#MAURITIUSNOW
A WORLD AWAITS AT
your fingertips Nervous about international travel during the Covid-19 pandemic? The Mauritius Tourism Promotion Authority has devised an innovative campaign to allay those fears and satisfy wanderlust.
A
n exciting, interactive and real-time digital campaign designed to restore the image of Mauritius as a destination of choice for South Africans has been launched by the Mauritius Tourism Promotion Authority. The #MauritiusNow campaign features live webcams, video footage and engages with Mauritian locals to celebrate the warmth, beauty and friendliness of this Indian Ocean island.
The campaign was launched as Mauritius announced a phased reopening of the island’s borders. It is currently targeting nationals, returning citizens and expats, and long-term stay travellers facing the mandatory 14-day in-hotel quarantine period on arrival. The campaign is designed to boost the destination’s image and present the facts in the aftermath of the recent oil spill incident. As ‘seeing is believing’, the campaign uses engaging visuals and real-time drone footage to remind the world that this beautiful tropical island remains a prime tourist and MICE-friendly destination with beautiful white beaches, the azure ocean and pristine lagoons, lush vegetation, luxurious resorts, a melting pot of culinary tastes and flavours, and a welcoming population. AN EXPERIENCE A dedicated #MauritiusNow microsite (www.mauritiusnow.com) includes live video
footage captured by webcams installed at key locations across the island, to showcase the stunning sea, lagoons and beaches of Mauritius as they are now. This is complemented with spectacular drone footage offering a bird’s-eye view of various parts of the island. A series of videos portray local Mauritians going about their daily activities to reassure travellers that the island is a safe and Covid-19free destination, buzzing with colour, energy and activity. The campaign also includes an update on various sustainability projects in action to rehabilitate the environment in the south-eastern part of the island. Mauritius looks forward to welcoming you back, as soon as the current travel restrictions are lifted. Visit www.mauritiusnow.com and www.mymauritius.travel, LONG-TERM STAY VISA Mauritius has recently introduced a Premium Visa to encourage visitors to come to the island for a long-term stay. This is perfect for anyone looking for a change of scenery to work remotely for a few months, retirees or families considering relocation. Who wouldn’t consider a ‘work, live, play’ option in such a stunning destination?! The Premium Visa is valid for a period of one year, is renewable thereafter and is aimed at tourists, retirees or professionals. The island’s modern infrastructure and scenic beauty provide the ideal environment to work remotely in a safe, scenic and serene location that is Covid-19 free. For more information, visit www.edbmauritius.org/premium-visa.
#MAURITIUS
now
For more information; contact Philippa Piguet (+27 (0)83 773 8445) /Janet de Kretser (+27 (0)83 973 3531) or email: mauritius@meropa.co.za.
