Logo Guidelines
Geospatial Solutions
12.01.2010
Contents
Logo
3
Colors
4
Proportions
5
Family Logos
6
Clearspace
6
Black and White
7
Sizing
8
Contrast
8
Unauthorized uses
9
AeroMetric, Inc has established a track record of quality, reliability, and service excellence. The new company's logo and brand architecture embody these traits by projecting a professional, up-to-date image and through the use of crop marks that represent, precision, accuracy, and on-target geospatial solutions. The logos are designed for use online, in print, promotional items, apparel, signage, and advertising to promote a consistent corporate identity communication. This Logo Guide should be used in conjunction with the AeroMetric Brand Guidelines.
Geospatial Solutions
Keep in Touch Gabriel Suarez P: 646 925 7900 gabrielsuarez@vibra.us www.vibra.us NY
Logo Guidelines
12.01.2010
2
Logo MASTER SYMBOL The Crop marks represent precision and on-target approach.
Geospatial Solutions
MASTER LOGO
Logo Guidelines
Geospatial Solutions
The Tag line uses Verdana font
12.01.2010
3
Colors PRIMARY COLORS Pantone Spot color CMYK Process color
Pantone 425 0c 0m 0y 77k 343638
Hexadecimal color / Safe Web
AeroMetric Yellow and AeroMetric Grey are the official AeroMetric colors. Our logos should not be reproduced in any other colors. If these colors are not available, the logos should be printed in all black or white (whichever offers the best contrast).
Pantone 124
0c 28m 100y 6k EAAB00
SECONDARY COLORS Pantone Spot color CMYK Process color
Pantone 7505
Pantone 166
Pantone 390
Pantone 3268
0c 30m 70y 55k
0c 64m 100y 23k
22c 0m 100y 8k
90c 0m 49y 0k
886644
BF5327
B6BF00
43AA99
Markets
Services
Hexadecimal color / Safe Web
Solutions
The colors on the left are important support colors. AeroMetric Brown is a general purpose complementary color. AeroMetric Red is the Solutions color. AeroMetric Green is the Markets color. AeroMetric Teal is the Services color. SUPPORT COLORS In order the communicate the idea of layers, black can be used as a transparency over the colors and the pictures.
K10%
TRANSLUCENT OVERLAYS The graphic language of the AeroMetric brand includes translucent stripes applied to colors and images to communicate the concept of layers. Black at different levels of translucency will be used as a color overlay to create this effect.
K20% K50%
50%
70%
50%
70%
50%
Logo Guideline
70%
50%
Geospatial Solutions
K70%
80%
12.01.2010
4
CROP MARKS
x
Proportions
8x
x 3.5x
15x
AeroMetric marks must always follow the proportions for optimal recognition. Use the crop marks in the square as avatar
MASTER LOGO
Logo Guidelines
12.01.2010
Geospatial Solutions
Geospatial Solutions
The crop is align center with “metric”
If needed due to space constraints, the logo can be used without TAG LINE
Vertical
Geospatial Solutions
TAG LINE Double size
Geospatial Solutions
TAG LINE Single size
5
Geospatial Solutions
Geospatial Solutions
Geospatial Solutions
Geospatial Solutions
LOGO INSIDE SQUARE
Family Logos The Logo can be inside a square or a rectangle, in order to highlight it on a picture or textured background.
Geospatial Solutions
LOGO INSIDE RECTANGLE X
CLEARSPACE The square and rectangular borders are the same limits for the clearspace
2X
Logo Guidelines
12.08.2010
Geospatial Solutions
Geospatial Solutions
Geospatial Solutions
CLEARSPACE
Proper spacing around the signature elements allows for optimal recognition.
6
80%K
Geospatial Solutions
20%K
Black And White
BLACK
Geospatial Solutions
GRAYSCALE
The logo can be printed in gray scale or black & white.
20%K
20%K 80%K
Logo Guidelines
Geospatial Solutions
Geospatial Solutions
10%K
Geospatial Solutions
Geospatial Solutions
80%K
12.08.2010
7
Sizing SIZING: WithTag line:
WithTag line: The optimal reproduction size for the AeroMetric logo on most printed materials is 0.7". The recommended minimal reproduction size is 0.48"
0.70"
0.48"
Geospatial Solutions
Geospatial Solutions
Without Tag line:
Without Tag line: Use only if space constraints prohibit proper sizing of the logo.
0.30"
Contrast
The logo can be used over a picture if adequate contrast can be achieved; otherwise, use a solid square or black transparency
Geospatial Solutions
CONTRAST:
Logo Guidelines
12.01.2010
8
Geospatial Solutions
Geospatial Solutions
Unauthorized Uses Maintaining the integrity of the logo is necessary for consistent communication. The AeroMetric logo should not be manipulated or altered in any way. These are examples of unacceptable logo treatments
Do not use the logo with out contrast
Logo Guidelines
Geospatial Solutions
Do not manipulate or alter the logo color or shape
Do not use the wordmark without the crop marks
12.01.2010
9
Geospatial Solutions
4020 Technology Parkway Sheboygan, WI 53083 P: 920-457-3631 F: 920-457-0410 www.aerometric.com
Designed by:
Gabriel Suarez P: 646.925.7900 New York, NY gabrielsuarez@vibra.us www.vibra.us
Logo Guidelines
12.01.2010