Log o
CO S M I C FI S CHE R
Cosmic Fischer company
LO G O I DE N T I T Y G U I DE LI N E S
has established a standard of service and reputation that reaches
March 2010
far beyond the store. The company’s new
Primary
“family� of logos symbolizes both the reliability and complete service in security.
Landscape
The logos are designed for use in print material, merchandise, uniforms, signature, advertising and internet while
Eye
www.vibra.us
maintainig a consistent
NYC
identity. The logos are available Logotype
in a variety of color separations. If you have any question regarding the logos, or would like to obtain the digital files, please call Gabriel Suarez at 646 925 7900.
Col o r s
Type
Primary Colors The colors on the right are the official colors of Cosmic Fischer. Cosmic Fischer logos should not be reproduced in any other colors. If these colors are not available, the logos should be printed in all black or white (whichever offers the best contrast)
Violat ions
Banner Text Guidelines
*Pantone® 3965 Process equivalent: 8C-0M-100Y-0K
In order to maintain the design integrity of the Cosmic Fischer Identity logos and to maximize each logo’s effectiveness, t is mandatory that all logos be applied as indicated without modification. The logos are not to be altered in any way. Shown here are unacceptable uses of the Cosmic Fischer logos.
*Pantone Black Process equivalent: 5C-0M-0Y-100K
Never switch colors or use unapproved color combinations.
Secondary Colors
100x
The colors on the right are important support colors.The red is an accent color only, and the grey is to be used in backgrounds.
34x
*Pantone® 1945 Process equivalent: 0C-56M-56Y-19K
47x
Silver or Black 20% Font Century Gothic Bold, all Caps White in all versions.
Support Colors When Pantone® 3965 is not available, Cosmic Ficher logos may be printed replacing it with Black 15%. or printing it in black and white.
Unacceptable use of logos
Below are the specifications for setting the text in the banner at the Cosmic Fischer logos.
Justified between edges
Never resize elements or redraw any part of the logos.
Never distort logos.
87x
Silver or Black 20% *Pantone® is a registered trademark of Pantone, Inc. The colors shown on this page and throughout this manual are not intended to match the PANTONE Color Standards. For the PANTONE Color Standards, refer to the current edition of the PANTONE Color Formula Guide 1000.
CORRECT
Complementary Text The complementary text at Cosmic Fisher applications and prints are:
C O SM I C FISCHER
Futura Futuri condensed SW-Bold Bold
Never change typefaces.
Use eye without associated typography.
Futuri condensed SW-Light Regular
Color version examples
CORRECT
Minimum Size
2-Color
In order to ensure clear reproduction and legibility, the Cosmic Fischer logos may not be used any smaller than 1/2" tall
Black and White
1-Black and gray scale
1/2"
Never reverse marks, or use directly over a Black backgroud
For reversing is necessary to add a white line with the same “I” stoke next to the banner