BLUE CAMP BRAND BIBLE by Glamour Studio

a Studio Standard P u b l i c at i o n

BLUE CAMP Feature

Profile

Details

The present, the concrete,

Always staying on the

Twisting them and playing with them

and the human

same track

over the years

Brand Idenity Everyday optimism is our attitude. Casual style is our aesthetic. Clean and confident, comfortable and accessible, classic and modern. Our collections are a modern interpretation of our denim roots and signature pieces that are a staple for every wardrobe. Blue Camp embraces a youthful, infectious spirit and the freedom to express individual style.

Brand Philosophy We seek to be the preffered brand for modern casual wear; while making a positive and lasting impact on our customers. Our goal is to make Blue Camp a unique casual brand embodying a modern dynamic lifestyle.

The Target Market

Blue Camp caters to upper middle and lower middle class. Our merchandise always come with an affordable price tag. Individuals who want to wear branded and classy garments but doesnâ&#x20AC;&#x2122;t want to spend enormous amount choose our brand.

Blue Campâ&#x20AC;&#x2122;s fashion target market includes both men and women. The general age range is 18-35 year olds, which includes teenagers as well as individuals well into adulthood. It is a brand that targets the youth as well as older people. We produce clothes within a wide range of basic silhouettes but different details and colors which can be for the youth. The clothing is on trend, yet casual and laidback. The brand aims for good value; lower price range affordability while maintaining fine quality. Blue Camp is not limited to individuals with high income. This broadens

our target market; any young adult looking for affordable yet quality clothes can find them at Blue Camp. Thus, our target market includes trendy young-urban-professionals above all else. Blue Campâ&#x20AC;&#x2122;s secondary market are composed of the Teens and Kids. The total age ranges from 3 - 16. Like the adult main line merchandise are focused on comfort and practicality but with a casual attitude. With the addition of this secondary market Blue Camp aims to be a brand staple in every persons wardrobe regardless the

1 Mens

2 Womens

Age: 18 - 35 years old

Income: Around Php 20,000 to Php 25,000

Occupation: BPO Agent & Corporate Officers

Social Class: Upper and Lower Middle Class

Generation: Generation Y / Millenials and Generation X

Persona: Professionals with a casual or laidback attitude

Buying Behavior: Low Risk Consumer

3 Teen Boy

4 Teen Girl

Age: 10 - 16 years old

Income: No income yet

Occupation: Middle to Senior High School Students

Social Class: Upper and lower Middle Class

Generation: Generation Z & Generation Y / Millenials

Persona: Teens with a smart casual or laidback sensibility

Buying Behavior: Low Risk Consumer

5 Boy

6 Girl

Age: 3 - 9 years old

Income: No income yet

Occupation: Pre School to Grade School Students

Social Class: Upper and lower Middle Class

Generation: Generation Z

Persona: Children that prefer basics and casual clothing

Buying Behavior: Low Risk Consumer

Logo Studies Logo is explored in both colors, with and without fill. Usage depends on content and purpose. Icon or Symbol studies are also shown here.

W/OUT FILL:

WITH FILL:

W/OUT FILL:

WITH FILL:

Font: Montserrat A modern sans-serif font. The typeface evokes the modernist style of the early 20th century, but it feels less formal than, say, Futura. It is a typeface that rescues the beauty of urban typography from the first half of the twentieth century. FONT WEIGHTS

FONT CHARACTERS

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789!@#$%^&*()

Color: Blue This color is one of trust, responsibility, honesty and loyalty. It is sincere, reserved and quiet, and doesnâ&#x20AC;&#x2122;t like to make a fuss or draw attention. It hates confrontation, and likes to do things in its own way. From a color psychology perspective, blue is reliable and responsible.

COLOR CHOICES

Thin Light Regular Medium Bold

The Key Items

Pique Poloshirt Whether its single or double; tippings provide a modern

twist to a beloved classic.

Exposed branding and logos

gives the brand an identity and An iconic creation: timeless piquĂŠ knit polo is soft, durable, and

endlessly stylish. A must have in multiple colors.

POLOSHIRT Pique Poloshirt with Two-Button Placket, Double Tipped Ribbed Collar and Cuffs, and Patched Exposed Branding

forsters credibility to consumers and the market.

Chambray Chambray is now a closet staple and it is the signiture fabric of

blue camp. We endlessly use and re invent this versatile fabric.

Chambray comes in multiple shades and also comes in

multiple weaving patterns. Exposed branding and logos

gives the brand an identity and

forsters credibility to consumers and the market. CHAMBRAY BUTTON DOWN L/S SHIRT Long sleeve button down shirt in light Chambray with patch pocket, snap buttons and exposed branding.

Blue Jeans Blue Camp offers jeans in a

variety of fits and washes so you can fins your perfect pair.

Each pair of blue jeans come in a variety of shades and washes.

This pair comes in a Slim Fit

Straight Cut style but we also have the trendier Skinny Fit and the Regular Fit. SLIM FIT STRAIGHT JEANS Basic 5-pocket Enzyme Washed Slim Fit Jeans with Whiskers and Sunblasting Details

Blue Camp offers basic pieces with an updated twist. They often come in a range of colors and in complete size sets. Our product are the core pieces in anyones wardrobe.

Merchandise Mix

Mens & Teen Boy

S/S TSHIRT

L/S TSHIRT

Stripes, Pocket, Ringer, Raglan, Henley,

Contrast Rib, Cut & Sew

₱ 295 - 495*

₱ 395 - 595*

PIQUE POLOSHIRT

OUTERWEAR

Tipped, Stripes, Pocket, Raglan,

Denim Jacket, Classic Bomber &

Contrast Rib, Cut & Sew, Jacquard

Harrington Jacket, Hoodies & Pullover

₱ 495 - 695*

₱ 795 - 1495*

S/S BUTTON DOWN

L/S BUTTON DOWN

Chambray, Oxford, Stipes, Gingham,

Plaid, Cut & Sew

₱ 595 - 795*

₱ 695 - 995*

DENIM JEANS Regular Fit, Slim Fit & Skinny Fit ₱ 695 - 1195*

DENIM SHORTS Rinsed, Enzyme, Bleach, Stone or Acid Washing ₱ 595 - 995*

Women & Teen Girl

S/S TSHIRT

L/S TSHIRT

Plain, Stripes, V neck, Cropped,

Oversized, Half Sleeve, Boat neck

₱ 295 - 395*

₱ 395 - 495*

PIQUE / KNIT DRESS

SHIRT DRESS

Plain, Crew Neck, Boat neck, Tipped,

Chambray, Oxford, Stipes, Gingham,

Stripes, Sleeveless, Half Sleeve

Plaid, Cut & Sew

₱ 695 - 1195*

₱ 795 - 1295*

PIQUE POLOSHIRT

OUTERWEAR

Tipped, Stripes, Sleeveless, Cropped,

Denim Jacket, Classic Bomber &

Half Sleeve Oversized

Harrington Jacket, Hoodies & Pullover

₱ 395 - 495*

₱ 795 - 1495*

DENIM JEANS Slim Fit, Skinny Fit & Boyfriend Fit ₱ 695 - 1195*

DENIM SHORTS / SKIRT Rinsed, Enzyme, Bleach, Stone or Acid Washing ₱ 595 - 995*

Boy

S/S TSHIRT

L/S TSHIRT

Stripes, Pocket, Logo, Raglan, Henley,

Stripes, Pocket, Raglan, Henley,

Contrast Rib, Cut & Sew

₱ 295 - 495*

₱ 395 - 595*

PIQUE POLOSHIRT

OUTERWEAR

Tipped, Stripes, Pocket, Raglan,

Denim Jacket, Classic Bomber &

Contrast Rib, Cut & Sew, Jacquard

Harrington Jacket, Hoodies & Pullover

₱ 495 - 695*

₱ 795 - 1495*

S/S BUTTON DOWN

L/S BUTTON DOWN

Chambray, Oxford, Stipes, Gingham,

Plaid, Cut & Sew

₱ 595 - 795*

₱ 695 - 995*

DENIM JEANS Regular Fit & Slim Fit ₱ 695 - 1195*

DENIM SHORTS Rinsed, Enzyme, Bleach, Stone or Acid Washing ₱ 595 - 995*

Girl

S/S TSHIRT

L/S TSHIRT

Plain, Stripes, V neck, Logo, Color

Blocked, Cut & Sew

₱ 295 - 495*

₱ 395 - 595*

PIQUE / KNIT DRESS

SHIRT DRESS

Plain, Crew Neck, Boat neck, Tipped,

Chambray, Oxford, Stipes, Gingham,

Stripes, Sleeveless, Half Sleeve

Plaid, Cut & Sew

₱ 695 - 1195*

₱ 795 - 1295*

PIQUE POLOSHIRT

OUTERWEAR

Plain, Tipped, Stripes, Sleeveless,

Denim Jacket, Classic Bomber &

Cropped, Color Blocked

Harrington Jacket, Hoodies & Pullover

₱ 495 - 695*

₱ 795 - 1495*

DENIM JEANS Slim Fit & Skinny Fit ₱ 695 - 1195*

DENIM SHORTS / SKIRT Rinsed, Enzyme, Bleach, Stone or Acid Washing ₱ 595 - 995*

Mens Accessories

HATS

EYEWEAR

Baseball, Snapback, Bucket, Visor

Sunglasses, Specs

₱ 195 - 295*

₱ 395 - 595*

BELT

SOCKS

Garrison, Buckled, Metal Plate

Liner, Ped, Quarter, Mid Calf

₱ 195 - 295*

₱ 95 - 195*

BAGS Backpack, Messenger, Satchel, Tote, Crossbody, Flap ₱ 595 - 995*

WALLETS Bi fold, Tri fold, Card Holder ₱ 95 - 295*

SHOES

SNEAKERS

Plimsoll Slipons

Plimsoll Sneakers

₱ 695 - 995*

Womens Accessories

HATS

EYEWEAR

Baseball, Snapback, Bucket, Visor

Sunglasses, Specs

₱ 195 - 295*

₱ 395 - 595*

POUCHES

SOCKS

Zipper, Flap, Coin

Liner, Ped, Quarter, Mid Calf

₱ 195 - 395*

₱ 95 - 195*

BAGS Backpack, Messenger, Satchel, Tote, Crossbody, Flap ₱ 595 - 995*

WALLETS Clutches, Passport Holder ₱ 195 - 395*

SHOES

SNEAKERS

Plimsoll Slipons

Plimsoll Sneakers

₱ 595 - 795*

₱ 695 - 895*

Labels and Branding

Exposed Branding

Exposed branding not only creates brand awareness but it also can be used as a design element in our products. By stamping our products boldly it can foster credibility but also enhance the identity of the brand.

Labels: Tops Patched Woven Label:

Patched Woven Label:

Insert Woven Label:

Woven Tops & Dresses

Jackets & Outerwear

Poloshirts & Tshirts

4.5cm x 2cm

5cm x 5cm

Main Brand Tag:

4.5cm x 7cm

Tops, Dresses and Outerwear

Fit Label: Poloshirts & Woven Tops

5cm x .75cm

5cm x 9cm

Sample Application: Knitted Tops Fit Joker Tags: Poloshirts & Woven Tops

2cm x 9.5cm

Sample Application: Woven Tops

Exposed Branding: Patch Embroidery or Patch Label

1.5cm x 1.5cm

Exposed Branding: Buttons & Button Stich

General Rule: Top Button “x” stitch 2nd & Down button “=” stitch

Labels: Jeans Main Label:

Patched Label:

Woven Label

Leather

5cm x 1.5cm

7.5cm x 5.5cm

Main Brand Tag: Jeans, Shorts and Skirts

W/OUT FILL:

5cm x 9cm

Size / Fit Tag: Clipped on Left Back Side

Sample Application: Front

6cm x 10.5cm

Sample Application: Back Fit Label:

Size / Care Label:

Attached Inner Right Side

.75cm x 4.5cm

3cm x 9cm

Labels: Accessories Stamped Label:

Insert Woven Label:

Shoes

Bags

Hats & Wallets

4cm x 7cm

3cm x 7cm

5cm x 1cm

Main Brand Tag: All Accessories

Exposed Branding: Patch Label

4cm x 3cm

5cm x 9cm

Sample Application: Bag

Exposed Branding: Logo Metal Plate

Sample Application: Pewter

Navy Blue

Hat

1.5cm x 1.5cm

Exposed Branding: Logo Metal Plate

Sample Application: Wallets Pewter

Navy Blue

3cm x .75cm

The Travel List Rodin Treat your lips to the softening effects of Rodin’s balm —it’s formulated with the brand’s signature blend of essential oils including aromatic Jasmine and Orange Flower Oil, as well as nourishing Shea Butter, Beeswax,

and Castor Seed Oil. RODIN Lip Balm, 5g £25

01 Byredo Parfums The bohemian at heart will adore Byredo’s Gypsy Water Eau de Parfum — this vibrant and subtly woody fragrance fuses fresh Lemon, Pepper and Juniper Berry extracts with smoky Incense and warm Amber. BYREDO Gypsy Water Eau de Parfum, 50ml £95

Saint Laurent Saint Laurent’s sunglasses are crafted from pink acetate that’s speckled with magenta glitter. They have square frames and cool purple mirrored lenses. Wear this playful pair to summer festivals and pool parties. SAINT LAURENT Square-frame glittered acetate mirrored sunglasses £230

Acne Studios Acne Studios’ lengthy ‘Marjon’ scarf skimmed the runway at its Spring ‘17 show. Printed with a paisley pattern inspired by textiles from around the world, this logo-emblazoned piece is woven from a blend of silk and modal

that feels supremely soft against the skin. ACNE STUDIOS Marjon paisley-print modal and silk-blend scarf £260

04 Glossier Formulated with natural emollients and antioxidants, this dense all-purpose formula has a waxy texture that will seal in moisture. It can be used to soothe rough areas, as a primer for lipsticks or as a dewy highlighter on your cheeks and eyelids. GLOSSIER Set of three Balm Dotcom £30

Day in the Life For me, art is about learning and about living with people. It’s alive. I like the irony in my work. I think the idea of mixing luxury and mass-market fashion is very modern,

S AINT LAU R E NT | Shopping leather tote

very now - no one wears head-to-toe designer anymore.

Go to a place where you’re not going to be stressed, because a

teenage girls, and one of them rolled down the window and yelled, ‘Marc

honeymoon itself can be a stressful thing. Being one step ahead of a

Jacobs!’ in a French accent. Fashion to me has become very disposable;

fashion trend is not so important to me. What matters is to always forge

I wanted to get back to craft, to clothes that could last. Insecurity is a

ahead. It’s really easy to get colors right. It’s really hard to get black - and

waste of time.

neutrals - right. Black is certainly a color but it’s also an illusion. There is always an emotional element to anything that you make. I do not have

You have to always work against what you did before, and even against

one theme for each season, I just try to make beautiful clothes all year

your taste. I am never satisfied with myself and that is what keeps me

round.

going - I have no post-satisfaction. Don’t dress to kill, dress to survive. I adore the challenge of creating truly modern clothes, where a woman’s

I think in the darkest moments, we need a break. I adore the challenge

personality and sense of self are revealed. I want people to see the dress,

of creating truly modern clothes, where a woman’s personality and sense

but focus on the woman. People said making clothes inside out was not

of self are revealed. I want people to see the dress, but focus on the

proper. I disagreed, because clothes that are inside out are as beautiful

woman. You can only go forward by making mistakes. Fashion is made

as a cathedral. People said making clothes inside out was not proper.

to become unfashionable. Money doesn’t buy elegance. You can take an

I disagreed, because clothes that are inside out are as beautiful as a

inexpensive sheath, add a pretty scarf, gray shoes, and a wonderful bag,

cathedral. The difference between style and fashion is quality. Luxury

and it will always be elegant.

will be always around, no matter what happens in the world. Fashion

I like the body. I like to design everything to do with the body. I never

fosters cliches of beauty, but I want to tear them apart. You can’t just

look at other people’s work. My mind has to be completely focused on

buy things for the label - it’s ridiculous. Elegance isn’t solely defined by

my own illusions. I remember walking the dog one day, I saw a car full of

what you wear. It’s how you carry yourself, how you speak, what you

P h o e b e M a g a z i n e | P a ge 3 8

Phoebe’s Style Notes

read. Beauty is perfect in its imperfections, so you just have to go with the imperfections. In order to be irreplaceable one must always be different. I can design a collection in a day and I always do, cause I’ve always got a load of Italians on my back, moaning that it’s late. Today, I’m very happy about myself, because I realized my dreams. I learned how to understand what people want. It’s really easy to get colors right. It’s really hard to get black - and neutrals - right. Black is certainly a color but it’s also an illusion. Nostalgia

No.1

is a very complicated subject for me. I’m attracted by nostalgia but I refuse it intellectually. I like the things around me to be beautiful and slightly dreamy, with a feeling of worldliness. You have a more interesting life if you wear impressive clothes. I’ve always tried to push myself

For me, art is about learning and about living with people.

technically and to push myself visually. That’s been part of the journey.

It’s alive. I like the irony in my work. I think the idea of mixing luxury and mass-market fashion is very modern,

Dressing up. People just don’t do it anymore. We have to change that.

very now - no one wears head-to-toe designer anymore.

Money is the most corrosive aspect of life today because it means that all attention to detail is forgotten. You have to always work against what you did before, and even against your taste. For me, art is about learning and about living with people. It’s alive. Awkwardness gives me great comfort. I’ve never been cool, but I’ve felt cool. I’ve been in the cool place, but I wasn’t really cool - I was trying to pass for hip or cool. It’s the awkwardness that’s nice.

No.2 For me, art is about learning and about living with people. It’s alive. I like the irony in my work. I think the idea of mixing luxury and mass-market fashion is very modern, very now - no one wears head-to-toe designer anymore.

No.3 For me, art is about learning and about living with people. It’s alive. I like the irony in my work. I think the idea of mixing luxury and mass-market fashion is very modern, S AINT LAU R E NT | Shopping leather tote

very now - no one wears head-to-toe designer anymore.

Editor in chief Norman Gordon Managing Director Chauffina Carr Editor–in–Chief Penny Tool Senior Editor Caspian Bellevedere Editorial Contributors Girth Wiedenbauer, Gustav Purpleson

P h o ebe M aga z i n e | P age 4 0

Need to Know For me, art is about learning and about living with people. It’s alive. I like the irony in my work. I think the idea of mixing luxury and mass-market fashion is very modern, very now - no one wears head-to-toe designer anymore.

/17 I’d like to believe that the women who wear my clothes are not dressing

Fashion to me has become very disposable; I wanted to get back to craft,

for other people, that they’re wearing what they like and what suits them.

to clothes that could last. You cannot be creative with people around you.

It’s not a status thing. It is not easy to dress well. I try as much as possible to give you a great basic product and what comes out, I feel, is really

It’s sometimes said that I’m rebellious and I do things to push people’s

amazing. I didn’t want to be a fashion designer, and for a good half of

buttons, but I just like the challenge. I like the things around me to be

my career I didn’t like it.

beautiful and slightly dreamy, with a feeling of worldliness. I’ve always tried to push myself technically and to push myself visually. That’s been

If I had the power, I would ban leggings. Fashion moves so quickly that,

part of the journey. I am especially grateful that I have been able to keep

unless you have a strong point of view, you can lose integrity. Men have

my own style over the decades, in spite of the many changes that have

got more of a discerning eye. They appreciate cut and details, things

taken place in the world of fashion and in its business. A lot of self-impor-

that aren’t so obvious. They like things that have cachet and gentleman-

tance goes on in the fashion industry. I’m not like that. The great thing

liness. I’d like to believe that the women who wear my clothes are not

about fashion is that it always looks forward. I design from instinct. It’s

dressing for other people, that they’re wearing what they like and what

the only way I know how to live. What feels good. What feels right. What

suits them. It’s not a status thing. Beauty is perfect in its imperfections,

is needed. Give me a problem and I will approach it creatively, from my

so you just have to go with the imperfections.I believe in comfort. If you

gut. A woman is never sexier than when she is comfortable in her clothes.

don’t feel comfortable in your clothes, it’s hard to think of anything else.

My learning process is by eye alone; it’s not at all scientific. Everything I

You cannot be creative with people around you. I adore the challenge of

do is a matter of heart, body and soul. I wish I had invented blue jeans.

creating truly modern clothes, where a woman’s personality and sense of

They have expression, modesty, sex appeal, simplicity - all I hope for in

self are revealed. I want people to see the dress, but focus on the woman.

my clothes. I try as much as possible to give you a great basic product

P h o e b e M a g a z i n e | P a ge 4 2

“ F o r me , a r t i s ab o u t learning and about living w i t h pe o ple . I t ’ s al i v e . I l i k e t h e i r o n y i n m y w o r k .”

Style Calender 2009 For me, art is about learning and about living with people. It’s alive. I like the irony in my work. 2010 For me, art is about learning and about and what comes out, I feel, is really amazing. I like things simple. Grunge is a hippied romantic version of punk. Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity. I am convinced that there can be luxury in simplicity. What I hate is nasty, ugly people. Being one step ahead of a fashion trend is not so important to me. What matters is to always forge ahead. I feel that things happen for a reason and open up new opportunities. I believe in comfort. If you don’t feel comfortable in your clothes, it’s hard to think of anything else. . A woman is never sexier than when she is comfortable in her clothes. My learning process is by eye alone; it’s not at all scientific. Everything I do is a matter of heart, body and soul. The great thing about fashion is that it always looks forward. I am especially grateful that I have been able to keep my own style over the decades, in spite of the many changes that have taken place in the world of fashion and in its business. A woman is never sexier than when she is comfortable in her clothes. I never look at other people’s work. My mind has to be completely focused on my own illusions. I never look at other people’s work. My mind has to be completely focused on my own world of fashion and in its business. A woman is never sexier than when she is comfortable in her clothes. I never look at other people’s work. My mind has to be completely focused on my own illusions. I never look at other people’s work. My mind has to be completely focused on my own illusions. I always say: To be well dressed you must be well naked.

P h o e b e M a g a z i n e | P a ge 4 3

living with people. It’s alive. I like the irony in my work. 2011 For me, art is about learning and about living with people. It’s alive. I like the irony in my work. 2014 For me, art is about learning and about living with people. It’s alive. I like the irony in my work. 2015 For me, art is about learning and about living with people. It’s alive. I like the irony in my work. 2017 For me, art is about learning and about living with people. It’s alive. I like the irony in my work.

You have to stay true to your heritage; that’s what your brand is about. We must never confuse elegance with snobbery. That is the key of this collection, being yourself. Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way

S AINT LAU R E NT | Shopping leather tote

you dress and the way to live. A woman has the age she deserves. Attitude is everything. The great thing about fashion is that it always looks forward. I design from instinct. It’s the only way I know how to live. What feels good. What feels right. What is needed. Give me a problem and I will approach it creatively, from my gut. A

For me, art is about learning and about living with people.

I believe in comfort. If you don’t feel comfortable in your clothes, it’s hard to think of anything else. You cannot be creative with people around you. I adore the challenge of creating truly modern clothes, where a woman’s personality

/17

and sense of self are revealed. I want people to see the dress, but focus on the woman. Fashion to me has become very disposable; I wanted to get back to craft, to clothes that could last. You cannot be creative with people around to push people’s buttons, but I just like the challenge. I like the things around me to be beautiful and slightly dreamy, with a feeling of worldliness. I’ve always tried to push myself technically and to push myself visually. That’s been part of the journey. I am especially grateful that I have been able to keep my own style over the decades, in spite of the many changes that have taken place in the world of fashion and in its business. A lot of self-importance goes on in the fashion industry. I’m not like that.

P h o e b e M a g a z i n e | P a ge 4 4

S AINT LAU R E NT | Shopping leather tote

you. It’s sometimes said that I’m rebellious and I do things

For me, art is about learning and about living with people. anything else. If I had the power, I would ban leggings. Fashion moves so quickly that, unless you have a strong point of view, you can lose integrity. Men have got more

S AINT LAU R E NT | Shopping leather tote

of a discerning eye. They appreciate cut and details, things that aren’t so obvious. They like things that have cachet and gentlemanliness. I’d like to believe that the women who wear my clothes are not dressing for other people, that they’re wearing what they like and what suits them. It’s not a status thing. Beauty is perfect in its imperfections, so you just have to go with the imperfections. I’d like to believe that the women who wear my clothes are not dressing for other people, that they’re wearing what they like and what suits them. It’s not a status thing. It is not easy to dress well. I try as much as possible to give you a great basic product and what comes out, I feel, is really amazing. I didn’t want to be a fashion designer, and for a good half of my career I didn’t like it. I always wanted to do other things. Everything I do is a matter of heart, body and soul. If I had the power, I would ban leggings. Fashion moves so woman is never sexier than when she is comfortable in her

quickly that, unless you have a strong point of view, you can

clothes. My learning process is by eye alone; it’s not at all

lose integrity. Men have got more of a discerning eye. They

scientific. Everything I do is a matter of heart, body and

appreciate cut and details, things that aren’t so obvious.

soul.

They like things that have cachet and gentlemanliness. I’d like to believe that the women who wear my clothes are not

I wish I had invented blue jeans. They have expression,

dressing for other people, that they’re wearing what they

modesty, sex appeal, simplicity - all I hope for in my clothes.

like and what suits them. It’s not a status thing. Beauty is

I try as much as possible to give you a great basic product

perfect in its imperfections, so you just have to go with the

and what comes out, I feel, is really amazing. I like things

imperfections.

simple. Grunge is a hippied romantic version of punk. Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity. I am convinced that there can be luxury in simplicity. What I hate is nasty, ugly people. Being one step ahead of a fashion trend is not so important to me. What matters is to always forge ahead. I feel that things happen for a reason and open up new opportunities. I believe in comfort. If you don’t feel comfortable in your clothes, it’s hard to think of

P h o ebe M aga z i n e | P age 4 5

If I had the power, I would ban leggings. Fashion moves so quickly that, unless you have a strong point of view, you can lose integrity. Men have got more of a discerning eye. They

Style Calender

appreciate cut and details, things that aren’t so obvious. They like things that have cachet and gentlemanliness. I’d like to believe that the women who wear my clothes are not dressing for other people, that they’re wearing what they like and what suits them. It’s not a status thing. Beauty is perfect in its imperfections, so you just have to go with the imperfections.

2009 If I had the power, I would ban leggings. Fashion moves so quickly that, unless you have a strong point of view, you can lose integrity. Men have got more of a discerning eye. They appreciate cut and details, things that aren’t so obvious. They like things that have cachet and gentlemanliness.

2010 I’d like to believe that the women who wear my clothes are not dressing for other people, that they’re wearing what they like and what suits them. It’s not a status thing. Beauty is perfect in its imperfections, so you just have to go with the imperfections.

For me, art is about learning and about living with people.

2014 I’d like to believe that the women who wear my clothes are not dressing for other people, that they’re wearing what they like and what suits them. It’s not a status thing. Beauty is perfect in its imperfections, so you just have to go with the imperfections.

I’d like to believe that the women who wear my clothes are not dressing for other people, that they’re wearing what they like and what suits them. It’s not a status thing. Beauty is perfect in its imperfections, so you just have to go with the imperfections.

S AINT LAU R E NT | Shopping leather tote

2016

Rose Stories For me, art is about learning and about living with people. Itâ&#x20AC;&#x2122;s alive. I like the irony in my work. I think the idea of mixing luxury and mass-market fashion is very modern, very now - no one wears head-to-toe designer anymore.

S AINT LAU R E NT | Shopping leather tote

ÂŁ645.00 | www.studio-standard.co

P h o ebe M aga z i n e | P age 4 7

Style Profile For me, art is about learning and about living with people. It’s alive. I like the irony in my work. I think the idea of mixing luxury and mass-market fashion is very modern, very now - no one wears head-to-toe designer anymore.

The key to my collections

is sensuality. Fashion to

means nothing when you

are

has

become

disposable;

very

stereotype. passionate

Age about

wanted

something. Money doesn’t

to get back to craft, to

buy elegance. You can

clothes that could last.

take

Women are women, and

sheath, add a pretty scarf,

inexpensive

hurray for that. Delete the negative; accentuate the positive! I’d like to

gray shoes, and a wonderful bag, and it will always be elegant. Over the

believe that the women who wear my clothes are not dressing for other

years I have learned that what is important in a dress is the woman who is

people, that they’re wearing what they like and what suits them. It’s not

wearing it. In a meat-eating world, wearing leather for shoes and clothes

a status thing.

and even handbags, the discussion of fur is childish. People said making clothes inside out was not proper. I disagreed, because clothes that are

I’m used to always deciding everything myself. It’s a blessing, but also a

inside out are as beautiful as a cathedral.

terrible defect. You have to stay true to your heritage; that’s what your brand is about. I never like to think that I design for a particular person.

It’s hard to balance everything. It’s always challenging. There has to be a

I design for the woman I wanted to be, the woman I used to be, and

balance between your mental satisfaction and the financial needs of your

- to some degree - the woman I’m still a little piece of. We must never

company. I have my permanent muses and my muses of the moment.

confuse elegance with snobbery. My dresses are very reasonably priced,

Fashion is about dressing according to what’s fashionable. Style is more

for dresses that are cut on the body. Age is something only in your head

about being yourself. Women are more sure of themselves today they

P h o ebe M aga z i n e | P age 5 0

/17

For me, art is about learning and about living with people.

don’t have to emulate the way men dress. Those fashion designers are

yes: ‘60s. It was a sort of little revolution; the clothes were amazing but

just crazy; but aren’t we all? I was the first person to have a punk rock

not too exaggerated. Everything I do is a matter of heart, body and soul.

hairstyle. Clothes can transform your mood and confidence. Fashion is

The only way to do something in depth is to work hard. Design is a series

not something that exists in dresses only. Fashion is in the sky, in the street,

of creative choices - it’s a collaborative effort, an evolutionary process.

fashion has to do with ideas, the way we live, what is happening. I like

You choose your fabrics depending upon what you want to say, then you

the body.

work with mills to get those fabrics. Through the process, you realize what

I have my favourite fashion decade, yes, yes, yes: ‘60s. It was a sort

you want it to be. I always loved aesthetics. Not particularly fashion, but

of little revolution; the clothes were amazing but not too exaggerated.

an idea of beauty.

Everything I do is a matter of heart, body and soul. The only way to do something in depth is to work hard. Design is a series of creative choices

I would like the people that buy my clothes to understand that for me it’s

- it’s a collaborative effort, an evolutionary process. You choose your

one small piece of art. Comfort is very important to me. I think people

fabrics depending upon what you want to say, then you work with mills to

live better in big houses and in big clothes. It is not easy to dress well.

get those fabrics. Through the process, you realize what you want it to be.

Women are women, and hurray for that. I don’t like trends. They tend to

I always loved aesthetics. Not particularly fashion, but an idea of beauty.

make everybody look the same. I wanted to dress the woman collections

I would like the people that buy my clothes to understand that for me it’s

is sensuality. I want to thank all the women who have worn my clothes,

one small piece of art. Comfort is very important to me. I think people live

the famous and the unknown, who have been so faithful to me and given

better in big houses and in big clothes. It is not easy to dress well. Women

me so much joy. I love you if you love me. If you wear clothes that don’t

are women, and hurray for that. I don’t like trends. They tend to make

suit you, you’re a fashion victim. You have to wear clothes that make you

everybody look the same. I have my favourite fashion decade, yes, yes,

look better.

P h o ebe M aga z i n e | P age 5 1

Los Angeles

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Berlin

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London

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213.000.0000

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213.000.0000

New York

Tokyo

Paris Street Name 213.000.0000 Street Name 213.000.0000 Street Name 213.000.0000

P h o e b e M a g a z i n e | www.studio-standard.co

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