INDUSTRY INSIGHT
The JCB 467 ZX has an approximately 23.8 t operating weight and a loader capacity of 4 m3 The JCB 540-17 telescopic handler. Maximum lift capacity: 4 000 kg; maximum lift height: 16.7 m; maximum engine power: 74.2 kW
Bell Equipment Sales South Africa (BESSA) has been appointed as the South African distributor for the full range of JCB construction equipment from 1 May 2021. IMIESA speaks to Duncan Mashika, managing director, BESSA, about how this development ties in with the overall group strategy.
A new JCB distributor for South Africa
A
local company with a global footprint, Bell Equipment’s class leadership as an original equipment manufacturer (OEM) since 1954 underscores its ability to engineer and support niche solutions. Central to its OEM strategy is the ongoing refinement of its articulated dump truck (ADT) series and custom products like the Bell tri-wheeler for agriculture and forestry. Research and development (R&D) programmes run parallel with an evolving suite of complementary materials handling and earthmoving solutions from within
Bell Equipment’s Alliance Product Series. These are supplied and supported locally by BESSA via distributor agreements with other leading OEMs that include Kobelco and Finlay. The agreement with British OEM JCB is the most recent. “JCB is no stranger to our local market, having been established in South Africa for more than 40 years. This is an exciting opportunity for BESSA, and we look forward to putting a JCB into every corner of the country,” says Mashika. The partnership gives customers access to JCB’s premium range of construction
products backed by Bell Equipment South Africa’s extensive local support network. In addition, JCB customers will now have the benefit of buying from BESSA, which is a Level 1 BBBEE company.
JCB’s 155HD skid steer loader has a rated operating capacity of 2 844 kg
Duncan Mashika, managing director, Bell Equipment Sales South Africa
10
IMIESA April 2021
