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DISTRIBUTION EXPLAINED
The revolution in digital media over recent years has been phenomenal. It now has a greater reach than any other single form of media, with the social media platforms becoming the mainstream for most walks of life. There is a website and social group for just about everything from politics to flower arranging and that vast pool of information and resources is growing by the minute. Companies who have embraced the new media will be well aware of the benefits both in reach and cost, and no longer use outdated forms of traditional marketing. Improve was created to exploit all avenues of digital media to give unparalleled coverage within the home improvement market. Our distribution is via our website, Issuu, social media platforms and a homeowner database, targeting the audience your company needs.
WHY?
From this we form the basis of our circulation, covering the most lucrative social economic consumer groups.
Issuu
Issuu is the leading digital publishing house and enables Improve to be circulated to anyone who has expressed an interest in home improvements.
With page views in excess of 1 billion, and a staple of 50 million publications, plus millions of readers, its the perfect platform for Improve Magazine.
The magazine can be viewed full screen on a desktop, on a tablet or mobile with ease, so Improve can be read wherever you are. The digital system allows you to link through to other articles and advertisers websites direct, this includes a video feature making Improve totally interactive to engage our readers.
With Issuu there is already an existing audience looking for your products and services.
Magazine Reach
12 months* into the launch of Improve Magazine, we delivered the following results:
• Reached 350,000 Facebook users
• Defined an audience of homeowners / gardeners and people interested in DIY aged from 27 - 65+
• Acquired 16,500 subscribers to receive Improve Magazine into their inboxes.
* As at Nov 2021