HOW TO
HOW TO MONETISE YOUR VIRTUAL EVENT Come up with enticing and competitively priced packages that your clients can’t say no to.
1
MAKE USE OF EMPTY SPACE
Draw up an inventory of all your available real estate across every single one of your various platforms such as newsletters, social media and your website. Seek to understand what content options and display offerings, such as banners, can be leveraged from these platforms.
4
LAY OUT THE OPTIONS
Before you go in with a pitch, equip yourself with some creative options to whet your client’s appetite. Find ways to visually present what their campaign with you could look like and highlight the sort of reach they could achieve through this.
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2
DO MORE
Look at how others in a similar role or function are utilising each corner of the space available on their platforms to understand what you haven’t covered, and how you can differentiate yourself. Compare your pricing options where applicable to ensure this is aligned to the market.
5
DEVELOP A SOLID MODEL, AND NETWORK
If your client doesn’t have in-house resources such as copywriters or designers, and neither do you, build a network of reliable external resources that you can outsource work to. Up the ante on value by ensuring the best bang for their buck and overseeing the delivery of a complete campaign.
3
TURN TO ONLINE
Glisser, Cvent, EventMB and Endless Events all offer fantastic insights into current industry trends. All else failing, there are lots of freely available resources online but refine your search to specifics that will turn up information that is relevant and of value.
6
DON’T FORGET YOUR OWN MARKETING
Market and promote your offerings where they’re going to get visibility. Make use of your own platforms first and consider a paid-for campaign only if the spend makes sense based on your projected ROI and targets.
MEETINGS l JAN/FEB 2021 •
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