Final Diploma Document

Visual Identity Redesign Project by Gitanjali Koduru Guided by Jayagovindan Menon 2015-2016

GITANJALI KODURU |

DJ ACADEMY OF DESIGN DJ Academy of Design1

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HYDERABAD RUNNERS Visual Identity Redesign

DIPLOMA PROJECT DOCUMENT Gitanjali Koduru UG Communication Design

GUIDE Jayagovindan Menon

Coimbatore – Pollachi Highway, Othakkalmandapam (P.O.), Coimbatore – 641 032. India GITANJALI KODURU |

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DIPLOMA PROJECT DOCUMENT Hyderabad Runners Visual Identity Re-Design Written and Designed by Gitanjali Koduru Under the guidance of Mr. J Menon gita2709@gmail.com www.behance.net/Gitanjalikoduru TYPOGRAPHY Heading - Novecento wide Body text - Open sans DISCLAIMER Due to print inaccuracies, colours may vary from original

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Approval The following document is duly examined and approved by the designated jury as credible work on the chosen subject, carried out and presented in a manner and at a level that is appropriate for acceptance as diploma project qualification of this Institute.

This approval however does not necessarily endorse any statements, comments or conclusions drawn in by the author in the document.

This is a partial fulfillment for the award of the Undergraduate / Postgraduate level Diploma inIndustrial / Communication Design.

This Project/Thesis study of 26 weeks duration in the curriculam has been completed in …….. weeks.

Title of the Project

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Student’s Name& Signature

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Guide’s Name & : …………………………………………………………….

Signature ………………..……………………………………………

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Internal Jury Name & Signature

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Place : Coimbatore Date : ……..………….

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External Jury Name & Signature

Dean / Jury Chairman Name & Signature

Coimbatore – Pollachi Highway, Othakkalmandapam (P.O.), Coimbatore – 641 032. India Phone : 0422 – 3094300, 3094444, Fax : 0422 – 3094310, Website : www.djad.in, E-­‐mail : office@djad.in GITANJALI KODURU |

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SYNOPSIS My graduation project involves the revamping of Hyderabad Runners’ visual identity . Being a ten year old organisation, Hyderabad Runners wanted to address their members with a all new professional look and feel.

This project is divided into four sections- Introduction, Research, Creating and Applications. Intense visual exploration, skill building, questioning the role of design and getting first hand experience of professional design practices shaped my graduation project.

The Diploma project journey made it clear to me that " THE BEAUTY IS IN THE PROCESS ". I realised the importance of understanding a client and learnt how to back my presentations. The skill and understanding I have gained during the project has given me the confidence to take up any kind of challenge in the future.

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CONTENTS

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APPROVAL SHEET

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SYNOPSIS

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INTRODUCTION

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Redefined Brief New Tagline Brainstorming The Approach

About DJAD

Freeflow

Life in DJAD

Moodboard

Diploma Project

Doodles

Client & Sponsor

Being Abstract

The Context

Pencil to Pentab

The Design Brief

Shortlisted sketches

Deliverables

The Three - Concepts

Timeline

The Final Concept Choosing the colour

THE RESEARCH

Running throught the ages

Choosing a font

Hyderabad Runners

Final Logo

Mission

Visual Identity Guidelines

Understanding Branding Existing Logo Why Re-Brand Existing Running Clubs Understanding the users Survey

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CREATING

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APPLICATIONS

Stationary & Merchandise Business Card Letter Heads Envelops ID cards Newsletter Website

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ADDITIONAL WORK

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LEARNING

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ACKNOWLEDGEMENT

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REFERENCES

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This document is a detailed report of my diploma project as a student at the DJ Academy of Design. It was a 4-month Project at Hyderabad Runners,Hyderabad. In brief, my project was the crafting of a brand experience. It involved the conceptualizing and creation of a whole new brand language and consequently a whole new brand experience for Hyderabad Runners. I researched on brand design processes to understand the parameters and the terminology. Throughout my project, I identified, understood and gave form to Hyderabad Runners character, its ideals and goals. What resulted is an identity system that manifests throughout Hyderabad Runners communications – its print material; online presence(Website), office collateral’s ,etc.

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INTRODUCTION

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INTRODUCTION

DJ ACADEMY OF DESIGN The D J Academy of Design belongs to the illustrious GKD Charity Trust, set up in 1983 by the industrialist par excellence, (Late) Cavalier Dr. G.K.Devarajulu. His pioneering efforts saw the emergence of Coimbatore on the global industrial map and the LMW Group as a major force to reckon with. The Group now comprises a staggering 20 companies with LMW being the flagship brand.

The D J Academy is carrying forward the legacy of Dr. G.K. Devarajulu in the noble sphere of education. The Academy has two wings. The D J Academy for Managerial Excellence (DJAME) and D J Academy of Design (DJAD). It is a remarkable initiative towards harnessing the potential of future Managers and Designers.

Set in a small village, Othakalmandapam, about 20kms from the city of Coimbatore, DJAD is an ideal environment to nurture young designers, giving them the space and freedom to explore, experiment and learn under the able guidance of the finest in their respective fields.

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INTRODUCTION

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LIFE AT DJAD “Memory is a way of holding onto the things you love, the things you are, the things you never want to lose.”

- Kevin Arnold It was in May, 2011 that I saw DJAD for the first time and fell in love with the it. Probably, that’s why they say “ Love at first sight “. Though I was a little sceptical if I wanted to study design, I believed in what I saw.

I came in with a few vague ideas and I was only certain of one thing that I wanted to make the best of the next few years. It did take some time for me to get comfortable with the new change, opening up for new courses, to interactions , new friends etc, The first year had a lot of ups and downs , but when I was asked to repeat my foundation year , I questioned myself again if Design is what I wanted to do ? But my dad believed in me and encouraged me to take this fall as a stepping stone and that is when I decided to continue and make him proud one day.

For me DJAD is a little haven of free thought, acceptance, creation and endless pursuit of knowledge. I feel extremely lucky to have had a chance to study and learn from the DJAD Community.

Looking back to the past few years here, I dont remember the days but I remember the moments which have become memories which I can cherish for a lifetime.

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INTRODUCTION

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INTRODUCTION

DIPLOMA PROJECT A diploma project is the last project at DJ Academy of Design undertaken at the end of 4 year programme, which gives an opportunity for students, to work with a client or a company for 24 weeks .The students are required to do their Diploma Project that is either sponsored by an industry/design studio/ institute/self-sponsored. The project extends from conceptualization to mock-up models and even prototypes if time permits.

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INTRODUCTION

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CLIENT AND SPONSOR HYDERABAD RUNNERS Hyderabad Runners is a Not for Profit society founded in May 2007, with just 7 members. The aim was to help create an active lifestyle amongst the public and make running as the most preferred form of fitness activity. Today, they have about 3000 members and looking froward to accept more. Hyderabad Runners is a varied mix of people from all walks of lives, abilities, ages and skills. Their love and passion for running is what bonds and holds them all together.

Registered as a not-for-profit society, Hyderabad Runners is governed by elected office bearers, and supported by a core committee team of 15 members.

ELECTED OFFICE BEARERS COMPRISING OF : Founder-President | Vice President | Secretary Joint Secretary | Treasurer | Joint Treasurer

SUPPORTED BY Fifteen Member Core Committee

Though it was a non-profit organisation, the working patterns were very similar that of a corporate company.

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INTRODUCTION

BRIEF Redesign the Visual Identity for Hyderabad Runners, a non-profit organisation along with brand guidelines and the respective collaterals.

why this project The reason I chose this project was a way to give back Hyderabad for what it had given me for all those years that I have lived here. And this particular project would help me understand and grow better as a designer in the outside world. This was a great oppurtunity to see how a company works whether it is for commericial purpose or for the non-profit purpose. To analyse the role of design in the outside world was the most needed during this course of time. It would give me an oppurtunity to interact and work with the real clients and not the hypothetical ones like in the classroom projects.

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DELIVERABLES Before Starting the project I wanted to make list of deliverables. This list was to ensure that the client and the designer have a clear idea about the project and its approximate timeline.

1. Identity - Logo / Logo type/Tagline Brand Guidelines 2. Visual language - Colour palette and Design Style 3. Website - Interaction Layout Visual language 4. Identity manual - Logo for different stationaries and sizes 5. Application of the logo on Merchandise such as - T-shirts, Bags etc ( if required) 6. E- Newsletters 6. Advertising- Pre- Event posters and invitations

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INTRODUCTION

PLANNING This was the plan I followed during my project. This time line helped me keep a check on my progress at various stages in the project.

Dec 15

Jan 15

Feb 15

Brief Research & Content collection Content Categorization Explorations

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Mar 15

May 15

Apr 15

May 30

Submission

Refinements Visual Langauage

Document

Only in the later stages of the project did I realise the timeline was going hay wire. By then it was too late to replan the whole timeline. “ One hour of planning eliminates two hours of reworking “ is what I realised at the end and would never repeat of not planning .

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Research is the first step towards any design. Researching into the details of every topic helps one in enriching his knowledge of every aspect of the project. In order to support the brief and to increase the understanding of the project, I started with research. It was necessary for me to understand the existing personality of the brand, the market, the target audience and their perception of the brand. So I divided the research into four section- Understanding Hyderabad Runners, Understanding Branding , Understanding the user and the Existing running clubs.

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RUNNING THROUGH AGES As per the history of running, when the human being

History of running reveals how competitive running

evolved and rose from all fours some 4-6 million

developed at religious festivals in different parts of the

years ago, he started walking and running. The early

world such as Greece, Egypt, Asia, and the Rift Valley

mankind developed the ability to run in order to

in Africa. The Irish sporting festival Tailteann Games,

hunt animals. Long ago, our ape-like ancestor began

which is in honor of the goddess Tailtiu, dates back

to evolve- and the only thing that scientists can

to 1829 BCE. This is one of the earliest records of

attribute to the dramatic anatomical changes from

competitive running in the running history.

Australopithecus to Homo-sapiens is the introduction of running as a means of survival. Humans basically

Throughout the latter part of the 19th century,,

gave up the ability to live in trees for the chance

running as a sport, both track and field, took an

to hunt animals on land. They needed to combine

important place in the field of sport. The late 1800s

a reasonable amount of speed with exceptional

saw many children in school across the globe

endurance in order to get to their food faster than

competing in running races. In the 20th century, the

their fellow meat eaters.

famous black sprinter Jesse Owens blew apart Hitler’s dream of proving the superiority of the Aryan race,

Looking into the past of running, some ten thousand

when he won gold medals in the 100-meter dash,

years ago, Tarahumara Indians in Mexico who were

200-meter dash, and the 400-meter relay in the 1936

hunter-gatherers ran for about 15-75 miles a day

Olympics in Nazi Germany.

while hunting. Human features such as having an abundance of sweat glands, the Achilles tendons

The past 35 years in the history of running have

and big knee joints were a response to that running

seen rapid changes. The number of participants

development.

for competitive running is rising day by day. George Sheehan, Bill Rodgers, Jeff Galloway, Alberto Salazar,

It was Pheidippides, an ancient "day-

and Grete Waitz have promoted running through their

runner," who put running on the map in 490

athletic success. Today, running is one of the most

BC in the running history. He is supposed to have run

popular activities for exercise as well as for sport.

149 miles to Sparta. The first running of the marathon in the modern Olympic Games of 1896 in Athens honored Pheidippides & historic run.

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Hyderabad runners Came into picture in 2007, Hyderabad Runners

In 2011, Hyderabad Runners, organized the very first

began as a brief ensemble of self-motivated running

city marathon in India by a runner's group, arguably

enthusiasts, who were bought together by Vetcha

India's best marathon (based on runner's feedback),

Rajesh , and they rallied their dreams and nurtured

which falls on the last Sunday of August every year

running as an indispensable activity across several

(this year, it is on 25th August 2013). It is a marathon

sections of the society.

truly of the runners, by the runners and for the runners. They had 1250 participants for both half and

Starting from a much simpler 5K Fun Run to the

full marathon.

mother of all, the Marathon super race, Hyderabad Runner; offerings range extensively enthralling the

Every year the marathon has showed up a gradual

running enthusiasts, fitness freaks and also beginners.

growth rate. The participants are not just from in

Having mapped a whopping 75 routes across the

around the city ,but also come from overseas.

metropolitan boulevards, Hyderabad Runners also extends its run into weekly modes including

They also organize an annual evening for members.

drills, hill runs, newbies run and long run besides

Throughout the year, they invite guest speakers

organizing trash runs twice a year driving ecological

for motivational talks, organize book launch and

sensitization and responsibility Besides the flagship

screening of films on running. Several corporate

annual marathon, Hyderabad Runners conducts half

institutions including Wipro, Deloitte, University of

marathon and 10k runs on a regular basis.

Hyderabad have taken their help to organize running events in the city of Hyderabad. They also organise

Hyderabad Runners forays into conducting out-

club runs, weekend runs, festival runs etc. Club run

station runs across Andhra Pradesh and Telangana

is an attempt to promote running and good health

with an objective to promote running as important

among families, children and youngsters. The club

means of fitness and mental rejuvenation. On the

run is also aimed at driving home the message that

thematic front, Hyderabad Runners organizes runs to

running is the most preferred form of fitness activity in

promote various events including Women’s Day and

the twin cities,

Children’s Day to name a few. Hyderabad Runners is also the sole partner for the celebrated New York

Hyderabad Runners group has become a model

Road Runners Mighty Milers through which it holds

running group in India, mentoring small running

programmes to promote running among school

groups across India, with no vested interest besides

children.

making more people run.

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Mission

Promo%onal DIFFERENT Runs RUNS

“Running binds the community. It’s the only sport that is beyond age and gender. It has to be as inclusive as possible. Also, the organisers should aim to spread awareness about an active lifestyle.”

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MISSION To promote running as the most preferred form of exercise in and around the twin cities

VISION Reach out to every section of the city with the goal of achieving a fit, athletic and active Hyderabad

OBJECTIVES Building communities across demographics Instilling running culture through various events Ensuring knowledge and training sharing

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RUNNING ACTIVITIES Following are the Hyderabad Runners’ list of running routes.

94 routes mapped for running in Hyderabad Sub groups across the twin cities in different areas Secunderabad, LB Nagar, Necklace Road runners, Gachibowli , KBR Park etc Established weekly runs- Drills, Hill Run, 5K Newbie's Run, Long Run Organise Trash Runs twice a year to create environmental awareness Support to other institutions including various corporates and the University of Hyderabad in organizing runs Establishing City's own Marathon - the flagship marathon for the twin cities of HyderabadSecunderabad Out station runs in other parts of AP & Telangana Host of running events planned for 2015 (Women's Day Run, Children's Day Run, etc)

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BUILDING COMMUNITY

INSTILLING RUNNING CULTURE

Built a like minded community across all

Organizes scheduled weekly/ fortnightly/ monthly runs

demographics

ENSURING TRAININGS / KNOWLEDGE SHARING

Free online membership Provides an avenue for new runners to start running Organises almost 180 runs in a year

Marathon training/ diet / medical aid sessions for the

RUN FOR A REASON

by experienced runners

The “Run for a Reason” program is designed to help

share knowledge

members

charities receive much needed financial support through the Airtel Hyderabad Marathon 2016

Provided a platform for members to interact and Facilitate members participation in various marathons

annual event.

OTHER SIGNIFICANT STEPS

Runners and non-runners collect donations

Sought license for Mighty Milers, a program dedicated

from family, friends, coworkers, etc. on behalf

for promoting running among school children, from

of an official charity of their choice. The “Run for

New York Road Runners Free online membership

a Reason” program strengthens ties between

Host of running events planned for 2015 (Women's

the running community and charities and also

Day Run, Children's Day Run, etc)

provides much needed financial support for the

Dedicated mission to engage and inspire school

underserved.

children in running

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Understanding BRANDING Brand is an emotion

A short two week course was the only

consumer’s mind, through a representative visual

introduction we had to branding, for this project, I

identity, advertising campaigns and marketing

needed to understand what Branding is, This lead

strategy is branding. It aims to establish a significant

to reading the etymology of the word. The term

and differentiated presence in the market that

branding comes from the Old Norse 'Brandr' which

attracts and retains loyal customers. The outward

means to burn. Cattle, slaves, timber and crockery

expression of a brand - including its name, trademark,

were burnt or branded with the markings or symbols

communications, and visual appearance- is brand

of the owner using a hot iron rod. The concept of

identity.

branding was essentially to depict ownership, in particular things which had value, this practice dating

Because the identity is assembled by the brand

back to 2000BC.

owner, it reflects how the owner wants the consumer to perceive the brand - and by extension the branded

Since the time people created goods to trade or

company, organization, product or service. This is in

sell, or as far back in time as when people owned

contrast to the brand image, which is a customer’s

cattle, there have been trademarks, symbols, signs or

mental picture of a brand. The brand owner will seek

posters, pictorial signs, and hawkers. This interested

to bridge the gap between the brand image and

me and I treaded more into the history of

brand identity. Brand identity is fundamental to

branding and how it evovlved over the centuries

consumer recognition and symbolizes the brand’s

to what it is today.

differentiation from competitors.

Towards the end of the 19th Century we see a

This story of Branding was quite insipiring ,especially

massive shift in attitudes to products and purchasing

in an age where brands are everywhere and there is

of things. This push was led by a collection of new

no organisation, product or service that is marketed

technology.

without a brand. This helped me increase the value of

The process involved in creating a unique name

project I have at hand.

and image; a personality for a product in the

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BRAND LOGO BRAND IDENTITY

Logo

Why are logos created

Just as ancient ancestors communicated through

If you ever had a college roommate who borrowed

visual icons, modern BRANDS speak to customers

a steadler pencil , you know the value of a staedler

through Imagery. Brands use logos to impress values,

pencil. Logos are like Staedler pencils for brands.

functions and hierarchies on millions of people.

They tell everyone which brand owns which product,

Once you design , you have the responsibility and

service or communications vehicle.

oppurtunity to make a global impression.

Logos identify ownership, first and foremost, Visual icons communicate basically and directly -

and often end up doing much more. Logo's send

which is perfect for branding, when the goal is to

messages of all sorts to mixed audiences. They

convey a message with minimum time or strain on the

shorten the communication of a complex statement

audience. Logo design, however, is about cutting the

to something simple, clear, and concise.

message to the quick.

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RESEARCH

Brands tell Stories Great story tellers dont just read out loud. They evoke. When a brand tells a story, it too employs tools to gain the ear of its audience. LOGOS are more important than ever, because they make sure the brand is still connected to the story. Because a logo appears so often and in so many places, its message must be clear, refined and protected.

Brand Experience Brand Experience is not just the logo. It is continuous presence, and continuous delivery of the product in the brand’s unique way. Good brand experience directly translates to loyal customers. 89% of consumers will jump straight into the arms of a competitor when they have a negative experience.

Brand Experience is not about making a sale, but to forge long-term relationships.

It’s easy for a brand to “look good.” But how they do it in their own way is what makes or breaks the brand experience. For example, the Imagine Store for Apple can be made to look beautiful and sophisticated with the use of colours. Brilliant visual design can make customers go “WOW!” But the face of Apple is a minimalistic one, and they stick to that. In EVERYTHING.

The three principles of brand experience to remember are ENTICE , ENGAGE and EXTEND. Draw people in Broaden the conversation Make them believe Brand Experience is enhanced by constantly reminding the customer of the brand’s core values through continuous presence

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EXISTING LOGO Identifying Problem Areas : The existing logo is a simple wordmark with the letters h and r in the icon. Trying to give a feel of a person getting up from the chair is what they tried to show.

The problem areas of this logo are: 1. Although the colours are harmonius, they do not convey the attributes carried by Hyderabad Runners.

Due to the contrast, it gets hard to place them on different backgrounds as they cause visibility issues.

2. The logo doesnt feel professional and does not convey the spirit of hyderabad runners at a go.

3. The tagline is not very appropriate and is not visible for the user to read.

4. The current logo doesn’t represent the current activity.

WHY RE-BRAND There are as many reasons for designing a new logo, or updating an old one. The belief that a new design will transform any business, is a general misconception. A redesigned logo may have the advantage of implying something new, something improved—but this is short-lived if a company doesn't live up to its claim.

For Hyderabad Runners: Need to create a new look such that the brand reflects as a sophisticated and a mature group that it has become over the years.

A logo should be aspirational and capturing the essence of the activity To satisify these three attributes : Identify Recognise Rememeber If the logo is speaking ? What is it going to convey to the audience ?

What is the shape going to say ?

How will the colour define the brand ?

What does the type say?

What type of logo should it be ?

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EXISTING RUNNING CLUBS Understanding other brands in the similar field is equally important to be able to position your own brand. Also studying other logos helps understand the trends in the market across a worldwide level.

Silhouettes of People running combined with the negative space of the logotype

integrated with a free flowing , dynamic form.

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representing joy and freshness combined with the running people silhouettes

Silhouettes of People running

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The blue and orange backdrop

Downward perspective of a man running and his footprint integrated with the logotype

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The form of the foot integrated with the logo type. The form feels provides a dynamic feel. The tagline is very subtle

The form gives more of a dance feel more than of running.. Bold Font used with italics give a movement look.

and integrated well

A running girl silhouette integrated with a neat logotype

Dynamic foot logo with wings placed next to a logotype. The tagline is integrated with the form of the foot

Icon of a running man merged

Sharp running man Icon placed

with the logotype in the middle

above a simple logotype

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UNDERSTANDING THE USER Getting to know few Runners !

To begin my user research, I had to find out who my target audience. My target audience were runners from not only the in the city , but from all around the globe. I first formulated few questions for the existing hyderabad runners to understand their beliefs and goals.

swati

RAKESH

About Swati : She is from Maharashtra." But living in

About Myself: I'm from Varanasi and moved to

Hyderabad for 20 yrs has made her a Hyderabadi "

Hyderabad in 2005 to start a new job. I am a graduate

she says.

engineer by education and working with Infosys at present.

Running history - It all started for her in April 2014 when a mail from Mr. Seshadri called residents of

Running History: Running is my passion and I was

our county to participate in the AHM & prepair for

into sports activities since my childhood. I was a good

the same.It changed her life from Aerobics & gym

runner and my running was limited up to maximum

by introducing her to HR. So far she has run 6 HMs

distance of 10K. I started running upwards 10k

- AHM 14, Auroville 15, AHM 15, Delhi 15, SCMM 16,

only after I hooked up with HR. I completed my first

Club Run 16

HM in the year 2013 and have been running since then. I have participated in various marathon events

Other interest - Aerobics, Zumba & all sports.

including Chennai, Bangalore, Auroville and SCMM. I was able to clock sub 2 in SCMM HM last year. I have

Running goals - she wants to run flawlessly & want to

been consistently running half marathons around 2

keep running till her last breath. I want to finish my

hours.

first FM in 2016.

Other Interests: Other than running football is What is Hyderabad Runners to you- "HR has been fully

my passion and whenever I get opportunity I play

supportive & motivating and has provided me with a

football. I enjoy cycling and a regular cyclist. Yoga

lot of guidance & help.

and meditation is my favorite activity. I listen to music in my free time. Interacting with people is also my

Favorite Running quote- "Running teaches me that I

interest. Travelling is also one of my favorite hobby. I

am capable of so much more than I ever imagined".

feel connected myself with nature.

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Running Goals: My immediate goal is to run full marathon in AHM 2016. My long tern running goal is to keep running consistently throughout the life and remain fit enough and healthy.

HR Means to me: It means a lot to me. In fact thinking

After talking to few people I realised

towards life is changed after I came in contact with

I should be knowing what they think

HR. Full of motivational and inspirational people, very

about Hyderabad runners, their

positive towards life. It signifies the truth of anything

experiences and what they think about

and everything is possible.

the group which could trigger a lot more ideas .

My favorite running line: If you want to win something,

Truthfully, raw observations delivers

run 100 meter race and if you want to experience

more valid results.

something run a marathon.

HARI About Hari : Pakka Hyderabadi, Software Developer

with runners at Secunderabad at RRC grounds and

developer by profession.

they have been a great help to keep my momentum going on.

Running History: Was never into any sports during school and college, been active since 2011, I

Other Interests : Cycling and Reading

completed 10years@work and bought a cycle with reward that I got for that.

Running Goals : Sub 4:30 Full Marathon

Started with Cycling and moved on to Running.

Started running with the aim of doing atleast One HM

What is Hyderabad Runners to you : I draw a lot of

in Life, did first HM @AHM 2014, then on did Banglore,

information from the HR Well, it is not just about

Auroville HM's.

running. I got to meet people from different walks of

First Full Marathon for AHM 2015 and then SCMMM

life here and there a lot to learn from each of them

2016.

about LIFE.

I started training with my colleagues at Oracle for my

Favourite Running Line : I Run to spend time with

first HM

myself.

and there is no looking back from then.I am very much indebted to them for taking all the pains to schedule the group runs and take care of outstation runs.I train

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survey I decided to take a survey to get an opinion from more runners to understand their needs better and design accordingly.

These were the questions included in the survey :

Can you telll me about yourself ?

How did you find out about Hyderabad Runners ? And how are you associated with Hyderabad Runners ?

Any particular incident you were proud of being a member of Hyderabad Runners ?

How has Hyderabad Runners changed your life ?

“Four words� What Hyderabad Runners means to you

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Can you telll me about yourself ?

My name is Raushan Kumar and I am cycling since last 2 years and have achieved SR title last year (2015). I also finished TFN 2015 which was one of the toughest climbing challenge.

1.5 yrs into running.

Brand ambassador of HR in my group.

Trying to motivate new ppl to run.

47 years male who was running 5k regularly to keep fit

An IT guy who runs on and off with HR. Participate in few weekend runs. Intend to volunteer for those runs this year.

I am a financial services professional and an avid fitness enthusiast. I have been running for the past 5 years and have run several half & full marathons.

In Hyderabad since 30 + years - 53 yrs old person. running for health. planning a HM every year. A engineer having business of Industrial chemicals.

Active athlete for nearly 8 years now

Soumyadeb Ghoshal here, I work for Accenture as a Team Lead.

I am from Serampore, West Bengal, living here with family. I love running, music, playing TT, photography.

Student, Dancer, Traveler,, Cyclist

Myself an Architect, Interior Designer, 54 yrs old. From Delhi but based in Hyderabad for over 17 yrs now

I am a mother of three who loves to run.

Been running for past 2 yrs

47 years male who was running 5k regularly to keep fit; switched to long distance running 2 years ago after getting introduced to HR

35 year old mum, occasional runner, home baker, professor by profession.

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HR living in Dallas, Texas

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Am a Professor at a Business School.

I am a physician, karate black belt, health columnist author of “Staying Healthy in Modern India�

Am Viswanath, and started my running from 2013 onwards.

Of-course, am not regular at practice, but try to really work hard when the events are nearing.

1.5 yrs into running.

Brand ambassador of HR in my group.

Trying to motivate new ppl to run.

CS Reddy, Chief Executive of an Indian NGO, run almost daily in KBR Park & associated with HR almost from the beginning

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How did you find out about Hyderabad Runners ? And how are you associated with Hyderabad Runners ?

I looked up online and figured out, associated in all possible ways :)

Knew about HR from runner friends. Have been training with HR for two years now

Through Satish Raju, as a Pbel runner. Ran my first AHM last year and did lot of practice runs.

A friend told me, & have been rregularly running on with them since June 2015

Found HR through friends and facebook posts. I am a member and participate in the weekend runs, that too a on and off. Intend to take part actively by doing SAG for a few runs in the later half of the year.

In 2013, when I had got relocated to Hyderabad, I was looking for a club with whom I can run, and that’s when got to know about the club.

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Got introduced to HR team at the KBR park - Being associated with HR group in active manner by participating in all the events,trainings of HR.

When I moved to Hyderabad in 2009, I found out about HR using an online search.

I am introduced to Hyderabad Runners by my friend.

I am associated with the training programs, helping newcomers with whatever knowledge I have.

KBR park and my passion for running

Found Online. Associated as a runner.

Friends. Have started with C25K in 2015.

RESEARCH

Any particular incident you were proud of being a member of Hyderabad Runners ?

I was once running in New York in my HR tee and a person came up and said, “Hey nice to meet a runner from Hyderabad”. He subsequently came to India and ran the AHM

Every time I wear there T-shirt and run or go out, the glances of people just make me feel happy.

running in chennai, pondicherry and mumbai with HR shirt and hearing cheers of “go hyderabad” (and similar slogans) from the spectators

Proud of being part of group where people devote quite a bit of their personal time with nothing expected in response, with sole goal of bringing in more people to injury free running, without charging anything, SAG is a big luxury Hyd runners provides free of cost, we are gifted

Actually was targeting to reach a capacity of 10 K run & therefor got in touch with group. Finally trained with the group & landed up doing my first HM at AHM 2012 at age of 50 +. Lots of encouragement from the group for this.

I’m very proud AHM, as I think it is one of the best organized city marathons in the country, and I’m proud of being associated with it.

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How has Hyderabad Runners changed your life ?

From childhood people used to say involve in the groups, mingle with the people around. But it has been pretty hard for me as I am not a person who can gel pretty easily. Also somehow I have never found a group with a common concrete interest as this. Well I have never been a runner. I started running because I was fat. The biggest thing I can say about how Hyderabad Runners has changed my life is “It made me quit smoking�. It is not something incredibly poetic but it means a lot to me. We all know the downsides but quitting smoking I would say is the hardest thing on earth. I have done it because of this group. Yes, it is substituted with another addiction, running. Also HR enables me to challenge my limits everyday. I never imagined I would run 10K, I did. Then half marathon, I did. And finally full marathon, oh boy, I have done it. And needless to say, this has improved myself as an individual. My concentration power, patience have increased by leaps and bounds. I will summarise by saying that HR has changed my life.

1. After associating with the group, first biggest change has been the ability to accomplish something that I never dreamt of. What started as a weekend recreation running as a part of my fitness regimen became a habit. Running is now tuned into the system.

2. Training with a group led to meeting more and more people and in the process expanded the social circle. Knowing people from various backgrounds, professions, gender and age has led to sharpening of my social skills, respecting others and humility.

3. Touched by the power of running, I have helped other to take up this sport. Further, unknowingly I have inspired several of my friend, colleagues to lean towards leading a fit and active lifestyle.

Folks from HR provide the guidance and encouragement for me to continue running. Just interacting with other runners during the long run is a huge morale booster and now I’m doing this more for the social interaction and runners high rather than just for fitness

Association with cycling or running, that too from a growing city like Hyderabad reveals that we are far better than most of cities in India. I am from Delhi and love Hyderabad City. Hyderabad Runners means a lot for me. It has a network of world class accomplished runners who can replicate thousands of runners in future. Hyderabad Runners is a brand which will be cherished in future also.

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“Four words� What Hyderabad Runners means to you

Professional

Achievement Focus

Truth Confident Happy

Passion

Lively Dynamic

Family

Time

Camaraderie Guide Service Oriented

Happy

Refreshing

Organised

Work

focus

Excitement Stupendous

Motivation

Health Good Spirit

Diligence

Tough Limitless

Expressive

Life line

Grit

Interaction

Humility

Running

Orderliness New begnning

Positive Encouragement

Together

Team Work

Selfless

Fresh Fit

Inspiration

Friends

leadership

Fun Mentor

Joy Commitment

Social

Pride

Enthusiastic

Energy Unique

Honesty

After taking a survery of around 35 runners, I got a better and clear picture in my head about Hyderabad runners. With all the experiences and what I hyderabad Runners means to the runners, I had few repetitive words in my head which could be helpful in deriving a new brief and making a moodboard and redesigning the identity.

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CREATING 46

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The creation of art is not the fullfillment of a need but the creation of a need. This particlar segment in the document has all the thinking made visible.

Starting with pencil doodles turned to digital explorations and finally creating the identity.

redefined brief Design a new visual identity for Hyderabad Runners that spoke of their energy, determination, inspiration and Running spirit. The brand also requires to create a sense of aspiration for the people to get out of the closed room and take up running as an active part of their lifestyle.

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The new tagline Taglines actually fulfill a very important purpose: they let you quickly and efficiently sum up what your company is all about.

The survey gave me an idea about how people were attached to Hyderabad Runners , their experiences and what they think about the group. This is when I realized that the brand needed a new tagline and hence from the words that people suggested during the survey, I brainstormed on few taglines:

Run Like never before.

Do a small Run Run like your walking Joyfull runners by the runners , for the runners Refresh your run Refresh,Rejoice and Restart Run like you stole something When the runs are on

Refresh, Rejoice and Restart were the best connected to the group Hyderabad Runners for always coming up with new runs which have always been enjoyed by the runners.

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BRAINSTORMING I started my process with brainstorming as it would help me put down all the word on paper without any restriction. Other people were also involved in this exercise which led us into coming up with better ideas words and ideas.

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THE APPROACH After the initial research and survey, I did a random checklisting which helped in understanding the whole idea of Running better . This helped me fix on a few attributes that would be the starting points of the branding process : PASSION ENERGY MOTIVATION CAMARADERIE These terms best descirbe the spirit of Running.

Keeping this in mind, I set out to create a moodboard which would help in creating different forms

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CREATING CREATING

FREE FLOW Sketching has always been a effective tool in putting down all my ideas. To get a good jump start, I decided to sketch out running postures to understand the anatomy and the flow of the action.

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MOODBOARD The key things I want to represent through the design are: Passion,energy, Inspiration and Camaraderie.

I started the process by collecting imagery that reflect these attribute and arranged them in a neat composition. This moodboard gave me from references and inspiration for my branding

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doodles Doodle doodle everywhere !

I started doodling once i got the hang of a running man posture. I also tried to integrate this shape with the letters H and R.

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After a lot of doodles, I felt most of the forms looked the same. If I fell in love or got attached to one direction at this stage, I knew I might be shutting out other possibilities and miss out on something more interesting.

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BEING ABSTRACT When I began sketching out idea, I had a huge creative block as I couldn’t think beyond a running man or Charminar. Hence, I revisited my attributes and came up with abstract items to connect with it like wind, force, horse, electricity etc. These words helped me break from the running man and come up with abstract forms.

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The reason why I tried out abstract forms was because they connect to the user on an emotional level and can trigger experieneces which may not necessarily happen with a direct form. Also, an abstract can communicate attributes better by giving the feel of it to the user.

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PENCIL TO PENTAB After I got a bit more confdent about my forms and sketches , I tried to turn the pencil sketches to digital explorations.

HYDERABAD

RUNNERS

HYDERABAD

RUNNERS

HYDERABAD HYDERABAD

RUNNERS

RUNNERS

HYDERABAD

RUNNERS

HYDERABAD

RUNNERS

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R

CREATING

HYDERABAD

RUNNERS

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Trying to get the form right with the help of the moodboard was not the easy and turning these abstract doodles to digital forms was even more tricky.

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While I was trying to get forms from the moodboard to represent the attributes,I felt a repetitive form so I swayed out and tried very randomn forms in between just so that I can just get fresh variations.

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I know there was no full stop for doodling but I had to force myself to stop somewhere and look for something which can be taken forward.

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SHORTLISTED SKETCHES After trying out different kinds of doodling which included a lot of abstract running forms, charminar abstract forms, I was asked to shortlist and present five concepts to the committee. Choosing five from hundreds of variations was big task . So I first flushed out all the random ones and then narrowed down to few forms which were closest to the attributes

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THE final four After narrowing down, the next step was to pick four from them and to refine and analyse the four concepts to present to the client. I tried to analyse which ideas could be taken forward after the initial round of visualization and concepts. I had to use a font without finalising it to show the form with the context.

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CONCEPT - 1 As Hyderabad is known for its Charminar, I thought of adding an element from the charminar to represent Hyderabad. I tried diffferent variations with the elements from it.

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After presenting this concept to the client, they seemed not very impressed as the Hyderabad marathon which is organised by hyderabad runners had a similar identity and was turning out to be a very cliche and a common idea.

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CONCEPT - 2 A direct representation of a running man line drawing with wavy lines which represent freedom. Tried exploring different strokes in this concept. The thick and thin lines enhanced the form more.

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Though the colours represented freshness and the form looked interesting , The main attribute energy and passion were missing .

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CONCEPT - 3 The concept 'R' represents energy which was taken as the main attribute for Hyderabad Runners and the logo shows a systematic path which denotes energy throughout.

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Though concept 'R' gave a dynamic feel and showed energy . It looked a bit stagnant and did not give an overall feel of running . For me, it gave me a feel of a car racing. So this idea also cannot be taken forward.

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CONCEPT - 4

FINAL CONCEPT After a lot of discussion with the client and a lot of self evaluation, we decided to go with this concept because of it’s free flowing, natural and dynamic form which is synonymous with running. It also had some dynamic feel to it and satisified most of the attibutes from the moodboard. Taking this concept forward I had to decide on the colour variations and the choose an appropriate type .

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Finally the three swoosh form was chosen as the final form in which each swoosh gives a dynamic and energetic feel to the form representing movement.

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TAKING IT FORWARD

CHOOSING THE COLOUR For me choosing a colour always reminded me of a childhood game where all of us used to play the colour colour which colour do you want to choose game.

While I was trying out colour, I realised I should let the swatches do the talking. I presented few colour concepts to the client and let them pick few of their favourites.

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These were the few colour variation which got selected, and from this the closest representation which conveys the required meaning would go on to all the collaterals.

The form is complete only when you add colour. While trying the colour variations , thought of giving each swoosh the colour which can represent each word from the tagline.

Light Blue - Refreshing Orange - Joy and gives some warmth feel Blue which can represt restart

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CHOOSING THE FONT Typography is as important an aspect of a brand’s personality as the logo itself. It is the voice of the brand in all its communications, and must have a strong connection with all the visual aspects of the identity.

Some of the chosen fonts, though apt-looking for the brand, are part of the standard set of fonts that come with any word processor, and might hence, be widely used in logos. These are: • Lucida Fax • Lucida Bright • Constantia • Minion Pro • Palatino Linotype

Hyderabad Runners Lucida fax

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Italic

Hyderabad Runners Lucida bright

|

Demi Bold Italic

Hyderabad Runners Constantia |

Italic

Hyderabad Runners Palatino Linotype |

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HYDERABAD RUNNERS Verdana

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Bold Italic

HYDERABAD RUNNERS Trembuchet

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Bold Italic

HYDERABAD RUNNERS Skia |

Regular

HYDERABAD RUNNERS Seil sans |

Italic

HYDERABAD RUNNERS PT Sans |

Italic

HYDERABAD RUNNERS Power Bass

|

Demi Bold Italic

HYDERABAD RUNNERS Lucida sans |

Italic

HYDERABAD RUNNERS Desdemona |

Regular

The logotype has to create a visual balance between the icon and the wordmark. It should give a contemporary feel. Italics could create a sense on movement. So Finally had chosen ” TREMBUCHET “

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“Everything should be made as simple as possible but not simpler “ - Albert Einstein

The more simpler, the more intuitive, the more approachable. Nowadays, people are bombarded with more and more information everyday. It was essential for me to reduce the down to only its most effective and essential componenets.

Hence, the three swooshes was chosen which is simple to remember and can be absorbed by a common man.

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Final LOGO

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Visual identity guidelines Visual Identity guidelines is necessary to ensure a good understanding the Hyderabad Runners brand, the core assets and how the logo, logotype and tagline could be applied to different applications.

ICON The icon soars out the group name, with the swoosh and fluid curves of dynamic elements coming together representing the unity of the runners.

The logo is not static. Its directional shape suggests energy and passion. The three colours represent each tag from the tagline.

Logotype The logotype compliments the logo, creating a visual balance between the softer angles and shapes of the symbol. The logotype is contemporary, leaning forward to create a sense of forward movement and

Tagline

energy.

The tagline represents what the runners of Hyderabad Runners feel and what Hyderabad Runners would provide.

The tagline can also get attached emotionally to a person.

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C45 M0 Y9 K0 R130 G210 B228

C0 M53 Y97 K0

C75 M24 Y0 K0

R247 G142 B35

R26 G155 B214

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LOGO standard version - horizontal

All the logos will be provided in 4 colour processess CMYK ( Print ) , RGB ( Screen/Digital ) , Greyscale and Mono versions.

There are two main versions- Horizontal and Vertical.

Clearspace Minimum Size

H H

H H

30 mm

variants

Negative

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Grayscale

Mono

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LOGO stacked version

The vertical, stacked version should be considered when it is not practical or possible to apply the standard horizontal logo ( eg. square formats). This version should also be considered if provides better standout than the horizontal version.

Clearspace

H

Minimum Size

H

H H

20 mm

variants

Mono

Grayscale

Negative

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initials and monogram versions

There is a short form version of the logo which can be used to perform applications usch as corporate entertainment invitations, screenwipe/ footage transition and more sophisticated branding.

This should not replace the primary logo.

H H

H H

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Wide logo format versionsStacked Version Use only for applications that have restricted space, tier dressing etc. This might help maximise the impact of the logotype and icon

H H

H H A variation

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Different logo version applications Each logo version has been applied to different products for a better understanding

standard version - horizontal

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stacked version

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initials and monogram versions

Wide logo format version

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backgrounds

Logo must always be used in a way that protects integrity and is used in a clear, strong and legible way. There are only a few specific backgrounds that the [rimary logo can be used on, to ensure it is always consistently used, clearly reproduced and alwyas legible

Solid Colour

Solid colour The primary logo should be used only on two colours - white ot navy blue.

This will ensure that the logo is always reproduced with maximum standout.

Gradients/ Pattern Gradients/Pattern The primary logo can be used on top of the patters, gradients and tones or even with them.

If using shades of blue, the logo can be used on top . If using with same colour patterns, the logo must be used seperately.

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Imagery Imagery The primary logo can be used on top of imagery. It must be used over images or areas of images tht are less busy(with minimal subject) which allow the logo to appear clear, strong and legible

Mono ( Reversed ) version

Solid Colour If there is a need to use the logo on colours other than white or blue, the mono logo can be considered.

Imagery If there is a need to use the logo on a complex or a busy image, then the mono logo can be used to ensure the icon and logotype remain as visible as possible.

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colour It is important that the colour palette is adhered to throughtout all the brand communications and applications to ensure a consistent and recognisable feel and look

Background Palette The colour palette consists of two levels.

Primary, which contains two main brand colours, as well as white and black. This is supported by a secondary palette that can be used across all applications.

PRIMARY

SECONDARY

C100 M98 Y30 K49

C78 M24 Y4 K0

R29 G66 B138

R0 G153 B207

C42 M88 Y79 K66 R73 G20 B19

C6 M85 Y100 K1 R224 G76 B38

C0 M31 Y93 K0 R253 G183 B43

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DONTS It is always important to use the logo versions in the right way, whether using existing templates or creating your own.

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The Hyderabad Runners brand is versatile and needs to be able to be applied across a wide range of applications and categories, from stationaries, merchandise, advertising , website and so on . This should inspire and create a better understanding of how to bring all the brand elements together to create a powerful and distinctive brand

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APPLICATIONS

STATIONARIES Establishing Trust, professionalism, confidence and advocacy are an important part of attracting and maintaining clients. Printed stationery such as Business Cards, Letter heads, Envelops, ID-Cards, stickers and even Coasters will help establish these ideals .

Business cards They’re standard. Horizontal cards are the norm. Business card holders, books, racks, and stands are all created for this norm.

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APPLICATIONS

Example of a standard version - Horizontal

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APPLICATIONS

Envelope & letterhead Commercial are the most popular envelopes for business correspondence, that we send and receive every day. They usually have commercial flap.

They are mostly used for letterheads, invoices, statements

Standard Envelop

9.5’’

2’’

TOP FLAP

4’’

Should be printed 11” X 17”

SIDE FLAP

SIDE FLAP

1’’

3.5’’

BOTTOM FLAP

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APPLICATIONS

Example of a stacked version logo

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APPLICATIONS

ID card

Wide logo format

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APPLICATIONS

newsletter A quarterly e-newsletter , which can also be converted to a magazine.

ISSUE VOLUME

1

HYDERABAD RUNNERS Refresh Rejoice Restart

Rundezvous

HYDERABAD RUNNERS Refresh

Rejoice

HYDERABAD RUNNERS

Restart

Message from President

Refresh Rejoice Restart

Glimpses of last quarter

Dear Hyderabad Runners, It is yet another wonderful moment for us as we launch the inaugural edition of the quarterly newsletter RUNdevouz. It can be considered to be a milestone moment wherein beginning from now, we have a platform to discuss, deliberate, exchange and educate, tease and tickle. I personally reckon that RUNdevouz would allure all of us alike, pepping up our spirits consistently and strengthening the bond. I always felt that the unmatchable newsletter overwhelms the trendy social media and chat groups with a sheer sense of belonging.

Going beyond the exuberance out of RUNdevouz, I shift your attention to the grand season in store. The summer may be blazing but our commitment has been overpowering the heat wave in terms of energy and brightness. The scintillating saga of Couchto-5K and the electrifying Awards Nite besides Holi run have kept the calendars busy making Hyderabad Runners an enigmatic presence across Hyderabad.

Now I am excited to announce that we are about to step into the tenth year of our glory A momentous occasion to celebrate our success, reminisce our journey and renew our pledge, all with a 10K run across the world anywhere by Hyderabad Runners. I should congratulate one and all to have been by HR side to make a marathon out of simple steps.

The registrations for Annual Marathon are also on and probably the tenth year of Hyderabad Runners will render altogether a vivid spectrum.

Alankrita Run

SCMM Expo

Club Run

Holi Run

“Feets� of Strength

I request the Runners to focus extra on their safety and health while not getting carried away. Also there is a need to orient yourself periodically with each other's performances and experiences off the running track. I assure we will have more such occasions to come together and celebrate.

Till then, I wish you all the best and happy running !

Bombay to Boston There are those prestigious platforms for which the qualification itself becomes an accomplishment. Imagine when someone gain an entry and is all set to get into the bus to attain the glory. Our Rommel Barthwal has done such a marathon feat recently when he qualified for BOSTON Marathon at Standard Chartered Mumbai Marathon 2016 race by running a marathon in 3:10:27. Boston Marathon is one of the most prestigious names in the world and is hosted by several cities in Greater Boston. Rommel zipped past his own belief and achieved the dream. Awesome accomplishment Rommel !

Cheers Rajesh Vetcha

Kudos to Balbir who participated in Devils Circuit "An obstacle race ", organised in 6 different cities in india and he has managed to be a podium finisher across all the locations and won a Maruti Swift car.

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APPLICATIONS

T-Shirts T-shirt is one of the most important brand applications for Hyderabad Runners, It is what most of the people in and around hyderabad identify the most. The form flows from the back of the shirt to the front. The dynamic energy of the logo provides inspiration across the shirt.

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WEBSITE After the design development stage, which covered a few applications of the identity such as Business cards , Tshirts and other layouts, One of the most important representatives of this brand is its website.

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ISSUES WITH EXISTING WEBSITE

The logo doesnt fit with

Links to the same page

The Homepage

the visual design of the site

Links to the same page Too

Links to social

much

media

space for just one

No scroll

event

down indication

Link to the

User tends

same page

to click if there is a

Overlap-

change in

ping the

colour or

text

gradiation

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Homepage scroll down

The next icon is too close to the social media icons

Link to the same page The icon is not very visible and is small

No action happens when clicked on this

Not upto date.

Should be actively updated and all the old articles should be well archived

Content too wide and too much to read .

Should be crisp and eye catchy.

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Gallery Page

View more takes you to the gallery page

Click on this to view

The user has to click more than times to reach the required destination which might be frustrating.

pictures

Need to use the 3 click rule

Click on the picture to view the single picture

No option to view full screen , need to zoom in manually

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APPLICATIONS

Gallery page

Gallery page should be more picture oriented

No indication between the two pages to show the difference

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Doesn’t show that the user is on this page

APPLICATIONS

Doesn’t show that the user is on this page

Contact Us Page

The map is too wide

Address should be a priority, can come beside the map

Terms and Conditions Page

Too many buttons for the same page

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ProblemS identified

Problems in the website: • The site did not have strong visual brand representation • Poor visual design in terms of placement and sizes • Hierarchy of information not well-constructed • Redundancy of data • Heuristic issues (based on various usability aspects)

SITE MAP Gives a clear view of number of sections in the website.

Defines the landing pages and contents.

Thethemeofthesiteisunderstood.

Makes the site more user-friendly.

Gives easy and clear navigation.

Hyderabad Runners

Home

About Us

About Us

About Us

Upcoming Runs

Mission

Gallery

Our Team

Upcoming Runs Hyderabad Marathon

Media

More

Media Articles

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Terms & Conditions Privacy Policy Delivery and shipping policy Refund and cancellation Online registration Pricing Structure

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Contact Us Contact Map Address Write to us

Gallery Events

APPLICATIONS

INFORMATION ARCHITECTURE

Hyderabad Runners

Contact Us

About

Social

Events

Archive

Latest News Upcoming events

Media

Testimonials Gallery

Contains all the existing content.

Categorizes the data in order to meet the requirements of the brief.

Gives a clear sense of navigation.

Good design means never having to say “CLICK HERE”

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WIREFRAMES Wireframes are an important design tool used in Web development. It is a visualization tool for presenting proposed functions, structure and content of a Web page or Web site. A wireframe separates the graphic elements of a Web site from the functional elements in such a way that Web teams can easily explain how users will interact with the Web site. A typical wireframe includes: - Keypageelementsandtheirlocation,such as header, footer, navigation, content objects, and branding elements - Grouping of elements, such as side bars, navigation bars, content areas - Labeling,pagetitle,navigationlinks,head- ings to content objects, and - Place holders, content text and images.

Logo About Us

Gallery

Media

Upcoming Events

Tips & Training

Archive

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Volunteer

Contact

APPLICATIONS

After sketching out few layout ideas and finally getting approved on the layout , the next step was to show how i have resolved the issues with the previous website design.

Home Page

Slide show of the latest news and events

Upcoming Events

Tips and information about running

Archive

Volunteer or become a member

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APPLICATIONS

About Us page

About Us is marked differenlty so the user knows which page he/she is on

A new user would want to know these 3 main things

The team

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APPLICATIONS

Gallery page

Latest event photos

Highlighting the next screens Other events

Larger view of the photo

Indication on which photo the viewer is viewing

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APPLICATIONS

Media page directly linked to news article

Click to directly view the article Scroll down to view the next articles

Details Address Map

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COLOUR VARIATIONS

About Us

Gallery

Media

Contact Us

ANNUAL RUNNERS MEET Upcoming Events Bhavans Run

25

Jan

Club Run

7 Feb

KBR Run

12

mar

Holi Run

23

Hyderabad Marathon

28 Aug

mar

You want to Run ?

"BRING ACTIVE LIFESTYLE THROUGH RUNNING"

You want to be a Volunteer ?

Read More

Know More

Archive

2016

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VISUAL DESIGN Afiter trying out few colour variations, I thought of giving simple look to the layout and tried subtle coulours and not very bright .

Home Page

About Us

Gallery

Media

Contact Us

ANNUAL RUNNERS MEET Upcoming Events Bhavans Run

25

Club Run

7 Feb

Jan

KBR Run

12

mar

Holi Run

23

Hyderabad Marathon

28 Aug

mar

You want to Run ?

You want to be a Volunteer ?

"BRING ACTIVE LIFESTYLE THROUGH RUNNING" Read More

Know More

Archive

2016

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2013

2012

2011

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About us Page

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Gallery Page

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Media Page

Contact Us Page

colours used

R25 G62 B65

R62 G96 B111

R144 G185 B179

R212 G236 B232

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ADDITIONAL WORKS

An e-invite made for annual runners evening where all the runners get together to put up a show to showcase their hidden talents.

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Club Run is organised every year targeting corporates encouraging them to take time off their sedentary lifestyle.

APPLICATIONS

E-cards to send all the registered running wishing them for all the festivals and organise special runs

A calendar to mark the big day for the hyderabad marathon.

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LEARNING The graduation project was certainly not a smooth journey as they were a lot of ups and downs. It made it clear to me that DESIGN is not a linear process.

Working in the industry, especially in a sceanrio where deisgn was not the core, was really challenging. Unlike college where design was the central to activites, I found that in the industry, Design only formed a really smart part of a bigger circuit. The challenge was to make design felt as important as the product or service.

This experince really helped me reflect about my own understanding of design and how I see it placed in this society, Perhaps, the freedom to experiemnt in college still strongly resonates in the industry which runs on deadlines, financial cuts and hierrachy. I realised the importance of believing in my design in any project that I take up, I believe Design can play a lot of role and can be emphasised at every available oppurtunity. It can and should add value and EMOTION to people’s lives.

But this was just a start, with new learnings and new insights, new ways of working, new questions, I got a better idea of what kind of projects to work in the future.

Even thought circumstances were not very favourable as a designer, I did enjoy working on this project out of the organisation scenario I am excited about what lies ahead and not regret for what happened.

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ACKNOWLEDGEMENT I would like to thank the following people, who in their

A special thanks to Sudhakar Damodaran for the

own way have contributed to this project and to my

encouragment and guiding me whenever I needed

years at college:

help and motivating me to do better.

All my love and gratitude to my parents, without whose efforts I could have not studied Design. Their

Akshu , Pyarlee and Shreya for all the moral support

constant support and motivation encouraged me to

and bearing with me throughout the project.

be Who I am today. Their belief in me is my strength.

Sushmita and Anagha for helping me with the

They have given me the strength to accept any

formalities at the college.

challenge in life and achieve my goals. Thank you.

To the rest of my friends from DJAD and outside who helped me in different ways.

Mr. Rajesh Vetcha gave me the oppurtunity to work with his company on a project that was dear to him.

Sayu for always believing in me and taking time

Thank you for the many design references .

out from her busy schedule and motivating me

Also a special thanks to Shiv for being supportive at

throughout my project. Thank you!

the work front.

Last but not least I thank my laptop, mouse and Pen J .Menon for guiding me through this project and

tablet, without them nothing would have happened.

for your critical feedback and suggestions during the

Thank you for not giving up on me during this crucial

most crucial times in the project. I discovered my love

project.

for publication during the course which had been of a great help while making this document. Thank you for being a constant source of inspiration throughout college.

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References Google Wikiipedia http://www.runnersworld.com/start-running/a-guide-to-common-running-terms http://www.brianmac.co.uk/articles/article005.html http://www.aef.com/pdf/landa_history_rev2.pdf https://www.hyderabadrunners.com/ www.chennairunners.com/ http://www.myrunningtips.com/history-of-running.html http://www.athleticscholarships.net/history-of-track-and-field.htm http://blog.hubspot.com/blog/tabid/6307/bid/34238/The-Marketer-s-Guide-to-Developing-a-Strong-Brand-Identity.aspx#sm.00001f61ibhmdecxzpf1e1qbt0bbg

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