Fitness Customer Retention Management

IMPORTANCE OF EMAIL MARKETING AND HOW IT WORKS?

G L E A N T A P

Email marketing is an evergreen strategy used by many businesses around the world. It is simple, efficient, and quick compared to traditional forms of marketing. It is also an economical method to reach more users and enter new markets.

In simple terms, email marketing is the process of sending informational and promotional emails to the target audience. Newsletters, reminders, product release updates, press releases, etc., are emailed to the subscribers to keep them up to date with the business information. Businesses use email marketing software/ platforms to send the emails in bulk, personalize the content, and schedule and automate the emails.

INCREASE REACH

Emails have a wider reach compared to television or social media marketing. People might miss the ads on TV or not see the post on their newsfeed.

But an email will reach their inbox and wait for them to open it. Since many smartphone users check emails on their phones, the business has a higher chance of reaching more audiences.

COMMUNICATE WITH CUSTOMERS There’s no limit to the size of content one can share through emails. Though users will get bored of lengthy emails, businesses don’t have to try and fit everything into a limited word count.

Moreover, email marketing software allows businesses to accept replies to emails they send.

GET MORE LEADS Emails can have active links and call-to-action buttons that make it easy to measure the leads and separate interested parties from others. Email lead marketing is where potential leads are categorized into different segments. Different types of emails are sent to each segment to advance their journey with the business.

INCREASE CUSTOMER LOYALTY

Sending regular emails (with valuable information) to customers will keep them loyal to the business. It also brings recurring orders from existing customers. Email marketing is a great tool to engage customers with businesses and retain their interest.

INTEGRATE WITH OTHER MARKETING STRATEGIES

Email marketing can be integrated with other digital marketing strategies to increase ROI. Marketers use different types of emails to achieve results.

CONTACT US Phone : (512) 905 5336 Website : www.gleantap.com Email : support@gleantap.com Address : 101 Summer Park Bnd, Cedar Park, TX 78613 Austin, USA