Handcrafted Technology FENDI “My bag” Application “Tradition is definitely the most important
value in order to look ahead into the future. Fendi has always unified tradition and innovation and it is from our artisanal roots that the most experimental projects are born” - Silvia Venturini creative director Fendi Selleria
Instructions: 1. Go on the Apple store and search for Fendi bag 2. Download and install the application (make sure you have an Apple account) 3. Purchase products from “Bag catalogue” section 4. Create your own bag in “My Bag” section
The future is what we create today Qr code http://selleria.fendi.com
Project proposed by Giuseppe Palaia