EVENT SHOWCASE
JACK BE NIMBLE FAME Week Africa 2021 caused a splash within the film, arts, media and entertainment spheres. We hear from organisers RX Africa on why this event was so significant.
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X Africa launched FAME Week Africa in October 2021 in partnership with hosts City of Cape Town. The event is now set to become Africa’s annual cornerstone of business development for the film, arts, media and entertainment (FAME) industries. Connecting industry professionals and creatives, while turning every moment into an opportunity, FAME Week Africa transformed three days of networking, meetings, screenings and conferences into lasting business. “Planning the live event took place during the Covid-19 pandemic, which presented distinct challenges that had to be met head on to achieve any measure of success. However, we had a new weapon in our arsenal,” says Carol Weaving, managing director, RX Africa. With the global rebranding of Reed Exhibitions in June 2021 to RX, a new code was created as the
foundation of all employees. Known as RX Nimble, the code provides a platform of six strengths that ensure RX employees can move forward as a united team and produce events that are highlights on the calendar for the industries that they serve. ‘Nimble’ is an acronym for Networked, Inclusive, Magical, Brave, Love of Learning and Entrepreneurial. It is here where the RX Africa team used FAME Week Africa as a showcase of each strength, which contributed to its massive success.
NETWORKED For FAME Week Africa to acquire the respect of industry professionals locally and internationally, the organisers required highly valuable and wellnetworked entities to work as a team. From the outset, RX brought in industry professionals who are experts in their field to represent various markets.
‘Nimble’ is a code underpinning every step towards prosperity – not only for FAME Week, but for every event, business decision or opportunity presented. It is not theory; it is a code for living “Over and above the members within the FAME Week Africa team, a wide variety of film, art, media and entertainment professionals were included to contribute valuable ideas and opinions in various industries, enabling us to host virtual meetings throughout 2021 leading up to the event in October,” says Judy Goddard, event director, FAME Week Africa. In the months leading up to FAME Week Africa, the FAME team continuously explored new and innovative ways to create space for the relevant industries to connect and network – thus FWA Connect was born. “The success of FAME Week Africa reflected the real benefit of networking in the exchange of information, advice and referrals; with the appropriate people bringing their expertise to what is the true benefit of networking: More minds are better than one,” Judy notes.
INCLUSIVE RX is a place where opportunity is open to all. Humans are built for connection and everyone feels included. RX understands the need to constantly hold itself accountable to be aware of blind spots and embrace and include the diversity
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