1 minute read
Segment Your SMS Marketing List
from Market Automation
by Gleantap
Segmenting your SMS marketing list is the next step in maximizing your fitness business's ROI with SMS marketing. Segmenting allows you to divide your list into groups based on demographics, interests, or behavior. By segmenting your list, you can send targeted messages to specific groups of customers, increasing the likelihood that they will engage with your business.
For example, if you have a group of customers who only attend your yoga classes, you can send them messages promoting your upcoming yoga workshops or events. By sending targeted messages, you are more likely to see a positive ROI from your SMS marketing efforts.
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