PROFINE UK MD NAMED LEADER OF THE YEAR

Robert Thiroff, managing director of profine (UK), has received two highly respected, regional business awards and reached the shortlist for a third.

On the evening of Thursday 23rd March, at a ceremony held at the Crowne Plaza, Nottingham, Robert was announced as the winner of the Transformational Leader category at the 2023 East Midlands Leadership Awards.

The award acknowledged Robert’s achievements in turning around a business acquired by the profine group in 2020 and which had twice fallen into administration under two previous owners.

Robert and the profine team have successfully reversed the fortunes of the business taking it from making a loss to the secure and thriving position it enjoys today, increasing its profitability by 350%, winning back customers, and safeguarding over 200 jobs.

Robert’s strong leadership skills, genuine people focus and commitment to the wellbeing and professional development of those around him have all been central to this success. Combined, they have contributed to a dynamic company culture where there are high levels of employee engagement.

At the ceremony, which was attended by 250 regional business leaders, Robert was also presented with the overall Leader of the Year award.

This award is not open for nominations and instead is selected by the judges from the 11 separate category winners. The chosen recipient is an individual or organisation that embodies outstanding leadership and who is an exemplar for the East Midlands. Robert was also shortlisted for the Company Leader (100+ Employees) award.

The East Midlands Leadership Awards are staged by TheBusinessDesk.com – a market leading, digital source of regional business news. They are staged annually and are mirrored by similar awards staged in the West Midlands and the North of England.

Speaking of the awards, Sam Metcalf, Midlands editor of TheBusinessDesk.com, said: “The standard of entries at this year’s East Midlands Leadership Awards was higher than ever and the judges had an especially difficult job choosing who should come out on top.

“All too often the brand obscures the individual, and so it’s always great to celebrate the people behind the success of a company. I’d like to congratulate all of the 2023 shortlisted and winning business leaders and I look forward to following their journey in the future.”