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SOCIAL MEDIA
Facebook Advertising - using Custom Audience. Our campaign specifies age group (27 - 65+), a national geographical area, home improvement key words and interest, and is re-targeted using the Custom Audience advertising service (UK only).
Facebook groups are a great way of increasing views and gaining interaction with your own social media pages and platforms and also helps get your products specified! Improve Magazine is a member within a number of groups including architects, interior design, homes & gardens and home improvement forums. All our features and stories will also be broadcast across the platform for a fully integrated experience.
Our Facebook stories and campaigns also feature on Instagram, with paid for links to allow users to download the magazine.
60% of people say they discover new products on Instagram and over 200 million Instagrammers visit at least one business daily. Instagram is also an influencer social media platform, with the magazine likely to be seen by interior designers, architects & specifiers and landscapers.
All our stories and features are broadcast on Twitter along with an extensive marketing campaign, targeting the same demographic, making sure Improve is seen by the right people.
Pintrest
Pinterest operates differently than other popular social media platforms. Many people don’t use the network for broadcasting content to their followers — they use it to save valuable ideas, products, and content for a later time. Since many consumers save products to go back and purchase them later, Pinterest is the perfect tool for businesses selling products or content. In fact, 93% of users plan purchases with Pinterest, and 87% actually make a purchase because of something they saw on the platform.
What’s also unique about Pinterest is that when someone saves a Promoted Pin, other people see it in their feeds as well, which naturally encourages increased engagement and drives additional sales. And, although paid ad campaigns end, the Pins themselves last forever, so your ads will never stop appearing in front of users. Advertisers actually receive an average of 20% more clicks in the month after launching a Promoted Pin campaign.
Pintrest is also the favourite for interior designers looking for inspiration.
