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COLOUR PALETTE.

The PERIOD brand has a distinctive colour palette which expresses our identity, it's a key insight into our brand values and how we see ourselves as an organisation. We have meticulously picked out these specific colours to represent us.

The PERIOD colour palette utilises bright colours to provide a clear element of contrast which highlights our message of empowerment, these colours are also fun and quirky and eye-catching which represents our tone of voice really well. The colour palette utilises contrast between complementary colours, they are brightly saturated and contrast very nicely with black and white. The colour palette has been specifically designed, so it is crucial that there are no alterations to the colours when using the PERIOD brand, as that can be harmful to one’s brand and hinder effective communication. R:226 G:206 B:32 C:14 M:12 Y:100 K:0 #:e2ce20

R:129 G:208 B:212 C:47 M:0 Y:18 K:0 #:81d0d4

R:0 G:0 B:0 C:0 M:0 Y:0 K:100 #:000000 R:241 G:102 B:136 C:0 M:75 Y:24 K:0 #:f16688

R:65 G:176 B:228 C:65 M:13 Y:0 K:0 #:41b0e4

R:255 G:255 B:255 C:0 M:0 Y:0 K:0 #:ffffff

COLOUR APPLICATION.

When using the PERIOD colour palette there are a few things we must mention before using them regarding application, although all colours have been chosen because they work harmoniously together, there are times where the colours aren't optimised to their full potential, that is because there isnt enough contrast. To combat these problems of contrast try not to overlay dark blue on pink, pink on dark blue unless there is black separating the two colours, due to the conflicting colours creating a odd look to the eye.

Lighter colours work best on dark colours same the other way around, however dark colours on dark colours and light colours on light colours struggle to compete as their isn't enough contrast, so to combat this, it is recommended to add a black outline to combat these problems.

PATTERNS.

There are two types of official PERIOD patterns, being the full colour and monochromatic patterns. These were made by Graphic designer Gizelle Jacobs. The patterns are to be used as backgrounds in cases where a solid background colour appears too boring and you want to spice things up a bit, then you may use these approved patterns. Both patterns use the same illustrative style and usage of outline.

Full colour patterns

The full colour patterns use the full PERIOD colour palette to fill each illustration making each element stand out, these patterns can be used on its own, or with other graphic elements, it can also be used in textile design and for packaging.

Monochromatic pattern

The monochromatic version uses monochromatic tones of the PERIOD colour palette to colour the illustrations. Full Colour Monochromatic

PATTERN APPLICATION.

There are a few specific requirements in order to use the PERIOD official patterns this is to ensure that all elements are utilised effectively, and they are consistent with our brand identity, it also makes sure that elements stay legible and that there is enough contrast to communicate important information. The full colour pattern itself is very bold in itself which makes it hard to normally pair with other graphic elements; an exception is if a white graphic element is applied. The application of the full colour pattern variations are recommended to be used as a pattern on textiles, and not to have other graphic elements added over top. The monochromatic variations on the other hand can be used to overlay other graphic elements as long as it allows enough contrast between elements, it can also be used as a background and the same as the full colour pattern variations.

Full Colour Monochromatic

TYPEFACE GUIDE.