Brand Narrative

MASTER LOGO.

The PERIOD Logo made its first appearances in July 2023 as a sneak peak of what's to come, it became the first look into our organisation. It's one of the first glimpses into our identity , a symbol of our brand, the principle of our organisation, it's the cherry on top of who we are. That's why we went with a fun and quirky approach to give the period a new meaning and perspective.

We wanted to go big and bold, some people may see our logo as a bit childish but we want to bring that fun aspect of life back, re-envision how periods should be seen. We want to spark debate, get people's attention and break the hush hush tradition around the topic. From that our logo was born, inspired by pop art and bright imagery. What is somewhat overlooked in our logo is the importance of the period dot at the end of the word, it acts as a symbol used throughout our brand to convey a powerful message. We have periods, it's a normal part of life, we should be able to openly discuss them, period, full stop, end of discussion, it's to put emphasis on those statements to leave a lasting impression.

For our typography we have chosen to use Itim designed by Cadson Demak as its a typeface that effectively expresses our identity. Our logo designer Gizelle Jacobs paired the typeface with a mixture of 3D and line work which brings everything together and distinguishes our logo. The master logo must be presented only on a plain white background in full colour for enough contrast, if these circumstances can be met then it is advised to use the secondary logos or the one-colour variations to properly use the PERIOD logo for the intended use.

OUTLINE

Must be present when using the PERIOD. logo to ensure there is enough contrast.

PERIOD

Must ensure the period is at the end of the logo as it is a key asset that defines our brand

3D

Must use 3D effect to ensure there is enough contrast.

TYPEFACE

Must use the chosen typeface for the logo: Itim