VIRTUAL EVENT SHOWCASE
Oh, baby! The business of parenting is a big deal – just ask the founders and sponsors of the BabyYumYum.co.za Virtual Parenting Experience powered by Momentum Medical Scheme. Meetings speaks to the team to unpack this.
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hat started as a blog intended to empower parents who were coming to grips with the numerous challenges presented by their newfound parenthood has grown into South Africa’s top parenting portal. “When I started writing the blog, I had a very well-established PR and event management company. I was going to be one of those women who gave birth and was back at my desk the very next day. At some point during my pregnancy, I became overwhelmed by the amount of content that was out there and I didn’t know what information I could trust,
so I started writing my own articles. I would then get experts to contribute and also check my copy to ensure it was 100% sound,” explains Amanda Rogaly, founder and CEO of BabyYumYum.co.za Amanda’s blog attracted support from several advertisers and, six years later, BabyYumYum.co.za has grown into an impressive portal that is now the fastestgrowing online community for parents.
A VIRTUAL SUCCESS As part of its drive, BabyYumYum. co.za aims to support businesses
Damian McHugh, CMO at Momentum Health Solutions
providing products and services to parents and their children by connecting them to their audience through its Virtual Parenting Experience (#VPE) platform. This encompasses everything from homeware and clothing to services specifically for parents. With 12 487 tickets sold for #VPE2022, numbers held steady this year compared to #VPE in 2021, when close to 13 000 tickets were bought. “Last year, because we are, of course, so entrepreneurial, we decided to solve the problem behind people not going to in-person expos, with the knock-on of Amanda Rogaly, this being that brands weren’t able founder of BabyYumYum.co.za & the Virtual Parenting Experience
