Mission statement

ONE-COLOUR VARIATIONS.

The one-colour variations act the same as the black and white master logo, they are to be used as a substitute if it is deemed that using the master full colour logo is inappropriate to use. These one colour variations are to only be used with the PERIOD colour palette and must include the yellow dot.

The one-colour variations are to be used on a background that allows enough contrast in order for the logo to remain legible and easily recognisable, on the right is an example of proper usage of the one-colour logo variation.

Example of proper usage.

LOGO VARIATIONS.

Aside from the master and one-colour variations there are 2 other types of variations of the PERIOD logo which include the icon and the illustrative cover logo variation. All logo variations of the PERIOD logo are to use the PERIOD specified colour palette only. In cases where colour is unavailable, an example being printed media then it is acceptable to use the black and white variation as a substitute, this is to ensure a consistent visual style to keep our logos legible and follow our brands visual identity.

Icon

The icon is a small look into our logo, it is to be used when there are tight space restrictions, using a square format, and also when the minimum size requirements cannot be met, then it is acceptable to use the PERIOD icon, such as for web tabs. When using the Icon variation, it is important to only use either the full colour icon (like the icon on the left), or use the yellow and black one colour variation (on the right).

Full- Colour Yellow & Black