HAIR & BEAUTY
BRANDS REVOLUTIONISING MAKEUP
BY GRANDY KAT
We’ve all heard of the amazing makeup lines like Fenty Beauty and Iman Cosmetics, but these are not the only black-owned beauty brands out there. Here are 3 young makeup brands that you should consider the next time you refresh your makeup bag.
Uoma Beauty Founded by Nigerian-born, former beauty executive Sharon Chuter, Uoma Beauty is a breath of fresh air within the ever-evolving beauty scene. The brand burst onto the scene only eight months ago in April 2019 and has already been spotted in the makeup bags and on the faces of all our fave queens such as Tamar Braxton, Ciara and Keke Palmer. The brand has been praised for its foundations not only having a large shade range (stocking a massive 51 shades), but also infusing its foundations with skincare benefits. The brand recognizes that different skin complexions come with different skin needs. For example, the darker shades have built-in components for hyperpigmentation and the lighter shades have elements to combat hypersensitivity, giving those of us who still haven’t developed a skincare routine a helping hand (don’t judge us please). The brand’s ethos is based on uplifting women, instructing women to ‘never apologise for being the sh*t’, and frankly, we are here for it.
Sharon Chuter, Founder of Uoma Beauty
Uoma, Spring Campaign 2019
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