IFNONCOUVSA T I O N
Meetings was invited to view the newly launched system demo for MiceMaster – an online booking tool that takes meetings and events cost-containment and transparency to a whole new level. It is also a first for South Africa. Founder and CEO Andrew Millar sums up the offering.
A TIMEOUS SOLUTION
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e have always been aware of the challenges businesses face when it comes to procurement for meetings, events and conferences. Now, there is a new South African travel tech company claiming to be able to cure the pain associated with planning, procuring, cost control, consolidating data and reporting on MICE (meetings, incentives, conferences and exhibitions) expenditure. “As much as 94% of the world’s foremost companies utilise online booking tools for traditional corporate travel; airlines, hotels and car rentals. These tools identify cost-saving opportunities and control travel policy, but importantly, not for the MICE sector. MiceMaster has taken the best-of-breed methodologies and morphed them into the MICE sector,” explains Andrew Millar, founder of MiceMaster.
HOW IT WORKS In its demonstration, MiceMaster revealed how it makes planners’ and travel managers’ jobs far easier by automating the meetings and events planning, management and financial processes. The system drives transparency through the supply chain quotes and services such as venue hire, accommodation, catering, audiovisual, travel, etc. The planning module rapidly creates and sends detailed briefs to PCOs, venues and service providers – all at the click of a button. Centralising data in one online platform alleviates the
14 • MEETINGS l JANUARY/FEBRUARY 2022 www.theplanner.guru
