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March 2013 | $10

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POULTRY IN MOTION Quebec chicken processor spreads its wings with top-grade packaging execution

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Story on page 28

Apple Crunch!  Page 22

In this issue: PACKAGING FOR Freshness • Bottling • Product Safety

Get down to business with the right phone and network.

Choose from Samsung’s latest rugged devices. Durable and secure, they’ll stand up to harsh work environments.

And on the Bell network, you’ll stay efficient with blazing-fast speeds, Canada’s best Push-to-talk service and 24/7 technical support. With Bell, your business will not only do more, it will make more.

Visit a Bell store • 1 866 BELL-BIZ • bell.ca/MobileBusiness

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FOR MORE INFORMATION CIRCLE 101 Current as of February 15, 2013. Services available with compatible devices within network coverage areas available from Bell Mobility where technology permits; see bell.ca/coverage. PTT feature available in addition to a Bell Mobility post-paid plan. Subject to change without notice. Other conditions apply.

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Our expertise is in seeing beyond the box.

(416) 298.8101 • (800) 268.5620 • www.atlantic.ca Add Ink (Decorative & Display) (416) 421.3636 www.addink.ca

Color Pak (Pre-printed Linerboard) (416) 298.5518 www.colorpak.ca FOR MORE INFORMATION CIRCLE 103

Corrugated & Flexible Packaging

Displays

Mitchel-Lincoln Packaging Ltd. Montreal and Drummondville (800) 361.5727 www.mitchellincoln.ca

Supply and Inventory Management

Recycling

Mills

UPFRONT

THE FLESH-EATING DISEASE

SENIOR PUBLISHER Stephen Dean • (416) 510-5198 SDean@canadianpackaging.com EDITOR George Guidoni • (416) 510-5227 GGuidoni@canadianpackaging.com FEATURES EDITOR Andrew Joseph • (416) 510-5228 AJoseph@canadianpackaging.com ART DIRECTOR Stewart Thomas • (416) 442-5600 x3212 SThomas@bizinfogroup.ca PRODUCTION MANAGER Cathy Li • (416) 510-5150 CLi@bizinfogroup.ca CIRCULATION MANAGER Diane Rakoff • (416) 510-5216 DRakoff@bizinfogroup.ca EDITORIAL DIRECTOR Lisa Wichmann • (416) 442-5600 x5101 LWichmann@canadianmanufacturing.com EXECUTIVE PUBLISHER Tim Dimopoulos • (416) 510-5100 TDimopoulos@bizinfogroup.ca

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28

POULTRY IN MOTION

Up the Pecking Order By Andrew Joseph

Venerable Quebec chicken-processing business leverages the core synergies of its vertically-integrated enterprise to steer a smooth flight up the fiercely-competitive industry’s pecking order.

Quebec chicken processor spreads its wings with top-grade packagin g execution Story on page 28

IN THIS ISSUE: PACKAGING

Cover photography by François Pinard

DEPARTMENTS & COLUMNS 3 4-5 6 8 10 12 37 38 39 40

MARCH 2013 • CANADIAN PACKAGING

MARCH 2013

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DISCLAIMER: This publication is for informational purposes only. The content and “expert” advice presented are not intended as a substitute for informed professional engineering advice. You should not act on information contained in this publication without seeking specific advice from qualified engineering professionals. Canadian Packaging accepts no responsibility or liability for claims made for any product or service reported or advertised in this issue.

Canadian Packaging receives unsolicited materials, (including letters to the editor, press releases, promotional items and images) from time to time. Canadian Packaging, its affiliates and assignees may use, reproduce, publish, republish, distribute, store and archive such unsolicited submissions in whole or in part in any form or medium whatsoever, without compensation of any sort.

That said, fixing f laws in the system is a vastly different proposition from advocating its abolishment altogether, as some pundits have been so quick to suggest with zealous vigor.

According to Jon Sorensen, who teaches Critical Animal Studies at Brock University in St. Catharines, Ont., “The discovery of horse-flesh in a number of otherwise-labeled meat products in Europe is an entirely predictable result of industrialized animal exploitation organized according to the values of neoliberal ideology within globalized capitalism.

“All forms of life are transformed into commodities and deregulated industries are allowed to police themselves as they seek to obtain the greatest profits using the cheapest ingredients, which in this case means the corpses of sentient beings,” Sorensen thunders in his thinkpiece on the popular www.rabble.ca website.

While all true to a point, far-left rhetoric notwithstanding, Sorensen’s argument is ultimately undermined by his advice at the end that all “sensible and compassionate people will adopt a vegan diet,” which logically suggests that people who enjoy eating meat are devoid of compassion and sensibility.

Sorry, that just doesn’t add up. While the global meat business has had its share of failings that are often of its own making—our very own E.coli outbreak originating at the XL Foods slaughterhouse in Alberta last year a glaringly grim example—there are many incidents of food-borne contamination unfolding on regular basis with fresh and packaged produce, fruits-and-veggies, dairy, baked-goods and many other non-meat items that often go largely unnoticed in the public eye.

While two wrongs never make things right, advocating total consumer boycott of entire categories of foodstuffs on that account is absurd and irresponsible. No one is claiming that the meat industry’s supply chain is perfect, but the mere fact that it is not immune to public scrutiny, accountability and appropriate punishment, when due, is something to build on—not destroy.

agreement #40069240.

MARCH 2013

VOLUME 66, NO. 3

or all the good things to have come out, and still yet to come, from economic globalization and international trade liberalization, when things go wrong they can often go wrong in spectacular fashion—the horse-meat scandal spilling across many European countries last month being the latest dramatic reminder of the risks and dangers of overstretching one’s supply chain logistics too far and wide.

Generally presumed to have originated at slaughterhouse operations in Romania, the offending horse-meat managed to find its way in a stunningly diverse range of packaged and fresh foods retailing in 13 European countries, at last count, with high-profile accusations and recriminations across international borders suddenly dominating front-page news and television coverage.

First uncovered in Ireland near the end of last year, the horse-meat scare has already resulted in huge financial losses for many leading European grocery retailers like Tesco, foodservice operators such as Taco Bell, multinational food giant Nestlé and even the iconic Swedish furniture chain Ikea, which discovered traces of horse-meat DNA in the popular Swedish meatballs that the company sells at its store cafeterias.

Considering that no one has died or has even fallen ill from consuming the meat in question, thank goodness, it is tempting to dismiss the whole affair as a passing overreaction to a one-off system failure that has only served to distract European politicians from the real grave economic challenges they should be addressing.

But that would be letting the system off the hook too easily. Safe to eat or not, mislabeling everyday meat products like hamburgers, lasagna, sausages et al is a rightfully punishable offense, and those eventually found responsible should be held accountable for either their actions or the lack thereof, whatever the case.

UPFRONT By George Guidoni NEWSPACK Packaging news round-up.

NOTES & QUOTES Noteworthy industry briefs.

FIRST GLANCE New packaging solutions and technologies.

ECO-PACK NOW All about environmental sustainability. imPACt A monthly insight from PAC-The Packaging Association.

PEOPLE Packaging career moves.

EVENTS Upcoming industry functions.

ANNOUNCEMENTS Company and marketplace updates.

CHECKOUT By Rhea Gordon Joe Public speaks out on packaging hits and misses.

APPLE CRUNCH!  FOR FRESHNESS •

Page 22

BOTTLING • PRODUCT

SAFETY

FEATURES 14

22

GETTING THEIR FILL By Andrew Joseph Leading Ontario craft brewer revs up its production capacity to keep pace with brisk demand for its popular beer brand with proactive investment in new highperformance bottling equipment.

APPLES OF THEIR EYES

By Andrew Joseph Apple grower hits the innovation sweet spot with a bold new product launch and top-grade packaging execution.

32

PLAYING IT SAFE By Jerry Scott Mills Corrugated packaging manufacturer gets a head start on meeting the food industry’s uncompromising product safety compliance requirements with vital HACCP certification.

WWW.CANADIANPACKAGING.COM • 3

NEWSPACK

RED BULL REALLY CRANKING THINGS UP IN CANADIAN ENERGY-DRINK MARKET Having more or less invented and defined the fast-growing energy-drink segment of the global beverage industry since its 1987 game-changing launch of lightly-carbonated, caffeine-fueled Red Bull drinks, Austrian-headquartered Red Bull GmbH is showing no signs of slowing down its rapid growth in the Canadian market, where it has been a runaway category leader since its initial 2004 product launch.

Following a successful introduction of the calorie-free Red Bull Total Zero version of its f lagship brand in Canada last year, the company is hoping to replicate that success in coming months with a widely-anticipated launch of three unique new f lavors to give the drink’s Canadian devotees a broader taste choice.

Produced and packaged at the company’s bever-

age production facility in Switzerland, the three new Red Bull Editions—including the sweet-tart cranberry Red Edition; fruity-blueberry Blue Edition; and fresh-lime Silver Edition— are expected to be available at grocery stores across the country next month, following well-received limited launches at bars and restaurants throughout Canada earlier this year.

To be retailed in the company’s signature slim 250-ml metal cans decorated with an updated stylized ‘charging bull’ brand mascott, the three new

✔ Produce packages with the same look and feel as a traditional bacon package.

✔ Printed and registered top and bottom films.

✔ Produce packages with or without J, L, or clear bacon carry boards.

✔ High-speed reliable production. ✔ Superior seals significantly reduce leakers.

✔ Packages can withstand HPP. ✔ Take advantage of EZ peel film. ✔ Washdown machine provides better sanitation and hygiene.

✔ Produce standard and custom retail packages, as well as bulk packages, all on the same machine.

INTRODUCING THE REISER BACON PACKAGING SYSTEM

TH I S C HAN G E S EVE RYTH I N G

Upgrade your retail bacon packaging to a whole new level with the Reiser Bacon Packaging System. Reiser engineers have done it again.

This time they’ve developed a packaging solution for retail bacon that sets the new standard. With printed and registered top and bottom films, the ability to run with or without a carry board, superior seals, EZ peel film, and a package that can withstand HPP, the high-speed Reiser form/fill/seal packaging machine brings the newest technology to your bacon packaging line. This is the one machine that does it all. Not only does it easily produce a range of retail and bulk package formats on a single machine, the rugged Bacon Packaging System also eliminates costly maintenance and downtime.

FOR MORE INFORMATION CIRCLE

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Reiser Canada 1549 Yorkton Court #4, Burlington, ON L7P 5B7 • (905) 631-6611 Reiser 725 Dedham Street, Canton, MA 02021 • (781) 821-1290 www.reiser.com 2013

f lavors will be easy for shoppers to distinguish thanks to the use of matching can colors to indicate the respective f lavor—bright red, blue and sliver/pewter. (See Pictures) According to the company’s Red Bull Canada subsidiary in Toronto, the Canadian Red Bull Editions launch represents the brand’s biggest packaging graphics makeover anywhere in the world to date.

“The can designs of The Red Edition, The Blue Edition and The Silver Edition are intentionally different from the one of the Red Bull Energy Drink because they are intended to highlight the individual f lavors with their color at first sight,” Red Bull Canada explains.

“They will address all those fans who love the functionality of the Red Bull Energy Drink but are looking for new tastes,” says the company, adding the new Editions use the same product formulation and feature the same calorie content and nutritional functionality as the core Red Bull brand.

“The Red Bull Editions contain different added colors, as well as fruit-and-vegetable concentrates, which are used as coloring foodstuffs,” Red Bull explains. “All the ingredients are indicated on the can [and] listed on the label.”

While energy-drink brand-owners have come under increased regulatory scrutiny across North America in recent months after some highprofile reports of harmful side-effects linked to excessive energy-drink consumption, Red Bull maintains its products are perfectly safe when consumed in reasonable moderation.

“The consumption of the Red Bull Editions is only limited by its caffeine content,” the company states in its product Fact Sheet press release.

“One 250-ml can of Red Bull Edition contains about the same amount of caffeine as a small cup of coffee, which is 80-mg, so the consumption of Red Bull Energy Drink should therefore correspond to a person’s intake of coffee.”

According to Red Bull Canada, the new Red Bull Editions are best consumed “in times of increased mental and physical exertion, such as on long sleep-inducing motorways, during intensive working days, prior to demanding athletic activities, or before tests and exams.

“It is recommended to drink one can of Red Bull Edition about 30 minutes before the start of a concentration task or the start of a race or game in sports,” says Red Bull. “This is about the time it takes for the ingredients of the Red Bull Editions to become effective in the body.”

4

MARCH 2013

NEWSPACK

TISSUE BRAND CELEBRATES IN GRAND STYLE WITH ROYAL PACKAGING MAKEOVER

If cats really have nine lives, then the adorable litthe ROYALE kittens, which are the truly iconic part tle white kittens used as mascots for the ROYALE of the brand. brand of paper and bathroom tissue produced by “Not only the Dieppe, N.B.-headquartered Irivng Tissue does the new group have to be the proverbial “poster child” packaging felines for this popular bit of folklore. bring out the Celebrating its 50th anniversary this year, the personality beloved ROYALE tissue brand—currently comof kittens, it prising 38 different SKUs (stock-keeping units) also showproduced primarily at Irving’s manufacturing cases a key charfacilities in Dieppe and Toronto—has revamped acteristic of both the kittens its packaging in grand style earlier this year “to and the ROYALE brand, which is softness,” says create a fresh, modern look for the brand while MacIntosh, adding the company is also planning highlighting the natural white of the product,” corner pack-f lash. (See Pictures) to create a commemorative book later this year according to the brand’s director of marketing “Traditionally, ROYALE packaging has focused to showcase the brand’s history, growth and the Gary MacIntosh. on the brand’s signature-blue color,” MacIntosh says, “many milestones it has shared with Canadian Developed by one of Canada’s leading brand “whereas the new design places a greater emphasis on consumers over the years.” and package design experts Pigeon branding + design of Oakville, Ont., the new packaging incorporates a newly-created “Kitteny Soft” package-f lash feature to help increase consumer awareness and excitement production cost | floor space requirements for the brand, MacIntosh explains.

Claimed to be Canada’s only conequipment requirements | man hours and labor cost sumer household paper brand that liability & exposure markets a full line of high-quality paper products including bathroom tissue, facial tissue, paper towels and napkins, the ROYALE brand currently ranks as the country’s Number One brand of household paper products.

MacIntosh credits the brand’s enduring consumer loyalty in large part to the popular ROYALE television commercials that became one of the longest-running ads in Canadian history.

less more

productivity | robust equipment | sealing options random case sealing capability | money in your pocket

less is definitely more more...

First airing in 1973, the TV ads features two ultra-white f luffy kittens engaged in playful rolling around with the matching white rolls of bathroom tissue—gently projecting a unique “soft” brand impression that still resonates with Canadian consumers in a big way across all age groups.

It may do so even more this year, MacIntosh relates, on the account of “the Search for the Golden Kittens” cash-prize contest promoted on the newly-updated packaging with the

...when it comes to case sealing. SCHNEIDER S&R has the solution that will cost you less to acquire and ultimately put more money in your pocket at the end of the line.

Whether you’re sealing the same sized cases on a non-stop production line or random sized cases... pressure sensitive tape, hot melt glue, water activated tape... 8-10 hour shifts or 24/7... whatever you’re sealing, SCHNEIDER S&R has the perfect, robust, long life expectancy equipment for the task.

Visit us at all the major packaging shows, check us out online or call us today for more information.

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943 Underwood Road | Mid Valley Industrial Park | Olyphant, PA 18447 Toll Free: 1-800-229-4896 | Phone: 570-489-1212 | Fax: 570-489-2572

MARCH 2013

5

NOTES & QUOTES

 Leading material handling systems manufacturer and integrator Intelligrated has celebrated the formal grand opening of the company’s 122,000-square-foot headquarters expansion in Mason, Ohio, to mark successful completion of a year-long construction project that has boosted the facility’s combined size to 262,000 square feet, according to the company. Partly financed with incentives from the state of Ohio and the

city of Mason to support local job growth, the expansion enabled Intelligrated to add more than 160 employees to its Ohio workforce—mostly in engineering and R&D—and 275 new staff company-wide. “This state-of-the-art facility is designed to attract and retain world-class talent,” says Intelligrated’s chief executive officer Chris Cole. “We appreciate the incentives from the state of Ohio and the city of Mason that allowed us to expand our footprint, increase our technical staff, and continue to meet an increasing demand for innovative automated material handling solutions.” Tel. (513) 881-5239  Milacron LLC, Cincinnati, Ohioheadquartered manufacturer of plastics processing technologies and industrial metalworking f luids, has reached a deal to acquire Mold-Masters Limited, Georgetown, Ont.-based manufacturer

of hot-runner systems, temperature controllers and auxiliary equipment, for an estimated US$975 million. Under the terms of the deal—expected to close in the first half of 2013 pending regulatory approvals—Mold-Masters will operate as one of five Milacron strategic business units, with current company president Bill Barker continuing to head the hot-runner business. According to Milacron’s chief executive officer Tom Goeke, “Mold-Masters’ expertise in the high-growth hot-runner market is second to none, and we are excited by the unique customer value proposition and numerous opportunities for growth that will result from this combination.” Founded in 1963, Mold-Masters owns over 900 granted and pending patents for numerous technological breakthroughs in the plastics molding field—currently operating manufacturing facilities throughout North and South Americas, Europe and Asia.  Guelph, Ont.-headquartered Guelph Food Technology Centre (GFTC), Canada’s leading food industry research institute providing numerous food safety training, certification, quality assurance and technical services to the country’s food-and-beverage producers, has merged with NSF International, a leading independent global organization mandated to develop universal standards, testing criteria, and auditing and certification services for the food, water and other consumer goods industries previously based in Ann Arbor, Mich. Now operating out of Guelph under the new NSFGFTC banner, the merged entity offers more than 180 training courses focusing on various food safety, regulatory and HACCP (Hazard Analysis and Critical Control Points) compliance to support its designation as a Licensed Training Center for the SQF (Safe Quality Food) institute and the Approved Training Establishment status for the U.K.-based BRC (British Retail Consortium) group. “The globalization of the supply chain creates a need for global solutions [and] adding GFTC’s food safety expertise to our global food division will enable us to expand services to Canadian and multinational companies to help strengthen their food safety practices and stay competitive,” says NSF International president Kevan Lawlor. Proceeds from the merger will be used to establish GFTC Legacy Inc., an affiliate organization with a mandate to provide University of Guelph undergraduate students with scholarship, co-op programs and internship opportunities, according to NSF-GFTC, as well as to help develop new programs that will stimulate greater innovation among food-processing companies across all the key supply chain sectors—from agriculture, produce, dairy and seafood to processing, distribution, retailing, and foodservice and restaurant operations.

“ FCC is key to our company

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Meb Gilani, President, Gilani Group, Calgary, Alta.

When you talk financing with FCC, we’ll listen Ready to expand? We learn how you want to grow, then create a financing package that helps you do it. Work with the leading lender to agriculture, agribusiness and agri-food in Canada. Let’s talk business. www.fccfinancing.ca

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MARCH 2013

Weighing • Bagging • Case & Tray Erecting Conveying • Palletizing • Complete lines

Our customers appreciate the simplicity of working with one vendor who designs and manufactures their entire packaging solution.

From standard solutions to custom engineering, our team will work with you closely to deliver the best system for your needs.

Manufactured By One Vendor

Mixing Solutions

Highspeed Bagging

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Fill Stand-up Bags

weighpack.com/video

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Montreal (514) 422-0808 • Las Vegas (702) 450-0808

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FIRST GLANCE TIPPING THE SCALES The new PimoLinear C-Series linear scale from WeighPack Systems Inc. is designed specifically for weighing, filling and transferring sticky, wet, delicate and other difficult-to-handle products with conveyors— rather than the traditional vibratory feed pans—to ensure more effective and efficient product transfer, according to the company. Capable of handling a very broad product weight range from five grams up to 100 pounds—including fresh fruit and vegetables, cheese, noodles, fresh poultry, confectioneries, cookies, etc.—the scale is offered in one- to four-lane configurations to suit specific application requirements, enhanced with a user-friendly design to facilitate tool-less disassembly of conveyors, hopper, weigh bucket and funnel for efficient sanitation and speedy product changeover.

WeighPack Systems Inc.

401

deliver exceptional 2,400-dpi (dots per inch) print resolution at speeds of up to 16.25 feet (five meters) per minute to produce professional-grade, prediecut labels in run quantities from as little as 50 up to 5,000 labels.

Primera Technology, Inc.

403

from Eriez features multilane inspection capabilities; a compact, 60-inch-long lowprofile design; and ‘auto-learn’ features to facilitate superior performance in identifying contaminants, scanning for missing or broken products, and performing accurate mass inspection to ensure optimal product and packaging integrity, along with inline verification of product count, seal integrity, weight and shape accuracy, item positioning, and item presence or absence.

405

Eriez

GOING FULL TILT

HEAVY LIFTING

Offered on a caster-mounted frame that can be maneuvered through narrow aisles and around corners, Flexicon Corporation’s new Sanitary Tilt-Down Flexible Screw Conveyor is designed to allow many types of bulk materials and ingredients—from sub-micron powders to large pellets—to f low from the hopper into an adapter that charges the conveyor to facilitate gentle rolling action of the material being conveyed. Configured for dust-tight connection to the outlet of upstream equipment, the conveyor’s surge hopper includes an air displacement vent with a special cartridge

The heavy-duty System Plast 2508 and 2630 Series belts from Emerson Industrial Automation boast extremely durable and rugged construction for use across a full range of high-weight unit material handling applications, with the 2508 Series belting—made in standard LFG (lubricated food-grade) material—boasting impressive load capacity of 5,480 pounds per square foot.

Also available in PPLG (plastic paint light grey) and other materials, the belts are fully-compatible with the extensive range of System Plast conveyor components like guide-rails and clamps, rail brackets, halters, supports and various custom-made accessories.

Emerson Industrial Automation

406

GET A GRIP! The new model SBG-50 (Servo Bag Gripper) system from SAS Automation, LLC features adjustable width capabilities to enable cost-effective, simultaneous high-speed palletizing of multiple bag widths with a single robot in two-in/two-out rotation, or used with a single infeed conveyor with multiple bag sizes. Equipped with stainless-steel fingers to withstand harsh palletizing environments to handle bags weighing up to 50 kilograms, the system’s innovative programmable servo drive provides on-the-f ly bag-width adjustment from 265- to 500mm, along with an additional manual adjustment to reduce the width further to 165-mm to accommodate very narrow bags. The gripper’s robust belt and pulley system—combined with linear rails for smooth and quiet motion—are enhanced with specially-designed, independent decker plates to ensure highly accurate and repeatable bag drop placement, according to the company.

SAS Automation, LLC

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THE PRIMERA LEAGUE Designed to enable smaller and mid-sized manufacturers to bring their products to market quicker with inhouse production of affordable top-quality product labels, the new CX1200 digital color label printer from Primera Technology, Inc. is capable of printing on virtually any laser-compatible label material—including pressure-sensitive plain papers, white and clear polyesters, etc.—to

8 • WWW.CANADIANPACKAGING.COM

filter that is equipped with a reverse pulse cleaning system for dislodging any dust build-up with short bursts of compressed air—returning the dust to the hopper on a timed cycle to maintain full operating efficiency, according to the company. With the hopper, support boom and conveyor assembly tilted down, the unit fits through standard doorways and orients the conveyor tube horizontally— allowing the f lexible screw to be easily removed for thorough cleaning and inspection. Driven only at the discharge end, the f lexible screw—self-centered within the fully-enclosed tube to provide ample clearance between the screw and tube wall in order to eliminate or minimize grinding—does not require any bearings or seals within the product contact area.

Flexicon Corporation

404

THE E-Z WAY TO DO IT Designed for inspecting virtually any continuous product stream for unwanted foreign objects such as metal, stone, glass, bone and some plastics, the new E-Z Tec XR-Bulk X-Ray inspection system

CASE IN POINT The new AR-200 Series robotic case-packer from Premier Tech Systems is designed to provide an optimal solution for high-speed packing of packing bags, bottles, cases, cans, bundles, etc., into boxes or any other rigid container without the use of any f lap holders, according to the company, thanks to the system’s robotic motion. Featuring fully-integrated machine vision capabilities, the AR-200 Series casepacker can easily pick up different kinds of products in multipick mode, as well as randomly-oriented items, before packing them into cases or any other rigid containers, with stored program recipes helping to facilitate quick product changeover.

Premier Tech Systems

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CANADIAN PACKAGING • MARCH 2012

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ECO-PACK NOW

U.S. RECYCLED PLASTIC DEMAND POISED FOR GROWTH Heightened public awareness of packaging sustainability and recyclability will help the U.S. demand for PCR (post-consumer recycled) plastic to grow by 6.5 per cent annually to reach 3.5 billion pounds by 2016, according to a new study from the Cleveland, Ohio-based market researchers The Freedonia Group, Inc. “Gains will be driven by a number of factors, including a growing emphasis on sustainability among packaging and consumer product manufacturers, advancements in processing and sorting technologies allowing a wider variety of plastic to be recycled into-high quality resins, and an improved collection infrastructure which raises the plastic recycling rate,” says the recently-published Recycled Plastic report, noting that packaging will remain the largest single PCR market in the U.S. through 2016.

“Continued support by federal, state, and local

U.S. RECYCLED PLASTIC DEMAND Recycled Plastic Demand PET HDPE LDPE/LLDPE Other Resins

Million Pounds 2006 2011 2016 2,360 2,520 3,450 800 910 1,250 879 894 1,125 365 310 510 316 406 565

Source: The Freedonia Group, Inc.

governments for recycling efforts will also provide a significant boost to recycled plastic collection, processing and demand,” states the report, adding that recycled bottles will account for over half of all collected PCR plastic in 2016.

For all that, PCR demand will still account for less than seven per cent of the total demand for plastic for the forecast period, says the study, citing “a number of challenges” to more robust growth in PCR demand.

“The overall rate of plastic recycling in the US will remain relatively low,” the Freedonia report says.

“Recycling is minimal in several major plastic markets, including construction products, motor vehicles (other than batteries), and packaging film due to a lack of collection capability or economical processing.”

While PET (polyethylene terephthalate) and HDPE (high-density polyethylene) accounted % Growth for over 70 per cent 2006-2011 2011-2016 of PCR demand in 1.3 6.5 2011 (see table), demand 2.6 6.6 growth for HDPE is 0.3 4.7 expected to drop to -3.2 10.5 below average in the 5.1 6.8 forecast period, accord-

ing to The Freedonia Group.

“While PET will see above-average gains in demand, fueled by rising recycled content in beverage bottles and thermoformed containers, subpar increases in HDPE collection will limit the availability of recycled resin,” the study states.

“The most rapid growth is forecast for recycled low-density polyethylene, which will benefit from a rebound in the construction market.

“Recycled polypropylene will also see healthy gains in demand as collection volumes increase and processing techniques improve the quality of the resin ... [and] rapid growth is expected for smaller-volume resins such as nylon and polystyrene—fueled by rising collection of products such as carpets, plastic foam, and consumer electronics for recycling.”

Full copies of the 236-page Recycled Plastic report may be purchased for US$5,100 by contacting The Freedonia Group, Inc. at (440) 684-9600 or online at www.freedoniagroup.com

NEW PARTNERSHIP PROMISING A CLEANER BOND FOR SUSTAINABILITY’S SAKE Despite being largely invisible in a finished package, hot-melt adhesives can play a large role in determining the overall environmental profile of the package they help keep intact.

Which is why German-owned adhesives manufacturer Henkel is leading the way in the commercialization of a new generation of hotmelt adhesives based on the proprietary breakthrough biopolymer technologies pioneered by the life science products developer DaniMer Scientific, LLC of Bainbridge, Ga. “A large number of our customers in the consumer packaging industry have publicized pro-

jects to drive sustainability initiatives, such as reducing carbon footprint of packaging materials, delivering on consumer-driven environmental initiatives, and diversifying supply chains for packaging materials,” says Gary Raykovitz, senior vice-president of product development for Henkel Adhesive Technologies.

“Working together with DaniMer to solve these issues is yet another confirmation that we will consistently deliver genuinely innovative technologies that enhance our customers’ efforts to

achieve their sustainability goals.”

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BOTTLING A top-level vew of the newly-installed Krones Modulfill filler and capping system putting Steam Whistle’s signature-green bottles throught their paces at high speeds wtih clockwork precision.

GETTING THEIR FILL

New state-of-the-art bottling line equipment helping popular Toronto beermaker boost its output while raising the bar for product quality and shelf-life ANDREW JOSEPH, FEATURES EDITOR PHOTOS BY COLE GARSIDE

H

istory, heritage and culture often play a huge role in the fiercely competitive world of beer brewing and marketing, and Steam Whistle Brewing has all those angles wellcovered at its one-of-a-kind home premises inside Toronto’s last remaining railroad roundhouse.

Located a short foot stroll away from the city’s signature landmarks such as the Rogers Centre— the world’s first domed stadium with a retractable rooftop—and the one-time word’s tallest free-standing structure CN Tower, the historically-designated historic John Street Roundhouse was built in 1931 for servicing steam and diesel-powered locomotives operated by the Canadian Pacific Railway.

Once housing up to 32 locomotives at a time during its post World War II heydays, the 42,000-square-foot facility serves a much different purpose today—providing home to one of Ontario’s most successful independent craft brewers determined to write its own history with a relentless and open-ended pursuit of brewing perfection.

Owned by a group of private investors comprised mostly of employees, family and friends, Steam Whistle Brewing may seem like an odd choice of tenant in a building literally from another long-gone era—lovingly restored to its former architectural glory with original materials like Douglas Fir wooden beams, 30-foot ceilings and old-school multipanel windows—but defying standard industry wisdom and convention is an integral part of the company’s genuinely unique approach to the marketplace at large.

Not only does the brewer produce only one style of beer, a Czech-style pilsner, it purposefully manufactures only one beer brand period—with-

14 • WWW.CANADIANPACKAGING.COM

out any intent to add to its brisk-selling f lagship Steam Whistle Pilsner label any time soon, if ever.

“Our motto is to ‘Do one thing really, really well,’ which is why it has been a conscious decision on our part to only brew a pilsner beer,” the brewer’s head of communications Sybil Taylor told Canadian Packaging on a recent visit to the busy brewhouse and bottling facility churning out approximately 90,000 bottles of its premium pilsner product daily.

Originating in the historic Czech city of Pilzen back in the 19th century, pilsner is widely touted by many industry experts to be the word’s most popular type of beer— owing to its smooth and easygoing taste profile and eye-pleasing light color.

But with the Canadian market

already well-supplied with a multitude of renowned and acclaimed pilsner brands produced by some of the world’s largest beermakers, making its product stand out in a big crowd was always going to be a serious challenge for a company that only commenced full-on commercial beer production in 2000.

And it’s a challenge that Steam Whistle has addressed better than anyone in the industry would have expected at the time, according to Taylor, a Steam Whistle employee from Day One. “Because Steam Whistle believes in staying true to the pilsner brewing tradition, instead of heat pasteurizing the beer, we prefer to use a three-step filtration process that preserves the quality and taste consistently in every batch we brew,” says Taylor, explaining that the company takes between 28 and 31 day for the beer to brew, ferment and age to its optimal state before packaging and shipping it to customers.

In similar vein, the company has also taken it time in building domestic client base in a gradual

Since moving into the historically-designated John Street Roundhouse facility in downtown Toronto in 2000, Steam Whistle Brewing has grown into one of Canada’s leading independent craft brewers, today boasting capacity to produce over 90,000 bottles of its sole Steam Whistle Pilsner brand (inset) per day.

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BOTTLING

The Modulfill filler from Krones can reach filling rates up to 12,000 bottles per hour while also controlling the dissolved oxygen in the beer.

Capable of cleaning up to 2,600 reusable glass bottles per hour, the Krones Lavatec E2 bottle washer reuses water several times throughout the horizontal looping path of the cleaning cycle.

and patient manner, according to Taylor.

Today retailing all across Ontario, Alberta, British Columbia and Manitoba—along with accommodating special orders from fans of Steam Whistle Pilsner in Saskatchewan Yukon and Northwest territories—the brand’s steady and unwavering rise through the domestic industry’s ranks is a compelling validation of the company’s well-measured, unhurried approach to growth and expansion.

With its beer available in bottles, cans and kegs all across Ontario, Alberta, British Columbia and more recently Manitoba—with some orders delivered to the Yukon, Northwest Territories, and Saskatchewan—the brewer respects and maintains historical traditions by utilizing ‘suitcase’-style 12-pack cartons and green glass bottles which pay homage to the industry standard beer bottle from the so called ‘Golden Era’, of the 1950s.

While brewers do agree that there is a difference in beer protection in respect to the particular color

of glass, Taylor says that Steam Whistle’s efficient and quick packing of bottles into fully-enclosed beer cases minimizes the effects of UV light on the beverage, providing an important step in ensuring a quality end product.

While the actual percentages vary depending on the season, Taylor reveals that “bottles account for approximately 50 per cent of Steam Whistle’s production, with the remainder made up of kegs at 30 per cent, and cans at 20 per cent.”

Double Act

Running at a rate of 50 hectoliters per hour, the Krones Steinecker twin filtration system has resolved the capacity issues for Steam Whistle, while also providing better control of turbidity in the beer to help extend the pilsner’s shelf-life.

FOR MORE INFORMATION CIRCLE 113

Taylor relates that Steam Whistle has been growing at double-digit rates over its 13-year history, in large part by investing in additional brewing and packaging equipment annually to meet rising demand.

But this continuous investment hasn’t been without its challenges for a company operating within the confined space of a national heritage site.

“Thanks to the popularity of our beer, we needed to install a new equipment package that would help us achieve our ongoing goal of increasing our sales, while also taking advantage of technological advancements in the packaging industry,” notes Taylor.

To that extent, Steam Whistle recently looked towards the extensive expertise of brewing systems manufacturer Krones AG to help take it to the next level, working with its Canadian subsidiary in Mississauga, Ont. when installing a new filler for its canning line several years ago.

Late last spring, Steam Whistle also purchased three key machines built by Krones for its production line: a Lavatec E2 bottle washer; a Modulfil filler and capper; and a Steinecker TFS filtration system.

According to Steam Whistle assistant brewmaster Colin Banting, “The capital expenditures weren’t made so much to increase efficiencies, as it was about meeting our growing demand without compromising on quality.”

Prior to installing the new Krones Steinecker filtration system, Banting acknowledges that there were capacity issues on their single shift, as the old system

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MARCH 2013

BOTTLING A showcase of famed German engineering prowess, the Lavatec E2 washer has twice the bottle soak time than Steam Whistle’s previous washer, but still maintains the brewery’s output rates thanks to its larger capacity.

could only handle processing 35 hectolitres (3,500 liters or 10,264 bottles) of Steam Whistle Pilsner per hour.

But with the new Krones filtration system installed, the ‘little-brewery-that-could’ is now able to process 50 hectolitres (14,663 bottles) per hour, giving Steam Whistle ample room for growth merely beyond scheduling additional shifts.

“I think the degree of automation in the Krones Steinecker filtration system is like night-and-day compared to what we had previously,” suggests Banting. “For example, the in-line turbidity meter is worth its weight to us.”

Banting describes beer turbidity as a measurement of haze, whereby too much of it—depending on the type of beer brewed—is an undesirable factor.

“This filtration system will place the beer in recirculation mode until the situation—the turbidity—resolves itself,” says Banting.

“Turbidity is usually high when we start up a filtration run, but this system won’t let the equipment actually start production until the turbidity comes into specification.”

Banting also notes that the filtration system also contains a dissolved oxygen meter, which he says gives the brewery a tighter control on the shelf life of the beer.

Coming Clean Along with its iconic green bottles, Steam Whistle Brewery tries to do it best in being a ‘green’ manufacturer, incorporating sustainable practices into its entire operations.

The brewer’s new Krones Lavatec E2 bottle washer certainly helps the brewery do its part by reusing rinsing water over the course of the bottle wash-cycle.

“Conserving water is desireable initself, but it also saves us money,” says Banting.

“The industry is subject to surcharges from the City of Toronto for any waste water being put back into the system and since introducing the Lavatec we have seen significant wastewater quality improvements.”

Like most Canadian breweries, Steam Whistle reuses its glass bottles, and Banting says that because its bottles are a bit heavier than most, a bottle might come back to be refilled some 45 times or so—about three times that of the industry-standard brown bottle.

Because space is always at a premium at the Steam Whistle brewhouse, the Lavatec E2 is a perfect fit for the brewery, which is why the bottles enter and exit the washer from the same end, though on different levels.

Referring to the direction of a bottle in the rinser, Banting explains: “Bottles enter and are rinsed, bathed and soaked by scores of spray jets, rinsed again and are ejected.”

MARCH 2013

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BOTTLING

A high-performance SEW-Eurodrive motor powers the conveyor line transferring freshly-cleaned glass bottles from the Lavatec E2 washer to the Modulfill filling equipment.

According to Krones, the system’s fingers pick up the bottles from the conveyor and move them gently and precisely into a bottle carrier within the washer. When exiting the Lavatec E2, special discharge fingers transport the clean bottles carefully onto another conveyor, without allowing them to tip and fall as they head to the filling equipment.

Banting explains that when it comes the initial application of the water, it enters the rinser from the opposite end of where the bottles enter.

The way the Lavatec E2 is set up at Steam Whistle, the purest water is used for the final rinse of the bottles at the end of the cycle, after which it is collected and filtered before being recirculated to the preceding rinse stage—through six full rinse stages.

The rinse water is then recovered and ultimately used as the pre-rinse of the bottles as they first enter the washer.

When washing the bottles, a light food-grade caustic detergent is used to thoroughly clean them. According to Krones general manager and vice-president of Canadian sales Sebastian Delgado, the single-end Lavatec E2 washer works so well in a compact space because the washer guides the bottles through its interior along a horizontal loop, ensuring the bottles remain

in the caustic just long enough to make them perfectly clean.

“The pre-cleaning system heats the bottles and removes the coarser contaminants,” explains Delgado, adding that after subsequent runs through the caustic bath in horizontal loops, the bottles emerge perfectly clean.

“And before the bottles leave the machine, they are cooled in the post-treatment zones with a small quantity of fresh clean water—the initial place Able to fill Steam Whistle’s 341-ml bottles at a rate of 12,000 units per hour, the Krones where water enters the Modulfill filler also comes with a fobbing unit, as well as a capping and crimping section. rinser—to remove the last traces of the caustic cleaner.” breweries, and getting a low oxygen content in our Banting says that although the new washer is only beer is very important,” Banting explains. slightly larger than the one it replaced, it provides “Generally, our bottles contain dissolved oxygen a far longer soak time for the bottles helping to levels under 30 parts per billion with oxygen pick-up ensure quality. during filling that is nearly undetectable,” he states.

“The actual residence of each bottle inside the The Modulfill utilizes a double pre-evacuation rinser is about 30 minutes, which is about double system just prior to the golden beverage being the old one,” he notes. added to the bottle, whereby the empty bottle is “And despite the longer soak time, the rinser still f lushed with carbon-dioxide (CO2 ) and drawn out by a vacuum, and then f lushed again with CO2 and maintains our production efficiency, as the Krones drawn out by vacuum once more.

Lavatec E2 has a greater number of lanes. Having This is done to ensure there is no air in the bottle, 26 lanes essentially means that it cleans a case of says Banting, explaining that CO2 is a natural element beer every couple of seconds or at speeds up to of beer. The bottle is then filled with beer under a 2,600 bottles per hour.” counter-pressure to prevent foaming as well as to also Banting says that in addition to the Modulfill fillkeep the beer within the bottle during filling. er’s lightning-fast filling rate of up to 12,000 bottles per hour, he is also highly impressed with the improvements of the Modulfill’s dissolved oxygen control capabilities.

“Dissolved oxygen is problem Number One in After filling and capping, each signature green Steam Whistle Pilsner glass bottle moves past an EBS-6200 single-head industrial inkjet printer, manufactured by EBS Ink-Jet Systeme, for application of filling and lot code data (inset) onto the shoulder of each container.

Schneider Electric ELAU servomotors power the deltatype robots inside the Nuspark NTL-50 case-packer to pack the Steam Whistle bottles into suitcase-style cases.

18 • WWW.CANADIANPACKAGING.COM

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BOTTLING

Standing in front of the Krones Modulfill system are (from left) Steam Whistle Brewery’s plant engineer Sergei Mikhniouk; assistant brewmaster Colin Banting; brewmaster Marek Mikunda; Krones general manager and vicepresident of Sales for Canada Sebastian Delgado; Steam Whistle’s production supervisor Jorge Mendonca; Krones service manager Steve Croke; and Steam Whistle’s automation and electrical manager Gord Hannah.

Immediately after filling, the Modulfill performs a fobbing process by shooting a sterile, hot-water jet into each bottle to agitate the contents and to expel all the air from within the beer, causing a small level of beer foam to come up as the air is pushed out.

A capper then crimps a cap down onto the bottle to preserve the tasty pilsner inside.

“The Modulfill has been specifically designed for bottling in a hygienic environment, as the free-

standing Montec transfer starwheels have less exterior surface than on conventional filling systems,” explains Delgado. “As well, the fill quantity is measured precisely by an inductive flow meter, ensuring each bottle contains the same amount of beer.”

The Modulfill also came with a crown (cap) and hopper system that Banting says has also enhanced production line efficiency.

“Our old crown hopper was ‘very aggressive’ in

the way it worked,” admits Banting. “It used to create a bit of crown dust which would often lead to a stuck chute where the caps would come down for crimping.

“But the new system is very gentle and has greatly reduced the stoppages.”

Because the brewery also often lends itself out for parties and weddings, Steam Whistle had to ensure that when it moved out the older equipment and brought in the new, it had to move quickly between long-scheduled events.

Not only did operations have to be shut down for five weeks to accommodate the installation, but Steam Whistle had to carefully dismantle a large section of the building’s inner brick wall and glass windows to get the equipment into its location on the production f loor, and then painstakingly rebuild the wall to maintain the heritage look and feel of the facility.

“There was literally less than an inch of space between the huge bottle washer and our freshlymade hole in the wall,” says the brewery’s plant engineer Sergei Mikhniouk, “but we did it with a tremendous coordinated effort.”

Along with the tight squeeze, there were also the technical issues of electrically wiring all of the components.

Gord Hannah, Steam Whistle’s automation and electrical manager, had the difficult task of installing literally hundreds of feet of wiring to a bank of remote electrical panels associated with the equipment installs settling on a remote corridor as the best place for the panel placement.

Hannah received numerous rolls of electrical wires that were each paintstakingly labeled by Krones technicians in Germany to facilitate a seamless installation.

“A brewmaster can be incredibly skilled at creating a recipe and brewing with quality ingredients and methods, but if the packaging equipment isn’t top quality, beer drinkers will never taste the beer the way the brewmaster intended,” explains Steam Whistle’s co-founder Cam Heaps.

“If we can help keep our Pilsner brewery-fresh by using the most sophisticated packaging technology available, Steam Whistle will be that much better,” Heaps asserts.

Adds Delgado: “Steam Whistle Brewing is definitely considered a brewer of distinction by its industry peers, and Krones is honored to partner with a company of its caliber. The Roundhouse Brewery location is a superlative showcase in North America for both companies to demonstrate the art of excellence, whereby a great beer is combined with precision machine technology,” he says describing the brewery as the North American showcase craft brewery for Krones technology.

Adds Steam Whistle co-founder Greg Taylor: “At Steam Whistle, we understand that there are no shortcuts on the way to quality.

“Our commitment to using only the highest quality ingredients and time-honored brewing traditions is made that much stronger with our use of the best equipment in the industry. These are steps we gladly take to deliver our premium craft Pilsner to Canadians.”

For More Information:

Because excess oxygen content is the biggest quality challenge of any brewer, a jet of of hot water is injected into each filled beer botle to force out air as part of the Krones Modulfill equipment’s fobbing process.

20 • WWW.CANADIANPACKAGING.COM

Krones Machinery Co. Ltd. SEW-Eurodrive Co. of Canada EBS Ink-Jet Systems USA Inc. Schneider Electric Canada

460 461 462 463

CANADIAN PACKAGING • MARCH 2013

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PACKAGING FOR FRESHNESS

APPLES OF THEIR EYES Ontario apple grower carving a bigger slice of the snack market through product innovation and packaging automation

ANDREW JOSEPH, FEATURES EDITOR PHOTOS BY COLE GARSIDE

A

n apple a day may or may not be one of the most enduringly brilliant health-and-wellness advices ever known to mankind, but it’s certainly a recipe that has done many wonders over the years for Martin’s Family Fruit Farm Ltd. in Waterloo, Ont. Established in 1971 by a prominent local farming family with nearly two centuries of cross-generational experience in pig farming, the family-owned business actually got turned onto apple farming by chance—after company founder Leighton Martin heard a visiting farm worker from the formerYugoslavia extol the virtues of apple growing as a righteous and rewarding way of making a living from one of Mother Nature’s finest creations.

Indeed, if all the different popular fruits out there could be likened to celebrities, the apple would undoubtedly be one of its biggest superstars—in a league of its own.

A key aspect of the Christian world’s culture and civilization, as well as an integral part of ancient Greek and even Norse traditions, apples have been bred for thousands of years to create a virtually unrivaled variety of tastes, textures and culinary uses—including sauces, pies, jams, juices, ciders and fresh eating, of course—with more than 7,500 varieties reported to be known in existence.

With more than 69 million tonnes of apples produced globally in 2010, according to most recent available industry statistics, this eminently versatile fruit has rightfully earned its ages-old reputation as an effective way to staunch both hunger and thirst with a quick boost of energy.

Providing a healthy mix of carbohydrates, sugars, dietary fiber, fat, protein and water that are critical elements to just about everyone’s daily food intake, the fruit also contains an array of essential vitamins and minerals such as vitamins A, B1, B2, B3, B6, B9 and C, calcium, iron, magnesium, phosphorus, potassium and zinc.

22 • WWW.CANADIANPACKAGING.COM

So in retrospect, the idea of getting into the act of harvesting Mother Nature’s quintessential multivitamins was not all that far-fetched after all, according to the company’s plant manager Brian Stubbs.

“A bit of product diversification is always a good thing,” Stubbs told Canadian Packaging on a recent visit to its new 17,000-square-foot processing facility in Elmira, that works in conjunction with the nearby 70,000-square-foot fresh fruit facility in Waterloo that is known as a thriving southwestern Ontario community and one of Canada’s leading high-tech hubs and research centers.

Stubbs relates that soon after acquiring and planting 100 apple trees on a one-acre parcel of land that is nowadays called Martin’s Orchard, the Martin family patriarch realized he was onto something special after selling his first four-and-a-half bushels of apples (each bushel weighing about 42 pounds) at the nearby Waterloo Farmer’s Market—proceeding to acquire many other nearby apple farms.

“Today we own some 700 acres of orchards ourselves, and we also market apples shipped in from over 1,600 acres in total, including our own and those from other growers,” says Stubbs.

“We are, however, ultimately responsible for deciding as to what apples are acceptable for us to sell into the marketplace.”

Dehydrated rings of freshly-produced apple chips emerge from the Buhler Aeroglide dryer to begin their journey along a series of food-grade conveyors towards the plant’s packaging room.

These days led by a second-generation team of Martin’s sons that includes company president Kevin, retail store manager Steve, and operations manager Ken—the company also sells some varieties of locally-sourced berries and other types of produce.

According to Stubbs, having a few other products on the go enables the company to absorb the occasional shock weather-related setbacks, such as an unexpected sudden drop in temperature after an early warming in March of 2012 that devastated large parts of the fruit industry in parts of Ontario and Quebec, as well as in the neighboring U.S. states of Michigan and New York.

“It completely froze off the buds,” Stubbs recalls.

“Whereas normally an average apple tree might Continues on page 24

Plant manager Brian Stubbs holds up a filled flexible packaging pouch that helps maintain the cripsiness of the company’s Crispy Apple Chips.

CANADIAN PACKAGING • MARCH 2013

Photo Credit: FBA

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PACKAGING FOR FRESHNESS

Displaying a highly detailed image of dehydrated apple rings packaged inside a sealed flexible pouch on the control panel (inset above), the high-speed Pack 240 Pro X-Ray inspection system manufactured by Eagle Product inspection and installed at the Martin’s plant

by PLAN Automation provides the plant with highperformance detection capabilities to ensure optimal product safety, quality and purity.

APPLES OF THEIR EYES Continued from page 22

have 500 apples on it, some trees had zero apples.

“Overall, it has been estimated that there was an 80-percent crop loss for the season.”

Taking it all remarkably well in stride, the company nevertheless proceeded to expand—breaking ground on the new 17,000-square-foot sister plant in the nearby town of Elmira in July of 2012 and commencing production there early this year.

“In fact, we have the capability to potentially add up to 45,000 more square feet of production space because we own three full acres on this Elmira lot,” says Stubbs, who also plays a key role in the company’s new product development efforts and initiatives that are in reality not nearly as simple as they may appear.

“While finding traditional uses for apples may not be complicated, finding new uses for a novel product made from apples is a rather challenging proposition,” says Stubbs, who played a key role in the development of the company’s recentlylaunched brand of Crispy Apple Chips made from 100-percent dehydrated apples.

While there are a handful of companies who already have similar type of apple-based snacks out in the market, Stubbs insists that his company’s all-natural

product content makes them a truly unique offering.

“The only ingredient in every bag of Crispy Apple Chips is the apple: just as it says on the bag’s list of ingredients,” Stubbs enthuses. “When you have made something as good as it can be, there’s really very little that needs to be added to it.

“This company is proud to be pioneering a new way to enjoy the wholesome deliciousness of an apple that we hope will resonate well with consumers—and early indications are that it will.

“We are very proud of our Crispy Apple Chips product line,” proclaims Stubbs.

“Not only are our chips completely gluten-free, but they contain no fat, no preservatives, and no sugar added—the product achieves its sweet f lavor naturally,” Stubbs points out.

“And unlike other similar brands out there, Martin’s Crispy Apple Crisps are not deep-fried.”

While the manufacture of individual chips is a fairly straightforward and simple operation, Stubbs insists that the exacting process employed by Martin’s for its chips make them superior to those produced by competitors.

Stubbs relates that the Martin’s plant employs the facility’s only existing production line to run the product on a continuous 24-hours-a-day, threedays-a-week schedule to ensure optimal product consistency and integrity.

A close-up view of the Pack 240 Pro X-Ray system’s rejection mechanism automatically removing a bag of product off the conveyor line immediately upon detection of a foreign object or particle somewhere within the package.

24 • WWW.CANADIANPACKAGING.COM

“Although we only have this one single line,” Stubbs acknowledges, “it is quite a versatile line that easily enables us to shift from producing fresh slice to making the dehydrated product.”

Plucked fresh from the orchards, the apples are cored and sliced into ring shapes by a PDS/R apple peeler—manufactured in Italy by ABL S.r.l. and featuring a Kernel sistemi PLC (programmable logic controller)—which can both peel the apples as well as slice them into wedges.

“Our 22-gram snack bags each contain about 10 chips,” says Stubbs. “If that sounds like too few, consider that we use one apple to produce seven crispy apple chips, so there’s actually a lot of goodness in each bag.”

Stubbs says the company is currently engaged in discussions with several large food distributors and grocers across Canada in regards to bringing the product to market nationally in the near future.

“Right now, we are only producing two SKUs (stock-keeping units) in 22-gram and 103-gram bags,” he notes, “but we also have plans for additional formats, such as multipacks for kid’s lunches and a larger-sized bulk bags.”

After slicing, the apple rings head to a huge dryer—manufactured by global thermal processing leader Bühler Aeroglide—which has been custom-set, after much trial-and-error, to achieve

Manufactured by the Tri-Mach Group, a food-grade Ever-Kleen model incline conveyor smoothly transfers the freshly-cut apple rings to the Buhler Aeroglide dryer for dehydrating.

CANADIAN PACKAGING • MARCH 2013

PACKAGING FOR FRESHNESS

A pair of vibrating Fastback conveyors from Heat and Control (background) help to untangle and separate bulk apple rings from each other before they make their way into the top of the 14-head Ishida weighscale.

After the dehydration stage is complete, the crispy apple rings are moved up the 16-foot-tall Ever-Kleen incline conveyor towards the plant’s upper-level packaging room.

the perfect balance of drying time and temperature to enable the dehydrated apples to maintain a f lavorful, fresh-tasting apple crispy crunch.

From the dryer, the apples are conveyed along a series of Ever-Kleen incline conveyors built and installed by the Elmira-based Tri-Mach Group, which also installed the upper-level mezzanine platform in the packaging room equipped with a high-precision weighscale and FastBack oscillating conveyor systems.

Stubbs explains: “The apples are first conveyed vertically 16 feet up from the dryer room at a rate of about 40 feet per minute, and after that they are conveyed an additional 20 feet across our packaging room.

“It’s quite impressive to see,” says Stubbs, complimenting the reliable performance to date provided by the stainless-steel conveyors with their HDPE (high-density polyethylene) belting.

The Tri-Mach conveyors eventually transfer the apples onto a pair of Fastback conveyors—manufactured by Heat and Control, Inc.—which serve as accumulators and also help separate and position the product more accurately towards the 14-head Ishida weighscale, also supplied by Heat and Control.

“The Fastback systems ensure that we are never starving or overfeeding the weighscale,” explains Stubbs, calling the Ishida weighscale “a really great product for ensuring optimal accuracy.

“We certainly didn’t want to have issues with our scale—we wanted the most accurate and dependable weighscale out there,” says Stubbs.

Once the pre-set weights of apple rings are achieved, the product is released from the right combination of weighscale heads into a VertoBagger Tomcat vertical bag filler—supplied by the Mississauga, Ont.-based American Packaging & Plant Equipment—capable of filling rates of up to 45 bags per minute.

Prior to filling, the VertoBagger applies a hot date stamp onto the film before it is formed into its pillow pouch.

MARCH 2013 • CANADIAN PACKAGING

Located in the packaging room, Schneider Electric’s Magelis HMI (human-machine interface) terminal provides operator-friendly control over the plant’s conveyors, dryer, carton sealer and all other automated packaging functions.

To obtain optimal shelf-life for its apple chips, Martin’s first opted to utilize a metallized PET (Polyethylene terephthalate) film for the bags— with mixed results, Stubbs recounts.

“Initially we thought about getting a three-month shelf-life, after which the chips would not spoil, but could lose some of their crispiness.”

Despite positive early feedback, Martin’s decided to increase product shelf-life earlier this year by switching to a different high-barrier film—sourced by Kitchener, Ont.-based Tri Pac Inc.—and gas-f lushing the bags with a 99.5-percent nitrogen mixture that the company produces itself on the premises.

To ensure optimal product integrity and purity, Martin’s also installed a high-performance Pack 240 Pro X-Ray inspection system, manufactured by the Tampa, Fla.-based Eagle Product Inspection and distributed in Canada exclusively by the Orangeville, Ont.-based automated packaging systems integrators PLAN Automation.

Because of metal content in the bags used to package the apple chips, standard metal detection was not deemed a good-enough means of ensuring failproof product inspection, according to Stubbs.

“Metal detection systems typically don’t work very well with metallized PET or foilfilm products, but our Eagle 240 Pro X-Ray inspection system sure does,” states Stubbs.

“Even though we no longer use a metallized

25

PET foil film, our new high-barrier film actually contains more metal in it, so using the Eagle Pack 240 Pro is even more important for us now than before,” he explains.

“But because the food safety programs we cater to recommends that product be inspected after it has been fully sealed, it means inspecting both the packaging and the product,” Stubbs explains.

“Given our choice of packaging, X-Ray inspection was the only way for us to go.”

PLAN Automation’s X-Ray inspection specialist Mat Bédard agrees, noting that new food safety initiatives such as the GFSI (Global Food Safety

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PACKAGING FOR FRESHNESS The Bel 5252 carton-sealer taping the loaded cartons of product shut after automatically folding the flaps inwards.

Initiative) are demanding producer accountability at unprecedented levels.

“The need for better food safety has forced all food-and-beverage manufacturers to reevaluate and rethink their food safety programs and initiatives,” Bédard says.

“As such, X-Ray inspection systems are increasingly used for inspection of food and beverage products, validating product safety by detecting contaminants and ensuring product integrity by performing a wide range of in-line quality checks such as checkweighing and defect inspection,” says Bédard, citing the technology’s unrivaled ability to detect even the tiniest dense objects such as hard plastic, glass, or bone, and stainless steel at high-speed of up to 120 meters per minute, with up to a 240-mm range of detection coverage.

After passing through the X-Ray inspection system, the finished bags are hand-packed into pre-printed corrugated cartons, manufactured by Rock-Tenn Company, which are then placed onto a Wexxar model Bel 5252 carton sealer that folds the carton’s f laps and adds a tape strip to seal them shut.

The entire line operation—including start and stop controls, conveyor speed, dryer discharge and the carton sealer—is controlled via Schneider Electric‘s operator-friendly Magelis brand HMI (human-machine interface) terminal supplied by TriElectric, a division of the Tri-Mach Group.

While the recent inf lux of automated packaging equipment has certainly meant a learning curve for the Martin’s staff, Stubbs says he’s very happy with how everything fell into place without causing any major disruptions to the company’s core business.

“Despite our foray into new ventures and obtaining wonderful hightechnical equipment like the Eagle Pack 240 Pro X-Ray inspection system, we are not leaving our roots,” he sums up.

“We are still farmers: still rustic at heart,” Stubbs concludes. “We just happen to be doing something a little different with our apples.”

For More Information: Eagle Product Inspection PLAN Automation Tri-Mach Group Inc. ABL S.r.l.

Kernel sistemi S.r.l.

Bühler Aeroglide Corporation Heat and Control Canada Inc. American Packaging & Plant Equip.

Tri Pac Inc. Rock-Tenn Company Wexxar Packaging, Inc. Schneider Electric Canada

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MARCH 2013

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COVER STORY

THE

PECKING ORDER New cutting-edge packaging technologies and competencies help thriving Quebec chicken farmer keep going from strength to strength in the cutthroat marketplace

ANDREW JOSEPH, FEATURES EDITOR PHOTOS BY FRANÇOIS PINARD

T

here are many good reasons why chicken consumption in Canada has remained on a remarkably steady upwards growth curve since the early 1970s.

Many of the industry’s insiders will point to the keen and effective advertising campaigns stressing the healthy and dietary qualities of poultry meat, compared to red-meat protein alternatives, while others are quick to cite the modern consumer’s natural preference for food products that save them precious time by being easy to prepare and increasingly—thanks to the wonders of 21st Century retailing and foodservicing—ready to eat.

Whatever the underlying reasons, the well-documented facts and figures themselves paint a compelling picture of a lively and buoyant meat market segment, as well as that of a widely-accepted de rigour of most Canadian consumers making a trip to the local grocery store or supermarket.

With the average Canadian is estimated to consume over 90 kilograms of chicken meat per year, the overall big market picture for the domestic chicken industry—estimated by Statistics Canada at nearly 639

Voltigeurs Farm production director Georges Martel holds up a sampling of the vacuum-packed fresh chicken products at the on-site retail store located on the premises of the company’s Drummondville production facility.

million birds with a total market value of $2.26 billion in 2001—is just about as bright as it gets in today’s increasingly globalized and competitive marketplace, despite the statistical ups-and-downs of the last five years rooted more in the generally sluggish economic growth throughout North America.

But larger macroeconomic challenges aside, the chicken business has held up quite well throughout Canada—often at the expense of beef and pork producers—and especially well in the province of Quebec, where some 170.9 million chickens were processed during the course of 2011, according to StatsCan.

Rise and Shine And while the tide of a booming economy often tends to lift all boats, to borrow an old metaphor, it should come as little surprise that it is the more well-established regional chicken industry players—such as the Ferme des Voltigeurs Inc. (Voltigeurs Farm) of Drummondville, Que.— that have managed to thrive and shine even during the bleakest and weakest periods of underperforming economy of recent years.

Getting its start in 1958, Voltigeurs Farm has admittedly benefited from being one of the Quebec chicken industry’s early birds, in a manner of speaking, but given its humble beginnings— mostly confined to selling freshly-slaughtered chickens at local farmer’s markets—the company has more than earned the right to take genuine pride in its growth and accomplishments to date.

Nowadays operating out of a state-of-the-art,

25,000-square-foot processing plant on a one-shift, five-days-a-week production schedule, the roughly 100-employee operation currently processes about 8.5 million kilograms of chickens per year for a broad range of customers in eastern and central Canada—ranging from smaller butcher shops to the giant Sobeys and Metro supermarket chains, primarily in Quebec and parts of Ontario.

As a vertically-integrated producer, the company raises, slaughters, processes and packages its own chickens from start to finish—providing it with optimal production f lexibility as well as full control of marketing of its own f lagship Ferme des Voltigeurs brand of high-quality chicken products.

According to production director Georges Martel, the processing of fresh chicken products— as opposed to frozen chicken—accounts for 99 percent of the company’s output, with 90 per cent of that volume dedicated primarily to the Ferme des Voltigeurs brand products.

Son of the company’s original founders Georges Martel Sr. and Denise Turcotte says that operating its own slaughterhouses and all the downstream processing and packaging operations enables the company—deriving its name from the Voltigeurs light infantry unit that came to historical prominence during the War of 1812—to maintain full control of its own destiny in terms of quality control and product safety compliance.

“Before the first hen house was built in 1966,” he recalls, “the chickens would come in from other producers, but my parents felt it was important to ensure

The vertically-integrated Voltigeurs Farm controls all aspects of its chicken-processing enterprise, including the slaughterhouse (left) and the production-floor meat cutting and portioning.

28 • WWW.CANADIANPACKAGING.COM

CANADIAN PACKAGING • MARCH 2013

COVER STORY

Portioned pieces of fresh chicken are hand-placed into film pockets and topped off with Manufactured by VC999, the model RS420c rollstock thermoformer is used extensively paperboard trays prior to being transferred to the VC999 RS420c thermoforming system. in production of the company’s vacuum-packed chicken products.

that all the chickens we processed were all of the same consistent quality, and that they were all being fed and cared for in the most humane manner.”

“We added a second slaughterhouse in 1974, and by 1979 the company was licensed to sell its chickens throughout the Province of Quebec,” Martel told Canadian Packaging in a recent interview.

“In 2006, our installation was licensed as a federally-inspected facility by the CFIA (Canada Food Inspection Agency) as operating in full compliance with the strict slaughter standards specified by our HACCP (Hazard Analysis Critical Control Points) certification.”

Obtaining this certification was critical for the company, Martel explains, because it made a strategic decision in 2005 to diversify its product line with innovative new retail products by setting up its own kitchen facility and an on-site Voltigeurs Farm retail store.

“Moving into this market segment was quite a successful venture for us,” Martel relates. “So much so, that thanks to the success of our delicious meals and ancillary products, Voltigeurs Farm built another [third] store and expanded our kitchen facilities, so that our employees have more and better means to create new products from our

tasty chickens.”

Voltigeurs Farm adopted quite the rigorous process to define each step involved in the production of vegetable grain-fed chicken with no animal by-products.

Martel explains: “We firmly believe that by providing a healthy and nutritious feed for our chickens, it can only help provide a great tasting and nutritious bird.”

Martel points out that consumers throughout Quebec and Ontario continue to find the birds from Voltigeurs Farm “to have an exceptional f lavor,” making it a popular choice among food lovers

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COVER STORY

Vacuum-packed whole organic chickens emerge from the model 85.47 hot-water shrink tank, manufactured

by VC999, after having their seal tightened around all contours of the birds inside the high-barrier bags.

and health-conscious consumers.

Martel says that feeding a healthy grain-fed diet with high protein content to the chickens ensures a tasty, more f lavorful and nutritionally superior bird with less fat than regular chicken.

“For us, Voltigeurs Farm believes it is worth spending a few extra cents per kilogram of feed,” says Martel.

“Because it’s less fatty, not only is the taste superior, but the meat quality is better with no shrinkage during cooking, which means the consumer will recover more meat in comparison with the regular chicken sold on the market.

“Moreover, your family receives a nutritionally healthy meal,” he states.

Voltigeurs uses independent third-party BNQ (Bureau de normalisation du Quebec) to verify the Agro-com audit program, which confirms that Voltigeurs Farm chickens have all been raised on an all-vegetable feed with no animal byproducts.

Since 2009 Voltigeurs Farms also began offering consumers a line of organic chickens.

“There are several steps that must be followed before the organic chicken label can be applied on our packaging,” explains Martel adding that Ecocert provides the certification.

“Chickens must be raised under natural conditions, including having natural lighting, and must have access to perches and the outdoors, where they can roam freely.

“Food also matters,” he continues. “Our chickens are fed 100-percent organic vegetable grain and pure water.

“Voltigeurs Farms organic chicken meets all of these criteria and complies with Ecocert Canada standards, which is why the Ecocert Canada logo—recognized by the entire industry—can be proudly displayed on our label,” says Martel, adding he expects the company to achieve its GFSI (Global Food Safety Initiative) certification some time in 2013.

Although the chicken processing industry tends

30 • WWW.CANADIANPACKAGING.COM

to utilize two different methods to retain a chicken’s freshness before packaging—water chilling and air-chilling—Martel says his company prefers to rely solely on air-chilling.

According to Martel, this method helps the chicken better retain its freshness, f lavor and color.

“Another significant advantage is that the airchilled method ensures our chickens contain five to eight per cent less water than water-chilled birds,” he points out.

“Our plump chickens don’t just look plump— they are naturally plump.”

Along with the most demanding food safety protocols, Martel says Voltigeurs Farm has also become very proficient at using various types of packaging equipment.

“We use vacuum-packing for our fresh chicken products and a MAP (modified atmosphere packaging) gas-f lush line for our ready-to-eat meals,” Martel reveals.

“For our breasts, legs and other cuts, we find that the vacuum-packing method gives our products its unique freshness, not to mention a longer shelflife,” says Martel, while complimenting the helpful folks at VC999 Packaging Systems for suppling a plethora of its top-of-the-line equipment to the Voltigeurs Farm plant.

Operating service centers throughout the world, VC999 is a Switzerland-based company that designs and builds a wide range of vacuum-packing solutions, including vacuum chamber machines, rollstock thermoformers and tray-sealing equipment, as well as shrink bags, pouches, films and trays.

and knowing that Voltigeurs Farm is a progressive company—VC999 can design further configurations as their packaging needs change, as well as create a new package format to meet their demands.

“We feel that VC999’s design of the stainless steel and easy-to-clean RS420 is superb, in that with its f lexibility it can be easily retrofitted with new designs and new options as the situation requires to provide dating, printing, coding, cutting, loading and more at a very competitive cost.

“All of our designs, in fact, are done in such a way that any customer can grow with their VC999 machine and not have to be stuck with a singletype application,” continues Boudot.

Martel agrees that the vacuum pack thermoformer has provided a tremendous performance upside.

“For us it was extremely important that our fresh products achieve an excellent vacuum pack that would help provide a better shelf life,” admits Martel.

“We also were interested in getting away from having to use foam trays—in fact, we have found that for customers that want to freeze the product, the vacuum-pack solution is much better than a tray-pack.”

While Martel is reluctant to share exact speeds to run the thermoformer at, he says that right now it is more than adequate for packing its fresh boneless breasts, legs and drumsticks.

“Our employees hand-place product into the

Roll with It Installed in 2010, Voltigeurs Farms uses its model RS420c rollstock thermoformer—the ‘c’ stands for compact—designed as a high-performance solution for fresh-food packaging applications with large volumes of similarly-shaped products.

Capable of processing MAP, skin-pack, f lexible or rigid seal packaging, Voltigeurs Farms says it uses its new RS420c thermoformer only for vacuum-packing, as it provides a best solution for an extended shelf life for refrigerated items.

Says Martel, “After utilizing the new RS420c from VC999, we found that our fresh products were, on average, achieving an additional six days of shelf life over the previous method—and that is outstanding!”

Although the RS420c only takes up a fairly small footprint on the shop f loor—a mere 12 feet in length—it is undoubtably a high-output machine, as VC999 Canada vice-president Remi Boudot explains.

“Even with a high vacuum, the RS420 thermoformer machine can reach a speed of six to seven cycles per minute,” says Boudot.

“But, if the vacuum level required is less, pack speed can increase to eight or nine cycles per minute.

“Of course, the cycles per minute actually mean a different number when considering the actual number of packs sealed,” says Boudot.

While multiple tooling helps the RS420c achieve high cycle speeds, VC999 says that Voltigeurs Farm has found the f lexibility of its new thermoformer to be a necessity.

“We designed the machine so that it can easily handle different configurations of package sizes and depths,” reveals Boudot, “so that it easily works with a large single package or four smaller ones during a single cycle.”

Adds Boudot: “By providing a modular machine—

A plant worker uses a Corr-vac gas-flushing machine, manufactured by M-TEK, to apply a nitrogen mixture inside the MAP (modified atmosphere packaging) bags to ensure optimal product shelf-life for the chicken products.

basket of film in the RS420c, and then add a foodsafe paperboard cover,” says Martel.

“After the product moves through the thermoformer, it vacuum-packs it with such an excellent seal that it provides us with an extended shelf-life, which is something grocers and consumers find appealing.”

According to Boudot, VC999 supplies all the film to Voltigeurs via its Xtraplast supply division—both clear and pre-printed—while the black paperboard is obtained via another supplier.

“The film VC999 uses does indeed have special properties that are specific to Voltigeur’s needs,” notes Boudot, “and while I cannot get into any specific details, I can state that the film was developed based on a target shelf-life, product coloration, display counter conditions, light exposure, and plastic strength.

“However, since the chief product being vacuum-packed by the RS420c is fresh chicken,” Boudot reveals, “it contains little bones that are very sharp and easily able to perforate film, we had to determine and develop the ideal right film thickness that could still meet Voltigeurs’ OTR (oxygen transmission rate).”

CANADIAN PACKAGING • MARCH 2013

COVER STORY Along with the fact that VC999 has a Canadian office located a mere 10 minutes away from the Voltigeurs Farm facility, Martel explains that in deciding to work with each other, that it is the respect VC999 garners within the food-processing industry for providing a quality machine—along with adaptability—that helped make choosing the machine manufacturer easy.

The respect is mutual, according to Boudot: “In general Voltigeurs Farm is a good example of what we can bring to the customer—a full and complete packaging solution sized to their needs.

“We handled the project from start to finish, and I know we can develop the line further as their production changes and increases.

“It is capital for us to be able to supply our customer with a solution and not merely a piece of equipment,” he states.

Double Down Another key packer at the chicken processing facility is an XtraVac 640 double-chamber vacuum machine that was purchased from VC999 about three years ago, which Voltigeurs Farm uses to vacuum-pack product inside vacuum pouches also supplied through the Xtraplast Supplies division.

Voltigeurs Farm uses the XtraVac 640 for processing of a wider range of cuts and applications, making it a more labor-intensive unit than the RS420c thermoformer, but Boudot calls it a very f lexible machine able to provide a high-quality vacuum and seal.

It’s working well enough for Voltigeurs Farm, as Martel says they still use a smaller, table-top version of the XtraVac in its own stores for in-shop packaging of prepared meals.

Other pertinent packaging equipment used by Voltigeurs Farm includes: • a VC999 hot water shrink tank model 85.47 that helps provide a clean, tight seal around immersed vacuum-packed products; • a Sipromac TS-30 with film supplied by VC999, that Martel says provides a reliable MAP solution for prepared ready-to-eat meals sold at the company’s own stores, maintaining excellent food taste along with a decent shelf-life; • an M-TEK, Inc. Corr-vac that MAP-packs

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Voltigeurs Farm employs the XtraVac 640 doublechamber vacuum-packing machine primarily to package the company’s branded chicken wings.

whole chicken, primary cuts and boneless cuts— a machine Martel calls “very, very reliable”; • another Sipromac-built dual-chamber vacuum pack machine; • a Tipper Tie Inc. air-powered vacuum pack system purchased through Canadian agents Pemberton & Associates.

Martel says that along with VC999, Voltigeurs Farm’s biggest suppliers are Norampac for the corrugated cartons and Cryovac, a division of Sealed Air, for the shrink bags.

While Voltigeurs Farm has remained at the same Drummondville location since 1958, it has constantly looked toward the future with modern slaughtering and processing facilities, state-of-theart packing equipment, and a humane approach to raising its birds, and Martel says that maintaining its own retail shops has been important for the overall health of the business.

“The retail portion of our business helps us keep in touch with customer needs.

“It’s important for us to be able to try out new products and then adjust them rapidly, if need be,” he sums up.

“We certainly don’t require six months or a year to test out a product’s shelf-life. With our great packaging machines like the VC999 thermoformer, we can create a new product and try it out very quickly.

“It helps provide Voltigeurs Farm with a great competitive advantage.”

Designed to seal two trays at the same time, Voltgeurs Farm uses the Sipromac TS-30 machine primarily to package its pre-cooked ready-to-eat meals.

For More Information: VC999 Packaging Systems Sipromac M-TEK, Inc. Tipper Tie Inc. Pemberton & Associates Norampac (a Div. of Cascades Canada ULC) Cryovac (Div. of Sealed Air Corp.)

XtraVac Packaging Machines

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SAFETY

Jeff Abbott, Sales Manager

Dan Faber, President Peter Moore, Founder & CEO, Moore Packaging Corporation

PLAYING IT SAFE Leading boxmaker’s food safety certification a worthwhile capital investment in future corporate viability

BY JERRY SCOTT MILLS PHOTOS BY COLE GARSIDE

B

eing a supplier to the virtually recession-proof food-and-beverage industry undoubtedly has many bottom-line benefits and upsides, but these days it can also be a highly tasking and challenging way to make a living by virtue of the growing emphasis on product safety compliance demanded by just about all food brand-owners eager to avoid the risk of costly and damaging product recalls.

For packaging companies like Moore Packaging Corporation, Barrie, Ont.-based independent corrugated manufacturer and converter, providing customers with peace of mind about the safety of its broad range of packaging products has long been at the heart of its go-to-market strategy.

But simply offering verbal assurances doesn’t really quite cut it these days, with food industry customers becoming increasingly insistent on their suppliers obtaining authoritative, widely-recognized standard certification to back such.

Which is exactly what Moore Packaging did last year by becoming the very first independent corrugated packaging producer in Ontario to become HACCP (Hazard Analysis and Critical Control Points)-certified under the PACsecure product safety standards developed by PAC-The Packaging Association specifically for the producers and suppliers of food, beverage and pharmaceutical packaging products.

According to company president Dan Faber, this landmark accomplishment came after a year

32 • WWW.CANADIANPACKAGING.COM

of planning and six months of intensive companywide efforts encompassing numerous facility upgrades, operational changes, employee training, process control disciplines and other key performance parameters to meet all the stringent PACsecure standards for accuracy, safety, security, and hygienic production and handling.

Founded in 1979 by chief executive officer Peter Moore, the company has grown in leaps and bound over the years from its humble early days, when it

was essentially a home garage shop housing a single slitting machine.

Today, the family-owned Moore Packaging employs over 200 people at a busy, well-equipped 200,000-square-foot facility producing all types of containers and packaging units—from basic plain-brown shipping boxes to eye-popping, highgraphics POP (point-of-purchase) and merchandising displays—with sophisticated, state-of-the-art Continues on page 34

The hard-earned PACsecure certificate (forefront) assures full HACCP protocol compliance for all Moore Packaging products.

CANADIAN PACKAGING • MARCH 2013

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SAFETY

Fully-palletized stacks of corrugated boxes are topped off with protective corner edges and strapped firmly into place by a heavy-duty EAM-Mosca strapping machine in a continuous, closely-monitored, fully-automated process controlled by well-trained operators via an industrial touchscreen HMI (human-machine interface) terminal.

PLAYING IT SAFE Continued from page 32

converting equipment comprising five f lexo foldergluers; three rotary die-cutters; two Automatän label laminators; automatic pre-feeders; a Cobra f lat-bed die-cutter; a jumbo printer-slotter with a die-cutting station; a specialty gluer for Hymes bottoms four- and six-corner trays and boxes; and broad array of stitchers, tapers and gluers.

Being able to work with a wide f lute range— including A, B, C, E, BC, EB, AC and EC f lutes— enables Moore Packaging to service virtually all manufacturing and marketing segments, with the f lexibility to fulfill orders from the largest, plainest boxes to the smallest, most complex and colorful containers in almost any quantity.

In addition to the manufacturing plant—also home to the company’s in-house structural and

Moore Packaging boasts extensive inhouse structural and graphics design talent and expertise to enable it to create highly attractive point-of-purchase and merchandising displays for some of the leading food-and-beverage consumer brands.

34 • WWW.CANADIANPACKAGING.COM

graphic design departments—Moore Packaging operates a nearby 480,000-square-foot JIT (justin-time) warehouse that also houses an on-site co-packing facility, along with a complementary manufacturing operation producing wood pallets and related shipping supplies.

The company’s vertically-integrated breadth of products and services provides Moore Packaging with a critical competitive edge in the fiercely competitive corrugated market to grow into one of its leading players, according to sales manager Jeff Abbott.

“In order to differentiate our company from the competition and be recognized by our customers as their preferred ‘one-stop’ shop, we must be able to provide every imaginable option,” says Abbott, summing up the company’s operating philosophy as “a commitment to ongoing growth and success within Ontario’s rapidly-changing manufacturing environment.”

Indeed, this changing manufacturing landscape

can be traced directly to the company’s original decision to seek HACCP certification.

Historically, the manufacturing sector—with its long-established ISO 9000 quality management standards—had been Moore Packaging’s largest sustaining volume source until fairly recently.

But as Ontario’s industrial manufacturing base continued to shrink in the early part of the 21st Century, most of the new business for Moore Packaging started coming in from the food-andbeverage sectors, where a string of high-profile product contamination incidents in North America and Europe forced its major players to start paying increase attention to product safety—including the packaging used for their products.

Hence, obtaining valid and fully-recognized HACCP certification became a matter of urgent priority for Moore Packaging, explains Faber.

“Increasingly, we were working in a business

A Valco Melton inline hot-melt glue dispensing system provides for automatic inline verification of adhesive pattern placement, color registration, UPC code reading, braille, fold, register, bundle information and all other critical quality control data to ensure defect-free production performance.

CANADIAN PACKAGING • MARCH 2013

SAFETY

Sales manager Jeff Abbott displaying some of the more complex and intricate package designs created by Moore Packaging’s inhouse structural and graphics experts for the company’s growing food-and-beverage customer base.

environment where food-and-beverage manufacturers were accepting tenders only from HACCPcertified packaging companies,” Faber recalls.

“Suddenly finding ourselves not eligible to participate was a real wake-up call for us.

“We had run up against packaging security barriers during a couple of presentations, and when you experience that kind of roadblock you have to decide to either enter the stiff competition for the food-and-beverage business or not,” Faber says.

“We live by the informal motto of ‘either grow or die,’ and I viewed the situation as a huge opportunity for us to grow—so it became an easy decision,” he relates.

“Although I realized that there would be a lot of hard costs involved in making the entire operation HACCP-certifiable, I viewed it not as a cost, but as an investment in our future and our ongoing viability,” states Faber.

During the annual spring ISO review meeting last year, Moore Packaging management made a formal commitment to proceed towards obtaining HACCP certification by forming the planning and implementation group headed by Faber, Abbott, plant manager Luke Sternberg and quality manager Robb Abernethy, who was selected as the designated “coach” of the team effort.

To get the learning process started and underway, Abernethy first attended a series of HACCP seminars, which detailed the steps and stages of the certification process and the cultural changes that would inevitably occur—not only on the production f loor but throughout the entire company.

To his initial surprise, Abernethy quickly learned about the existence of a multitude of different standards.

“There are at least a dozen that exist for various levels of HACCP certification,” he recounts.

To guide the proper standard selection for food packaging production and handling, Abernethy created a cross-checklist and reported his conclusions to the senior management team—recommending PACsecure standards as the optimal choice for the company’s requirements.

“Because it was specifically developed solely for food packaging, it was ideally tailored to suit our

MARCH 2013 • CANADIAN PACKAGING

All aspects of Moore Packaging operations are closely monitored in the plant’s central control room with real-time computer data displays and live footage of different critical plant areas obtained via strategically-positioned CCD cameras inside and around the buildings.

company’s needs, as well as those of our customers.”

Having identified the preferred standard, Abernethy proceeded to conduct a thorough “gap analysis” between the plant’s existing ISO process standards and those required by the PACsecure level of certification.

“At that stage, we enlisted the aid of a consultant who was familiar with every aspect of the PACsecure program and could help our launch planning get up to speed,” Abernethy relates.

Faber recalls the moment of transition: “In June, before implementing any changes I led what we called a ‘Town Hall Meeting’ with all employees gathered on the f loor of the plant.

“I described our need to grow and the significance of HACCP certification to our future, emphasizing that we were not trying to make their lives difficult, we simply had to move ahead,” Faber recounts.

“Operating to food packaging hygiene specifications, the most obvious change for plant people would be wearing hair-nets,” says Faber, complimenting the employees’ positive reaction to his proposals.

“The employee response was all that we could have expected and more,” he extols. “They appreciated what we were working towards and why we were doing it.

“Informed and onside, our employees quickly recognized the necessity for change, as they unanimously ‘bought in’ to the planned company-wide certification program,” he states.

“We knew from the outset that it wouldn’t be easy to implement,” adds Sternberg. “We realized that the retraining program would require a lot

35

of effort and cooperation, but we also believed that the end result would make the working environment at Moore Packaging better in every way—not just for our customers, but for our employees as well.

“Both the production and handling processes were changed almost entirely,” says Sternberg, “entailing a ‘full-blown revamping’ of virtually all our existing procedures.”

Sternberg reveals that the PACsecure program encompasses disciplines such as glass analysis, wood analysis, and careful analysis of anything that could potentially get into or onto a package and cause product contamination—including wood splinters, broken light bulb shards, f laking paint, etc.

“Even familiar workplace habits, like drinking a can of soda or chewing gum at a workstation, could prove hazardous to Moore Packaging customers or their customers,” points out Sternberg, adding that maintaining proper HACCP quality assurance requires periodic checks and diligent monitoring.

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SAFETY

The company’s just-in-time warehousing facility operates a strict procedural and inspection regimen to eliminate the risk of any potential contaminants getting into the facility from outside or aboard a delivery truck.

A high-performance Langston 450 SF singleface corrugator is used to produce many different flute styles and paperboard grades at the Moore Packaging production facility in Barrie.

Along with close monitoring and control of air quality in the plant and the handling of city-supplied water and discharge water, the PACsecure program has a strong preemptive element built into it, whereby all openings into the plant’s interior are properly sealed to ensure that potential contaminants could no longer migrate into the plant from outside.

Similarly, all doors at the facility were screened to ensure optimal pest control, as were the shipping bays, with special dock seals and bumpers added to ensure a positive wraparound closure for trailers occupying the bays.

As a result, preventive plant maintenance also became an integral part of everyday plant housekeeping to ensure optimal facility integrity with thorough periodic inspections of all the doors, windows, and delivery and shipping bays.

Nowadays, all the trailers arriving to or departing form the facility—regardless of belonging to Moore Packaging’s own f leet, customers or outside suppliers—are inspected each time they load or unload, according to Sternberg, who describes the plant’s overhaul of its industrial chemicals inventory as “our biggest logistical challenge overall.”

Says Sternberg: “Because everything required to maintain the plant must be food-grade, all the lubricants, cleaners, degreasers, sanitizers, plus any other new products coming in must meet HACCP specifications to eliminate accidental cross-contact contamination during any production or handling process.”

As a major side benefit, the process yielded considerable workplace health-and-safety improvements for the employees as well, Sternberg reports: “Along the way to certification, environmental allergies dissipated

The BioGize cleaner and degreaser from Qwatro Corporation was developed specifically to meet the stringent product safety requirements of the food industry.

The hot-melt adhesives supplied to Moore Packaging

by Technical Adhesives Ltd. have been carefully prescreened and approved for food industry use as part of the PACsecure certification process.

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as plant air became cleaner than the outside air—with no dust or spores, and almost zero allergens.”

After the intensive six months of preparation, training and process introduction work—including a series of detailed ‘mock’ audits—all pieces were finally in place for the PACsecure auditor’s evaluation of plant and personnel performance by late fall of 2012.

Carried out on October 31, the final audit resulted in a highly positive compliance and performance evaluation by the PACsecure auditor, Sternberg relates, and the entire Moore operation was immediately recommended for full-fledged HACCP certification, formally announced on December 15, 2012.

Sternberg reflects: “To be in the forefront of our customers’ minds we always aim to be a little bit faster and better than the large ‘integrated’ producers.

“In a business environment marked by increasing emphasis on food safety, obtaining HACCP certification was our key to competing successfully in the future,” he asserts.

Adds Abernethy: “From every aspect you can think of—including hygiene, packaging security, employee commitment, safe operation and proper handling—our HACCP certification has added another ‘block’ of quality assurance to build upon the ISO standards we have met for years.”

Abbott full-heartedly agrees: “The PACsecure certification program has driven a lot of good manufacturing procedures and made us a better company overall.

“Our sales reps are really excited about being able to take it to the marketplace in terms of what we’re doing to help our customers and their customers, so we are really pleased with how the whole process played out,” Abbott says.

As company president Faber concludes, “Moore has always been a company that tries to get better in every area, and HACCP certification was one more way to do that.

“As the first independent to become PACsecure-certified, we are Number One in that field, and one of the leaders among all corrugated packaging producers in Ontario.”

Jerry Scott Mills is a freelance technical writer residing in the Toronto area.

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36 CANADIAN PACKAGING • MARCH 2013

PEOPLE  Chicago-headquartered branding and marketing services provider Schawk, Inc. has appointed AJ Schlake-Betz as managing director of Canadian operations of the company’s Anthem Worldwide package design and brand development subsidiary, to be based at its Canadian Schlake-Betz headquarters in Mississauga, Ont.

 Perrysburg, Ohio-headquartered glass packaging products manufacturer Owens-Illinois, Inc. has appointed Erik Bouts as president of the company’s O-I Europe subsidiary, to be based at its head office in Lausanne, Switzerland.

 Kingsey Falls, Que.-headquartered paper and packaging products manufacturer group Cascades Inc. has appointed Jean Jobin as chief operating officer of the company’s Cascades Tissue Group business unit; Stéphane Rousseau as executive vicepresident of the Tissue Group’s away-from-home products for North America; and Eric Ellyson as the unit’s executive vice-president of consumer products for Canada.

 The recently-formed Active & Intelligent Packaging Industry Association (AIPIA) has appointed Bruno Ponsard, general manager of the Institute of Packaging and Food Engineering (ITEGA) technology transfer center of the Montrealbased College of Maisonneuve, Ponsard as the association’s first chairman.

 Boise, Id.-headquartered packaging and paper products group Boise Inc. has appointed Judy Lassa as executive vice-president and chief operating officer.

 Case-packing systems manufacturer Arpac Group of Schiller Park, Ill., has appointed Randy Spahr as director of business development.

 Mark Andy Inc., St. Louis, Mo.-headquartered manufacturer of narrow- and mid-web printing and finishing equipment for label and package converting applications, has appointed Tom Cavalco as European sales director, and Alex Schmidt as regional sales manager for Eastern Europe and Russia.  Davis-Standard, LLC, Pawcatuck, Conn.-based supplier of plastic processing and f lexible web converting systems, has appointed Carlos Flores as global Wodrich vice-president of marketing; Mark Wodrich as district sales manager for blown film; and Christopher James as the global Flores director of aftermarket parts sales.

Connect. Experience. Collaborate.

 Mississauga, Ont.-headquartered branding services provider Glenn Davis Group has appointed Steve Davis as president of the company’s Bridgemark package design subsidiary.  Gent, Belgium-headquartered digital prepress hardware and software and systems group Esko has appointed Christian Korte as senior vicepresident of sales, and Marian Zincke as vice-president of Zincke digital finishing.

May 14–16, 2013 Toronto Congress Centre Toronto, Ontario | Canada

 End-of-line packaging systems manufacturer Combi Packaging Systems LLC of Canton, Ohio, has appointed Mark Freidly as vicepresident of sales, and Shawn Beatty as regional sales manager for a territory comprising the U.S. states of Wisconsin, Illinois, Iowa, Missouri and Michigan.

MARCH 2013

37

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 Loveland, Ohio-headquartered packaging machinery group Pro Mach, Inc. has appointed Jim Stoddard as vice-president of sales and Steve Holland as vice-president of marketing for the company’s recently-formed EOL Distributed Products Group business unit in Alexandria, Minn., which specializes in EOL (end-of-line) packaging systems such as Wexxar/ Bel case-packers and case-sealers, IPak boxformers and Orion stretchwrappers. The new division’s other senior personnel appointments include Scott Combs, business development manager for eastern U.S.; Pat Pownall, business development manager for central U.S.; Paul Watmough, business development manager for western U.S. and Canada; and Peter Zweber, national acccounts manager.

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EVENTS March 19-21 Munich, Germany: CCE International, corrugated and carton industries exposition by Mack Brooks Exhibitions. Concurrently with the ICE Europe international converting exhibition. Both at the New Munich Trade Fair Center. To register, go to: www.mackbrooks.com

March 20-21 Denver, Co.: Global Release Liner Conference & Exhibition, by AWA Conferences & Events. At Grand Hyatt Denver Hotel. To register, go to: www.awa-bv.com

April 9-11 Orlando, Fla.: ICE USA 2013, International Converting Exposition (ICE) by Mack Brooks Exhibitions Inc. At Orange County Convention Center. Contact Mack Brooks Exhibitions at (781) 791-5011; or go to: www.ice-x-usa.com

April 10-11

(ASC). At Hyatt Regency. To register, go to: www.ascouncil.org

April 22-24 Cincinnati, Ohio: ANTEC 2013, plastics business technical conference by the Society of Plastic Engineers (SPE). At the Duke Energy Convention Center. To register, go to: www.antec.ws

April 23-24 Shanghai, China: Luxe Pack Shanghai, luxury goods packaging exhibition by IDICE Monaco.

At Shanghai International Convention Center. To register, go to: www.luxepack.com

April 23-25 Cologne, Germany: Plastic Closure Innovations 2013, conference for the plastic caps and closures manufacturing industry by Applied Market Information Ltd (AMI). At Maritim Hotel. To register, go to: www.amiplastics.com

Schwäbisch Hall, Germany: Packaging 2020: Packaging Valley Days 2013, intelligent packaging conference by Packaging Valley Germany e.V. To register, go to: www.packaging-valley.com

April 24-25

April 14-16

April 24-27

Ponte Vedra, Fla.: Leadership in Global Times, annual executive leadership conference by PMMI. At the Ponte Vedra Inn & Club. Contact Anna Hudson of PMMI at (571) 612-3198; or via email anna@pmmi.org

Stuttgart, Germany: Inervitis Interfructa 2013, fruit cultivation and harvesting technologies exhibition

by Messe Stuttgart. At Stuttgart Trade Fair Center.

To register, go to: www.intervitis-interfructa.de

April 22

Atlanta, Ga.: PaperCon 2013, exhibition and conference by the Pulp and Paper Manufacturers Association (PPMA). At Hyatt Regency Atlanta.

Contact PMMA at (770) 446-1400; or go to: www.papercon.org

Atlanta, Ga.: ASC EXPO 2013, convention and exhibition by The Adhesive and Sealant Council

Düsseldorf, Germany: Packaging Inspiration Forum, value-added packaging conference by the PrintCity Alliance. To register, go to: www.printcity.de

April 27 - May 1

Ross Industries Appoints New President

Midland, VA – January 14, 2013 – Ross Industries, Inc. announces the appointment of Mr. Jamie Usrey to the position of President. Mr. Usrey will assume all management and leadership responsibilities for Ross Industries, effective immediately.

In his new position, Mr. Usrey will establish the company’s strategic direction and product offerings.

Mr. Usrey has sixteen years of experience working within the Marel, Stork Poultry Processing organization in Gainesville, Georgia. Stork is a leading producer of high-speed equipment for the poultry processing industry. In his most recent position at Stork, Mr. Usrey was Vice President of Engineering and Product Development. He was directly responsible for the strategic direction of the company with respect to development of products for both the domestic and international markets. As a member of the global management team, Mr. Usrey was responsible for establishing and implementing the company’s vision and operating goals. He also served on Stork’s marketing committee that was responsible for developing global strategy for new technologies and the evaluation of potential technologies for new markets. Mr. Usrey holds a Master’s degree in Engineering as well as an EMBA. Ross Industries supplies processing, packaging and tenderizing solutions to the food industry. It provides sales, service and support for Ross Tenderizers, Slicers and Dicers, BLC Chillers and Freezers, Macerators, Meat Formers, Antimicrobial Intervention Systems, and Tray Sealing Equipment.

For Immediate release, CONTACT: Mark Douglas Ross Industries, Inc. (540) 439-3271

April 30 - May 2 Toronto: SIAL Canada 2013, North American food marketplace exhibition by Comexposium.

Concurrently with the SET 2013 foodservice and food retailing equipment and technologies exhibition. Both at the Direct Energy Centre.

Contact Magalie Moreau at (514) 289-9669, ext.

2222; or go to: www.sialcanada.com

April 30 - May 2 Baltimore, Md.: Food Safety Summit, exposition and conference by BMP Media. At Baltimore Convention Center. To register, go to: www. foodsafetyummit.com

May 14-15 Sao Paulo, Brazil: Label Summit Latin America 2013, labeling technologies exhibition by Tarsus Group Limited. To register, go to:

www.labelsummit.com/brazil

May 14-16 Toronto: PACKEX Toronto, packaging technologies exhibition by UBM Canon. Concurrently with PLAST-EX, ATX Automation Technology Expo Canada, Design & Manufacturing Canada, Powder & Bulk Solids and Sustainability in Manufacturing.

All at the Toronto Congress Centre. To register, go to: www.canontradeshows.com

May 15-16 New York City: Luxe Pack New York, luxury goods packaging exhibition by KX Associates. At the Altman Building & Metropolitan Pavilion.

Contact Elaine Wellman Hamnettt at (212) 2748508; or go to: www.luxepack.com

May 17-22 Istanbul. Turkey: Printtek 2013, international print technologies and paper fair. At Tüyap Fair Convention and Congress Center. To register, go to: www.printtekfair.com

June 18-20 New York City: HBA Global Expo & Conference, beauty products and cosmetics exhibition and conference by UBM Live. To register, go to: www.hbaexpo.com

Aug. 28-31 Bangkok, Thailand: Pack Print International 2013, packaging and printing exhibition for Asia

by Messe Düsseldorf GmbH. Contact Messe Düsseldorf North America at (312) 781-5180; or go to: www.mdna.com

Sept. 8-12 Chicago: PRINT 13, exhibition and conference by the Graphic Arts Show Company (GASC). At the McCormick Place. Contact GASC at (703) 264-7200.

Sept. 16-20 Munich, Germany: drinktec 2013, the world fair for beverage and liquid food technologies by Messe München GmbH. At the New Munich Trade Fair Center. To register, go to: www.drinktec.com

Sept. 23-25 Nürnberg, Germany: Active & Intelligent Packaging Congress & Exhibition, by Active & Intelligent Packaging Industry Association (AIPIA). At Messe Nürnberg. To register, go to: www.aip-worldcongress.org

Sept. 23-25 Las Vegas, Nev.: PACK EXPO Las Vegas 2013, international packaging technologies exhibition by PMMI. At Las Vegas Convention Center. Contact PMMI at (703) 243-8555; or go to: www.packexpo.com

Sept. 24-27 Brussels, Belgium: Labelexpo Europe 2013, biennial labeling materials and technologies exhibition by FINAT. To register, go to: www.labelexpo.com

Oct. 16-23 Düsseldorf, Germany: K 2013, international trade fair for the world’s plastics and rubber industries by Messe Düsseldorf Gmbh. Contact Messe Düsseldorf North America at (312) 781-5180; or go to: www.messe-duesseldorf.com

Leading the food industry in processing and packaging solutions.

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CANADIAN PACKAGING • MARCH 2013

ANNOUNCEMENTS  St. Louis, Mo.-headquartered rigid plastic products group TricorBraun has picked up the prestigious Platinum Best of Show awards in the Packaging Division of the World Beverage Competition’s 2012-13 edition in Switzerland for the company’s 750-ml amber glass bottle used to package the Whisper Creek Tennessee Sipping Cream liqueur (see picture) produced by the Nashville, Tenn.-based SPEAKeasy Spirits, LLC. Designed to resemble a slender ‘Roaring Twenties’ jug with a pinched waist and a fingerloop on the bottle’s neck, the bottle’s complex shape had to accommodate the challenging silk-screening process as well as application of several ceramic embellishments, according to the international judging panel, which praised the bottle for being “reminiscent of the bygone ‘Golden Era’ of spirits.”  Leading plastic containers manufacturer Amcor Rigid Plastics has announced plans for a US$20million expansion of its newly-leased 500,000-square-foot bottle manufacturing operation in Orlando, Fla., to accommodate growing demand for its containers in the beverage and pharmaceutical markets. According to the company, which has been producing bottles in the Orlando area since 1979, the extensive plant upgrade will help it centralize key preform manufacturing and warehousing operations while significantly improving the logistics and shipping efficiencies at the facility, where it makes hotfill and cold-fill PET (polyethylene terephthalate) bottles for beverages such as sports drink and orange juice, along with HDPE (high-density polyethylene) pharmaceutical containers. According to plant manager Mark Lambrite, the expansion is expected to create nearly 30 new jobs at the facility, bringing the staffing levels to about 150 people, while eliminating the need for three offsite warehouses. “During this strong period of growth for our business, we’re thrilled to be able to bring our multi-technology and multi-material offering to this expanded new facility in Orlando,” says Larry Weber, vice president and general manager for Amcor’s North American beverage business unit owned by the Australian-headquartered packaging products group Amcor Limited.  Naperville, Ill.-headquartered Portola Packaging, Inc. has embarked on a US$12-million capital investment upgrade of the company’s manufacturing facilities in Kingsport, Tenn., and Tolleson, Az., to accommodate fast-growing market demand for its hot-fill and aseptic beverage closures, as well as its rising market share in the dairy business. According to the company, the two plant upgrades—including addition of high-speed compression and

MARCH 2013

39

injection-molding equipment, as well as upgrades to their water capacity, HVAC/dehumidification, electric power service and distribution, resin delivery and other key plant infrastructure— will help create about 30 new full-time production jobs at the two facilities. “Our focus on lean manufacturing, reliability-centered maintenance, and product rationalization has allowed us to increase unit throughput per employee by 43 per cent over the past four years,” says Portola president Kevin Kwilinski. “After the additional capacity is fully operational, we expect to exceed a 75-percent improvement for the same metric,” adds Kwilinski, citing double-digit growth in the company’s beverage closure volume over the last three years—driven by buoyant market-share gains in the juice, dairy and specialty beverage segments. With most upgrades expected to be completed during the third quarter of this year,

Portola is also planning to taper off the production at its 20-year-old manufacturing operation in Batavia, Ill., starting next month, with the 76-employee plant expected to shut down completely before the end of August.  Boise, Idaho-headquartered paper products group Boise Inc. has announced two major multimillion-dollar capital investment projects aimed at boosting the manufacturing capacity of its package converting operations—including installation of a new 110-inch corrugating machine at its CTC (Central Texas Corrugated) sheet feeder plant in Waco, Tex. In addition, Boise has installed a new high-speed f lexographic press at its converting facility in Wallula, Wash.— replacing two older converting machines—while rebuilding an existing corrugator at a plant in Salt Lake City, Utah.

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IMPOrTANT: Please complete the following questions What is the primary business at your location?

Which of the following do you plan on purchasing within the next 12 months?  Advesives  Checkweigher  Machine Vision  Adhesive Applicator  Colour Label Printer  Metal Detector  Bar Code Equipment  Conveyors  Modified Atmosphere  Capper  Filler Packaging Machinery  Cartoners  Ink Jet Equipment  Palletizer  Case Packer  Intermediate Bulk Containers  Pallets  Case Sealer  Labeler  PLC’s, Sensors, Controls Approximate number of employees?

Is this company a:  Package User  Custom Packager  Package Maker  Supplier

 Print & Apply Label Applicator  RFID Equipment  Robotics  Scales & Weighing Equipment  Shipping Containers  Shrink Film  Shrink Wrapper

 Strapping Equipment  Stretch Wrapper  Stretchwrap Film  Shipping Containers  Tape  Vacuum Packaging MArCh 2013

SEASONAL PACKAGING IN FROM THE COLD

W

ith the Toronto winter reverting back to form this year with a more characteristic snowy freezing onslaught with a vengeance, one can only hope that March will not test everyone’s patience for too long by dragging on with more gloomy weather to sap everyone’s spirits, as well as adding extra weeks before my beloved oregano and chili pepper plants in the backyard begin to bloom in earnest. In the meantime, I’ll have to do with the Pasta la dona Spice Collection set of herbs and spices distributed in North America by the Chicago-based gift-basket specialists MSRF, Inc. Unlike traditional decorative chocolate and cookie tin boxes that have the brand name and logos permanently etched into the metal, this stainlesssteel box is refreshingly free of such noisy clatter— allowing its elegant silvery finish and the clear-acrylic display window to make a classy statement about the product’s upscale credentials. This clarity is perfectly complemented by the clear-lidded jars inside —featuring nothing but the screen-printed product name on top—that let you take full measure of the remaining product at a glance, while also helping keep the contents remarkably fresh and aromatic after use. A perfect gift for yourself or any foodie friends, this is truly an exemplary ‘green’ package in every which way but the color.

Conversely, this minimalism work less well for the MSRF-distributed Vintage Classics Shaker & Popcorn Salt package, which almost tries too hard to replicate the look of consumer products from the early 1950s, or even earlier than that, with the largely ‘meh’ graphics and stark absence of any really useful product information on packaging or labeling. There’s not a word or a visual clue about what’s inside the folding-carton box—a bag of microwavable popcorn, a pouch full of salt, a handful of popping kernels, ready-to-eat, who knows?—and the ad hoc packaging presentation does very little to really inspire one to find out. Moreover, haven’t these people yet heard about the health dangers of excessive salt consumption?

Created in 1974 in Japan by Sanrio Co., Ltd., the cartoonish image of Hello Kitty (aka Kitty White) has become one of the world’s most enduringly iconic, versatile and highly bankable branding mascots. Since this little kitty went to market, her image has appeared on countless products costing from as little as 50 cents—plastic pens, bracelets, etc.—to high-end custom jewelry pieces priced at $50,000 or more, as well as Apple computer gadgets and accessories, Vans shoes and footwear, and Loungefly purses and travel bags, to name a few. More recently,

ADVERTISERS’ INDEX

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40 • WWW.CANADIANPACKAGING.COM

R.S. No. 123 103 101 117

ADVERTISERS’ INDEX Page ABB Robotics 31 Atlantic Packaging Products Ltd. 2 Bell Mobility IFC Canadian Corrugated and 23 Containerboard Association 120 Domino Printing Solutions 27 112 Emerson Industrial Automation 15 126 Eriez Manufacturing Co. 36 106 Farm Credit Canada 6 113 Fortress Technology Inc. 16 122 Harlund Industries Ltd. 29 125 J.W.Winco Canada 35 111 Markem-Imaje 13 124 Moore Packaging Corporation 33 129 Muller Martini 41 119 Multivac Canada 26 115 Nordson Canada 19 110 Quicklabel Systems 11 104, 128 Robert Reiser & Co. Inc. 4, 38 114 Schneider Electric 17 105 Schneider Packaging 5 Equipment Co. Inc. 116 SEW-Eurodrive Co. of Canada 21 108 Squid Ink 9 118 Tri-Mach Group Inc. 25 127 UBM Canon 37 130 Unisource Canada Inc. 42 121 VC999 Packaging 29, 40 107 Weighpack Systems 7 102, 109 VideoJet Technologies 1, 10 Canada

H.J. Heinz Company of Canada LP has also climbed aboard by incorporating the trademarked image onto the labels of cans used to packaged the company’s Heinz Hello Kitty Whole Grain Pasta brand of shaped pieces of pasta—in five different shapes no less!—immersed in tomato sauce. With its fuchsia and pink tones perfectly complementing the rainbow and f lowers motif, this is definitely a product that will likely appeal more to young girls than boys, but I suppose such nuanced differentiation and understanding of target audience is exactly what has enabled Heinz to grow into the huge global brand that it is these days.

When my husband went down with a nasty bout of f lu last December, one of his first pleas for help was a request for a bottle of the Vicks NyQuil Cold & Flu Nighttime Relief syrup—a thickish emerald-green liquid from Procter & Gamble Inc. (P&G) that offers a quick temporary remedy, if not a cure, for some of f lu’s most acute and uncomfortable symptoms. While the hubby is finally back to good health, having purchased the product several times over the course of his illness allowed me to build real appreciation for the brand’s relative recently-launched, extra-large “50% More” 354-ml containers, although their positioning right next to the brand’s more standard 236-ml bottles initially led me to believe, in error alas, that I was about to get more product for the same price—a nice thought that sadly died right at the checkout cash register.

Rhea Gordon is a freelance writer based in Toronto.

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