2015 IncentiveWorks Preview Guide by Annex Business Media

700+ EXHIBITORS | 1,000s OF IDEAS | CE CREDIT EDUCATION | STELLAR NETWORKING

YOUR PREVIEW GUIDE TO ATTENDING

w o r G YOUR INDUSTRY CONNECTIONS AUGUST 18 + 19, 2015

NORTH BUILDING METRO TORONTO CONVENTION CENTRE TORONTO, ONTARIO

PLAN YOUR VISIT p. 16 CHECK YOUR TECH p. 25 FIND YOUR ZEN p. 25

A party so big it covers the entire country

MPI FOUNDATION PRESENTS:

CANADA ROCKS 10Th YEAR ANNIVERSARY Make plans to celebrate at the 10th anniversary of Canada Rocks. As the official opening reception to IncentiveWorks 2015, the funfilled night includes networking with the industryâ&#x20AC;&#x2122;s best, entertainment, hosted bars, an incredible silent auction and much more!

GET TICKETS B E N E F I TI N G T H E M P I FO U ND AT I O N

#cdarox15, #mpif, #mpi

Monday, August 17, 2015 8:00 - 11:00 PM The Carlu, 444 Yonge Street, 7th Floor, Toronto Proceeds help fund the MPI Foundation Education Endowment

www.mpiweb.org/foundation/ canadarocks HOST SPONSOR:

CONTENTS

TOP

REASONS TO ATTEND ANYONE WHO’S ATTENDED INCENTIVEWORKS WILL TELL YOU, YOU WILL:

Make valuable connections with your peers.

Learn with affordable, world-class education.

GENERAL INFORMATION

THE CONFERENCE

2 MPI Foundation Canada Rocks

10 Keynote: Scott Stratten

Find exciting new vendors and suppliers.

Choose from 13 expert Education Sessions, including 2 daily by MPI for only $99.

6 Hosted Buyers Program

Earn Continuing Education Credits for most sessions.

8 Agenda at a Glance

4 Show Information Hours, location + more

7 Local Host Program Your guide to IW2015 and all events

6 7 8 9 10

Attend FREE Knowledge Pods offering mini sessions on emerging topics. Pick up great ideas, concepts and inspiration to apply to your work. Use our custom Appointments Tool to book exhibitor meetings on the show floor—see who you want, when you want. Get even more networking with our partner MPI Foundation and Site Canada events Find powerful networking opportunities on the show floor with over 700 local, national and international suppliers to choose from.

meetingscanada.com/incentiveworks

26 Sponsors + Partners

UnSelling: The New Attendee Experience

11 Session Descriptions 14 Collect CE Credits 15 Keynote: Pamela Meyer How to Spot a Liar

THE TRADE SHOW 16 Show Floor Plan

They make the show

18 Exhibitor Listings

come alive

20 Appointments

28 Closing Party

Meet with who you want,

29 Travel + Accommodation 30 Passes + Prices 31 IncentiveWorks Staff Meet the team

when you want

23 Coaching Corner One-on-one advice just for you

24 Knowledge Pods Free education on the show floor

25 Wellness Lounge Find your zen Download the Mobile App eventmobi.com/iw2015

25 Discovery District Check your tech INCENTIVEWORKS 2015 | 3

SHOW INFORMATION

LOCATION

Metro Toronto Convention Centre North Building 255 Front Street West Toronto, ON M5V 2W6 Visit mtccc.com for parking information and maps

SHOW HOURS Tuesday, August 18 EDUCATION 8:00 a.m. – 12:00 p.m. TRADE SHOW 12:00 p.m. – 5:30 p.m.

Wednesday, August 19 EDUCATION 8:45 a.m. – 11:30 a.m. TRADE SHOW 11:30 a.m. – 4:00 p.m.

CONCIERGE We’re here to help make your experience great before, during and after IncentiveWorks. Our event coordinator, Stephanie Rapko, can assist with your pre-show questions. Contact her at srapko@meetingscanada.com or 416.442.5600 x3213. During the show, our entire team, including our amazing volunteers, will be at the education sessions and on the show floor ready to help in any way they can. Team members will also be attending all official events. PLUS, our Concierge desk is conveniently located at the top of the escalators where our concierge will be happy to answer any questions you have about IncentiveWorks 2015.

CLOSING PARTY 6:00 p.m. – 12:00 a.m. This year’s Connection Lounge is the perfect place to catch up with peers and meet new colleagues in the industry. Pick up a bite to eat or simply relax in our stylish and comfortable seating. We have reserved tables for First-Time attendees and One-on-One meetings.

a place to recharge your batteries!

CHARGING STATIONS Need a quick boost of power for your devices during IncentiveWorks? Thanks to Charge Bar, we’ll have two charging kiosks conveniently located in our Connection Lounge

See page 30 to determine the Pass that’s right for you.

ONSITE REGISTRATION opens at 7:00 am on Tuesday August 18th and 7:45 am onWednesday August 19th. Registration is located in the Main Lobby of the Metro Toronto Convention Centre, North Building

4 | INCENTIVEWORKS 2015

FREE WIFI The Metro Toronto Convention Centre is pleased to offer attendees Free WiFi in the convention and common areas. To connect to the WiFi, please select MTCCPublicWifi.

meetingscanada.com/incentiveworks

SHOW INFORMATION

Three new events are taking place pre-IncentiveWorks to grow your network and broaden your planning skills.

SITE CIS CERTIFICATION PROGRAM

RECEPTION

Saturday, August 15THSunday, August 16TH, 2015

Monday, August 17TH 2015

InterContinental Toronto Centre Professionals will acquire in an efficient manner a broad comprehension of the incentive travel industry. All emerging professionals, faculty members and students aspiring to enter this specialized segment of the meetings and events industry may use CIS as a stepping stone to reach higher levels of professionalism.

FOR FULL PROGRAM DETAILS AND REGISTRATION,

5:00 p.m. to 7:30 p.m. Chelsea Hotel, Toronto Outdoor Patio PCMA Members: FREE! Non-members: $25 FOR MORE DETAILS www.pcma.org/ce

www.sitecis.com

MOBILE APP

IncentiveWorks is offering attendees a rich, interactive mobile option to experience the show this year. App features include:

EVENT BUSINESS BLUEPRINT 1 DAY CONFERENCE

+ Events in progress + Full session descriptions and

Monday, August 17th 2015 – 7:30 a.m. to 6:00 p.m.

room assignments

In partnership with

+ Event schedules and updates + Interactive trade-show map with full exhibitors list

+ Social media links to keep

connected to our community

Getting Your Event Planning Business Started on the Right Foot

Intercontinental Toronto Centre Early Bird Rates – Expire August 1st 2015

Member Registration: $195 + Industry Rate: $210 + Non-member Planner Registration: $230 + Supplier Registration: $230 +

For more details visit www.canspep.ca meetingscanada.com/incentiveworks

INCENTIVEWORKS 2015 | 5

The first program of its kind in Canada, IncentiveWorks’ Hosted Buyer Program is open to planners from Canada and the United States who live and work outside of the Greater Toronto Area. This year’s program will be bigger and better than ever! Program includes:

+ Airport/train station transfers from airport to your host hotel

+ Return transportation from your home city airport/train station to Toronto

+ Shuttle transportation during your stay in Toronto

INCENTIVEWORKS WOULD LIKE TO THANK THE FOLLOWING INDUSTRY PARTNERS WHO HAVE COME TOGETHER TO SUPPORT THE 2015 HOSTED BUYERS PROGRAM

+ Accommodation over event dates + IncentiveWorks All-Access Pass (Education/ Trade Show, lunch Tuesday & Wednesday)

+ Ticket to MPI Canada Rocks Party Monday night + Ticket to IncentiveWorks Closing Party + Private Hosted Buyer only events IN RETURN FOR THIS INVITATION, INCENTIVEWORKS AND ITS PARTNERS REQUIRE THE FOLLOWING OF PROGRAM PARTICIPANTS:

Participation in all planned Program events including all private Hosted Buyer Events, Site Tour Event, Official IncentiveWorks and Meetings + Incentive Travel Events. Book and attend 8 one-on-one appointments per show day for a total of 16 one-on-one appointments. A minimum of 10 one-on-one appointments over the two days must be booked with Hosted Buyer Program Partners.

LIMITED SPACES REMAIN IN THIS EXCLUSIVE PROGRAM!

Contact Lori Winch at 416-442-5600, ext 3214 or lwinch@meetingscanada.com to discuss program availability.

6 | INCENTIVEWORKS 2015

meetingscanada.com/incentiveworks

TORONTO AREA PLANNERS Let us host you at IncentiveWorks!

Give a little of your time and be rewarded with complimentary high quality education and networking. Local planners who commit to our appointments program* will receive a full WORKS Pass, including daily lunch vouchers and a ticket to the Closing Party. There are two pass types both in limited quantity and available on a first-come-first-served basis. Only two people per company can apply for the Local Host Program.

HOW TO APPLY

Visit www.meetingscanada.com/incentiveworks and click on “Register Today” to apply for the Hosted Buyer Program or the Local Host Program. All applications will be reviewed and upon approval you will receive notification via the email you registered with. For the Local Host Program, the type of Pass you will receive will be determined during the review.

Appointments Pass (Value of $149)* Available for: All levels of experience (planners only)

+ Choose from 13 sessions over two days and earn CE credits + Internationally recognized keynote speakers + Hall of Fame Awards ceremony LIVE + Daily lunch vouchers (for use at IW Kiosks and in the Connection Lounge)

+ Closing Party ticket *YOUR COMMITMENT: In exchange for this pass, you are required to book and attend 6 appointments (15 minutes each) with exhibitors. The appointments are made with the IncentiveWorks Appointment Tool and must be booked by August 1, 2015.

VIP Buyer Pass (Value of $149)* Available for: Senior level planners with a minimum annual spend of $250k and ten years experience. Includes the Appointments Pass PLUS: + Access to private Hosted Buyers lounge + Participation in Meetings + Incentive Travel’s Think Tank, helping to shape the industry (this is an invitation only discussion) + Receive first access to senior level sessions + Distinction as an experienced VIP Buyer

* Passes will be awarded based on your qualification criteria.

For any questions, please contact Stephanie Rapko, 416-442-5600 x3213, srapko@meetingscanada.com

meetingscanada.com/incentiveworks

INCENTIVEWORKS 2015 | 7

AGENDA AT A GLANCE

WHO EXHIBITS AT LOCAL NATIONAL INTERNATIONAL EXHIBITORS SPECIALIZING IN: Audio Visual Registration Catering Transportation

TUESDAY, AUGUST 18, 2015 7:00 a.m. – 5:00 p.m. ON-SITE REGISTRATION 8:00 a.m. – 9:00 a.m. BREAK OUT SESSIONS INCENTIVE TRAVEL RFPS AND RESPONSES Presented by Jennifer Glynn, Meeting Encore

APP STORM: EVENT APPS & SOLUTIONS THAT CAN CHANGE YOUR EVENT-PLANNING UNIVERSE Presented by Dahlia El Gazzar, CMP, The Meeting Pool

WHAT SPONSORS WANT Presented by Rebecca Shanks, TrojanOne

9:15 a.m. – 10:15 a.m. BREAK OUT SESSIONS INCREASE YOUR LIKEABILITY FACTOR AND WIN WITH RELATIONSHIPS Presented by Nikki Pett, Author of Relationship ROI

EFFECTIVELY MANAGING YOUR EVENTS OUTSIDE THE INBOX!

Hotels + Resorts

Presented by Tara Thomas, The Meeting Pool

Hotel Chains

INCENTIVE TRAVEL RESOURCE MANAGEMENT: TECHNOLOGY, SOCIAL NETWORKS AND STAFF

from all the Major Brands

Convention Centres Convention + Visitors Bureaus Destination Management Companies Cruise Lines Unique Venues Team-Building

And a host of additional services and products to help you deliver memorable events!

PLUS PREMIUM + INCENTIVE MERCHANDISE APPAREL GIFT CARDS AWARDS BAGS CONFERENCE GIFTS AND MUCH MORE

Presented by Kathryn Anderson, Maritz Travel

8:30 a.m. – 10:15 am WORKSHOPS CHANGE YOUR MINDSET: SALESPERSON OR STRATEGIC PARTNER? Presented by Jessie States, MPI

ADVANCING FROM MEETING MANAGER TO STRATEGIC DIRECTOR Presented by Angela Duncan, CMP, CMM, BCD M&I

10:30 a.m. – 12:00 p.m. HALL OF FAME LIVE / KEYNOTE PRESENTATION UNSELLING: THE NEW ATTENDEE EXPERIENCE Presented by Scott Stratten, Expert in Viral, Social and Authentic Marketing

12:00 p.m. – 5:30 p.m. TRADE SHOW FLOOR OPEN 1:00 p.m. – 3:00 p.m. KNOWLEDGE PODS (on trade-show floor) 1:00 p.m. – 4:00 p.m. COACHING (on trade-show floor) 5:30 p.m. – 11:00 p.m. SUPPLIER PRIVATE EVENTS (by invitation only)

8 | INCENTIVEWORKS 2015

meetingscanada.com/incentiveworks

AGENDA AT A GLANCE WEDNESDAY, AUGUST 19, 2015

WHO SHOULD

ATTEND

7:45 a.m. – 3:30 p.m. ON-SITE REGISTRATION 8:45 a.m. – 10:15 a.m. WORKSHOPS WHAT’S TRENDING? THE NOW AND FUTURE OF MEETINGS AND EVENTS Presented by Jen Traeger, Maritz Travel

CREATING WOW INCENTIVES: COMMUNICATION AND THE CUSTOMER EXPERIENCE Presented by Kathryn Anderson, Maritz Travel

+ MEETING PLANNERS Corporate Government Association Independent

DESIGNATION DRILL-DOWN Presented by Angela Layton, CMP, CMM, National Association of State Boards of Accountancy

CONTENT MARKETING AND CURATION

+ INCENTIVE TRAVEL MANAGERS

Presented by Dahlia El Gazzar, CMP, The Meeting Pool

+ SPECIAL EVENT PLANNERS

SOCIAL SELLING: OPTIMIZING YOUR PERSONAL ONLINE BRAND Presented by Mark R. Thompson, McKinley Solutions Exchange

+ CONVENTION + TRADE SHOW MANAGERS

10:30 a.m. – 11:30 a.m. KEYNOTE PRESENTATION

+ SALES + MARKETING MANAGERS

HOW TO SPOT A LIAR

+ EXECUTIVE ASSISTANTS + ADMINISTRATION SPECIALISTS

Presented by Pamela Meyer, Certified Fraud Examiner

11:30 a.m. – 4:00 p.m. TRADE SHOW FLOOR OPEN

+ HUMAN RESOURCE MANAGERS + TRAINERS

12:00 p.m. – 3:00 p.m. COACHING (on trade-show floor)

+ CORPORATE TRAVEL AGENTS + PR SPECIALISTS

1:00 p.m. – 3:00 p.m. KNOWLEDGE PODS (on trade-show floor)

+ COMMUNICATIONS MANAGERS

6:00 p.m. – 12:00 a.m. INCENTIVEWORKS CLOSING PARTY

PLUS

OFFICIAL PARTNER EVENTS

ANYONE RESPONSIBLE FOR:

+ Selecting promotional items to reward and motivate employees

SITE CANADA GOLF TOURNAMENT

MPI FOUNDATION CANADA ROCKS!

Monday, August 17 7:30 a.m. – 3:00 p.m.

Monday, August 17 8:00 p.m. - 11:00 p.m.

meetingscanada.com/incentiveworks

+ Launching new products and services

+ Corporate gifts

INCENTIVEWORKS 2015 | 9

KEYNOTE PRESENTATION

UNSELLING: THE NEW ATTENDEE EXPERIENCE TUESDAY, AUGUST 18, 2015 Metro Toronto Convention Centre UnSelling is about the big picture: creating repeat attendees, not one-timers. Create audiences that refer others, not faceless numbers. Become the go-to event for your industry. In this highly energetic and engaging talk, audiences will learn: + Why one negative review can outweigh a thousand social media followers if it isn’t handled correctly. + Why social media can be the wrong choice for your conference. Actually, most conferences. + Why the people you hire for your event matter more than the tasks

SCOTT STRATTEN Expert in Viral, Social and Authentic Marketing

you hire them to do. + Where Canada is going digitally and how it impacts your event today. These and countless other underappreciated truths add up to a new way of thinking about audiences that will completely change the way you run your event, for the better. You don’t need social media, but you can be connecting with your audience socially. Your event video doesn’t have to be viral in front

ABOUT SCOTT STRATTEN Formerly a music industry marketer, national sales training manager, and a professor at the Sheridan College School of Business, Stratten ran his “UnAgency” for nearly a decade before focusing on helping companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments navigate their way through the viral/social media and relationship marketing landscape. He now has over 175,000 people follow his daily rantings on Twitter and was named one of the “Top Five Social Media Influencers in the World” on Forbes.com. He has written four bestselling business books, the newest being UnSelling: The New Customer Experience.

of a million people, just contagious in front of your specific attendees. Content, connection, engagement. It’s time to separate from the pack of noise. It’s time to UnSell. Follow Scott on Twitter @unmarketing

10 | INCENTIVEWORKS 2015

See Scott Stratten as part of an Education or WORKS Pass. See page 30 for details meetingscanada.com/incentiveworks

EDUCATION 2015

EDUCATION AT

2015

EDUCATION MATTERS TO

TUESDAY, AUGUST 18, 2015

PLANNERS. At IncentiveWorks,

BREAKOUT SESSIONS 8:00 a.m. – 9:00 a.m.

we understand that. Our education sessions and workshops are designed to provide insight, tips

INCENTIVE TRAVEL RFPS AND RESPONSES

else is out there that can save you time and keep you organized. From Evernote for site inspections to apps you can use on-site and in your event marketing that break the status quo,

Presented by Jennifer Glynn,

there are plenty of tech tools out there

and applicable learning experiences

Meeting Encore

that will catapult your productivity

for every level of planner, regardless

Requests for Proposals (RFPs) are the primary tool that buyers use to express requirements for an incentive travel experience. The response to the RFP is the supplier’s opportunity to demonstrate how they can fulfill these requirements and provide a memorable solution for the buyer’s community of qualifiers. In this session, attendees will explore both sides of this process, considering best practices in both developing RFPs and in responding to them and learn more about special considerations. This session is appropriate for sales professionals, buyers, and brokers who have more than five years of experience in the Incentive Travel industry.

of where you are at in your career. We enlist professional speakers and industry experts to bring you engaging, relevant content to help you deliver better events. The program is designed by the events and editorial team of the award-winning Meetings + Incentive Travel (M+IT) magazine. With more than 40 years of experience covering the meetings industry, M+IT knows what planners want. IncentiveWorks’ education program brings the pages of the magazine to life. BONUS: We pre-qualify our education sessions with the Convention Industry Council (CIC) so that time spent at IncentiveWorks may help you gain your certification or re-certification!

meetingscanada.com/incentiveworks

APP STORM: EVENT APPS & SOLUTIONS THAT CAN CHANGE YOUR EVENT-PLANNING UNIVERSE

into ultra-high gear. What’s more, you’ll learn how to create buy-in and educate your office team on using the new tools, so you can become the office rock star you were meant to be!

WHAT SPONSORS WANT Presented by Rebecca Shanks, TrojanOne

Each year event organizers create sponsorship packages in the hopes of

attracting

support

for their events. But are they really creating can’t-pass-up opportunities for potential sponsors, or simply following the pack? Spanning agencies and brands, Rebecca Shanks will leverage her years of event marketing, brand activation,

Presented by Dahlia El Gazzar, CMP,

and sponsorship experience to highlight

The Meeting Pool

some of the most innovative examples of

Get the latest info on game-changing apps and solutions for event planners. Break the status quo and see what

conference and event sponsorships she’s seen to illustrate what sponsors really want. She’ll show you how to be both innovative and create a smart investment opportunity, and how you can appeal to both sponsors and attendees.

INCENTIVEWORKS 2015 | 11

EDUCATION 2015

BREAKOUT SESSIONS 9:15 a.m. – 10:15 a.m. INCREASE YOUR LIKEABILITY FACTOR AND WIN WITH RELATIONSHIPS Presented by Nikki Pett, Author of Relationship ROI

How do you form meaningful connections with people you meet? And once you’ve met them how do you deepen that business relationship? In this session, you’ll discover five strategies to instantly form genuine connections, which will help you do business. This is more than a networking session, it’s a relationship-building session, where our expert will show you proven ways to up your likeability factor, and create meaningful relationships with clients, partners and suppliers. EFFECTIVELY MANAGING YOUR EVENTS OUTSIDE THE INBOX! Presented by Tara Thomas, The Meeting Pool

When you’re planning an event, you get a lot of emails. And keeping things organized, especially when you get busy, can be stressful. But it doesn’t have to be. Producing an event is much like managing a project, so

why not capitalize on project management platforms already out there to help us get organized, communicate more effectively and collaborate with our internal and external teams? Easy-to-use project management platforms such as Basecamp, Planning Pod and OneLobby can help tremendously. In this session, we’ll delve into a few of these platforms, and show you how you can customize them to best suit your (and your team’s) needs, and transform the way you plan your next event. INCENTIVE TRAVEL RESOURCE MANAGEMENT: TECHNOLOGY, SOCIAL NETWORKS AND STAFF Presented by Kathryn Anderson, Maritz Travel

Managing resources for your incentive travel program is more than simply managing staff. Technology can be your biggest ally in achieving program goals. In this session, you’ll learn how collaboration tools and social networks can help you achieve results. You’ll also discuss how new technologies and business trends impact the way we share information with clients, participants and staff. Along with peers, you’ll discover how to leverage technologies in the context of broader business and social trends to ensure your incentive travel program delivers.

EDUCATION TRACKS Our education sessions have been designed to focus on what you want to learn about the most. Each session has been categorized into a specific track to help you determine what session will best suit your needs. Each of the Education Sessions has been colour coded to indicate the track:

12 | INCENTIVEWORKS 2015

EDUCATION WORKSHOPS 8:30 a.m. – 10:15 a.m. CHANGE YOUR MINDSET: SALESPERSON OR STRATEGIC PARTNER? Presented by Jessie States, MPI

The meeting cycle looks a lot different than it did 10 years ago, and the challenges meeting professionals face continue to stymie their progress and impede the success of their events. But what does that mean to you, the supplier? It means that you are no longer being tasked with just providing a product, but also with providing education, leadership and strategic solutions. Discover what challenges meeting professionals encounter regularly, and start thinking and brainstorming with your peers about how you can help your partner clients exceed their goals. Learner Outcomes: + Learn about the challenges facing modern meeting and event professionals + Discover how you can provide solutions to these challenges + Begin to see yourself as a strategic partner and not a salesperson

BUSINESS OF EVENTS INCENTIVE TRAVEL MARKETING & TECHNOLOGY SUPPLIER CAREER DEVELOPMENT

meetingscanada.com/incentiveworks

EDUCATION 2015

ADVANCING FROM MEETING MANAGER TO STRATEGIC DIRECTOR Presented by Angela Duncan, CMP, CMM, BCD M&I

In order to progress your career and ensure that you continue to be a valued member within your organization—especially if there is a structured meeting management program in place—you need to do more than successfully manage a meetings department. You must challenge yourself, expand your skills and evolve from management to strategic director, and that’s not always as instinctive and effortless as it seems. Learn how to develop a road map to purposefully achieving the next level in your career path. Through individual and group exercises, examine core competencies required to demonstrate that you are qualified to move up to the role of meeting director. Learner Outcomes: + Know and understand the necessary competencies for a director-level position, and compare those to your current skills + Pinpoint gaps and areas of development for yourself + Create and execute a plan to upgrade your capabilities and advance your career

meetingscanada.com/incentiveworks

WEDNESDAY, AUGUST 19, 2015 EDUCATION WORKSHOPS 8:45 a.m. – 10:15 a.m. WHAT’S TRENDING? THE NOW AND FUTURE OF MEETINGS AND EVENTS Presented by Jen Traeger, Maritz Travel

Discover the current challenges and opportunities facing you and your peers and preview the future based on the most recent research in the meeting and event space. Then, deep dive into a series of trends. Learn how to adapt some key business practices to help you navigate the current seller’s market environment, how to approach the ever-changing technology environment and how other meetings professionals are keeping up with change. Learner Outcomes: + Review the forecast for events in the coming year, including budget, attendance and business conditions + Deep dive into trends that matter and discuss next steps with your peers + Learn how these trends affect you and the future of your meetings

CREATING WOW INCENTIVES: COMMUNICATION AND THE CUSTOMER EXPERIENCE. Presented by Kathryn Anderson, Maritz Travel

Designing an incentive travel experience that wows participants and accomplishes goals is what every incentive travel planner strives for. And in this session, we’ll discuss how communication and the customer experience play a key role in delivering the WOW factor. Attendees will explore what makes incentive travel a memorable experience that has a lasting effect on participants and take away practical ideas for conveying a service culture in their communications. DESIGNATION DRILL-DOWN Presented by Angela Layton, CMP, CMM, National Association of State Boards of Accountancy

CEM, CMP, CMM, CSEP … OMG! Your role as a meeting professional is evolving quickly—and so are the professional designations available to you as a new industry landscape takes shape. If you are looking to enhance your career with professional

INCENTIVEWORKS 2015 | 13

EDUCATION 2015

development that is globally relevant and aligned with the latest standards, this session will introduce you to designations and certifications you need to find success. Learn about the global Certified Meeting Professional (CMP) program, including the newly developed healthcare subspecialty; the Certificate in Meeting Management (CMM); and many, many more. Learner Outcomes: + Gain an understanding of new or enhanced professional development programs in the meeting and event industry + Understand which programs best match your professional development needs + Understand how to access tools and resources available for gaining professional certification CONTENT MARKETING AND CURATION Presented by Dahlia El Gazzar, CMP The Meeting Pool

It’s getting tougher and tougher to engage with attendees. That is unless you’re giving them something they can use. That’s where content marketing comes into play. If you can market your company and your event to members, clients and attendees and also provide them with useful, relevant content, well that’s

14 | INCENTIVEWORKS 2015

win-win. So how do you find the right content to use in these marketing initiatives? What will speak to your audience? And are there tools to help you curate content in a meaningful way? In this session, you’ll learn more about how content curation can help you engage with your prospective attendees and members and bolster your marketing efforts. SOCIAL SELLING: OPTIMIZING YOUR PERSONAL ONLINE BRAND Presented by Mark R. Thompson, McKinley Solutions Exchange

Branding has long been relegated to companies, but today every salesperson has a personal brand. While not many of us have consciously cultivated these brands, they exist nonetheless. Whether you are a seasoned veteran, a young professional, work for a large corporation or run your own shop, your personal brand is critical to your success. It is not only about being on the latest social platform, it is about designing and managing a plan that allows you to be a part of the conversation. The question is no longer if you have a personal brand, but if you choose to guide and cultivate the brand or let it be defined on your behalf. The conversation is happening, the question is — are you invited? In this session you will learn tips and techniques on how you can grow and maintain a great personal brand through a credible web presence and a well thought out strategy.

We tailor our in-depth education sessions to not only be relevant to your day-to-day job but also benefit your career. That’s why we pre-qualify our education sessions with the Convention Industry Council (CIC) so that time spent at IncentiveWorks may also help you gain your certification or re-certification. ++ R egister and attend any of our IncentiveWorks Education Workshops ++ Keep your registration receipt or name badge as proof of attendance ++ After the event, log on to your CIC online account or create one (https://myaccount.convention industry.org) and upload proof of attendance ++ Under the continuing education tab, enter in your hours and domain ++ For more information visit the CIC’s website: www.conventionindustry.org Note: All sessions that qualify for clock hours will list their domains and hours with the online session description in advance of the event

meetingscanada.com/incentiveworks

KEYNOTE PRESENTATION

HOW TO SPOT A LIAR WEDNESDAY, AUGUST 19, 2015 Metro Toronto Convention Centre We all do it. And so do the people around us — our co-workers, clients, friends. In fact, studies show that people encounter anywhere from 10-200 lies a day. But what if you could spot a liar? Pamela Meyer’s mission is to help people get to the truth. Extensively trained in the use of visual cues and psychology to detect deception, Meyer teaches audiences how to go from liespotting to truth-seeking to trust-building. A certified fraud examiner, Meyer reveals which personality types lie, how deception is expressed in email, on the phone, and in person, and how to detect deception through body language. Learn how you can gain the upper hand and close deals that last by mastering deception detection

PAMELA MEYER Certified Fraud Examiner

techniques. In a multimedia presentation featuring real-life examples and scientific findings, Meyer keeps her audience laughing while they learn and presents a path toward trust that emphasizes integrity, maturity, and the importance of having difficult conversations during difficult times.

Follow Pamela on Twitter @Pamela_Meyer

ABOUT PAMELA MEYER Meyer believes that everything a CIA operative knows about deception, everyone else should know, too. Meyer holds an MBA from Harvard, an MA in Public Policy from Claremont Graduate School, and is a Certified Fraud Examiner. She was previously an executive who spent over 20 years in media, as well as starting several successful ventures and working as a senior executive at National Geographic, Vestron, and Electronic Arts. Recently, Meyer was named to Business Insider‘s list of “People to Follow on Twitter” which was compiled as a guide for the most influential users on Twitter.

See Pamela Meyer as part of an Education or WORKS Pass. See page 30 for details meetingscanada.com/incentiveworks

INCENTIVEWORKS 2015 | 15

2015

WELLNESS LOUNGE

bb Blanc

Canada

Hotel Chains

Premiums + Incentives

International + Cruise Lines

Hotel Chains meetingscanada.com/incentiveworks

Premiums + Incentives

International + Cruise Lines

Mar Interna

Trump

InterContinental Hotels

Metro Toronto Convention Centre

Ripley’s Aquarium The International Centre

Hyatt Hotels & Resorts

Allstream Centre

WestJet Airlines Tourism Saskatoon Conventions Regina

Tourism Winnipeg

Hilton Worldwide

Incredible Novelties

White Oaks Resort & Spa

Clublink

Canada Sponsors + Hosted Buyer Program Partners

Tourism Toronto

Rick Davis Promotions

PSAV

Edmonton Tourism

Waterloo Tourism

Tourism Kelowna

Tourism Whistler

Tourism Vancouver

Hilton NiagaraFalls

Tourism Victoria

Niagara Falls Tourism

Fairmont Western Canada

Meetings + Conventions Calgary

Universal Links Inc. Score Promotions

Sponsors + Hosted Buyer Program Partners

16 | INCENTIVEWORKS 2015

Banff Lake Louise Tourism

Brand Blvd.

Viamede Resort

Caesars Windsor

Rendez-Vous Fredericton

Ottawa Tourism

Canadian Niagara Hotels

Niagara Parks Vintage Hotels

Tourisme Montréal

Scotiabank Convention Centre

Quebec City Tourism

Somcan Marketing

Outaouais Tourism

Meetings & Conventions PEI

Tourisme Laurentides

COACHING CORNER

Destination Halifax

GRAB & GO KIOSK

Aruba Convention Bureau

Dominican Republic Tourism

Melia Hotels Intn’l

Mexico Tourism Board

Jamaica

India Tourism

INTERNATIONAL LOUNGE

Preferred Hotels & Resorts

Skyteam

Barbados Tourism

AMResorts

The Islands of Bahamas

San Diego Tourism

Visit Santa Barbara

San Francisco

Las Vegas Convention + Visitors Authority

Greater Miami

Belmond NYC + Company

Select Group Mkt

Meet Hawaii

Associated Luxury Hotels

Carlson Rezidor Hotel Group

Global DMC

Metro Toronto Convention Centre, North Building 255 Front Street W. Toronto, ON

CCR Solutions

Scottsdale Convention & Visitors Bureau

Porter Airlines

Greater Boston CVB

Starwood Hotels & Resorts Worldwide, Inc.

Omni Hotels

p Hotels

LOCATION ge ier nc Co th ks oo or B W +IT ive M nt d ce an In

riott national

TRADE SHOW FLOOR

TUESDAY AUGUST 18 EDUCATION 8:00 a.m. – 12:00 p.m. TRADE SHOW 12:00 p.m. – 5:30 p.m.

WEDNESDAY AUGUST 19 EDUCATION 8:45 a.m. – 11:30 a.m.

CLOSING PARTY 6:00 p.m. – 12:00 a.m. See page 8 for our full event agenda.

USA

Caribbean

Associations

Coaching + International Lounge + Wellness Lounge

Caribbean

meetingscanada.com/incentiveworks

Associations

SHOW HOURS

TRADE SHOW 11:30 a.m. – 4:00 p.m

Visit Florida

USA

Meeting Professionals International

Visit mtccc.com for parking information and maps.

Coaching + International Lounge

INCENTIVEWORKS 2015 | 17

EXHIBITORS

MOBILE BUSINESS COMMUNICATIONS Booth# 1236 MY EVENT APPS Booth# 1237 NAV CENTRE Booth# 630 NIAGARA FALLS TOURISM Booth# 815, 817, 819, 914, 916, 918 NIAGARA PARKS COMMISSION Booth# 812, 814 NOTTAWASAGA RESORT & CONFERENCE CENTRE Booth# 634 OLD MILL TORONTO Booth# 1330 ONE KING WEST HOTEL & RESIDENCE Booth# 1322 ONTARIO’S CENTRAL COUNTIES TOURISM Booth# 831 OTTAWA TOURISM Booth# 623, 625, 627, 722, 724, 726 OUTAOUAIS TOURISM Booth# 616, 618 PEARSON CONVENTION CENTER Booth# 1238 PELLER ESTATES WINERY Booth# 823, 825 PETERBOROUGH & THE KAWARTHAS TOURISM Booth# 736 PORTER AIRLINES INC. Booth# 1611, 1613, 1710, 1712 PSAV - PRESENTATION SERVICES AUDIO VISUAL Booth# 937, 939, 1036, 1038 QUÉBEC CITY BUSINESS DESTINATION Booth# 609, 611, 708, 710 meetingscanada.com/incentiveworks

QUEST AUDIO VISUAL Booth# 1424 RAVINE VINEYARD Booth# 826 RICK DAVIS PROMOTIONS INC. Booth# 1137, 1139 RIPLEY’S AQUARIUM OF CANADA Booth# 1216, 1218 ROSEDALE LIVERY LIMITED Booth# 1342 SCOTIABANK CONVENTION CENTRE Booth# 816, 818 SHANGRI-LA HOTEL, TORONTO Booth# 1144 SHERATON ON THE FALLS Booth# 809, 811, 908, 910 SHERATON PARKWAY TORONTO NORTH HOTEL & SUITES Booth# 1242

Welcome to Our New Exhibitors! Antigua/Barbuda Tourism Office Blackhawk Engagement Solutions Distillery Events Element Vaughan Southwest Events Driven Fontainebleau Miami Beach Food Studio Catering Greater Boston Convention & Visitors Bureau Hi 5 Canada Icebreaker Merino Clothing Inc. Karisma Hotels & Resorts and SellOffVacations.com Mega Magic – Magician Mike D’Urzo My Event Apps

SKYLINE HOTELS & RESORTS Booth# 1227

NV Hotelmaatschappij Torarica (Torarica Group of Hotels)

SPEAKERS’ SPOTLIGHT Booth# 1526

Oasis Hotels & Resorts

ST. CLAIR CENTRE FOR THE ARTS Booth# 539

Ontario’s Central Counties Tourism Pacific World Rick Davis Promotions Inc.

STARWOOD HOTELS & RESORTS - TORONTO METRO MARKET Booth# 1223

St. Clair Centre for the Arts Convention Centre / Waterfront Hotel

SUMMIT TEAM BUILDING Booth# 636

Topnotch Resort

THE HAZELTON HOTEL Booth# 1142

Tourisme Laurentides

THE INTERNATIONAL CENTRE Booth# 1222, 1224

The British Virgin Islands Tourist Board Tourism New Zealand Turning Stone Resort & Casino Watermark Beach Resort & Conference Centre

THE SCOTCH EXPERIENCE Booth# 1332

Weichlein Tours + Incentives

THE TORONTO CONGRESS CENTRE Booth# 1231

Xtra Airways

Wellington Music

INCENTIVEWORKS 2015 | 19

EXHIBITORS

EVENTIONS OF FLORIDA, A HOSTS GLOBAL ALLIANCE MEMBER Booth# 1522 FAIRMONT CHICAGO MILLENNIUM PARK Booth# 1639 FAIRMONT KEA LANI, MAUI Booth# 1817 FAIRMONT ORCHID Booth# 1817 FONTAINEBLEAU MIAMI BEACH Booth# 1844 GLAMOUR DESTINATION MANAGEMENT - A GLOBAL DMC PARTNERS Booth# 1519, 1618 GLOBAL DMC PARTNERS Booth# 1519, 1618 GREATER BOSTON CONVENTION & VISITORS BUREAU Booth# 1734, 1736, 1738

LOEWS MIAMI BEACH HOTEL Booth# 1735

THOMPSON MIAMI BEACH Booth# 1936

LOS ANGELES TOURISM & CONVENTION BOARD Booth# 1918

TOPNOTCH RESORT Booth# 1730

MAVERICK AVIATION GROUP Booth# 1818

TURNING STONE RESORT CASINO Booth# 1732

MEET HAWAII Booth# 1811, 1813, 1910, 1912

VISIT FLORIDA Booth# 1742, 1743, 1744, 1843

MEMPHIS CONVENTION & VISITORS BUREAU Booth# 1719

VISIT NAPA VALLEY Booth# 1830

MIAMI AIR INTERNATIONAL Booth# 1641 MONTEREY COUNTY CONVENTION & VISITORS BUREAU Booth# 1832

WESTWARD LOOK WYNDHAM GRAND RESORT & SPA Booth# 1816

SAN FRANCISCO TRAVEL ASSOCIATION Booth# 1831, 1833

GROUP SERVICES INC., PUERTO RICO, A HOSTS GLOBAL ALLIANCE MEMBER Booth# 1522

SANTA MONICA TRAVEL & TOURISM Booth# 1834

HOSTS GLOBAL ALLIANCE Booth# 1522 IVY BOUTIQUE HOTEL Booth# 1637 KIMPTON HOTELS OF SAN FRANCISCO Booth# 1831, 1833 LAS VEGAS CONVENTION AND VISITORS AUTHORITY Booth# 1723, 1725, 1727, 1822, 1824, 1826

meetingscanada.com/incentiveworks

VISIT TUCSON Booth# 1816

SAGUARO SPRINGS SPRINGS Booth# 1936

GREATER PALM SPRINGS CONVENTION & VISITORS BUREAU Booth# 1819

HAVAS CREATIVE TOURS A GLOBAL DMC PARTNER Booth# 1519, 1618

VISIT SANTA BARBARA Booth# 1836, 1838

WESTGATE RESORTS Booth# 1640

GREATER MIAMI CONVENTION AND VISITORS BUREAU Booth# 1737, 1739

SCOTTSDALE CONVENTION & VISITORS BUREAU Booth# 1711, 1713, 1810, 1812 SHACKMAN ASSOCIATES NEW YORK - A GLOBAL DMC PARTNER Booth# 1519, 1618 TAM TRAVEL, A GLOBAL DMC PARTNER Booth# 1519, 1618

TO DOWNLOAD OUR MOBILE APP!

VISIT PHOENIX Booth# 1717

NYC & COMPANY Booth# 1631, 1633, 1635

SAN DIEGO TOURISM AUTHORITY Booth# 1837, 1839

DON’T FORGET

eventmobi.com/iw2015

INTERNATIONAL/ CRUISE LINES AZAMARA CLUB CRUISES Booth# 1926 BELMOND ITALY AND MALLORCA Booth# 1623, 1625

CHECK OUT

BELMOND, PERU Booth# 1623, 1625 BUY THE SEA Booth# 1922 HAIMARK CRUISE LINE Booth# 1926 HOLLAND AMERICA LINE Booth# 1922 INDIA TOURISM Booth# 2010, 2012

THE BEACHES OF FORT MYERS & SANIBEL Booth# 1733

JUMEIRAH HOTELS & RESORTS/EMIRATES Booth# 1939

THE WESTIN LA PALOMA RESORT & SPA Booth# 1816

KOREA TOURISM ORGANIZATION Booth# 1933

THE FLOORPLAN ON PAGE 16 TO HELP PLAN YOUR VISIT IN ADVANCE!

INCENTIVEWORKS 2015 | 21

EXHIBITORS

PREMIUMS + PROMOTIONS BRAND BLVD. Booth# 731, 733 COYOTE PROMOTIONS Booth# 727 FOXY ORIGINALS Booth# 830 INCREDIBLE NOVELTIES Booth# 842, 843 MADISON AVENUE, INC. Booth# 725 MAUI JIM SUNGLASSES Booth# 719 PC/NAMETAG Booth# 839 PLUM GIFT Booth# 832 SCORE PROMOTIONS Booth# 742, 743 SOMCAN MARKETING & SALES Booth# 715, 717 SOURCING CENTRAL PROMOTIONAL PRODUCTS Booth# 838 TWO CRAZY LADIES INC. Booth# 723 UNIVERSAL LINKS INC. Booth# 737, 739

TRAVELLING TO TORONTO FOR INCENTIVEWORKS?

ASSOCIATIONS CANADIAN ASSOCIATION OF EXPOSITION MANAGEMENT Booth# 2218 CANADIAN HOTEL MARKETING & SALES EXECUTIVES (CHMSE) Booth# 2214 CanSPEP CANADIAN SOCIETY OF PROFESSIONAL EVENT PLANNERS Booth# 2226 CONNECTONCAMPUS Booth# 2234 FINANCIAL & INSURANCE CONFERENCE PLANNERS (FICP) Booth# 2232 GREEN KEY GLOBAL Booth# 2210 ISES TORONTO Booth# 2224 MEETING PROFESSIONALS INTERNATIONAL Booth# 2309 MPI FOUNDATION Booth# 2309 MPI TORONTO Booth# 2309 PCMA CANADA EAST CHAPTER Booth# 2222 SENIOR PLANNERS INDUSTRY NETWORK - SPIN Booth# 2216 SITE CANADA Booth# 2212 Our partner airlines Porter and Westjet are offering discounted flights. See page 38 for details.

ON THE SHOW FLOOR! COACHING CORNER BACK BY POPULAR DEMAND!

ONE-ON-ONE COACHING Do you have a question about marketing, social media or career development? Looking for advice on how to make a great first impression or network your way to your next job? Sign up for a personal 15-minute coaching session with one of our four experts. All advice is tailored specifically to you and your situation.

FREE on the trade-show floor:

August 18th

August 19th

1:00 p.m. to 4:00 p.m.

12:00 p.m. to 3:00 p.m.

Coaching Corner is located at the top of Hall A.

MEET YOUR PERSONAL COACHES BOBBY UMAR Networking Coach www.raeallan.com KATIA MILLAR Social Media Coach positivefabulouswomen.com

CHALA DINCOY Marketing Coach coachtactics.com PATRICIA MUIR Career Coach maestroquality.com

meetingscanada.com/incentiveworks

INCENTIVEWORKS 2015 | 23

ON THE SHOW FLOOR

KNOWLEDGE PODS