GivingTuesday A Global Generosity Movement
Generously Supported By
GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over nine years, this idea has grown into a global movement that inspires millions of people to give, collaborate, and celebrate generosity.
TODAY:
GivingTuesday is an interconnected global community powered by radical imagination. We envision a world where generosity is at the heart of the society we build together.
...AS COMMUNITIES
...AS CAUSES
...AS COUNTRIES
...AS COALITIONS
...AS CARING INDIVIDUALS
Driving giving: money, time, goods, activism
$2.47 BILLION
RAISED ON DEC 1 IN THE U.S. ALONE ONLINE DONATIONS
OFFLINE DONATIONS
TOTAL GIVING REPORTED IN 24-HOUR PERIOD IN THE U.S.
COUNTRY CAMPAIGNS BY YEAR
Spanning the globe
U.S COMMUNITY CAMPAIGNS BY YEAR
Uniting communities
Leading the sector in learning and insights
Why has the world embraced GivingTuesday? ➢
Centered on optimism and abundance mindset
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Inclusive, adaptable, and unbranded
Emphasis on generosity in all forms: kindness, time, skills, voice, money ➢ Everyone, everywhere can be both a giver and receiver ➢
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Value partners – big and small – equally
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Hyperlocal activity, global impact
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Distributed leadership drives rapid movement learning
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Open data accelerating learning across the social sector
Handraisers Those inspired to act generously
Looking to the future
Sustainability
Leadership
Advisors, advocates, supporters of movement
Handraisers who emerge as movement leaders
Storytelling Sharing learning and impact
GIVINGTUESDAY THEORY OF CHANGE STRATEGIES
Networks Coalitions of leaders
Innovation
Insights
Insights and approaches that can scale
Data and Learning across globe
As of August 2018
Connecting a network of global leaders An interconnected network of entrepreneurial leaders drive national movements in 70+ countries, sharing ideas, lessons learned, and mutual support throughout the year.
Activating communities at the local level More than 300 community campaigns worldwide drive cross-sector change and on-the-ground impact.
Expanding youth engagement to drive change Led by young changemakers, #GivingTuesdaySpark encourages young people to take action for the causes they care about most.
In 2020, generosity has been an antidote to isolation, fear and division.
May 5, 2020
In five weeks, we mobilized the world.
“On behalf of all local nonprofits, thanks for helping us get our fire back. It was about more than money today, today was about confidence. It was a chance to be bold in the face of so much uncertainty. Thank you.”
May 5, 2020 #GivingTuesdayNow provided a spike in optimism, hope, and connection for people around the world, and an infusion of support for the social sector at a pivotal moment.
To uplift grassroots leaders, we launched The Starling Collective, an experimental learning lab that offers coaching, peer learning, and microgrants to accelerate innovative approaches to catalyzing generosity, empathy, equity, and justice.
The Social Sector Resilience Initiative Ensuring that the sector can chart a course for recovery and leave a positive legacy of the crisis in our communities and organizations that are crucial for civil society.
MEASUREMENT
understanding the trends for actionable insights, indicators of opportunity and risk
ACTIVATION
engaging communities for greater support of organizations
RESILIENCE
capacity building and adoption of emerging best practices in the social sector
REVITALIZATION
driving new cultures of giving and long-term generous behaviors
Why invest in GivingTuesday? We have a big vision, a plan for getting there, and a commitment to continuous, collaborative learning. The movement is large while the organization is small, consistently and substantially leveraging every dollar of investment.
Our Board of Directors
Rob Reich Board Chair
Laurence Belfer
Amanda Nguyen
Hilary Pennington
Anita Gallagher Board Secretary
Jonathan Soros
Z.J. Jallah
Jeffrey Walker Board Treasurer
Shijuade Kadree
Asha Curran President
Our Team Asha Curran
Ben Cipollini
Brandon Salesberry
Caryn Stein
Catherine Mwendwa
Celeste Flores
CEO
Data Scientist
Finance
Chief Communications Officer
Regional Director
Communities
Dante Plush
Jesse Bourns
Jessica Schneider
Technology
Chief Operations Officer
João Paulo Vergueiro
Cherisse Faith Corneil Montgomery Regional Director
Partnerships & Strategy Youth Engagement
Kait Sheridan
Kathleen Murphy
Madelaine Diaz
Global
Digital Strategy
Programs
Regional Director
Staci Bruce
Woodrow Rosenbaum
Z.J. Jallah
Networks
Chief Data Officer
Regional Director
An investment in GivingTuesday propels change across the globe It’s an investment in… A RADICAL GENEROSITY MOVEMENT A GLOBAL ECOSYSTEM OF LEADERS - NOT JUST AN ORGANIZATION THE KNOWLEDGE AND HEALTH OF THE THIRD SECTOR WORLDWIDE A JUST AND GENEROUS WORLD
We invite you to join us.
