BRAND IDENTITY FH or popularly known as Folded and Hung has always been about creating fashion forward apparel. As a local brand it continuously challenges itself to live up to every style maven’s expectations. Folded and Hung continues to reflect the rich and proud culture of the country in their clothing while taking every effort to boost every Filipino’s sense of style. For the customers who loves to update their closet to the latest trends in fashion, Folded and Hung’s collection is just right for you. A quick peek at the delectable choices and you’re immediately convinced that Folded and Hung is the brand you need to take your style to the next level.
BRAND PHILOSOPHY We seek to be the preffered brand for modern casual wear with fashionable, accessible and high quality products. while making a positive and lasting impact on our customers. Our goal is to make Folded and Hung a unique casual brand embodying a modern dynamic lifestyle.
The TARGET MARKET
Folded & Hung caters to the middle class. Our merchandise comes with a reasonable price tag perfect for individuals who like to wear branded and stylish garments but still want value for money.
Folded & Hung’s fashion target market includes both men and women. The general age range is 16-35 year olds, which includes teenagers as well as individuals well into adulthood. It is a brand that targets the youth as well as older people. We produce clothes within a wide range of basic silhouettes but are updated with different details and colors which can be for the youth. The clothing is on trend, yet casual and laidback. The brand aims for good value; keeping our products within an affordable price range while maintaining fine quality. Folded and Hung is not limited to individuals with high income. This broadens our target market; any young adult looking for affordable yet quality clothes can find them at f&h. Thus, our target market includes trendy young-urban-professionals above all else.
1 MEN
2 WOMEN
Age: 16 - 35 years old
Age: 16 - 35 years old
Income: Around Php 18,000 to Php 25,000
Income: Around Php 18,000 to Php 25,000
Occupation: Students & Corporate Officers
Occupation: Students & Corporate Officers
Social Class: Upper and Lower Middle Class
Social Class: Upper and Lower Middle Class
Generation: Generation Y / Millenials and Generation X
Generation: Generation Y / Millenials and Generation X
Persona: Men who care about grooming and appearance,
Persona: Women who like to wear fashionable pieces but
They are cool, confident & charming because they make
still own their look. They like to have fun with their fashion
an effort to present themselves well.
but still keep it chic and wearable.
FRANK’S
GUIDE TO style MONDAY Nothing like starting the week in style. A loose and casual printed shirt will do the trick. Pair this casual
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easy button-down with some easy denim walking shorts grab your bag and you are ready to go. CAPSULE S/S BUTTON DOWN SHIRT CLASSIC DRAWSTRING SHORTS ESSENTIAL BAGPACK
01 TUESDAY Getting into the groove, time to start the layering game. Layer a denim jacket on top of your usual outfit for a more polished style. CAPSULE DENIM JACKET CLASSIC S/S BUTTON DOWN SHIRT ESSENTIAL CHINO SHORTS ESSENTIAL SLING BAG
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WEDNESDAY The mid-week calls for something effortless. A classic poloshirt with tipping details paired with your favorite pair of jeans is perfect. Don’t forget your statement bag to carry all your clutter. CLASSIC TIPPED POLOSHIRT CAPSULE DISTRESSED JEANS CAPSULE COLOR BLOCKED BACKPACK
THURSDAY As the week is about to end, start to dress up a little bit more. Over your printed tee and dark wash
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jeans throw on a colored jacket for an elevated look. Add a cap for maximum effect. CAPSULE CURVED BRIM CAP CLASSIC HARRINTON JACKET CLASSIC ALL OVER PRINT T SHIRT ESSENTIAL DARK WASH JEANS
04 FRIDAY We are gonna party tonight, so you better be in your best. Layer all you can with a hoodie under you statement bomber partner that with super trendy pants. All eyes will definitely be on you. CAPSULE BOMBER JACKET ESSENTIAL HOODIE CAPSULE DETAILED JEANS
HANNA’S
GUIDE TO style MONDAY Start the week right with a simple and cute outfit. A printed top matched with a detailed skirt will
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never go wrong. Don’t forget to accessorize to really own your look. CLASSIC ALL OVER PRINT TSHIRT CAPSULE DENIM SKIRT CAPSULE SLING BAG CAPSULE EYEWEAR
01 TUESDAY A basic outfit calls for a statement outerwear, Update your basic white tee by tying it in a knot pair it with simple pait of shorts and make the look pop by layering an oversized jacket. CAPSULE OVERSIZED JACKET ESSENTIAL V NECK TSHIRT ESSENTIAL SHORTS
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WEDNESDAY Time for some mid-week motivation, a sleek dress made more fun with a fashionable jacket sounds just right. This outfit will surely add some style into your week. CAPSULE BOMBER JACKET CLASSIC BUTTON DOWN DRESS
THURSDAY It’s almost the end of the week but our outfits are just about to get even better. Re-invent the classic
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polo by pairing it with statement cullottes making it look chic and modern. CLASSIC POLOSHIRT CAPSULE STRIPED CULOTTES
04 FRIDAY TGIF, time to bust out that inner party girl. Skin tight leggings, zip up top and a jacket to finish it all off. This look will give you a sure hit on a night out. CAPSULE DENIM JACKET CAPSULE ZIP UP TOP CAPSULE VINYL LEGGINGS CAPSULE SATCHEL BAG
Key Items Folded & Hung is known for as the go to brand for the stylish youth. Our key items are our bestsellers and signature items. .
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The Key Items
Pique Poloshirt Some polos come with collar
details; these details provide a modern twist to a beloved classic.
This wardrobe staple is a must
have in multiple colors. From your basic neutrals to full on color.
An iconic creation: our piquĂŠ knit polo is made with 5%
spandexmaking it soft, durable, and endlessly stylish.
POLOSHIRT Stretch Pique Poloshirt with Two-Button Placket, Tonal Ribbed Collar and Cuffs, with Tonal Necktape & Vents
SHORT SLEEVES It’s all about the collar. Our
buttondowns have multiple collar variations giving you options.
Our button downs come in
different fabrics all having their
own character. From gauzy linens to cool chambrays. The options are endless.
BUTTON DOWN S/S SHIRT Short sleeve button down shirt in oxford with patch pocket, contrast buttons and button down collar
Not to tight and not to loose,the new fit is totally right up your alley.
Blue Jeans Blue Camp offers jeans in a
variety of fits and washes so you can fins your perfect pair.
Each pair of blue jeans come in a variety of shades and washes.
This pair comes in a Slim Fit
Straight Cut style but we also have the trendier Skinny Fit and the Regular Fit. SLIM FIT STRAIGHT JEANS Basic 5-pocket Enzyme Washed Slim Fit Jeans with Whiskers and Sunblasting Details
The Key Items
basic hoodie
Fleece provides a plush
interior making it warm and comfortable to wear.
Hoodies are the easiest
outerwear to pull off. It’s
Kangaroo pockets are not only
layer your look
feel as well.
youthful and a good way to
ZIP UP HOODIE Fleece zip up hoodie jacket with tonal drawstrings and ribbed heam and cuffs.
useful but they give off a casual
ALL OVER PRINT A ribbed neckline keeps our tee’s
snug and fit around the neckline.
From simple patterns to quirky graphics, all over prints are a
fun way to incorporate print into your wardrobe.
Soft touch print ensures that
our tshirt is still comfortable to wear.-
ALL OVER PRINT TSHIRT Navy blue all over print tshirt with camera icons print and ribbed neckline
Blue Jeans Blue Camp offers jeans in a
variety of fits and washes so you can fins your perfect pair.
Each pair of blue jeans come in a variety of shades and washes.
This pair comes in a Slim Fit
Straight Cut style but we also have the trendier Skinny Fit and the Regular Fit. SLIM FIT STRAIGHT JEANS Basic 5-pocket Enzyme Washed Slim Fit Jeans with Whiskers and Sunblasting Details
The Key Items
BOMBER JACKET It’s all about the bomber
collar. The versatility that this outerwear provides is irressitable.
MA-1 pockets add a cool
factor to a seemingly basic jacket. Different fabrications
give the jacket a different feel from crisp twill to shiny nylon.
BOMBER JACKET Black nylon jacket w/ tonal ribbings, MA-1 pockets and zip up closure
distressed jeans
Five pocket jeans are a staple in our wardrobes.
Distressing adds character to For jeans its all about the
wash from a simple rince to full on acid every wash is appreciated.
DISTRESSED SKINNY JEANS Acid wash skinny jeans with minimal distressing and contrast rust stiching
your jeans. From minimal scrapes to full on tatters each rip has a story to tell.
Blue Jeans Blue Camp offers jeans in a
variety of fits and washes so you can fins your perfect pair.
Each pair of blue jeans come in a variety of shades and washes.
This pair comes in a Slim Fit
Straight Cut style but we also have the trendier Skinny Fit and the Regular Fit. SLIM FIT STRAIGHT JEANS Basic 5-pocket Enzyme Washed Slim Fit Jeans with Whiskers and Sunblasting Details
The Key Items
CHINO SHORTS
Our essential easy shorts come in a classic twill perfect for everyday, anyday.
Chinos are a wardrobe staple.
They come in a multiple shades
and is a must have in every color.
CHINO SHORTS Maroon twill chino shorts with front and back welt pockets, belt loops and chalk button
You can roll up the hem for a more polished and thought about look.
CURVED BRIM
Special fabrications such as
suede, denim or nylon give a fresh take on this classic.
Embroideries and patches
are fun details to play with as additional district.
CURVED BRIM CAP Khaki suede curved brim cap
Curved brim caps are all the rage. It’s classic baseball shape and
style ensures it’s timelessness.
Blue Jeans Blue Camp offers jeans in a
variety of fits and washes so you can fins your perfect pair.
Each pair of blue jeans come in a variety of shades and washes.
This pair comes in a Slim Fit
Straight Cut style but we also have the trendier Skinny Fit and the Regular Fit. SLIM FIT STRAIGHT JEANS Basic 5-pocket Enzyme Washed Slim Fit Jeans with Whiskers and Sunblasting Details
The Key Items
SLING BAG
Zipper closures and other
hardware elements make our bags more functional and stylish.
From twills, nylons and leather updating the
material gives a different feel and look.
SLING BAG Black leather sling bag with deboss details and adjustable straps.
Our straps are adjustable and can be worn in your preffered length.
OOTEE-D TEE The ribbing keeps the neckline on place. Our OOtee-D shirts are made up of cotton CVC’s.
Fun and creative graphics are the selling point of our OOtee-D’s. Conversational graphics like relatable texts or quirky
graphics are often displayed.
OO TEE D TEE Figure length tshirt with two tone Save the Unicorns print
They come in single or in two color prints.
Blue Jeans Blue Camp offers jeans in a
variety of fits and washes so you can fins your perfect pair.
Each pair of blue jeans come in a variety of shades and washes.
This pair comes in a Slim Fit
Straight Cut style but we also have the trendier Skinny Fit and the Regular Fit. SLIM FIT STRAIGHT JEANS Basic 5-pocket Enzyme Washed Slim Fit Jeans with Whiskers and Sunblasting Details
The Key Items
basic TEE From classic round to a more
trendy scoop. Diffrent necklines update our basic tees.
Soft and supple cotton fibers mixed with synthetic yarns Our basic tee’s come in dark and
light colors. Everyone will be able to find a color of their liking.
ROUND NECK TEE Navy blue cotton blend scoop neck tee in regular fit
ensure a breathable yet more sturdy fabric.
basic pique Tonal ribbed collar and cuffs give classic polos feel and look.
Our pique’s come in five colors per month plenty of options to choose from.
Our special cotton spandex blend is not only a hit with men but
also with the ladies. It’s soft and supple stretch is simply irresistable..
PIQUE POLOSHIRT Light pink poloshirt made of pique with 5% spandex with tonal ribbed neckline and cuffs.
Blue Jeans Blue Camp offers jeans in a
variety of fits and washes so you can fins your perfect pair.
Each pair of blue jeans come in a variety of shades and washes.
This pair comes in a Slim Fit
Straight Cut style but we also have the trendier Skinny Fit and the Regular Fit. SLIM FIT STRAIGHT JEANS Basic 5-pocket Enzyme Washed Slim Fit Jeans with Whiskers and Sunblasting Details
The Key Items
DENIM JACKET Denim jackets are not only
trendy but they are durtable and withstand the test of time.
Different washes give different characters to our jackets. Get
them in light to dark shades.
DENIM JACKET Mid washed denim jacket with patch and bar pockets, rust topstiching and pewter buttons.
Patch pockets and
topstiches give off a
strong heritage denim feel.
DENIM SKIRT Five pockets give a classic jeans
vibe. Back patch pockets also add a more rugged look.
Like all our denim pieces
our skirts come in multiple wahes for different effects and style.
Distressed hemlines are a great
way to add detail to a seemngly ordinary skirt.
DENIM SKIRT Mid wash denim skirt with five pockets, whiskers and distressed hemline
Blue Jeans Blue Camp offers jeans in a
variety of fits and washes so you can fins your perfect pair.
Each pair of blue jeans come in a variety of shades and washes.
This pair comes in a Slim Fit
Straight Cut style but we also have the trendier Skinny Fit and the Regular Fit. SLIM FIT STRAIGHT JEANS Basic 5-pocket Enzyme Washed Slim Fit Jeans with Whiskers and Sunblasting Details
The Key Items
fashion BAG
Zippers and hardwares are not only functional but they serve as design details.
Different washes give
different characters to
Adjustable belt straps make
light to dark shades.
different body types.
our jackets. Get them in
LEATHER SATCHEL Deep red satchel bag
sure that our bags will suit
Folded & Hung is known for trendy pieces for the fashionable individuals but we also offers basic pieces with an updated twist. Our product range starts from the core of your wardrobe to the special must-have pieces.
Merchandise
Mix
Mens - Essentials
CVC TSHIRT
PIQUE POLOSHIRT
Plain, Acid or Slubs
Plain w/ 5% Spandex
₱ 299.75
₱ 599.75
GRAPHIC TEE
HOODIES
OO TEE D
Pullover and Zip Up Jacket
₱ 399.75
₱ 799.75
S/S BUTTON DOWN
L/S BUTTON DOWN
Plain Oxford
Plain Oxford
₱ 799.75
₱ 899.75
DENIM JEANS
CHINO SHORTS
Slim Fit and Raw
Solid Twill
₱ 899.75
₱ 599.75
Mens - Classics
UPDATED CVC TEE
PIQUE POLOSHIRT
Pocket, Raglan, Blocking
Tipped, Jacquard, Stripes
₱ 499.75
₱ 699.75 - 799.75
GRAPHIC TEE
OUTERWEAR
Classic All Over Print
Bomber, Harrington, Windbreaker
₱ 599.75
₱ 1499.75
S/S BUTTON DOWN
L/S BUTTON DOWN
Chambray, Poplin, Classic Print
Chambray, Poplin, Classic Print
₱ 999.75
₱ 1099.75
DENIM JEANS
DENIM SHORTS
Rinsed, Enzyme, Acid & Stone
Rinsed, Enzyme, Acid & Stone
Slim Fit
Drawstring or Waistband
₱ 999.75
₱ 699.75
Mens - Capsule
GRAPHIC TEE
PIQUE POLOSHIRT
Embroidered, Emboss, Laminated
Zipped, Bomber, All Over Print
₱ 699.75 - 799.75
₱ 799.75 - 899.75
FLAT KNIT
OUTERWEAR
Pullover or Cardigan
Denim, Leather, Suede, Special Fab
₱ 1399.75
₱ 1999.75 - 2499.75
S/S BUTTON DOWN
L/S BUTTON DOWN
Trendy Print, Cuban Collar, Special Fab
Trendy Print, Special Fab, Overshirt
₱ 1099.75
₱ 1199.75 - 1399.75
DENIM JEANS
DENIM SHORTS
Distressed, Frayed, Bleached
Distressed, Frayed, Bleached
₱ 1099.75 - 1199.75
₱ 899.75
Mens Accessories
HATS
EYEWEAR
Baseball, Snapback, Bucket, Visor
Sunglasses, Specs
₱ 299.75 - 399.75
₱ 249.75 - 499.75
WALLETS
BELT
Bi fold, Tri fold, Card Holder
Garrison, Buckled, Metal Plate
₱ 279.75 - 499.75
₱ 299.75 - 499.75
LOW COST BAGS
BAGS
Sling or Belt
Backpack, Messenger, Crossbody
₱ 399.75 - 499.75
₱ 599.75 - 1499.75
SOCKS
FRAGRANCES
Pedal or Mid Length
Eau De Toilette
₱ 199.75
₱ 399.75 - 499.75
Womens - Essentials
CVC TSHIRT
CVC TSHIRT
Round Neck
V Neck
₱ 299.75
₱ 299.75
GRAPHIC TEE
PIQUE POLOSHIRT
OO TEE D
Plain w/ 5% Spandex
₱ 399.75
₱ 599.75
CVC TSHIRT
CVC TSHIRT
Scoop Neck
Boat Neck
₱ 299.75
₱ 299.75
DENIM JEANS
CHINO SHORTS
Slim Fit and Raw
Solid Twill
₱ 799.75
₱ 499.75
Womens - Classics
STRIPES TEE
GRAPHIC TEE
Regular, Boxy or Regular Fit
All Over Print
₱ 499.75
₱ 499.75 - 599.75
DRESS
HOODIE
Jersey, Interlock, Other Knits
Cropped Hoodie
₱ 599.75
₱ 699.75
WOVEN TEE
BUTTON DOWN SHIRT
Crepe, Rayon in Boxy Fit
S/S, L/S, Kimono, Cap, Cuffed
₱ 699.75
₱ 799.75 - 899.75
CARDIGAN Knitted Fabric ₱ 699.75 - 799.75
DENIM JEANS Rinsed, Enzyme, Acid & Stone Skinny Fit ₱ 999.75
Womens - Capsule
MATCHING TOP
TOPS & BLOUSES
Matching Fabric
Sleeveless, Cropped, Wrap, Oversized
₱ 799.75
₱ 899.75 - 999.75
MATCHING BOTTOMS
OUTERWEAR
Matching Fabric
Denim, Bomber, Pullover
₱ 999.75
₱ 1499.75
GRAPHIC TEE
DRESS
Beaded, Embroidered, Patch
Crepe, Cotton Rayon, Special Fabric
₱ 699.75
₱ 999.75 - 1099.75
DENIM JEANS
DENIM SKIRT / SHORTS
Distressed, Frayed, Bleached
Distressed, Frayed, Bleached
₱ 1099.75
₱ 799.75
Womens Accessories
HEADRESS
EYEWEAR
Caps, Beanie, Floppy Hat, Beret
Sunglasses
₱ 299.75 - 399.75
₱ 249.75 - 499.75
POUCHES
BELTS
Zipper, Flap, Coin
Regular or Skinny
₱ 399.75 - 499.75
₱ 299.75 - 499.75
BAGS Backpack, Messenger, Satchel, Tote, Crossbody, Flap ₱ 699.75 - 1099.75
WALLETS Clutches, Purse, Card Holder ₱ 279.75 - 499.75
SCARVES
FRAGRANCES
Plain or Printed
Eau De Toilette
₱ 199.75 - 299.75
₱ 399.75 - 499.75
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