HOW TO
TAILOR AN EVENT LIKE A BOSS
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MEASURE
CUT
Meetings has been on a mission to bring you some top tailoring tips.
During this initial process, discuss the purpose of the event with your client and team. Build out your concept or theme and start reviewing budgets and timelines that also include a roadmap for engaging with your attendees and what ROI or metrics will be used to determine the success of the event.
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#4
Your event design will be heavily hinged on venue sourcing and/or site selection. This is also when you will need to start identifying service providers for the elements that make an event an event: audiovisual, catering, decor and on-the-ground staff such as security, which will also form part of your safety and security planning. Identifying possible sponsors for these aspects will also help your budget.
TAILOR
HAIR DONE
This is where you can really go to town – from logos and graphics for branding to meeting tools and sourcing speakers and entertainment. Aim to create a seamless experience for delegates from the get-go with an online registration process, website and mobile app that is downloadable ahead of the event, and roll out a social media campaign that engages and informs. Have a plan in place for on-arrival kiosks and information desks during the event and think about how you can create a buzz around photos and videos with social walls and video booths.
Leading up to the event, have a final production meeting to go over what on-site logistics must be factored in and who is responsible for managing which aspect of the event coming together. Ensure that all terms have been met with your service providers and confirm bookings for accommodation and transport. Bed down your show flow and engage with speakers and any other VIPs on their requirements.
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#5
CHECK MY NAILS Post event, you will need to reconcile all your invoices and payments and produce an analysis on the budget and spending. For your client, show ROI and for delegates, consider something like a resources booklet or section on your website with surveys and reporting on the metrics for better future planning.
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