Gladstone Studios

I once asked brand guru Peter Arnell how he came up with the name DKNY. He said, “Simple. IBM, DKNY.” Paul Fireman, Reebok’s founder told me, “It’s those little details” that set a brand apart. While launching Philippe Starck Eyewear I asked Philippe his thoughts on product display. His reply, “Do what you want!” He had such confidence in his product’s integrity that he could afford to be magnanimous. What I know about business, design and marketing I’ve learned from the best.