• Bring door hangers or business cards personalized with a Digital Cookie link to leave as a calling card.

• Any signage must follow city, property management, and/ or homeowner association signage rules.

• Keep cookies shaded from the elements (i.e., heat, rain, etc.) and consider using a rolling cooler on hot days to keep cookies from melting.

• Keep cookies shaded from the elements (i.e., heat, rain, etc.). Consider using a rolling cooler on hot days to keep cookies from melting.

Also important: • No pets are allowed while selling cookies. • If a customer stops a girl while walking around her neighborhood or in the park, she can sell her/him cookies; however, the girl is not permitted to stay in that spot and continue to sell. She must continue to the next door.

Steps 1

Print and cut out the clip art.

There are lots of ways to sell cookies and some important guidelines. Read on! Workplaces Nothing brightens a workday like a colleague with a Girl Scout connection! Workplaces are a great place to sell cookies. When taking orders or selling cookies at a parent’s, guardian’s or friend’s workplace: • Girls must work with the parent/guardian or friend to contact business owners or managers to request permission to sell at the business. • Girls can make a sales pitch to staff or leave an order card in a location visible to employees.

Cookie Booths

• Girls can only sell to the employees of the business (not clients, customers or patrons).

Cookie boothing encourages teamwork and learning. Girls practice their communication skills in a visible, public setting, and have lots of fun with their friends. Plus, it is a privilege! As guests in front of popular businesses of all sorts, girls are representing their troop and the Girl Scouts movement in general and must be on their best behavior.

• Parents/guardians may take cookies to sell at their workplace (to employees only), but any displays must include a message from the girl. • Displays cannot be visible to the workplace’s clients/customers/patrons. This includes all retail establishments.

• The boothing window is limited to Feb. 11–March 13. • Locations are pre-authorized by GSGLA; consult the TCC for availability or to seek required approval for locations outside of what is offered.

• Cookies may not be displayed on shelves or counters at business locations and cannot be sold by businesses. Cookies must always be sold by the girl.

• Booths must be scheduled by the TCC on behalf of the girl.

• Girls are not to set up booths at businesses without special booth approval; ask the TCC.

• Girls and adults must be present at each cookie booth. A troop cannot booth without adult help.

• There are several high-rise buildings in Downtown LA, Burbank, Woodland Hills, Long Beach, and on the Westside that belong exclusively to GSGLA’s corporate booth program. Older girl troops can apply for these sites separately; ask the TCC.

• At least two girls per door are required to be present at all times. All approved doors at a location must be covered. • Do not block entrances; approach customers only as they are leaving the business. • Two adults are required; one must be a registered Girl Scout member and at least one must be female.* • Only registered Girl Scouts can booth; siblings, friends, and pets are not allowed.

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• Priority is given to troop boothing over individual girl boothing. • Follow all rules the business requests, and unless authorized by the business, do not affix anything to the property where the booth is held.

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• Make sure the cookie inventory is always in sight, do not leave cash visible, and keep change on hand. • Clean up all trash and take it with you; do not use trash cans at the booth location. *Senior/Ambassador troops only require a minimum of two girls and one female adult or one girl and two adults (one of which is female). †Cadettes and up can host one girl, one parent/guardian booths Feb. 25—March 13; however, all girls in the troop must be given the opportunity to participate in the booth.

Additional Selling Information Keep Sales Within Our Council Area Being a sister to every Girl Scout means respecting our sister Girl Scouts in neighboring councils. Selling outside our GSGLA council region* (AKA “cross-border selling”) is only allowed in certain circumstances. • Family and Friends: Girls may sell to family, family’s close neighbors, and close friends outside of GSGLA's borders. • Workplace: Girls may sell to their parents’/guardians’ workplace friends and colleagues – but not their customers - who work outside GSGLA. Selling to friends' and extended family’s workplaces outside our council is not allowed. Selling at lemonade stands, walkabouts, or boothing of any kind outside of GSGLA borders is never allowed. *Visit girlscoutsla.org to view a council map.

Staying Safe While Selling Girls should follow these important safety tips to keep safe while selling cookies: • Wear the membership pin and Girl Scout uniform/ clothing to identify you as a Girl Scout. • Follow all health, safety, and social distancing guidelines. • Always use the buddy system. • Be familiar with the neighborhoods where you will be selling, and be mindful of your surroundings. • Partner with adults. • Never enter a customer’s home. • Never approach customers in cars. • Follow safe pedestrian practices when crossing streets. Be aware of traffic when loading/unloading vehicles. • Have a plan for safeguarding money (avoid carrying large amounts; have a supervising adult deposit proceeds immediately). • Sell only during daylight hours. • Never provide a girl’s last name, address/phone number, or email address. • Be web-wise. Take the GSUSA Internet Safety Pledge at girlscouts.org before going online.

Contactless Ways To Participate For the health and safety of our girls, families, volunteers, and customers, we have several contactless opportunities to participate.

Digital Cookie Digital Cookie will open for order taking on Jan. 18, nearly two weeks before the Jan. 30 Go Day (when girls will have cookies in hand). Girls can use this safe and fun platform to create their storefront and send emails to their customers. (See p. 29 for more info.) They can also post their Digital Cookie link on approved social media accounts. Door-to-door marketing is encouraged using door hangers containing the girls’ Digital Cookie link.

Contactless Deliveries + Payment We are using the girl delivery function in Digital Cookie, so customers pay at the time of their order, and girls can make contactless porch drop-off deliveries. We encourage cashless in-person payments via Digital Cookie, credit card readers, and GSGLA’s Cheddar Up POS platform, and all must be tied to the troop bank account. Ask your troop leader (TL) or troop cookie chair (TCC) for more information on GSGLA-approved payment methods.

Boothing The traditional table in front of a retail location may or may not look the same depending on health and safety guidelines and merchant requirements. We encourage drivethrough or curbside pick-up in a parking lot, driveway, or vacant retail space, using contactless payment methods. Additional details regarding boothing guidelines will be communicated as available.

Cookies for the Community (C4C) This is a great way to engage customer support in an easy, contactless way! Customers purchase cookies that GSGLA then donates to our community partners.

Ways To Support Your Cookiepreneur

There are so many ways to have fun together during cookie season! Here are a few tips for supporting your Girl Scout and engaging your whole family: • Help her earn the Cookie Entrepreneur Family pin and new Cookie Business and Financial Literacy badges by practicing her skills at home. Make it a family affair. • Help her set up her Digital Cookie site. • Help her keep money safe. • Know the rules and safety guidelines. • Model business ethics, decision making, people skills, and safety as you support her. • Ask your troop leader how you can help the whole troop reach its goals. Your Girl Scout will learn to be a helper and take action by watching you. • Help her make arrangements to connect with people in her network.

And remember, never do things for your girl that she can do for herself, even if it’s quicker and easier for you to do them.

Girl Scouts of Greater Los Angeles

2022 Girl Rewards My Personal Goal:

Scrunchies (set of two)

Participation Patch

NUMBER OF PACKAGES

Leaf Wallet OR Koala Care at the Los Angeles Zoo

Koala Bracelet

130+ pkgs

100+ pkgs

60+ pkgs

24+ pkgs

Bucket Hat 160+ pkgs

325+ pkgs

10" Koala Plush

2022 Cookie Program Navy T-shirt

Water Bottle

260+ pkgs

Leaf Camp Cushion AND 4” Koala Clip-on

210+ pkgs

400+ pkgs

Six Flags Hurricane Harbor* May 21, 2022 Girl & One Chaperone** OR Selfie Package (ring light and stands/holders) OR $50 Program Credit OR $50 Troop Money OR Koala Care at the Los Angeles Zoo 500+ pkgs

Navy Letterman Jacket (with girl’s name)

800+ pkgs

650+ pkgs

Disneyland Resort* May 7, 2022 Girl & One Chaperone**

Camp Lakota* August 20-21, 2022 Girl & One Chaperone** OR National Parks Annual Pass, Sleeping Bag and Hiking Stick with GSGLA Anniversary Medallion OR $150 Program Credit OR $150 Troop Money OR Koala Care at the Los Angeles Zoo

(Girl & chaperone must attend breakfast/ program to receive Park Hopper tickets)

OR Pandora Bracelet or Necklace & 2 Charms OR $100 Program Credit OR $100 Troop Money OR Koala Care at the Los Angeles Zoo

950+ pkgs

Reversible Compact Beach Towel, Folding Sunglasses AND Duffel Bag OR Koala Care at the Los Angeles Zoo

Climb with Courage Cooler Bag AND Koala Slipper Socks

1500+ pkgs

1200+ pkgs

Lunch with CEO - Theresa Edy Kiene Drone & Workshop Aug-Sept 2022 Girl Only (Must attend workshop to receive Drone) OR $200 Program Credit OR $200 Troop Money OR Koala Care at the Los Angeles Zoo 2000+ pkgs

Starting Inventory Order Based on Council SIO Worksheet

Troop Leader Reward GSGLA 100th GSGLA 100th Anniversary Anniversary Colored Pencil Set Trinket Tin 1 per participating girl

Girls must have met the 2021 Fall Program criteria and sell 260+ packages of cookies

2 per troop

Note for opt-out troops: Girls in troops that have opted out of rewards will receive SIO reward, all patches and invitations to all events (if earned). *If it becomes necessary to cancel any event, the reward will default to the item listed at that level. ** Adult Chaperone hosted by GSGLA GSGLA reserves the right to replace any item of equal or higher value

Digital Cookie

2021 Fall/2022 Cookie Combo Patch

Applies only to Digital Cookie packages

Digital Cookie Patch

15+ emails sent via Digital Cookie

ALL REWARDS ARE CUMULATIVE

$300 Troop Money OR Koala Care at the Los Angeles Zoo 3000+ pkgs

Cookies for the Community

Applies only to Cookies for the Community packages (C4C)

DC Expert Patch

25+ emails sent via DC 100th Anniversary Mini Backpack AND Upload Picture AND 225+ DC pkgs Upload Video

C4C Patch 12+ pkgs

Troop Rewards

Bar patch given at highest level earned starting at 160+ packages

GoPro 8 & Video Workshop

(Must attend workshop to receive GoPro 8) OR

Luggage Tag 30+ pkgs

Based on Final Sales of Participating Girls Opt Out Troops are not eligible for Troop Rewards

$15 in Troop Account

Per participating girl Troops averaging 260+ pkgs

$10+ in Troop Account Per participating girl Troops averaging 375+ pkgs

GSGLA Navy Fleece Full Zipper Jacket

Each participating girl plus 2 Troop Leaders Troops averaging 325+ pkgs

See Cookies for the Community in Action Koala Zipper Pouch 100+ pkgs

Special Event for Top C4C sellers (details TBA)

Adventureful Bandana 50+ pkgs

Top Cookie-Selling Tips from

Local Girl Scouts

Who better to provide cookie-selling tips than Girl Scouts from our own council?

Sam Z.

Kayleah S.

Tips:

Don’t be shy with the customers and it’s ok if they say no because there’s always another customer and if you’re kind and polite they may change their mind. It happens all the time.

Hard work pays off and don't let grumpy people get you down. I have learned to ask everyone (to purchase cookies). The worst that can happen is for them to say no. Try your best! It might be your favorite thing and inspire you to be a businesswoman.

COVID-19 meant we had to adapt our cookie program to incorporate important safety measures, so... I made flyers for the first time... with a QR Code that was linked to my online Girl Scout Store. I taped them on all my neighbors’ doors. The flyer included my name, a little bit about me, my Girl Scout goals, how to contact me to purchase with a photo of the cookies. I've used online sales in the past but not for my neighbors. This time I used it for everyone. For those who wanted me to deliver, I collected the money online, gathered their orders in a bag and left it on their porches with a thank you and a link to reorder more during the season. Because they had a way to contact me and share my information, I received re-orders and bigger purchases from them and their friends and family. I reached more customers than ever before. And now I have their contact information for this year.

Lily D. Tips: The advice I would give to girls who have not sold Girl Scout Cookies before is to be yourself, don’t be afraid, smile at your customers and be sure to always say please and thank you. Before my first cookie season, I wish I had known not to take it personally when people did not want to purchase cookies or ignored me.

Harper W.

Sophie P.

Tips:

Talk directly to the customer and use eye contact.

Set a goal higher than what you think you can achieve because you might actually be able to reach it if you put your mind to it. You’re capable of more than what you think you are.

Always thank the customer whether they buy cookies or not. Always ask customers if they would like to donate a box of cookies for Cookies for the Community.

I want other girls to know that being nervous is a normal thing… as soon as you start selling and talking to people, you will become comfortable selling to them.

It was challenging to contact customers last year due to COVID-19. I emailed, texted and called customers directly about ordering cookies.

Rita R.

Give it a try! Name 5 activities that sound fun, but you’ve never tried:

Tips: Get out there and give it your all. Use signs, posters, social media, friends, parents, and connections to get as many sales as possible. Giving customers my undivided attention is the key. They really appreciate direct eye contact, patience, conversation, and professional, complete sentences…please and a big thank you. Making bonds is really important when selling. Also, to reach high cookie sales you need to put a lot of time into it. I sold for many, many hours every weekend. Giving off a lot of happy energy gets people excited for our cookies and makes them want to come back year after year. I have over 30 customers that I never knew before Girls Scouts that have bought from me for the last five years. They say they appreciate my effort, care, concern, dedication, and conversation.

Makayla C. Tips: For Girl Scouts who have not sold cookies before, I would tell them to have fun with it while believing in yourself. It is very important to be creative with your sales technique, set a cookie goal, and share it with your customers. The tip I would give to other Girl Scouts: ‘Be ok with hearing the word NO!’ I cried the first 2 weeks when I first sold cookies as a 2nd year Brownie when people told me, ‘No.’ But I quickly learned that hearing ‘No’ should not hurt my feelings. Instead, continue to feel encouraged and stay focused on achieving your goal.

Sarah B. Tips: I have learned that being friendly to the customer and how I present myself when selling Girl Scout cookies with my Girl Scout sisters makes a difference. It is important to always wear your Girl Scout uniform and never leave your vest behind. Your vest tells a story of your accomplishments; stories that I can share with customers. I have learned they love to hear me out and they even purchase additional cookies because they can see my motivation and all I have done at such a young age. To never give up even if times are challenging. Use all the resources available and network to be accomplish your goals.

Cookies For The Community RIPPLE EFFECT

Your donation of a package of cookies to the Cookies for the Community program starts a ripple effect of support to your community.

GIRLS LEARN SKILLS Girl Scouts learn key business skills, such as goal setting, decision-making, money management, people skills, and business ethics

ACTIVITIES & SERVICE Girls earn funds for activities and community service projects.

HEART-WARMING EFFECT You feel the heart-warming effects of donating to the community.

INNOVATIVE PROGRAMS Proceeds support innovative programs for Girl Scouts within the Greater Los Angeles area.

A TASTE OF JOY The gift of Girl Scout Cookies brightens the days of our charity partner beneficiaries.

HOW IT WORKS: • Girl Scouts can encourage customers to support our Cookies for the Community (C4C) partners by donating money for cookies that go to the C4C partners. • Customers provide monetary donations that the troop or Girl Scout collects.* • The troop or Girl Scout does not hold or store actual cookie packages for C4C. • The donations are tabulated and reported as C4C donations. • The GSGLA product programs team coordinates the delivery of the cookies to our community partners.

Co ies 4 the Coomkm unity GSGLA 2022

Family and friends outside of the GSGLA area are great groups to ask for C4C contributions! This allows them to support a girl’s cookie goals without incurring the cost of shipping cookies.

*All monies received as donations are considered a C4C donation. For example, if someone says, “Keep the change,” this money (the change) goes toward C4C. C4C donations are tax-deductible; receipts can be provided to customers upon request. C4C receipts are available for download at girlscoutsla.org.

Last year, GSGLA donated 156,000+ packages of cookies to our nonprofit community partners! C4C top sellers will be invited to an event where they will see C4C in action. 2022 event details are TBD. Every girl who sells 12 or more packages of cookies towards C4C earns a cookie program C4C participation patch plus the opportunity to earn more rewards at various levels (see page 23 for details).

PRINCIPAL COMMUNITY PARTNERS

How Cookies Help Show Gratitude Operation Gratitude, one of our Cookies for the Community (C4C) partners, provides Girl Scout cookies in care packages to service members around the world. Last year, they extended their sincere appreciation to GSGLA—saying our cookies are always a favorite item in the care packages, reminding people in uniform of home and our yearly tradition. Here’s a nice letter they shared from a service member.

Dear Operation Gratitude, It really means the world to receive such thoughtful cards and gifts. The Girl Scout cookies especially went fast. Thank you for what YOU do in lifting spirits and supporting our team. We hope all is well back home... Thank you again! Sincerely, R.D.

Easy Steps to Get Movin’ with the Digital Cookie™ Platform!

This cookie season, superpower your sale by expanding your efforts from the booth to the web. Why? Because adding online and mobile channels to your sale can help you reach more cookie fans than you ever imagined. That’s right! With the Digital Cookie™ platform you can market everyone’s favorite cookies-with-a-purpose to customers down the block or across the country from the comfort of your couch. AWESOME.

Here are 5 easy steps to jump into the fun, and slay those cookie sale goals like a true cookie boss!

Update MyGS/ My Account

Parents must confirm or update their Girl Scouts’ MyGS/MyAccount with the following information by December 17, 2021 in order to receive the Digital Cookie™ registration email by mid-January: • Girl’s first and last name

• Girl’s date of birth

• Parent’s first and last name

• Five digit troop number

• Girl’s grade in school

• Email address

(i.e. Troop 226 would be 00226)

Sign up to use the Digital Cookie™ platform, look for your Digital Cookie™ registration email “Girl Scout Cookie Program” (from email@email. girlscouts.org) with the subject “Register for the Digital Cookie Platform Today.”

Set Up Your Site

In just a few minutes, you can set up your sales goal, share your cookie story and upload a fun picture or video. Then you’re ready to save, review, and publish beginning Jan. 18, and...done!

Invite Customers

Manage your cookie customer list and easily send ready-to-use emails inviting people to support your sale. You can also promote your personalized cookie site link on Facebook with friends and family. Customers can order online (including Cookies for the Community) and have their items delivered by you or shipped to them directly.

If you can't find the email by mid-January and your Girl Scout is a registered member, go to digitalcookie.girlscouts. org/login and try the selfhelp options.

Track Your Goal

See how close you are to reaching your goal by tracking the number of packages sold and orders placed, as well as sales by delivery type and cookie variety. You can even include in-person sales to see your total progress— yum!

The Girl Scouts name and mark, and all associated trademarks, including but not limited to Girl Scout Cookies, Girl Scout Cookie Program, Thin Mints, Trefoils, Digital Cookie and the Trefoil design and mark are owned by Girl Scouts of the USA. All rights reserved.

Guidelines For Online Marketing Digital Cookie provides an exciting opportunity for girls to extend their cookie sales to friends and family nationwide (for girl delivery, shipment, and Cookies for the Community donations). Customers can purchase cookies online and girls can provide contactless delivery! With safety in mind, please review the following guidelines:

GIRLS MAY: * Post their Digital Cookie link on approved social media sites, i.e. Facebook, Twitter, Instagram, NextDoor, etc., provided they are ages 13 and over. * Post where their troop is boothing. * Post a video and include their Digital Cookie link. * Ask customers to share their Digital Cookie link with friends and family.

GIRLS MAY NOT: * Post their Digital Cookie link on resale sites, i.e. Craigslist, eBay, Amazon, Facebook Marketplace, etc. * Post location details about where a girl is boothing. * Post content including last name or direct contact details (i.e. phone number, address, school, location, and/or email). * Direct message anyone they don’t know personally on social media platforms. * Purchase paid advertising.

Virtual Boothing VIRTUAL BOOTHS—hosted on social media—give girls another way to achieve their sales goals, helping them discover new ways to take the lead in their cookie businesses and stay connected virtually. Before getting started, girls and adults should review the Digital Marketing Tips for Cookie Entrepreneurs and Families at girlscoutcookies.org/digitalmarketingtips

Here's how virtual boothing works: STEP 1

STEP 2

STEP 3

Hold an in-person or virtual meeting to brainstorm how to promote the Cookie Program online. Depending upon their audience, health and safety guidelines and comfort level, girls decide the type of sale they can support: girl delivery, shipment, donations, or a combination. Use troop meetings or, with adult supervision, a video conferencing service to stay connected and discuss virtual booths. You can download fun virtual backgrounds available on littlebrowniebakers.com and girlscoutcookies.org/troopleaders. A group text or phone call works too.

Schedule a social media live stream, where girls (with proper supervision) go live on Facebook or Instagram to reach large numbers of potential customers. You can also set up a Facebook event.

Make it personal and fun. Customers love to see personal touches from girls at booths, and the same is true online. Encourage girls to bling their virtual booth with custom artwork, photos and videos. Girls have Digital Cookie links to share, so place them front and center.

STEP 4

STEP 5

STEP 6

Consider the logistics and include the details. How will cookies be delivered? Adult supervision is required to keep girls safe when delivering cookies. Girls are encouraged to leave cookies on customers’ doorsteps for a contactless delivery. Contact the customer to arrange for a time to deliver the cookies and notify the customer when you’re there. Be certain to follow health and safety guidelines. How will you handle payment? Utilize your Digital Cookie site for payment. You can also use other credit card processors like Square or Cheddar Up (linked to troop bank accounts).

Invite friends and family. Encourage girls to mention their goals, what they are going to do with their troop funds and how they are helping their community.

Promote on social media and in your community. As you know, go-getter Girl Scouts can and will bring out the good in any situation! Now more than ever, girls are spending time in virtual settings and engaging in social media, so an online experience comes naturally to them. Using Girl Scouts’ online safety guidelines, encourage them to go big with social sharing to drive customers near and far to their virtual cookie booth (their Digital Cookie site). They will love making a virtual pitch or creating videos to direct customers to their site.

BONUS TIP Explore girlscouts.org and littlebrowniebakers.com to find yummy cookie recipes and creative ways to market your virtual booth!

Entrepreneurship Entrepreneurship Badges + Pins

Badges & Pins

When you sell Girl Scout Cookies, you practice-goal setting, decision making, money management, people skills, and business ethics—as you learn to think like an entrepreneur. You can earn badges and pins each year you run your own Girl Scout Cookie business. Then explore your own business idea by earning an Entrepreneur badge.

When you sell Girl Scout Cookies, you practice-goal setting, decision making, money

NEW THIS YEAR: New Cookie Business badges! These help girls think like entrepreneurs as they run their own management, people skills, and business ethics—as you learn to think like an cookie businesses and incorporate online sales via Digital Cookie (see page 29). The badges progress from goal entrepreneur. You can earn badges year you research, run yourcreating own Girl Scout Cookie setting and effective sales-pitching in personand and pins onlineeach to using market business plans, and implementing digitalexplore marketing campaigns. Go to girlscouts.org/cookiebadges for informationbadge. about how to earn business. Then your own business idea by earning an Entrepreneur these badges as well as pins. They can be purchased through our local GSGLA retail stores.

NEW

Cookie Business

Financial Literacy

Daisy

Brownie

Junior

Cadette

Senior

Ambassador

Cookie Entrepreneur Family

Entrepreneur

GSGLA 2022 Cookie Volunteer

Volunteer for a Cookie Cupboard …and get a special patch!

Feb. 2–March 17, we have opportunities in Arcadia, Canoga Park, Covina, Inglewood, Downey, Glendale, Long Beach, Santa Clarita, Redondo Beach, and Upland. (Volunteers must be able to lift at least 10 lbs.)

Have fun, get exercise, and make friends while safely helping to pull orders for troops. Volunteers include parents, spouses, friends, aunts, uncles, and anyone over the age of 18 who would like to support Girl Scouts. The more volunteers, the shorter the wait in line for leaders/troop chairs and a more successful experience for everyone. Anyone who volunteers for at least four hours gets a special cookie cupboard patch to add to their collection.

Cookies + Camp If you opt to receive program credit as your cookie reward, you can use those to pay for any GSGLA-run summer program! We have five amazing camp locations from the mountains to the sea—offering overnight, day and troop camps. Contact registration@girlscoutsla.org to learn how.

Lyla Troop #863 This past cookie season, Lyla, a Junior from Troop #863 learned the important life lesson, “when one door closes, another door opens.” Persistence and never giving up are two values that are important to everyone, especially to Girl Scouts. When Lyla first started participating in the cookie program and selling cookies, she was “nervous to go to each door and meet the people at the doors.” However, with more practice, when she became a Brownie, she “started to get a little bit braver and [she] started to like knocking on the doors and meeting new people,” even when they might not want to buy any cookies. Those first feelings of rejection from potential customers aren’t good ones, and they’re something that Lyla had to learn was just part of the job. She tells us, “I wish I knew that sometimes people may not want unexpected visitors…and that I didn’t do anything wrong.” We’re so happy Lyla gained confidence and is still knocking on new doors! Now, when she isn’t knocking on actual doors, Lyla is busy knocking on life’s metaphorical doors of opportunity. Most recently, she tried her hand at archery while at El Ranchito this past summer. She enjoyed trying to get a bull’s eye and getting better at the sport. If there’s one thing Lyla hopes younger Girl Scouts can take from her story, it’s that “you should not be afraid to try new or different activities that you haven’t done before.”

COOKIE PROGRAM

Requirements, Roles + Responsibilities For Girls:

For Parents and Caregivers:

• You must be a currently registered Girl Scout. • You may take Digital Cookie or paper orders beginning Tuesday, Jan. 18. • Ensure cookie orders are delivered on or after Go Day, Sunday, Jan. 30.

• Encourage your Girl Scout to participate in cookie program activities. Work with her to build her 5 Skills and help her understand why they are the backbone of the Cookie Program and her future.

• Set individual goals and help the troop set and achieve overall troop goals.

• Ensure no cookie orders are taken prior to Tuesday, Jan. 18.

• Participate in troop meetings and cookie program discussions.

• Ensure no cookie orders are delivered prior to Go Day, Sunday, Jan. 30.

• Know your product; learn about the cookies.

• Guide your girl in making individual learning and sales goals. Work with her and her troop in setting goals to help determine the number of cookies to order. Respect and support those goals.

• Be easily identifiable as a Girl Scout. Wear your uniform or other Girl Scout attire, and your membership pin.

• Participate in booth sales as permitted by health and safety guidelines and assist the troop cookie chair (TCC) and troop leader.

• Tell customers how your troop will use cookie proceeds. • Encourage customers to support the Cookies for the Community (C4C) donation program.

• Keep your TCC updated on your girl’s inventory— request more cookies when you sell out. • Be responsible for payment of all cookies received and safeguarding all monies collected from customers.

For Troop Cookie Chairs/ Troop Leaders:

• Participate in the receipting for all cookies received and for all money submitted to troop. Retain all receipts.

• Train the girls and parents and distribute all needed materials, providing ongoing support throughout the sale.

• Follow all troop guidelines and timeframes for turning in money and cookie exchanges and returns.

• Do not set quotas for individual girls.

• Follow all rules and guidelines for selling as defined by GSGLA and understand consequences for noncompliance.

• Allow time for cookies to be sold before requiring payment from parents/guardians and set up periodic collection dates.

• Follow all health and safety guidelines provided by GSGLA, in accordance with the CDC and local and state government.

• Collect and deposit all funds due from the girls/parents/ guardians into the troop account frequently. • Keep track of individual girl sales and boothing sales. Enter all troop and girl orders and money collected into the cookie system daily (eBudde). • Meet deadlines as set by the service unit cookie program chair (SUCPC) and as indicated in the troop guide. • If your troop is or will be doing additional money-earning events, ensure the troop adheres to the participation definition as outlined on p. 113 of Volunteer Essentials, accessible at girscoutsla.org. • Provide receipts to parents/caregivers for all cookies received/returned and money collected.

COOKIE CODE OF CONDUCT (This document will be distributed by TCCs for parents to sign and turn in.) Girls and adults must adhere to information contained in this family guide and all GSUSA and GSGLA rules and regulations when selling Girl Scout Cookies. These rules are in place so that girls can run a successful, fair, fun, and safe cookie business. Consult your TCC with any questions.

For Parents and Caregivers: • I have thoroughly read and understood everything in the Quick Start Guide and Cookie Family Guide (received through the mail and digitally in January). • I understand that there will be consequences for any and all disregard of the rules as clearly outlined in the Quick Start Guide and Cookie Family Guide. • I have attended a cookie training and understood everything communicated, whether verbally, via PowerPoint presentation, or by the handouts distributed.

• I understand that my girl’s siblings, other relatives, friends and pets are not allowed at a cookie booth. • I will not violate Girl Scout policies, create discord, or damage or misuse property. • I will not demonstrate violence of any kind, including inappropriate conduct, profanity, or verbal abuse. • I will not be under the influence or hold possession of illegal substances during any Girl Scout activities. Firearms or weaponry are not allowed.

• I will adhere to the principles of the Girl Scout Promise and Law and follow the GSGLA guidelines. • I will follow the rules to help make sure program activities are safe, fun, and successful.

• I understand smoking is not allowed in the presence of girls during Girl Scout activities. • I will support the goals established by my Girl Scout and her troop.

• I will follow any and all CDC, state, local, GSGLA and GSUSA guidelines regarding COVID-19 safety.

• I understand that adults may assist, but cannot sell cookies. This is the girl’s business to operate.

• I will make sure my daughter does not sell cookies in any way prior to the start date of Tuesday, January 18, 2022.

• I will follow all GSGLA rules and guidelines when at a booth, as well as rules established by a business where boothing.

• I will be respectful of the Girl Scout leaders, TCC, or the adult in charge. • I understand I am responsible for all money collected on behalf of the troop and misuse of council and/or troop funds will not be tolerated.

• I will communicate all of the rules and expectations to any adult assisting my Girl Scout with her cookie business (i.e. spouse, grandparent, baby-sitter). • I will communicate with the troop cookie volunteers in a timely and respectful fashion, including replying to emails, texts, and phone calls.

• I understand I am financially responsible for all product received and all cookies must be paid by the March 2022 deadline set by my TCC.

• I will arrive on time to any scheduled event (i.e. booth shifts).

• I will treat other people, myself, property, and equipment with respect. I will not leave trash behind.

• I understand I can only drop off money or pick up/ drop off cookies during scheduled times.

• I will remove all cardboard boxes and trash from boothing sites and dispose of them at my home.

For Girls:

Consequences If girls, parents/caregivers, or troops are not selling in accordance with established rules and regulations, girls and/or troops can be penalized by having one or more of the following consequences applied*:

• I will follow any and all CDC, state, local, GSGLA, and GSUSA guidelines regarding COVID-19 safety. • I will adhere to the principles of the Girl Scout Promise and Law and follow all GSGLA guidelines.

• Removal of the highest reward level earned

• I will follow the rules to help make sure program activities are safe, fun, and successful.

• Forfeiture of girl and/or troop proceeds/rewards

• Reduction in troop proceeds or opt-out proceeds • Reduction in packages sold for girl and/or troop • No future boothing

• I will not sell cookies in any way prior to Tuesday, January 18.

Examples of rule violations include: • Taking any orders prior to Jan. 18 or delivering product before Jan. 30

• I will wear appropriate Girl Scout attire and dress neatly and appropriately for the weather.

• Selling cookies for the incorrect price or expired cookies

• I will treat other people, myself, property, and equipment with respect.

• Selling cookies outside of authorized areas • Selling or delivering cookies alone

• I will remove all trash from boothing sites and take it with me when I leave.

• Parent/guardian selling cookies without a girl present (other than to the employees only at the parent/guardian's workplace, which would include a message from the girl)

• I will listen carefully to all instructions and appropriately respond to all directions given by Girl Scout leaders, troop cookie chairs, or the adult in charge.

• Inappropriate girl or adult behavior • Failure to pay for cookies and submit money as stated by GSGLA and/or the TCC

• I will not run or demonstrate any physical activity that could place me in harm. I will not participate in any roughhousing, loud voices, or inappropriate language.

• Not following GSGLA, CDC, state, and local health and safety guidelines regarding public health • Conducting a booth without submitting and receiving a special request approval

• I will never give out my last name, address, email address, or phone number to customers. Instead, I will refer the customer to the adult volunteer.

• Failing to respect booth location guidelines • Boothing with the incorrect girl/adult ratio * Decisions on consequences to apply are decided by the service unit cookie program chair, GSGLA's product programs manager, and/or senior director of retail and product programs. The severity of the consequence imposed will be based on the rules and regulations broken, impact to others, safety, and if one or multiple rules were broken.

Parent/Guardian Permission + Responsibility Agreement My Girl Scout ________________________________________, a member of Troop __________ , has my permission to participate in the 2021 Fall Product Program and 2022 Cookie Program. I will see that she honors any and all rules and procedures as set by Girl Scouts of Greater Los Angeles (GSGLA) and that she has adult supervision and guidance. My signature below indicates agreement with all 15 items listed below. 1. My daughter must be officially registered with Girl Scouts of the USA in order to participate. 2. I accept personal financial responsibility for all product received and/or in my possession and all monies collected as payment from customers. 3. I understand that the 2021 Fall Product Program and 2022 Cookie Program proceeds are Troop & Council property and that “[t] he income from product sales does not become the property of individual girl members.” (Volunteer Essentials, Chapter 5) 4. I will adhere to the principles set forth in the Girl Scout Promise and Law and act in accordance with the Girl Scout Mission. 5. I will "[u]se good judgment and common sense" and will not "...write or post anything that would embarrass or upset Girl Scout members and volunteers, or reflect badly on the organization." I will treat others as I would want to be treated; I will not use the internet to harass, attack, or abuse any individual, group, race, gender, religion, political group, etc. Further, I understand "[p] rofane language or derogatory remarks against any individual or group used in any of the context posted will not be tolerated and could result in automatic dismissal." (Volunteer Essentials, Chapter 8) 6. I agree that all money collected must be given to my Girl Scout’s Troop by the Troop and Council-set deadlines or any earned recognition items/events will be withheld until GSGLA receives the outstanding balance. Money provided to the troop MUST be in the form it was received from the customer buying the product. 7. If my account is delinquent and not brought current prior to the expiration of ticketed or time-sensitive recognition items, GSGLA will not be obligated to reissue, replace, substitute, or refund the value of said recognitions. 8. GSGLA reserves the right to seek the services of a collection agency and/or pursue legal action for delinquent accounts. 9. GSGLA reserves the right to substitute recognition items of equal or greater value with or without notice and that recognition items in the form of tickets are valid only on the date printed on the tickets. The recognition items are non-transferable and not redeemable for cash; GSGLA will not be responsible for lost, stolen or damaged tickets, cards or items. 10. I understand that all rules and regulations must be adhered to by my Girl Scout and her family members and that there are consequences for not doing so. Any Girl Scout found to be selling before the official start dates, or through prohibited methods, will not receive recognition items or credit for those orders. 11. Unsold product cannot be returned to council offices or any council cupboard. Exchanges of product to council/cupboards are permitted only during the designated days and locations, and are done by or with the knowledge of the troop’s product program chair or troop leader. 12. Adults serve in a supporting role for girls and should not assume sole responsibility for sales. 13. Girls or their families may not engage in selling on the Internet. Girls can use e-mail as a marketing tool to let family, friends and former customers know about the programs (Volunteer Essentials, Chapter 5) and can use the online tools provided by and through the council and the product vendors. 14. Digital Cookie/M2OS are the approved ways a Girl Scout can extend her cookie or fall sales to friends and family across the nation by sending to them her unique Digital Cookie/M2OS URL, all while learning the ins and outs of online selling, e-commerce management, and digital promotion. While the girl makes sales and oversees all aspects of the transaction, she does so with adult supervision. I will supervise my girl’s use. 15. COVID-19 is an extremely contagious virus that spreads easily through person-to-person contact. As with any social activity, participation in Girl Scouts could present the risk of contracting COVID-19. While GSGLA takes every safety and preventative precaution, GSGLA can in no way warrant that COVID-19 infection will not occur through participation in GSGLA programs. Parent Guardian Name

Email Address (print)

Home Address (Street, City, Zip) Home Phone Signature

Cell Phone

Date

*** Please turn this form in to your Troop Leader with your registration. ***

Contests + Cookie Crunch Time! GSGLA Stores’ Cookie Crunch Time Days Are Back! Be prepared for the 2022 cookie season by attending Cookie Crunch Time Days to: • Become a cookie expert using smart selling and marketing tools • Learn about cookie entrepreneur pins and cookie badges that can be earned by selling cookies • Shop various cookie-themed items to create excitement and visually boost your girl’s cookie business • Participate in cookie-themed activities and giveaways Watch for specific details and dates regarding our GSGLA store events.

CONTESTS and more Just when you thought cookie season couldn’t get any more fun, here come the contests! We’ll have several throughout the season and encourage all to participate: Bling Your Ride Booth Sleuth Hidden Hundred Golden Ticket …and more

Win prizes or a chance to be featured on GSGLA social media! Visit the Cookies+ page at girlscoutsla.org for details.

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1150 S. Olive St., Suite 600 Los Angeles, CA 90015 girlscoutsla.org 213-213-0123

Service and Community Centers Arcadia 139 East Foothill Blvd. Arcadia, CA 91006 Canoga Park 22323 Sherman Way #4 Canoga Park, CA 91303 Community Center, open by appointment only

Inglewood 423 North La Brea Ave. Inglewood, CA 90302 Long Beach 4040 North Bellflower Blvd. Long Beach, CA 90808 Santa Clarita 18316 Soledad Canyon Rd. Santa Clarita, CA 91387 Upland 313 East Foothill Blvd. Upland, CA 91786

It’s Cookie time! ¿Necesitas la versión de esta guía en español? visita: issuu.com/girlscoutsofgreaterlosangeles